
In this week's Weekly Presentation Coaching episode we meet Halie Driscoll a Personal Trainer.
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Welcome back to BNI and the Power of One. Back with our weekly presentation coaching episodes where we are reviewing submitted weekly presentations. If you ever want yours reviewed, go to bnipower of1.com and leave it there. Let me know where you're from, let me know how long you have. And I appreciate everybody who continues to submit these, as I do think it's, it's one of the most commented on podcasts. So obviously people are getting value and if people are getting value, again, you're, you're not. If you submit it, not only you're helping yourself, hopefully, but you are helping others. So it's, it's a great win. Win. All right, so today we are hearing from Haley Driscoll. She is from Strategic Connections in Uli, Florida. So, hello, Tim. I'm the personal trainer in my chapter and I really rarely hear of this in Fitness in BNI. I have 60 seconds for my weekly presentation. This is my presentation for the fall slash holiday prep to help members know how to refer me as they're talking with friends and family at holiday parties. Okay, so Haley, I'm going to pull out my timer. You and I again, speak at different speeds. I'm reading this for the first time, but it'll give us a point of reference. So here we go. Have you heard the saying, you're only as old as your spine? Weightlifting, resistance training, or strength training are three terms used when talking about a program that involves a working incorporating dumbbells or kettlebells, et cetera. There has been lots of research done that has shown that having this as part of a training program helps to strengthen muscles and also helps to support bones and joints. This week, I'd love a warm introduction to those in your Life who are 50 plus and wanting to build a routine that allows them to head into or enjoy retirement doing the activities they enjoy. When you hear a friend talking about being uncomfortable trying to keep up with their grandchild, ask them if they've thought about working with a personal trainer. If they say yes, ask if they know a personal trainer. Are they looking for a personal trainer who would come to their house and set them up with a plan to reach their goals and a timeline to reach their goals. I work in person and online with clients to help them with a program and make it fit even with the changes that can happen in life. I'm Haley with life. Life it with Haley. Okay, so what about a minute and three seconds? But I kind of tripped over some of this a little bit, so I think you got a good start. Here in terms of a premise and you got a good start here in terms of narrowing your focus on the who. We're looking for members who are 50 plus and soon to be heading into retirement. Now 50 plus is a big range, so I would narrow that a little bit. Right. Are you looking for somebody who is getting ready to retire? Are you looking for somebody who's, you know, 50, 50 to oh, 70, let's call it that. 20 year gap is a big gap in life. There's a lot of different things going on between 50 and 60. 60 and 70, 70 plus. So 50 plus I think is too broad. And you said wanting to build a routine that allows them to head into or enjoy retirement. Okay, so 50 might not be a time people were thinking about retirement. Okay. As somebody who is much quicker than I want to be approaching 50, I would tell you that's the case. So I think you're talking about different stages of life around age. And I would narrow that. I would spend a little bit time thinking about really your, your what we call the lowest common denar LCD on that one. Is it somebody who just turned 50? Because that's a, it's a milestone in life and they're at a, they might be at a different stage, their kids might be older now so they have more time. Or is it more like they're trying to keep up with their grandchild? Which 50 might not be that. It could be closer to 55. It could be closer to 60. 65. Right. So I would either leave age out if you're talking about somebody who's uncomfortable trying to keep up with their grandchildren, or if you're going to do age, narrow the focus and have multiple weekly presentations around each target. Because I do think 50 and 60 are two different targets. 60 and 70, two different targets. And everybody's got different time of life when they hit different stages, obviously. Right. Like people become grandparents in a variety of age ranges. So to try to catch the age range might not be the best strategic move anyways. You might just want to say I'm looking to meet your family member who is trying to keep up with their grandchildren. So start there on the who part. The second part is how do we know what are we looking for? What are we listening for? And I think you got that. You said when you hear your friend talking about being uncomfortable trying to keep up with their grandchild, ask them if they've thought about working with a personal trainer. And so I think that's a good trigger right there. Right. You could. And then each One, you could have multiple triggers during the holiday time, right? So you're at your holiday party and you hear your friend talking about their grandchildren and how hard it is to keep up, ask that question. If you're at a holiday party and you hear somebody just Talking about hitting 50 and feeling old, ask them this question. If you're at a holiday party here, somebody talking about retirement, ask them this question. So you have multiple weekly presentations going on here, which is great. Each one should be laser focused in that sense. Then you say, if they say ask, ask if they know a personal trainer, are they looking for a personal trainer who would come to their house and set them up with a plan to reach their goals and a timeline to reach their goals? I would just start with ask if they have thought of working with a personal trainer. If they say they've thought about it or they haven't asked them, would they be interested in an introduction to one that you work closely with, who then go into that part, it just flows a little bit better, right? You just go like if they say yes, gas if this and if they look for that and if they're looking for this, you. You don't want to. We got to teach our members how to get into the conversation. We can't teach them how the entire conversation is going to go, right? We just wanted to teach them like, hey, here's the trigger and here's a question to ask to get into it. The you're giving them information like that. You'll come to the house and you'll set up a plan that's all good, but you got to reword it a little bit so it flows a little bit better. So it's. You hear your friend say they're having a hard time keeping up with their grandchildren or suddenly their body's feeling old trying to keep up with the grandchildren. Ask them have they ever thought about working with a personal trader. And if they say they're too old for that or they haven't, tell them that you are closely with somebody who works with people specifically in their age demographic or their life timeline, however you want to put that has had a lot of success. And ask would you be open to an introduction? I think it could really help you. That's how I would go with it. Just get them right into that conversation. I'm just going to look through here. Okay, so have you heard saying you're only as old as you spine? Weightlifting, resistance training or strength training are three terms used when talking about programs that involve working and incorporating dumbbells or kettlebells, et cetera. A lot of research done that shows that having this as part of training program helps support strengthen muscles and helps support bone and joints. That opening has to tie in a little bit with your target. Okay. All of what you said is true in that, but it's kind of. It's more of like a opening commercial line. And then you get into your weekly presentation. I would tie it all in, right? I would say something like, have you heard you're only as old as your spine? A lot of people stop weight training as they get older, when in reality, it might be the best thing for them. I like to work with people who have reached retirement age and now have grandchildren, because if you are, you know, and then go into. The more we can incorporate weight training into their lifestyle, the better they're going to feel at an older age, the more energy they're going to have. And so if you're at a holiday party and you hear your friend talking about how they're struggling to keep up with their little grandchildren, ask them, what are they currently doing for an exercise program. Ask them have they ever thought about getting a personal trainer? And in that conversation, tell them how closely you work with a personal trainer who works with people at their age demographic and is getting a lot of success in helping those people increase their energy, increase their ability, even at an older age. And ask if you can make an introduction. That would be kind of the line. I would go down with this. Everything needs to tie together. The more you can tie it together, the more effective it's going to be. If we kind of just like have paragraph A and paragraph B and paragraph C and they're not jointly flowing, it just becomes. It's just ineffective. It's ineffective. And I would. If you can, the best thing you can do is tie it all into a story, right? So, you know, have you heard the saying, you're only as old as your spine? One thing that a lot of people stop doing as they age is training with weights, which actually could be the worst thing that they can do. Let me tell you a story about a recent client I've been working with who's 60 years old and blah, blah, blah, blah. So. And then tie in that end part. You have a full minute, so you have time to do it. That's how I would approach it. So hopefully this is helpful. It gives you some. I would. I would rework it, Haley. I would rework it and. And definitely submit it back. See if you can make it flow a little better. Tie in a story and narrow your focus. Right. Instead of 50 plus, go somebody who's trying to keep up with their grandchild is one target. Somebody who just turned 50 might be one target. Right. So the beauty for you there is that that gives you a lot to talk about and a lot of opportunities in your weekly presentations. But it's a good start. It's a good start, but I think it can be strengthened quite a bit, just like we all can by lifting weights. So good job. Keep it up and resubmit it. Hopefully this is helpful. And again, for everybody else, I hope you're finding value out of this and it's helping you think of your own as you're approaching it. And if you want be brave, submit yours. We'll review it and you'll help everybody else out as well. And if you are finding value, leave us a review. I really appreciate everybody who continues to do so. I'd like to see those go way up in the new year. And so I'm going to keep pushing for them and appreciate you all. Have a great day.
BNI & The Power of One Podcast Summary
Episode: BNI 768: Weekly Presentation Coaching 118 - Halie Driscoll - PERSONAL TRAINER
Host: Tim Roberts
Release Date: December 6, 2024
In Episode 768 of the BNI & The Power of One podcast, host Tim Roberts continues his popular Weekly Presentation Coaching series by reviewing Halie Driscoll’s submitted presentation. Halie, a personal trainer from Uli, Florida, seeks guidance on refining her weekly pitch to effectively attract referrals within her BNI chapter. This episode offers valuable insights into crafting targeted and compelling presentations, particularly for service-based professionals aiming to elevate their BNI membership engagement.
Presentation Overview: Halie introduces herself as a personal trainer focusing on fall/holiday preparation, aiming to help BNI members refer her services to friends and family during holiday gatherings. Her initial 60-second pitch emphasizes the benefits of strength training for individuals aged 50 and above.
Key Points from Halie's Presentation:
Tim provides a comprehensive critique of Halie’s presentation, focusing on enhancing clarity, specificity, and engagement to maximize referral potential.
Current Approach:
Halie targets individuals "50 plus and wanting to build a routine that allows them to head into or enjoy retirement."
Feedback:
Current Approach:
Halie opens with a general statement about strength training benefits but lacks a cohesive narrative linking to her target audience.
Feedback:
Recommendation:
Current Approach:
Halie asks for introductions to those over 50 wanting to build a routine for retirement or enjoying activities.
Feedback:
Narrow Your Focus: Instead of a broad demographic (50+), target specific sub-groups within that range to address their unique needs and increase referral relevance.
Integrate Your Opening with Your Audience: Ensure that initial statements directly relate to the target audience’s experiences and challenges, creating an immediate connection.
Use Storytelling: Personal anecdotes or client success stories can make presentations more engaging and relatable, enhancing memorability and impact.
Simplify the Call to Action: A clear, direct request for referrals helps members understand how to assist effectively without overcomplicating the conversation.
Practice Flow and Cohesion: A well-structured presentation that flows smoothly from one point to the next ensures that the message is coherent and persuasive.
In this episode, Tim Roberts offers Halie Driscoll actionable advice to refine her BNI weekly presentation, emphasizing the importance of specificity, storytelling, and clear calls to action. By narrowing her target audience, integrating her opening with her message, and enhancing the flow of her presentation, Halie can significantly improve her referral rate and take her BNI membership to new heights. This episode serves as an excellent guide for BNI members seeking to enhance their own presentations and maximize the power of one.
Notable Quotes:
For BNI Members:
If you wish to have your weekly presentation reviewed, visit bnipowerof1.com and submit your pitch. Sharing your presentations not only aids your personal growth but also supports fellow members in refining their strategies.