← Bloomberg This Weekend
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- [00:00]
IBM Representative
So there's a lot of noise about AI, but time's too tight for more promises. So let's talk about results. At IBM, we work with our employees to integrate technology right into the systems they need. Now a global workforce of 300,000 can use AI to fill their HR questions, resolving 94% of common questions, not noise. Proof of how we can help companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Lets create smarter business.
- [00:29]
David Gura
IBM Venture Global we think about what
- [00:33]
Christina Raffini
can be done, not what's usually done through innovation.
- [00:38]
David Gura
Venture Global is not only building some of the largest energy facilities in the world right here in the United States, but delivering American energy at a fraction
- [00:47]
Christina Raffini
of the cost and a fraction of the time.
- [00:50]
Alexei Nassard
So while others are busy talking, we're busy building. That's Venture Global.
- [00:56]
David Gura
That's unstoppable energy.
- [01:00]
Lisa Mate
Small businesses are the pulse of every community. They bring people together, create opportunities and drive growth. Chase for Business helps business owners like you with personalized guidance and convenient digital tools all in one place. With that guidance and your determination, you can take your business farther and help build a brighter future for your community. Learn more@chase.com business chase for business Make More of what's yours the Chase Mobile app is available for select mobile devices. Message and data rates. May apply JP Morgan Chase Bank NA Member FDIC Copyright 2026 JPMorgan Chase Co. Bloomberg Audio Studios Podcasts Radio News welcome
- [01:47]
Host (possibly David Gura or Christina Raffini)
to the Bloomberg this Weekend Podcast with
- [01:50]
Lisa Mate
David Gura, Christina Raffini and Lisa Mate.
- [01:55]
Host (possibly David Gura or Christina Raffini)
Thanks for joining us for today's selection of conversations from the show.
- [01:59]
David Gura
You can listen to our favorite discussions right here on the podcast, but also make sure to join us live every Saturday and Sunday morning starting at 7am Eastern.
- [02:07]
Co-host or Producer
We're on Bloomberg Television Radio and the Bloomberg Business App, bringing you unique takes and in depth interviews on news, politics, lifestyle and culture.
- [02:20]
Host (possibly David Gura or Christina Raffini)
By the closing bell, SpaceX's market cap hit 2.2.1 trillion. That's trillion with a T dollars, making it one of the world's most valuable companies. With us now, we've got host of Bloomberg Tech, the one and only Ed Ludlow. Ed, he did watch the game.
- [02:35]
David Gura
I just want to know. Watch the entire game.
- [02:38]
Host (possibly David Gura or Christina Raffini)
Do you ever sleep? No.
- [02:39]
David Gura
Rarely.
- [02:40]
Host (possibly David Gura or Christina Raffini)
I mean, you. You have been on this all week. You have been on tv, on this, on radio, on all the platforms. When we played our headlines earlier, you heard Elon Musk say he gave this a 10% shot of actually succeeding with all these goals.
- [02:53]
Alexei Nassard
Yeah.
- [02:53]
Host (possibly David Gura or Christina Raffini)
So explain to me what Just happened. And why are all these people buying into this huge valuation? This stock is massively oversubscribed. Why does the market have such confidence in this company? This man?
- [03:05]
Ed Ludlow
It's a referendum on Elon Musk, essentially. You know that everything that SpaceX presented to the market, it's pitch for the future. Right. You know, I've said this to David so many times, but it's just the easiest way for everyone that's watching and listening to understand when you file to go public, you file an S1, it's a document, it's called a prospectus. And you basically say to investors, here are all of our ideas and plans and here are all the risks involved. And it just reads like a Christopher Nolan sci fi script.
- [03:34]
Host (possibly David Gura or Christina Raffini)
Like, aren't the first couple of pages a bunch of like pictures of like rocket ships?
- [03:37]
David Gura
Yeah.
- [03:38]
Ed Ludlow
And you know, there's an element that Space X we can get into some of the ways, but they just don't do things the normal way. Elon Musk doesn't conform to Wall street norms. But you know, the point is, is that Space X going public, needed to, to raise money. They need money to fund a bit of a pivot in the business, which is they're going from launching satellites for customers in the private sector, in the government, and a Starlink satellite constellation themselves. You basically can get very good WI fi that instead of coming from terrestrial cables and beam to you via a box, comes from a satellite. Great business, working really well. Their future looks so different. You know, it is basically part one, put data centers in space, data centers in the form of satellite. Become an AI company, sell AI software like Open Air and Anthropic 2. And still the original goal of getting humans to Mars. It's all in there and it's all sort of economically explained, if you know what I mean.
- [04:42]
David Gura
Yes, David, they do emphasize in the perspective this is a new economy. This is a radical departure for the existing economy that we have. Let me flag the great big take story that you and many of your colleagues have written about the road to this idea. I think it's so fascinating. And you talk about the urgency that Elon Musk felt and conveyed to his team and that had to do with the, you know, getting out there before the midterm elections, which I find fascinating. Getting out there before open air and then also doing this before his 55th birthday. 55th birthday. A small roll of the eyes there for our radio audience. But explain how he was able to do this so quickly. It wasn't long ago that he said, we don't need public markets. We continue to rely on the private market.
- [05:22]
Ed Ludlow
Like, originally, the story around Space X was that they would spin off Starlink, that business, like the Internet business I told you about. And Musk had said for a long time that he would only do that when their numbers were good, when they had strong revenues and good cash flow. And so when we got to the end of last year and the story started coming out that they would go public, it was a bit of a surprise that it would be the whole company. Yeah. But we quickly reported, you know, Bloomberg broke the story on this. The whole point was to raise money, buy GPUs, chips for, for running.
- [05:56]
Host (possibly David Gura or Christina Raffini)
Thank you for that. I appreciate that.
- [05:57]
Ed Ludlow
And put them in space. Right. And that is, you know, that's a big part of the story. And all of those factors that you explained, based on very detailed reporting, are true. You know, Musk and the CFO of this company, Brett Johnson, had so much control over the process that's normally run by the bankers. You know, they did something unusual, which is just a technical thing. But they. Before they even started marketing the ipo and went on the road and tried to convince investors of the brilliant story in the prospectus, Elon Musk and Brett Johnson basically were like, let's set a price. $135 a share. Typically, you. You won't. You don't do that. You say, okay, here's a price range. And you kind of say, what do you guys think? Should we go up a little bit? Down a little bit? And, you know, our understanding in our reporting is that it was Musk that really made that decision, in part to take everyone's leverage away to control the IPO and do it on his terms, which is very musky, very. Even if the mechanism of the IPO is unusual.
- [06:55]
Host (possibly David Gura or Christina Raffini)
All right, so IT closed up 19% higher on the first day traded. It's now at $161 per share. But as we talked about, this stock was four times oversubscribed.
- [07:04]
Ed Ludlow
Yeah.
- [07:04]
Host (possibly David Gura or Christina Raffini)
So, like, how does that work? Is this. If you're in line to invest in, you know, space stations on Mars, stay in line.
- [07:10]
Co-host or Producer
Like, how.
- [07:11]
Host (possibly David Gura or Christina Raffini)
How are you getting this? And how do they prioritize?
- [07:14]
Ed Ludlow
So everything is relative. It was four times, maybe almost five times oversubscribed. You know, in IPOs around the world, not just in the United States, there are. There have been IPOs that way more oversubscribed. But I would measure the demand on a dollar basis. So they sold $75 billion worth of stock there was $350 billion of demand across retail investors and big institutional investors. It means everyone is disappointed. Right? You know, everyone that tried to get so like, you know, some of your audience will probably be saying, yeah, that was me. You know, they'll be, they'll be listening and going, you know, I really regret that I couldn't get the shares at 135. Maybe they used a platform like Robinhood or their online brokerage and they applied for a thousand and they got 100 or in most cases they applied for a few dozen and got one or seven or whatever it is. So then when trading started yesterday, they have a choice. Do you try and buy shares on the open market? You know, it's better to, to, to have the shares 135 and then if they go up, that's great. Then buy them at a higher price and then they fall. You know, that's not good.
- [08:22]
David Gura
Before we let you go, last night, celebration at the J.P. morgan Building, just a stone's throw from where we are sitting today. Jamie Dimon bringing out the Tomahawk stakes for everyone to enjoy. As a result of all of us, Wall Street's happy. But I look at this nugget in, I think Bailey Lipschultz, recent piece. Yeah. SpaceX is not going to pay any fee if underwriters of the offering agree to exercise their ability to sell another 15% of shares. Use this green screen.
- [08:45]
Ed Ludlow
Yeah.
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David Gura
Why would they agree to such a thing? Why, given the magnitude of this, have banks kind of not rolled over but done so much to lessen the amount of pay that they'd be getting?
- [08:55]
Ed Ludlow
Banks are going to phone me now because. And the bankers because of my answer. But, you know, go back to what we're saying about Elon Musk and the CFO setting the price and dictating the terms. The bankers got paid. So entirely clear to me what it was they were doing. Actually, you know, there's a lot of evidence that, that Goldman Sachs in particular did a very good job of, of placing the stock with, you know, the whole point is when you, when you decide who to allocate the shares to, you want to go to an institutional investor that will hold on to them for a long period of time. It's actually why there were so many retail shares allocated because, you know, the company penalties for.
- [09:30]
Host (possibly David Gura or Christina Raffini)
You can get them the penalty. Well, you flip them too quickly depending on.
- [09:34]
Ed Ludlow
Depending on. Actually, I'm just going to say I don't know the answer to that, but basically there's a distinction of buying stock in the open market being allocated in the ipo and whether you're, you're an employee. The main point is, is that the banks made a lot of money from this. Musk did also negotiate very low fees in general because the scale of it, you know, so unprecedented on the green shoe thing, you know, everyone on the trading floor, NASDAQ was wearing green shoes, which Musk signed off on. So there we go.
- [10:06]
David Gura
There we go. Ed Ludlow, I can the anchor of Bloomberg Tech, joining us here in New York as he makes his way back to San Francisco to start the show there on Monday of next week. We're surely to track this as it goes along. Ed, thank you very much. Stay with us for more on Bloomberg this weekend right after this.
- [10:24]
IBM Representative
So there's a lot of noise about AI, but time's too tight for more promises. So let's talk about results. At IBM, we work with our employees to integrate technology right into the systems they need. Now a global workforce of 300,000 can use AI to fill their HR questions, resolving 94% of common questions, not noise. Proof of how we can help companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business.
- [10:53]
Christina Raffini
IBM Support for the show comes from Public. Public is an investing platform that offers access to stocks, options, bonds and crypto. And they've also integrated AI with tools that can assist investors in building customized portfolios. One of these tools is called generated assets. It allows you to turn your ideas into investable indexes. So let's say you're interested in something specific like biotech companies with high R and D spend, small cap stocks with improving operating margins or the S&P 500 minus high debt companies. Chances are there isn't an ETF that fits your exact criteria. But on Public, you just type in a prompt and their AI screens thousands of stocks and builds a one of a kind index. You can even backtest it against the S&P 500. Then you can invest in a few clicks, go to public.com market and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com market ad paid for by
- [11:48]
Public.com Announcer
Public Holdings Brokerage Services by public investing member FINRA, SIPC advisory services by public advisors SEC registered advisor crypto services by ZeroHash. Sample prompts are for illustrative purposes only, not investment advice. All investing involves risk of loss. See complete disclosures@public.com disclosures.
- [12:06]
Lisa Mate
When you own your own business, you own every decision. Now own the card that rewards you for it. The Chase Sapphire Reserve for Business Card brings the best Sapphire Reserve benefits to business owners who expect hardworking rewards. Designed to meet the needs of business owners at scale, this Pay In Full card elevates your travel experience and offers premium benefits and value toward business services that will take your business to the next level, fuel your business and maximize rewards. With 8x points on all purchases through Chase Travel, 3x points on social media and search engine advertising, annual partnership credits and more make every journey more rewarding with a $300 annual travel credit and access to a network of airport lounges. Whether you're looking for pre flight productivity or time to rest and recharge, Chase Sapphire Reserved for business. It's the card that gives back all you put in. Learn more@chase.com reserve business chase for Business make more of what's Yours Account subject to credit approval restrictions and limitations apply. Cards are issued by JP Morgan Chase Bank NA Member FDIC.
- [13:20]
David Gura
Lisa Bringing up the fact that we heard from the Pakistanis just a little while ago about the prospects of an electronic deal being signed, a deal being signed electronically, I should say here within the next 24 hours. Getting some pushback on that now from a spokesperson for the Islamic Republic of Iran's Foreign Ministry telling an Iranian news agency that this is not the case, but there is still the possibility a deal could come in the coming days. That said, we at Bloomberg are reporting the limited details that have emerged on the deal suggest both sides, the US And Iran, are proceeding with extreme caution, reluctant to make any real concessions before the other does.
- [13:53]
Host (possibly David Gura or Christina Raffini)
One of the journalists behind that reporting, State Department reporter Eric Martin, joins us now. Also joining us is Bloomberg Jerusalem reporter Dan Williams. We're so happy to have both of you. Eric, I'm going to start with you. Should you be on a plane? Should you not be on a plane?
- [14:06]
David Gura
We're glad to have him here.
- [14:07]
Host (possibly David Gura or Christina Raffini)
We are glad to see you. But to this timing issue, I mean, this is such a fast moving story. As we were sitting here, our Mideast colleagues flagged these comments where the Iran Foreign Ministry spokesman said regarding the exact timing of the signing of the memorandum, we must wait. Although it will not be tomorrow, the possibility that it could take place in the coming days is not ruled out. However, due to the other side's read you US instability in making any statements about this process, caution must be exercised. We've seen similar messaging from White House officials saying the other side needs to stop leaking. We've seen criticism about leaks from the vice president, J.D. vance. Eric, where Are we, is this going to happen, or have we made much ado about nothing yet again?
- [14:47]
Eric Martin
Sure, Christina. So I think that the, the where of this, in terms of where this gets signed is much less important than the what, particularly for the Trump administration. And so finally getting to that deal, which we've heard President Trump say dozens of times since April 7 or April 8, that this deal was a few days away or was kind of just around the corner, finally getting to that deal to reopen the strait and to end the blockade would be a big development here. And so I think that, as with everything with this process we were a couple of months ago, I was in Islamabad and connecting with you guys from there and talking about the latest just hours after Vice President Vance had sat down with his Iranian and Pakistani counterparts. If we finally get to a deal here, it seems likely that it could take a little bit longer than, you know, say 24 hours. I mean, that's just been the way that that's been the trend for everything that's happened on this file over, over the last several months. And so it certainly makes sense that it could take a little bit longer than, than some of the most optimistic predictions about 24 hours or so.
- [15:58]
David Gura
Dan Williams, let me turn to you from your perch in Jerusalem. I'd be eager to hear sort of how the Israeli government is thinking about this as it all unfolds. We know that Prime Minister Netanyahu would be, if not eager for more strikes, would support more strikes on Iran, and he's very much on the margins of these negotiations that are taking place between the US And Iran. What is the government's perspective on the prospects of this happening here within the next 24 or 48 hours?
- [16:21]
Dan Williams
Well, since details of this deal emerged just in the last 24, 48 hours, the official public statements have been very spare. The prime Minister Netanyahu put out, I think, all of two statements. His defense minister put out one statement. The rest of the usually loquacious Israeli cabinet is avoiding the media. So far, there's something of a sullen public silence here. I imagine behind the scenes, the leaders here are working the phones with the Trump administration, trying to figure out what is included in this deal, whether there's any wriggle room where there's any way of toughening up some of the terms. The Israelis are generally not happy with this. As you noted, there was a willingness here to go back to war in the absence of a deal that would satisfy the original conditions, demands set both by the Israelis and the Americans at the outset of this war. I mean, the, the Israelis aren't looking for more war. They are looking for a diplomatic conclusion that would preclude future war, as they would put it. And what they worry about is effectively this deal would leave Iran with vestigial, at least capacity to re pursue its nuclear program, to rebuild its ballistic missile program, to come up with funding eventually for its regional proxies, and essentially empower it in the face of an unprecedented joint campaign against it by the world superpower and the premier military power of the Middle East, Israel. Those optics here are very difficult for Israel and the possibility that the terms of this deal may not satisfy its bottom line, its bottom threshold in terms of what it would consider satisfactory, a satisfactory outcome to this war.
- [17:59]
Host (possibly David Gura or Christina Raffini)
Well, Dan, the terms of the deal have been a bit difficult for even some hardliners on the right here in the US to stomach because it looks like they will resemble the jcpoa. The Iran nuclear deal, which we know Benjamin Netanyahu was, was openly very against and you flagged to us this morning some tweets from a right wing politician there in Israel talking about the emerging deal with Iran is a total victory for the Ayatollahs. It's a catastrophe from Israel's perspective. And blaming the Prime Minister, does this create an even bigger political liability for him domestically as well?
- [18:37]
Dan Williams
Absolutely. We're four months away from an Israeli election. It's going to be tightly contested, as they often are in Israel. This time it's a reelection bid for Netanyahu, who was already Israel's longest serving leader. I think it's clear that he had a very different outcome in mind. The original scheduling had, within that six week window, the initial six weeks of the war produced enough internal damage to the Iranians to bring about an organic downfall of the regime afterward. He was to have hosted Trump, who was due to receive the Israel Prize in Israel, and that would have really set him up for reelection. In the absence of something that conclusive. And keep in mind, there are still live fronts in Lebanon, which by the way is not disconnected to these Iran talks, given that Iran's looking out for Hezbollah. And even in Gaza, where this war began two and a half years ago, Netanyahu is going to have a lot of explaining to do to the electorate. He promised total victory. Israelis are exhausted, they've been bloodied, they've lost a lot in terms of international prestige, in terms of treasure in lives, and yet they're not really seeing that conclusion, any satisfactory conclusion in the offing. It's something he's going to have to try very hard to explain, Eric.
- [19:47]
David Gura
You spend your days going through detailed diplomatic cables, looking at documents, looking at deals. This is something unique. This is one page, I gather, maybe a couple more. But 14 points is one. We understand it from that semi official news agency. I was struck by something in Bloomberg's reporting recently that a person familiar with these deliberations said the memorandum would be open to interpretation in certain areas, including what the reopening of horror movies would mean in practice. It makes me wonder sort of how cohesive, how long lasting this document is likely to be. We're talking about a fairly short time horizon here, 60 days should this be signed, approved by both sides. How much credence should we give a document like this? We've seen a very messy ceasefire over these last few months, David.
- [20:29]
Eric Martin
In some ways a document like this is a starting point for the tough negotiations to come. And so it doesn't deal in detail with the nuclear program. It's something I was talking the other day with Aaron David Miller, who is a former adviser to the State Department on negotiations regarding Middle east and he said this is really buying a ticket to the next tough negotiation in that, you know, you have things that each side is going to try to portray to their domestic constituencies as a win. But certain things like exactly, you know, what disposing of nuclear material means in whether that's down blending or moving material out of the country, as well as what reopening the strait means. I mean, does that mean that reopening with some degree of Iranian monitoring or control or does that mean going back to February 27th? So these are questions that are somewhat open as, as the officials told us, somewhat open to interpretation. But that's that that's both a feature and a flaw, right? I mean that's something that allows each side to, to sell this to their, to their constituencies and to citizens as a win. But there's also room there for misunderstanding and for disagreement and conflict if one side feels like the other is violating something that they had committed to.
- [21:54]
Host (possibly David Gura or Christina Raffini)
Eric, I also want to ask you about who the main players are here because very openly we're seeing acknowledgement from the different sides that Pakistan is involved and has been meeting this. But I'm hearing, as I'm sure you are as well, from sources in the region, there are other regional players helping, assisting, advising and possibly going to this signing ceremony if indeed it does happen. We're now hearing it could be a digital signing. Not quite sure what that entails. Who are the regional players helping make this potentially happen and then who are the negotiators? Is it still just mainly Witkoff and Kushner? We saw this Axios report that they'd actually gone to Oak Ridge, Tennessee, which is a nuclear facility, to come kind of buff up on their nuclear knowledge. Are they still leading it and does the president still have faith in them?
- [22:38]
Eric Martin
Well, in terms of the intermediaries who we're seeing, certainly all countries in the region have an interest in and are invested in seeing this peace process come to fruition, but they also have to have ongoing relationships with Iran. So we've seen, we had reporting from colleagues earlier this week about UAE having meetings with the Iranians for the kind of highest level meetings that we've had since the beginning of the war to try to calm some of the tensions, lingering tensions between those two countries. Of course, we saw Iran after the US And Israeli strikes, lashing out and hitting civilian targets in the uae. We've also heard about the role for Qatar in this process and being involved. So even though Pakistan has been the host to the negotiations that we saw in April and has been the one that's had its highest level officials going to Tehran to deliver messages or using phones in Pakistan to deliver those messages, and then taken by courier to Mojtaba Khamenei, the new supreme leader in this process, that takes days. So we've seen that from, from several countries involved there. And then, you know, to your question about who from the US Is involved, we've very much seen still the vice president ultimately in the lead on this, but the details being negotiated by Witkoff and Kushner. We had some reporting that there was the potential for an in person signing ceremony perhaps in Geneva and perhaps as soon as Sunday. That now seems to have been that speculation tamped down a little bit such that we're now expecting this could take several more days and that it could be this virtual kind of ceremony or virtual signing that the Pakistanis and Iranians have mentioned.
- [24:37]
David Gura
Dan, let me turn to you lastly here. We were talking about, you brought up Lebanon just a moment ago and of course that's a roiling conflict still, despite the diplomatic efforts that we've seen engineered or tried to be engineered here in recent weeks. Where does that stand now? And, and what's your understanding of the degree to which that would be a part of any memo of understanding that's signed here?
- [24:54]
Dan Williams
Well, if you ask the Iranians, Lebanon has to be part of this. They've frequently and consistently called for a ceasefire and end of war deal to apply to all fronts. That's code for Lebanon, specifically the front of warfare between Israel and Hezbollah, which is really Iran's main ally, a very efficient, very well armed guerrilla force and political force in Lebanon. The Israelis have ruled this out. While Iran is their arch foe, the overarching threat to their security. Hezbollah is the most immediate, literally on their northern border, at least until they pushed Hezbollah back with that invasion launch pretty much in parallel with the war against Iran. Over these months, the Israelis now have expanded a border security zone, what they call a buffer zone in southern Lebanon that led to the displacement of hundreds of thousands of Lebanese civilians. It effectively driven Hezbollah north and disarmed Hezbollah to a large degree. Israel has no intention, it says, of withdrawing from that. It may delimit its attacks to that zone and hold off on attacking Hezbollah and Beirut in the Lebanese interior. But that really looks likely to be a major bone of contention there. It's very important for the Iranians symbolically in terms of the power projection, in terms of their influence in Levant on the Mediterranean coast. It's very important for the Israelis in terms of security of up to 2 million of their northern residents who until very recently were in range of Hezbollah rocket fire and at risk of seeing a Hezbollah invasion of the kind Hamas pulled off on October 7, 2023. So Lebanon really will be a sticking point. It seems the Israelis managed last week through sheer firepower to assert what they call their right to continue fighting there against Hezbollah, if not in Beirut, then in the south. Time will tell whether they will also work that into this deal, that exception, that lacuna for Lebanon, into whatever signed between the Americans and Iran.
- [26:50]
David Gura
Dan Williams in Jerusalem, Eric Martin in Washington with his finger on the button of his mouse in that Swiss air site. Will he buy the ticket to Geneva?
- [26:58]
Alexei Nassard
We'll see.
- [26:58]
Host (possibly David Gura or Christina Raffini)
Stand by the standby. Stay with us for more on Bloomberg this weekend right after this.
- [27:08]
Christina Raffini
Support for the show comes from public. Public is an investing platform that offers access to stocks, options, bonds and crypto. And they've also integrated AI with tools that can assist investors in building customized portfolios. One of these tools is called Generated Assets. It allows you to turn your ideas into investable indexes. So let's say you're interested in something specific, like biotech companies with high R and D spend, small cap stocks with improving operating margins, or the S&P 500 minus high debt companies. Chances are there isn't an ETF that fits your exact criteria. But on public, you just type in a prompt and their AI screens thousands of stocks and builds a one of a kind index. You can even backtest it against the S&P 500. Then you can invest in a few clicks. Go to public.com market and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com market and paid for by
- [28:02]
Public.com Announcer
Public Holdings Brokerage Services by Public Investing Member FINRA SIPC Advisory Services by Public Advisors SEC Registered Advisor crypto services by ZeroHash sample prompts are for illustrative purposes only, not investment advice. All investing involves risk of loss. See complete disclosures@public.com disclosures when you own
- [28:21]
Lisa Mate
your own business, you own every decision. Now own the card that rewards you for it. The Chase Sapphire Reserve for Business card brings the best Sapphire Reserve benefits to business owners who expect hardworking rewards designed to meet the needs of business owners at Scale, this Pay in Full card elevates your travel experience and offers premium benefits and value toward business services that will take your business to the next level, fuel your business and maximize rewards. With 8x points on all purchases through Chase Travel, 3x points on social media and search engine advertising, annual partnership credits and more. Make every journey more rewarding with a $300 annual travel credit and access to a network of airport lounges. Whether you're looking for pre flight productivity or time to rest and recharge. Chase Sapphire Reserved for business, it's the card that gives back all you put in. Learn more@chase.com ReserveBusiness Chase for Business make more of what's yours Accounts subject to credit approval restrictions and limitations apply. Cards are issued by JPMorgan Chase Bank NA member FDIC this dog salon Operational excellence thanks to Genius from Global Payments Scheduling Personalized checkouts Instant Absolutely genius Big league reliability for any business. That's genius.
- [29:50]
David Gura
Swarovski Crystals, one of the best known names in luxury jewelry, is in the midst of a major brand overhaul, hoping to modernize its image.
- [29:58]
Host (possibly David Gura or Christina Raffini)
That's right, they're partnering with famous faces like Ariana Grande and Venus Williams, along with iconic Disney characters and even some Marvel figures. The Austrian Co company is turning a profit once again by focusing on what it calls pop luxury. We spoke with the CEO Alexei Nassard at their 5th Avenue flagship store for this weekend, C Suite Saturdays. So explain to me what a Swarovski crystal is and why it is different or special from other products.
- [30:26]
Alexei Nassard
Swarovski is a pop luxury icon.
- [30:29]
Host (possibly David Gura or Christina Raffini)
What do you mean by pop luxury?
- [30:31]
Alexei Nassard
We don't subscribe to some stale theories about what luxury is, and I think the world needs to think about luxury in a much more modern way. Those who have are winning. Those who haven't aren't.
- [30:44]
Host (possibly David Gura or Christina Raffini)
This is not what Swarovski stores looked like when I was growing up.
- [30:47]
Alexei Nassard
This is the wonderlux concept. It's very different from what you'd think of a conventional retail experience. It's packaged as a big jewelry box.
- [30:57]
Host (possibly David Gura or Christina Raffini)
I mean, it feels like that. Or like shadow boxes. Like you're discovering things.
- [31:01]
Alexei Nassard
Exactly. That's the whole point. A treasure hunt. It's not. I'm coming purposefully to buy something specific.
- [31:07]
Host (possibly David Gura or Christina Raffini)
Yeah.
- [31:07]
Alexei Nassard
I'm going to see what's out there. I'm curious. I touch things. I try stuff.
- [31:11]
Host (possibly David Gura or Christina Raffini)
See, I didn't know I needed sparkly sunglasses, and now I. Now I feel like I do it.
- [31:15]
Alexei Nassard
It's a necessity now.
- [31:16]
Host (possibly David Gura or Christina Raffini)
Are you seeing a return on that investment? I mean, you guys were profitable for the first time in a couple of years. How are. How's the company doing?
- [31:23]
Alexei Nassard
The company's doing very well. Over the last four years, we added 24 points of organic growth. 2025 was equally successful, up 6% organic. And we're growing at three times the rate of the jewelry market.
- [31:36]
Host (possibly David Gura or Christina Raffini)
I mean, that's pretty good, especially when a lot of your competitors are seeing pretty flat growth right now.
- [31:40]
Alexei Nassard
Yeah, now we're very happy with the results. I mean, we're proud, we're happy, but we should stay vigilant. The market is tough.
- [31:47]
Host (possibly David Gura or Christina Raffini)
Yeah.
- [31:48]
Alexei Nassard
Consumer sentiment, as you've seen, the latest data from the US Is at all time low.
- [31:52]
Host (possibly David Gura or Christina Raffini)
It is.
- [31:53]
Alexei Nassard
And it's still a discretionary category. So I told my guys, we keep the confidence, but we stay vigilant and we navigate on site.
- [32:00]
Host (possibly David Gura or Christina Raffini)
I mean, I don't have to have sparkly sunglasses, but I do kind of want them. Now. What were the main changes that you made?
- [32:10]
Alexei Nassard
Any transformation starts with respect. Respect the legacy, respect the brand, respect the company. Otherwise you wouldn't even be be here
- [32:18]
Eric Martin
to turn it around.
- [32:19]
Host (possibly David Gura or Christina Raffini)
Because you're the first non family member to run this company in its history. Right?
- [32:23]
Co-host or Producer
Correct.
- [32:23]
Alexei Nassard
Correct.
- [32:24]
Host (possibly David Gura or Christina Raffini)
That's got to be kind of scary.
- [32:25]
Alexei Nassard
Yes. It has its share of challenges, but also of opportunities. Because when you come and you're not part of the family, you don't carry baggage. Your agenda is clear. You just want to create value. I'm a brand man. I've been a CEO for more than 10 years, but at heart, I'm a brand man.
- [32:42]
Host (possibly David Gura or Christina Raffini)
But not necessarily jewelry. You were at Procter and Gainesville. You were at.
- [32:45]
Alexei Nassard
And I've always been that. And I believe that is Fundamental for a brand like Swarovski. I think you can be superbly creative and be super disciplined.
- [32:53]
Host (possibly David Gura or Christina Raffini)
What does the discipline do? What is like, why can't you just be extremely creative?
- [32:58]
Alexei Nassard
I was in the process of turning the company's profitability around, and I could not afford the luxury of having disorder in that sense. But you need to manage it in a way and through a managerial philosophy. And that philosophy is called tight, Loose, tight, which is being very tight on the values of the company, of the strategy, and be very tight on results. But in the middle, you have to have the courage to let people meander a little bit.
- [33:23]
Host (possibly David Gura or Christina Raffini)
A little bit of freedom, a little
- [33:24]
Alexei Nassard
bit of serendipity, a little bit. You know, I tried that. What do you think? I said, yeah, let's try it. It doesn't work, but then I make sure we do. Don't do 15. Let's try it to see if it works. We limit them and we spread them over time to make sure the risk profile is managed and is reasonable.
- [33:40]
Host (possibly David Gura or Christina Raffini)
When I was growing up, my mom had the Swarovski crystal figures like doves and swans and very elegant animals. You've got a baby Yoda figure over here. You've got Shrek, you've got Wicked, you've got Disney. Is this still a big part of the business?
- [33:57]
Alexei Nassard
What we try to do with figurines is really showcase and display what we call our savoir faire, because our ability to design and cut crystal with precision is even more enhanced in the home figurines category.
- [34:10]
Host (possibly David Gura or Christina Raffini)
Am I allowed?
- [34:11]
Alexei Nassard
Yeah, yeah, you are.
- [34:13]
Host (possibly David Gura or Christina Raffini)
I'm not gonna lie. I do kind of want a baby Yoda.
- [34:16]
Dan Williams
Yeah.
- [34:16]
Alexei Nassard
It's called brand desirability. We have a group of collectors that buys what you mentioned, which is, you know, the animals, the stillfictors, the flowers. But you also increasingly have a group of franchise aficionados, the lovers, the fans of Star Wars.
- [34:33]
Host (possibly David Gura or Christina Raffini)
They want everything from Star wars, and
- [34:36]
Alexei Nassard
that's a different demographic. They're younger in general, they're more skewed male.
- [34:40]
Host (possibly David Gura or Christina Raffini)
Do you get dudes in here buying these?
- [34:41]
Alexei Nassard
Yes, yes, of course.
- [34:43]
Host (possibly David Gura or Christina Raffini)
Oh, this is Ariana Grande. So this is the new collection.
- [34:46]
Alexei Nassard
Exactly. That's the new capsule, the dragonfly of Ariana Grande. The collaborations with ambassadors like Ariana Grande give a lot of texture and dimensions to the culture capital of the brand. We select people who are in tune with our pop luxury positioning that can nurture it and we can nurture it back. The collection has been very successful.
- [35:04]
Host (possibly David Gura or Christina Raffini)
I mean, this is the second year, so obviously you Went back for more.
- [35:07]
Alexei Nassard
It renews the storytelling around the brand. And we use some also design codes which are unmistakably Swarovski, but with a little bit touch of originality. So people can be tempted to layer this on top of what they already have with us.
- [35:22]
Host (possibly David Gura or Christina Raffini)
And let's be real, layering means they're purchasing more products.
- [35:25]
Alexei Nassard
Exactly.
- [35:26]
Host (possibly David Gura or Christina Raffini)
I also feel like you guys are positioned at an interesting time because study after study is showing the younger generation, even people my age, don't really care about diamonds, precious gems, in a way that previous generations did. I know that we're in a room that you guys now have diamonds here. Lab grown, I'm assuming.
- [35:43]
Alexei Nassard
Correct.
- [35:44]
Host (possibly David Gura or Christina Raffini)
Are you taking advantage of that? Have you seen that growth in your customer base?
- [35:47]
Alexei Nassard
No, you're absolutely right. The train left the station for lab grown diamonds.
- [35:53]
Co-host or Producer
Yeah.
- [35:53]
Alexei Nassard
And it's growing rapidly. This is the trend of the market, and we've been playing it unapologetically. We've been one of the first. We're determined to do it because we think it's a triple win. It's a win for the customer in the end, you know, for your buck, you get a much bigger carrot. The psyche of younger customers is a different one in terms of oh, and what would the value remaining? And who could I sell it for? I passing on to my daughter. People are more in the here and now. I love it. It suits me. It gives me joy. Give it to me.
- [36:21]
Host (possibly David Gura or Christina Raffini)
Life is hard, man. I just want some pretty stuff.
- [36:23]
Dan Williams
Exactly.
- [36:25]
Host (possibly David Gura or Christina Raffini)
When you walk around the store, it's not cheap, but it is. It is achievable. Are you at a price point that you think is very beneficial for this time given. Given the pullback on luxury spending, we're
- [36:35]
Alexei Nassard
one of very few companies that offer products in one store ranging between between $150 to $250,000. So with us, most people can find something that they like and that is suitable to them.
- [36:49]
Host (possibly David Gura or Christina Raffini)
And you want customers that range those income brackets.
- [36:52]
Alexei Nassard
We want to have a combination of consumers who are young, who are in the zeitgeist, and who determine the zeitgeist. But Gen Z has its limitations, particularly monetary. And that is why our target group is a little bit broader. The post 90s, that is, our core target used to represent 21% of our sales back in 2021. Today they're 45% and in the US 50%.
- [37:14]
Host (possibly David Gura or Christina Raffini)
When did that transition start to happen and how successful has that rebranding been?
- [37:18]
Alexei Nassard
What we call pop luxury is having the credentials of what I call Conventional Luxury Heritage 1895 Austrian Tyrol Daniel Swarovski Savoir faire, which we call it in French, which is craftsmanship, creativity and quality. We have it all. But in addition to that at what makes our luxury pop Luxury. We are always in the zeitgeist. We are unapologetically modern. We will never be a dusty brand. We're fun. We don't think to be luxury you have to be stiff. We don't believe that you can have fun in luxury. Many people who buy our products are not only always people with limited means. There are many people, many, many customers, ladies who just say you know what, I love that extravagant millennium. Give me the pink one as well. And last thing is what we call the human touch. We don't make people wait in line under the rain. We don't treat customers in a scarcity. We don't do stuff like that. Ultimately the value for money matters. Walking away from it or ignoring it, just thinking because I'm luxury doesn't matter, I think is short sighted. What should luxury give the consumer at the final end is a feeling of joy and a feeling of self worth.
- [38:32]
Co-host or Producer
Stay with us for more on Bloomberg this weekend right after this.
- [38:39]
Christina Raffini
Support for the show comes from Public. Public is an investing platform that offers access to stocks, options, bonds and crypto. And they've also integrated AI with tools that can assist investors in building customized portfolios. One of these tools is called generated Assets. It allows you to turn your ideas into investable indexes. So let's say you're interested in something specific like biotech companies with high R and D spend small cap stocks with improving operating margins or the S&P 500 minus high debt companies. Chances are there isn't an ETF that fits your exact criteria. But on Public you just type in a prompt and their AI screens thousands of stocks and and builds a one of a kind index. You can even backtest it against the S&P 500. Then you can invest in a few clicks, go to public.com market and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com market and paid for by
- [39:33]
Public.com Announcer
Public Holdings Brokerage Services by Public Investing member FINRA SIPC Advisory Services by Public Advisors SEC Registered Advisor Crypto Services by Xerohash Sample prompts are for illustrative purposes only, not investment advice. All investing involves risk of loss. See complete disclosures@public.com disclosures when you own
- [39:52]
Lisa Mate
your own business, you own every decision. Now own the card that rewards you for it. The Chase Sapphire Reserve for Business Card brings the best Sapphire Reserve benefits to business owners who expect hard working rewards. Designed to meet the needs of business owners at scale, this pay in full card elevates your travel experience and offers premium benefits and value toward business services that will take your business to the next level, fuel your business and maximize rewards. With 8x points on all purchases through Chase Travel, 3x points on social media and search engine advertising, Annual partnership credits and more make every journey more rewarding with a $300 annual travel credit and access to a network of airport lounges. Whether you're looking for pre flight productivity or time to rest and recharge. Chase Sapphire Reserved for business. It's the card that gives back all you put in. Learn more@chase.com reserve business chase for Business make more of what's yours. Accounts subject to credit approval restrictions and limitations apply. Cards are issued by JPMorgan Chase Bank NA member FDIC Coffee Genius here.
- [40:59]
Christina Raffini
Most people see a busy cafe, but I see precision at every step, thanks to genius. From global payments transactions, instant installation, inventory, precise operations in sync. Absolutely genius. From sold out crowds worldwide to managing the morning rush, genius keeps operations running smoothly.
- [41:18]
Lisa Mate
One Portado.
- [41:19]
Christina Raffini
Flawless pour, perfectly timed. Just beautiful big league reliability for any business. That's genius.
- [41:36]
David Gura
Welcome back, Bloomberg. This weekend. Time for this weekend's pointed news quiz. Highlight for me, for Christina, for you as well, I hope.
- [41:42]
Host (possibly David Gura or Christina Raffini)
If I win again this week, are you going to accuse me of malfeasance?
- [41:45]
David Gura
Absolutely. The cheating investigation continues. I am quite certain that's what's happening here.
- [41:51]
Co-host or Producer
This is horrible.
- [41:52]
Host (possibly David Gura or Christina Raffini)
And I lose quite frequently. So if I'm cheating, I should be
- [41:55]
David Gura
better at it to add a little layer of plausible denial.
- [41:57]
Host (possibly David Gura or Christina Raffini)
All right, Lisa, be nice to us. It's been a long week.
- [42:01]
Co-host or Producer
Okay, here we go.
- [42:01]
Host (possibly David Gura or Christina Raffini)
You know what?
- [42:02]
Co-host or Producer
Play along at home if you don't know how to play. Let me explain it to you.
- [42:05]
David Gura
They're just here for the drama. They're just here for the drama.
- [42:07]
Co-host or Producer
They're just here for the drama. I know. Which is great in itself.
- [42:10]
Host (possibly David Gura or Christina Raffini)
30 chips. I need an emotional support cookie.
- [42:13]
Co-host or Producer
30 chips in front of each of them. Okay, so they're each gonna place their bets because we have three categories. So depending on how you feel about each category, depends on how you're gonna place your bets on each one. All right.
- [42:24]
Alexei Nassard
Okay.
- [42:24]
David Gura
What are the categories?
- [42:24]
Co-host or Producer
Let's get to the categories. First is weather.
- [42:26]
David Gura
Weather.
- [42:27]
Co-host or Producer
Okay. How do you feel about that? Next is currency. And finally, shoes.
- [42:30]
David Gura
Shoes. All right, I'm not gonna go in on currency, but I will Put two on weather, two on weather. So most of mine are on. You're gonna do your usual three way split.
- [42:41]
Host (possibly David Gura or Christina Raffini)
I kind of want to just do the first and the second, but I don't trust myself. I'm gonna. I'm gonna help you do it all the way. I'm doing all the way.
- [42:47]
David Gura
You know what?
- [42:47]
Co-host or Producer
It does work. It does work for her. Let's get to the first one.
- [42:50]
Host (possibly David Gura or Christina Raffini)
That's right. It does. What you got, Lisa?
- [42:52]
Co-host or Producer
Okay, weather, here we go. Here's your question. Scientists, they are warning that a potentially historic climate pattern has emerged in the Pacific. What is the name of this phenomenon? Ooh. A potentially historic climate pattern.
- [43:07]
Host (possibly David Gura or Christina Raffini)
I gotcha. I know.
- [43:08]
Co-host or Producer
You both did it really fast. I'm surprised. Go.
- [43:10]
David Gura
El Nino.
- [43:11]
Host (possibly David Gura or Christina Raffini)
El Nino.
- [43:11]
Co-host or Producer
Both of you. Ding, ding, ding.
- [43:12]
Host (possibly David Gura or Christina Raffini)
Okay. Oh, we both feel a little. I was so proud of.
- [43:15]
David Gura
That's why I doubled up.
- [43:16]
Co-host or Producer
You doubled.
- [43:17]
David Gura
That puts me in the lead with 20 points.
- [43:18]
Host (possibly David Gura or Christina Raffini)
Oh, so you somehow knew it was
- [43:20]
David Gura
going to be El Nino.
- [43:21]
Host (possibly David Gura or Christina Raffini)
You somehow, like, knew it was going to be El Nino.
- [43:22]
David Gura
There are only two weather patterns. I know. La Nina would be the other.
- [43:26]
Co-host or Producer
Exactly. But it's going to strengthen you. Thank you.
- [43:30]
Host (possibly David Gura or Christina Raffini)
That is. I do know that. I do know that much Spanish. Thank you for mansplaining that to me.
- [43:36]
Co-host or Producer
Let's go on to currency.
- [43:37]
David Gura
Currency.
- [43:38]
Co-host or Producer
Okay. David, you didn't bet anything.
- [43:40]
David Gura
No.
- [43:40]
Co-host or Producer
Okay, here we go. Oh, might be a good reason. Indonesia.
- [43:44]
Host (possibly David Gura or Christina Raffini)
Oh, no.
- [43:45]
Co-host or Producer
Asia's worst performing currency this year due to spending worries. What currency is under.
- [43:51]
David Gura
Will you take a. Will you take a phonetic spelling?
- [43:53]
Host (possibly David Gura or Christina Raffini)
Yeah, okay. It's not. Okay, it's not the bot. It's the other one.
- [43:58]
Co-host or Producer
What is Indonesia's currency?
- [44:00]
Host (possibly David Gura or Christina Raffini)
I don't know if this is how I spell it.
- [44:02]
David Gura
Okay. I've never been there. Have you been?
- [44:04]
Host (possibly David Gura or Christina Raffini)
Yes, but only for, like, eight hours on a diplomatic trip.
- [44:07]
David Gura
I'm going to say the. Ring it.
- [44:08]
Co-host or Producer
Ring it. No, it's like the rupiah.
- [44:11]
Lisa Mate
Rupia.
- [44:12]
David Gura
Wow. Now we're tied.
- [44:14]
Co-host or Producer
And you know what? Yes. You were doing, even though you spelled it wrong.
- [44:16]
Host (possibly David Gura or Christina Raffini)
It's funny.
- [44:17]
Co-host or Producer
Do I get that?
- [44:17]
Host (possibly David Gura or Christina Raffini)
Okay. You still get it. Our radio audience barely spelled $. How is it. How do you spell it?
- [44:23]
Co-host or Producer
R, U, P, I, A, H. Oh,
- [44:25]
Host (possibly David Gura or Christina Raffini)
I was way off. Okay.
- [44:26]
Co-host or Producer
No, you were close.
- [44:27]
Host (possibly David Gura or Christina Raffini)
You were close.
- [44:27]
David Gura
And our viewers will find that on the screen as well. She's keeping.
- [44:30]
Co-host or Producer
All right, we are tied right now, folks. Okay. Tied at.
- [44:35]
David Gura
I love a tie.
- [44:35]
Co-host or Producer
We go to our third, which is. Shoes.
- [44:37]
David Gura
Shoes.
- [44:37]
Co-host or Producer
Okay, Here we go. Actually, Japanese footwear company Asics Is spinning off one of its fastest growing brands. What? I'll give you a hint. What cat is in the name? Ace. There's a cat in the name.
- [44:52]
David Gura
Do we get bonus points if we
- [44:53]
Co-host or Producer
say the first one is the fastest growing brand?
- [44:55]
David Gura
Yeah. You ready?
- [44:56]
Host (possibly David Gura or Christina Raffini)
This is like a Brooklyn thing. I don't know. I did not know this.
- [44:59]
David Gura
Tiger.
- [45:01]
Co-host or Producer
Tiger. Tiger is correct. David Gur. Coming in. Sales have jumped over the past few years. A 34% increase year over year. Those are for me.
- [45:13]
Host (possibly David Gura or Christina Raffini)
I've never heard of these.
- [45:14]
Ed Ludlow
Wow.
- [45:14]
David Gura
I just. It's. There's a shadow being cast from this tall stack of chips in front of me.
- [45:18]
Co-host or Producer
That is a very tall stack of chips.
- [45:20]
Host (possibly David Gura or Christina Raffini)
We are literally tied.
- [45:21]
Ed Ludlow
No way.
- [45:22]
David Gura
What are you talking about?
- [45:23]
Host (possibly David Gura or Christina Raffini)
30. Shoot. Okay. All right. Well.
- [45:26]
Co-host or Producer
Well, that means we have a bonus.
- [45:27]
David Gura
I bought a pair of these shoes in the Singapore airport.
- [45:30]
Co-host or Producer
Really? Did you?
- [45:31]
David Gura
You know what they are? I don't care. What's the first word? It's like tigers.
- [45:35]
Host (possibly David Gura or Christina Raffini)
I just never heard of these shoes. Are they always, like, yellow or American?
- [45:38]
David Gura
I just wanted at least to pronounce the Japanese name. But we're not gonna make her do that.
- [45:41]
Co-host or Producer
Onitsuka.
- [45:42]
David Gura
Onitsuka. Sure.
- [45:43]
Co-host or Producer
Onitsuka.
- [45:44]
David Gura
Tigers. Well, we get a pair.
- [45:46]
Host (possibly David Gura or Christina Raffini)
All right, who makes them?
- [45:48]
David Gura
Asics.
- [45:48]
Host (possibly David Gura or Christina Raffini)
Asics makes them for now.
- [45:49]
Co-host or Producer
Yes. The tiger.
- [45:51]
Host (possibly David Gura or Christina Raffini)
Okay.
- [45:51]
David Gura
Wow. Wow.
- [45:53]
Host (possibly David Gura or Christina Raffini)
Lisa. Okay, first we had Elmo. Now we have tire noises.
- [45:56]
David Gura
Okay, what's the bonus?
- [45:58]
Host (possibly David Gura or Christina Raffini)
What's the bonus?
- [45:58]
Co-host or Producer
We go on to phones.
- [46:00]
Host (possibly David Gura or Christina Raffini)
Phones. I have one of those. I have two of those.
- [46:02]
Co-host or Producer
Okay, you do have two of them. Okay. Apple announced an update to its operating system with hints in the code, teasing and unveiling of what new product. What new product was being teased? What could Apple possibly come out with?
- [46:21]
Host (possibly David Gura or Christina Raffini)
I don't know.
- [46:22]
Co-host or Producer
Think about it. We have the soothing music for you.
- [46:24]
David Gura
I do love the soothing music. And I feel like I've moved too quickly through this today. I'm gonna say a ring.
- [46:29]
Co-host or Producer
A ring?
- [46:29]
Host (possibly David Gura or Christina Raffini)
No, I think it's a foldable phone.
- [46:32]
Co-host or Producer
Foldable phone.
- [46:33]
Host (possibly David Gura or Christina Raffini)
So she gives her his hide. She gets chips back. What do you get? For you, Hubristic Today?
- [46:42]
Co-host or Producer
It is not official. Apple hasn't said it, but yes.
- [46:45]
David Gura
And our Mark Gurman here has reported on this as well. He's. He's, like, very enthusiastic about it. I fail to see the utility myself, but he was saying you could unfold. It would be like an iPad in front of yourself. So it would be.
- [46:54]
Host (possibly David Gura or Christina Raffini)
And it wouldn't be the bigger two
- [46:57]
David Gura
phones, probably the size of both your phones unfolding.
- [47:00]
Host (possibly David Gura or Christina Raffini)
This is a very large one. This is the Bloomberg phone. This is an Android. This is my phone. This is like. But like I don't need it to really be this big.
- [47:07]
David Gura
This is, I don't know, you could watch, you could watch this show. You could watch Bloomberg this weekend. A lot of people@bloomberg.com or the Bloomberg Anywhere app and if you had a wide openable phone, think of how great it would be to see that in wider relief.
- [47:19]
Host (possibly David Gura or Christina Raffini)
But it's going to be heavier, it's going to be clunkier. I would take it. Honestly, I would take it if it just folded into half of this size. That would be interesting.
- [47:26]
David Gura
Like a Motorola razor.
- [47:28]
Host (possibly David Gura or Christina Raffini)
Yeah. Something that goes into an evening bag a little better.
- [47:30]
Co-host or Producer
I'd be afraid of it breaking. I'm very, I don't know, I would probably break it.
- [47:34]
Host (possibly David Gura or Christina Raffini)
That's fair. Or like if you have kids, I can see kids going rah rah and
- [47:38]
Ed Ludlow
like breaking the well, we hope that
- [47:39]
David Gura
Tim Cook is taking all of this into account as he thinks about whether or not to debut this phone in the limited time he has left as the CEO.
- [47:45]
Host (possibly David Gura or Christina Raffini)
I would love it if Tim were watching our show. I would not recommend listening to me on any technology, product placement ideas or development ideas, I guess is where I'm at.
- [47:53]
David Gura
You can test your knowledge on all 10 questions. If these six weren't enough, take the pointed news quiz at bloomberg.com pointed Christina, as you're so fond of pointing out, multiple choice.
- [48:01]
Host (possibly David Gura or Christina Raffini)
It is easier online and there are more of them so you get more chances than we do. It's kind of ride or die here on the weekends. Thanks for joining us on today's Bloomberg this Weekend podcast. Don't forget to tune in live for the show every Saturday and Sunday morning starting at 7am Eastern.
- [48:18]
David Gura
We're on Bloomberg Television Radio and the Bloomberg Business App bringing you unique takes and in depth interviews on news, politics, lifestyle and culture. This coffee shop running smooth thanks to
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Christina Raffini
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- [49:26]
Alexei Nassard
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