Carol Massar (2:18)

Great transfer of wealth going to women.

John Hope Bryant (2:19)

Also 100% coming. That's 88 to $100 trillion of wealth transfer in the next 10 years. And women are 41% of all businesses in America today. So without women getting that necessary Step into the economy. We'd be, we'd be a second tier nation today. GDP. Why is there a third of our GDP? Black and Latinos are 40%, about, about 6 or $7 trillion of all GDP. So that's a meaningful, meaningful portion. Immigrants are 20, just under 20% of GDP for this country. And you've got 10,000 baby boomers walking out of the economy every day because they're retiring. And by 2034, they'll all be gone. So what I'm talking about in this book is about emerging markets. I'm talking about literally the future of the biggest economy in the world. And my rich friends, my poor friends do better, if only to stay rich. So when people understand me, they understand that I'm going to bring them customers, I'm going to bring them market share.

Carol Massar (3:17)

Let's go there because we've talked with you before. You know, if anything, I haven't learned in doing business news for a long time and even being at Bloomberg, like you and I have been talking, money intersects with everything. Follow the money.

John Hope Bryant (3:28)

That's right.

Carol Massar (3:28)

And so here you're talking about 40%, you know, black and Latinos, like money follows market. So why isn't money followed this? We were talking about affordable housing here at Bloomberg. We've talked about that with you. Like, why isn't money going to these areas where there's money to be made?

John Hope Bryant (3:45)

President Bill Clinton once said, it's hard to get somebody to agree to the truth on the lies, paying their paycheck. Wow.

Carol Massar (3:50)

What does that mean? That means here and today.

John Hope Bryant (3:53)

It means want a sugar high? They live in the moment. Some people are afraid to open their mouth because they're afraid of being persecuted, prosecuted, or targeted in the moment. So people sort of go along, get along until things change because things are working for them at the moment. So we're in a transactional environment. It's in the moment. But people who I talk to offline all know that you got to plan. Not for three months or even three years. You got to plan for, you know, 10 years and 30 years. And so I just think that moments change at the moment. No pun intended. People are in a survival mindset versus a thriving or winning building mindset, which is really the American ethos. So you need the bottom in the traditional thought process.

Carol Massar (4:39)

The bottom doesn't have seats at the table. You and I talk.

John Hope Bryant (4:42)

That's why I'm here. And the middle class, by the way, this is not even a bottom issue. The middle class have got too much money at the End of their money. You're making $250,000 a year. You're a third of those are living from paycheck to paycheck, $100,000 a year. Half of those are living from paycheck to paycheck. So this is becoming everybody's issue, but they don't have seats at the table. Thank you, Michael Milken, to make sure that I am here for this as his voice and.

Joe Weisenthal (5:10)

Well, hold that thought for a moment, because when you walk around here, we're very impressed by the diversity in ideas here at Milken. Does that need to be matched by diversity in culture? This is a reflection of the C suite in the boardroom, and you have the ultimate perspective on that.

Carol Massar (5:25)

And I love that you mentioned that, because we've been at Milken in years past, Joe, and we talked about diversity, inclusion, big time. Nobody talks about it anymore.

John Hope Bryant (5:33)

It feels like in these private rooms that I have been in, particularly Sunday night was big, you know, private dinner. Michael Milken actually brought up repeatedly, repeatedly, the power of immigrants, the necessity for it. I want to commend him for saying out loud what most people are afraid to say, which is this is a positive, net positive, not a net negative, that immigrants have actually caused more income to the US Government, to the economy and tax receipts than they. Than they cost by far over 30 years. So I like math because it doesn't have an opinion. Mike calls me his little brother because we think the same way. But Mike can't bend the C suite. He can't put somebody in a CEO position. So he can only invite who's sitting there in leadership. Unfortunately, it looks pretty uniform. I do believe the world's changing. I met with a number of these CEOs, a number of these billionaires. What they say to me privately is very encouraging.

Carol Massar (6:34)

What do they say without giving who? What are they saying to you privately, John, that gives you hope?

John Hope Bryant (6:41)

We're in full support of what you're doing. We think that you've made a brilliant business case. Thank you for giving us a new language. Inclusive economics is not fraught with political dynamics. In it, the color is green, not black or white or red or blue. Yeah, let's fold in behind that. Let's wait for the moment when, you know, when everybody can come together again, which we believe is sooner rather than later. People are just, you know, as you know, markets are dynamic. The current stock market moves a lot on sentiment. Yes. And so I think people are riding the wave. And sometimes some things are more comfortable as a conversation. I think Things have been in the last couple years uncomfortable to address difficult issues other than to be angry about it. People are now saying angry is not a strategy. I really hope, like every. By the way, we've got the extremes in both parties that are driving agendas. Both parties. I hope that the mayor of New York and the White House administration, I hope the mayor, the mayor of L. A all read this book and steal ideas from it. I don't want credit for it, but the majority of this country is actually pretty moderate. I mean, 48% of this country are basically independents. And you've got almost half of each party who say, I don't really like the rhetoric in my own party, but they don't have a voice. So I'm trying to talk economically through math.

Carol Massar (8:06)

Right.

John Hope Bryant (8:06)

To give reasonable people and reasonable thought a voice. And it's about what I'm about, what I'm for, not what I'm against.

Joe Weisenthal (8:13)

All the while, states are redrawing their congressional maps to potentially make things even more partizan in Washington. Red versus blue. If anger is not a strategy, we need a new playbook. I cover Washington while Carol's in New York covering markets. How do we get out of this morass?

John Hope Bryant (8:28)

You go far enough to the North Pole, you end up south. So. So this is going to go until it goes. But we're the 250th anniversary of americ america. It's the 100th anniversary of black History Month. You can't make this up. The whole country is having one huge colonic. It's one huge family fight.

Carol Massar (8:46)

So do we feel better, though, after this fight?

John Hope Bryant (8:48)

Yes, you get cleansed.

Carol Massar (8:49)

Is there progress?

John Hope Bryant (8:50)

Yes. We realize that fighting is not an answer. Anger is not a strategy. And yes, I was angry and I. Okay, did that give you more market share? Did that pay your mortgage? Did that pay your car note? Are you better off? You know, is it really? Everybody wants to be an American, but Americans, and we need to not stop knocking each other. Because unless we want to speak Mandarin in 20 years, meaning Chinese, because their economy is bigger, we got to figure out whether we're better together. The Bible says the house divided cannot stand. So I think that we're in the short term, we're going to. We're going to fight. That's what families do. I think we're going to find that some things work, some things didn't. We're going to have clarity of vision, and we're going to come rainbows after storms. We're going to come back together again.

Carol Massar (9:36)

So do you think it starts with the midterms? John and I would love, you know, we talk specifics with you. Like what if you could change two or three things, be it political, private, private or public sectors. Go into specifics for us. What would you change?

John Hope Bryant (9:48)

I would have financial literacy for all. I make it a civil rights issue of this generation. Whether you're black and brown, urban or white, rural financial is a requirement. K through college.

Carol Massar (9:57)

I would love that because we've been talking about it for decades.

John Hope Bryant (10:00)

I would, I would not shut down the part of education. I give it a new mission. I upskill. Do a Marshall Plan for America. I upskill all Americans. Don't. Walmart has brilliant. They didn't fire people, they were training them in AI is brilliant. It'll be a dip in jobs with AI and then it's going to be a surge on the other side because it's going to be your job not replaced by AI, Your jobs replaced by. You can use AI.

Carol Massar (10:21)

Yeah.

John Hope Bryant (10:21)

So I'd make AI and financial literacy, future literacy. I would then give an intern a tax credit for internships, a tax credit for apprenticeships, a tax credit to sponsor a school and entrepreneurship, a tax credit for sponsor for sponsoring a small business and investing some capital and intellectual capital to get them spooled up. I would use the tax system to inspire economic growth and expansion of markets. I'd build more houses. I would incentivize affordable housing, both single family and I'd let single family go from rent to own. Right. For the rental companies, rent to own as a. And incentivize that returning inventory back to communities and then give a pathway for that through financial literacy. And I raised credit scores to 700, by the way, because 700 credit score communities don't riot, they go shopping. I mean these are simple, so non controversial money. So you said reckoning for America.

Joe Weisenthal (11:21)

What's, what's the reckoning look like in the midstreams?

John Hope Bryant (11:24)

I think people are just sick and tired of being sick and tired.

Joe Weisenthal (11:26)

But does that mean a Democrat takeover of.

John Hope Bryant (11:29)

I don't think even the Democrats don't have the answer because.

Joe Weisenthal (11:35)

But the pendulum swings.

John Hope Bryant (11:37)

Yes. Look, I'm not a political.

Joe Weisenthal (11:39)

Yeah, you are.

John Hope Bryant (11:40)

No, I'm just, I'm saying, I'm saying that people want change. They're going to make a decision about who's on the ballot box, but you're going to see them. What they're really signaling is. I'm saying. I'm not. I'm not saying I want you. I want you. What I want is not this. So I'm going to rattle this cage. America's going to rattle this cage. And that's signaling that if somebody could get in the solutions business, I'm for you. If you can be in the radical movement of common sense business, I'm for you. If you can actually have me create a situation where you actually listen to me and my day is better tomorrow than it was yesterday, I'm for you. At some point, somebody's going to get that message. I think the ideal politician has a Republican head and Democratic heart.

Carol Massar (12:27)

I know one, but I'm not going to mention who that is.

John Hope Bryant (12:31)

I am certain I am certainly have no political ambitions whatsoever. I'm saying that in the camera. But. But I am a capitalist with a heart and I want a movement. I do want to finish. This is the third reconstruction.

Carol Massar (12:43)

20, 30 seconds. Really quick. John, I know you can do this.

John Hope Bryant (12:48)

I stumped you. You did.

Carol Massar (12:50)

And now I lost my place.

John Hope Bryant (12:52)

20 or 30 seconds.

Carol Massar (12:53)

Oh, are you talking to President Trump? Do you have a voice in the White house? Real quick, 20 seconds.

John Hope Bryant (12:57)

I know Mnuchin. I know some of his people. If they call me, I answer the phone.

Carol Massar (13:02)

Trump taking your call.

John Hope Bryant (13:05)

I'm not involved in politics. I don't think. I don't think right now my voice is helpful. I think that when people want to talk reasonably about reasonable stuff and have solutions at the end of problems, I'm, that's, I'm gonna get it done party. And that's not a party, by the way, it's an operating system. I just want to get stuff done.

Carol Massar (13:21)

Thank you for waiting while my synopsis started working.

John Hope Bryant (13:23)

John o' Brien made my day. Nothing Was Nothing.

Carol Massar (13:27)

Nothing for all is the book. We're going to continue with much more from Milken. He is, of course, John o'. Brien.

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