Transcript
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Welcome back to BNI and the Power of One podcast. We are back with your show Submissions. These are topics sent in by going to bnipowerof1.com and leaving whatever question or topic you would like to learn more about. I do appreciate everybody who continues to do so. I think we're going to wrap up the ones I do have in the queue though here in the next week or two, so keep them coming in. This one is actually multiple people have sent in the same type of question, so I'm just going to read one of them, but it covers a few that have popped in recently which is kind of interesting. This is from Sharon out in California says following on the Golden Goose referral podcast you did. Can you please clarify how you'd keep track of thank you for closed business when a B and I member makes a relationship based referrals and connects 2B and I members to each other, Say in different chapters? Would obviously be in different chapters. So let me just lay out the scenario and then we'll go through it. So what they're saying is if I'm a B and I member and I make a relationship based referral for the painter in my group or whatever, a profession in my group to another B and I member where they can now pass a lot of business to each other because they're staying the same context fears how do we track the thank you for closed business? The other questions I've got around is who gets credit for the thank you for closed business on tier three referrals and so forth and so on. A relationship based referral is in tiers, if you remember the tiers from your member success training. Tier one is member to member inside the same chapter. Tier two is I refer you to somebody outside of our chapter. Tier three is that person continues to refer you on a relationship based referral is a Tier two. It's not really a tier three. It will generate tier three referrals. The actual referral itself is a tier two. And then each referral that gets generated would be a tier 3. The sticky part is when there are two B and I members. Really in theory it would be me referring you to somebody who's in your contact sphere outside of BNI is the way it's always trained and kind of written about in Tier three. But when it's somebody inside B and I, the challenge now becomes who gets credit for what referral and who gets credit for thank you for closed business because now there's three B and I members involved, right? So you have member A I'm just going to write this down so I keep track of myself. Member A refers member B to member C so that member B and C can pass business to each other. So these would be two contexters. This is a real estate agent and a mortgage broker. This is a painter and electrician. This is, you know, fill in whatever categories you want. Now, based on member A's original referral making this connection, member B and member C start doing business with each other. They start passing referrals to each other. Who's getting track, who's getting credit, and who. How do you track the thank you for closed business? The simplest way and the way I would do it, because I'm just. If you know me, I'm. I. Recognition is one of our core values. Recognition is important. Obviously, we do big awards banquets. I talked about that in a pass podcast. I am just not somebody who seeks it out. And so, in fact, I'm often, like, super uncomfortable with it. So if I was member A, I would never even track or care what member B and member C were doing with one another. I would just be happy I made a connection. In theory, though, any referral member B gets from member C would be a tier 3 referral that me from for member A. That would mean that thank you for closed business, Member B could put in thank you for closed business to member A. Not a new referral, not a new thing, because it's not tracking, but just a thank you for closed business on the original referral. So when member A introduced member B to member C, that's the original referral. That's the tier 2 referral. Okay, one time I'm introducing you to, I'm making this connection. Not just it has to be a referral. So it's not just, oh, hey, you should go talk to so and so in chapter ABC over there. You guys might hit it off. That's just a suggestion. If it's actually a referral, it's member A bringing member B and member C together for the point of them doing business together. Okay, so member A and member B are in the same chapter. When member A makes a connection for member B to member C, that's the tier 2 referral. Anytime member C gives business to member B, that could be tracked back to member A as a Tier 3 referral. Thank you for closed business. So the thank you for closed business gets entered at the same time. You could say that member C gets thank you for closed business for the direct referral to member B. So now both sides are getting Recognition for that thank you for closed business to member B, which is fine because it's in two different chapters, right? Member B is putting in a thank you for closed business to member A's chapter, which is their own, and would be putting in the thank you for closed business to member C's chapter, which is a different one for that referral. That's how it could work in B and I. It's like the rare circumstance where there's two thank you for closed businesses entered, but they're entered into separate chapters. In most cases. What would happen is member A and member B are in a chapter together. Member A introduces member B to somebody who's not in B and I, who is the electrician not in bni. And then every time the electrician gives referrals to member B, member A is getting the thank you for closed business on tier three, four, five, so forth. The original referral is the original introduction. So hopefully that makes sense. I'll run through real quick Again, Member A, member B are in a chapter together. Member A introduces member B to member C, who happens to be a member in a different chapter. Member A says, makes a connection. You guys should work together. You guys can do a lot of business together. That's an original tier 2 referral that gets put in as a referral in their POMS report in member A and B's POMS report from member A to member B. Now member B, member C start doing business together. Member C gives business to member, Member C gives business to member B, closes a deal. Let's say it's $5,000. Member B puts in thank you for goes business to member A for $5,000 and to member C for $5,000 in two separate chapters. So that's fine. And that's how I would track it because frankly, from A, B and I standpoint, that's all that's. It's how it would be done. Remember, A did make the original referral that trade out to tier 3, 4 or 5, and member C is making the direct tier 2 referrals. So they all get credit for that scenario that is ripe for people to take advantage of and cheat and do all kinds of things. So, you know, this is why I was a big believer in being very careful about the data. But that in, in that scenario, that's how that would work and where the thank you for closed business would go in this case, two different places. So, yeah, good question. It's come up again. There was three of them all asking kind of around the same thing. Like I make a connection to another member in another chapter. Make sure again, this only counts if that's an actual referral that you did originally. Not a suggestion, not a hey, did you ever meet this guy? Like, you know, I happen to connect you at a regional event? Or hey, do you ever think of meeting Tim at, you know, XYZ chapter? Like, those aren't referrals. But if I took the time and made a connection and that became profitable because of that original referral, that's how this would track. As always, keep them coming in. Keep the questions coming in. Go to be power of one.com if you're finding value. If these are helpful, leave us Reviews Leave Comments Sorry, Apple podcasts, Spotify, however you may be finding it, I appreciate each and every one of you have a fantastic.
