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Narrator
If you drive 90 miles northeast of Nashville into the foothills of the Appalachian Mountains, you'll land in Gainsborough, Tennessee. How would you describe this place? I think raw would be a good word to start. Just over a thousand people live here. Many go back generations.
Local Resident 1
I was related to pretty much everyone here.
Narrator
But in the fall of 2024, a group of outsiders started scooping up big tracts of land
Local Resident 2
that piques my interest because most time he would sell it to Jim Bob over the holler.
Narrator
As the battle for the future of America plays out in one small town,
Local Resident 1
we were all flat footed. We didn't have a clue. Developers with
Local Resident 2
right wing ties have purchased hundreds of acres of land in the area. The first thing you see when it pops up is Pioneers in Appalachia.
Narrator
Pioneers in Appalachia. But the goal wasn't just to buy real estate.
Developer Representative
We need cities on a shining hill that exemplify and embody the healthy, natural human way of life. The Christian way of life. Stop right there. Is that normal?
Narrator
From Bloomberg News and the Big Take podcast, this is Our Town. A show about what happens when a small town becomes the site of a social experiment. God need men to rule. Period.
Developer Representative
We're on the cusp of, I think a land grab in Appalachia. Our hometown is not a test tube. And decides to fight back.
Opposed Local Resident
Do not use my hard work to sell your bul.
Opposed Local Resident 2
They're not just opposing what's being planned for here. They feel like they're standing in opposition to an entire administration.
Opposed Local Resident
Guess you didn't move in on a bunch of dumb hillbillies now, did you?
Narrator
Listen to our town starting August 7th on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Date: August 9, 2026
Episode Theme:
A gripping preview of "Our Town," a new Bloomberg News and Big Take podcast series exploring tensions, culture clashes, and social experiments as outsiders—and their deeply ideological agendas—move into a small, generational Appalachian town.
This episode introduces “Our Town,” a narrative-driven series centered on Gainsborough, Tennessee—a small mountain town facing a wave of land grabs by ideologically-driven developers. The preview covers the anxieties, resistance, and identity crises ignited when rapid change disrupts a close-knit rural community. Blending accounts from locals and newcomers, the show promises to unravel how national battles play out on local soil and what happens when a place becomes a “test tube” for polarizing social visions.
The episode opens by situating listeners 90 miles northeast of Nashville in Gainsborough, TN. With just over a thousand residents, the town is a tight, multigenerational community.
“I was related to pretty much everyone here.”
– Local Resident 1 [00:16]
The town’s character is described as “raw,” with a strong connection to place and tradition.
In fall 2024, large tracts of land are suddenly purchased by non-local buyers described as “outsiders.” Residents are baffled—and suspicious.
One resident conveys the shock of sales not following local custom:
“Most times he would sell it to Jim Bob over the holler.”
– Local Resident 2 [00:25]
The purchases are linked to right-wing developers with grand designs—leading to unease and a sense of siege.
Developers portray their plans in messianic terms:
“We need cities on a shining hill that exemplify and embody the healthy, natural human way of life. The Christian way of life.”
– Developer Representative [00:54]
The residents are alarmed by what seems like a radical social experiment—one meant to serve as a model for others.
The narrative conveys community members’ sense of being blindsided and their resolve to resist:
“We were all flat footed. We didn’t have a clue.”
– Local Resident 1 [00:35]
Others bristle at the notion that their home is a “test tube” for ideological projects:
“Our hometown is not a test tube.”
– Community Member [01:16]
Anger comes to the surface regarding misrepresentation and perceived exploitation:
“Do not use my hard work to sell your bul.”
– Opposed Local Resident [01:24]
Locals see their resistance as part of a broader pushback—both against the project and political priorities:
“They’re not just opposing what’s being planned for here. They feel like they’re standing in opposition to an entire administration.”
– Opposed Local Resident 2 [01:29]
The community’s defiance is summed up in a memorable closing retort:
“Guess you didn't move in on a bunch of dumb hillbillies now, did you?”
– Opposed Local Resident [01:37]
00:16: “I was related to pretty much everyone here.”
Local Resident 1, highlighting deep roots and strong local identity.
00:30: “The first thing you see when it pops up is ‘Pioneers in Appalachia.’”
Locals reflect on the branding developers bring into town.
00:54: “We need cities on a shining hill that exemplify and embody the healthy, natural human way of life. The Christian way of life.”
Developer Representative, articulating their motives.
01:24: “Do not use my hard work to sell your bul.”
Opposed Local Resident, expressing anger at being exploited for marketing.
01:37: “Guess you didn't move in on a bunch of dumb hillbillies now, did you?”
Opposed Local Resident, emphasizing local pride and resistance.
In just under two minutes, this preview for “Our Town” sets up a tense, emotionally charged confrontation between tradition and radical change in rural America. Colorful local voices, ambitious outsiders, and a sense of impending experiment collide, promising listeners both an intimate and dramatic exploration of contemporary cultural fault lines.
Tune in for the full series to hear how a small Appalachian town confronts outsiders, defends its identity, and becomes a battleground for America’s future.