← BNI & The Power of One
BNI & The Power of One
BNI 778: Weekly Presentation Coaching 121 - Wynn Newingham - Marketing Consultant
00:13:31
In this week's Weekly Presentation Coaching episode we meet Wynn Newingham a Marketing Consultant from Daytona FL!
Loading summary
Transcript1 lines
- [00:26]
A
Foreign welcome back to BNI and the Power of One podcast. Back with our weekly presentation coaching episodes. So where we are reviewing your submitted weekly presentations if you ever want yours reviewed, go to bnipowerofone.com submit it. There's let me know where you're from, let me know how long you have. We do time them all in an attempt to help people become more efficient and effective with it. I appreciate everybody sent it. We get, we're getting more of these than we do actually just questions right now which is just fine and interesting. I actually saw one area where somebody is charging a hundred dollars an hour to do this and at like 21 years old with no experience. So it's just kind of interesting to me. I hope you're finding value out of this and and keep submitting them in. Today we are hearing from Wynn Newingham. She says thank you for taking time to review my weekly presentation. I am a fan of the podcast and gladly and glad I finally took the jump to share one of my presentations and so are we and anybody who submits. It's, it's a active bravery, a little bit, a little bit of vulnerability to you know, put your yourself out there but you're not only going to hopefully get some value out of it, you're helping everybody else. She so I'm in BNI Victory Lane, Daytona Beach. So one of our own members right there in Daytona beach and our members get 60 seconds. My business is Tussle Marketing and my seat is market marketing consultant. All right, so when again I'm going to time this, keep in mind you and I will do this at different speeds. First time reading it through for me, I tend to talk fast but it'll give us a point of reference. So here we go. Hello everyone. I'm Win Newingham with Tussle marketing and marketing consulting firm designed to make hustles, not marketing hassles. As we approach 2025, we're on the lookout for new social media clients. Specifically service based businesses ready to expand their brand reach and ROI in the new year. One of the most powerful tools we focus on is video. Why? Because it works. In fact, when comparing our clients who incorporate regular video content to those who didn't, we saw a 45% boost in engagement rates and a notable noticeable increase in followers. But it's not just about hitting record. We work closely with our clients to make the video process simple and effective. This includes helping them craft scroll, stopping scripts, staying ahead of trends so their content stays relevant and using our scheduler to seamlessly post on their platforms. What clients love most is that they don't have to to juggle all the behind the scenes work. We handle the details so they can focus on their business while still reaping the benefits of a strong social media presence. So who do you know that's ready to grow their social media presence in 2025? Whether they're looking to attract new clients, building their following or turning likes into leads, let them know there's a marketing guru who can help. I'd love to connect and show them what's possible. Okay, so that was a minute and eleven seconds for me. So it's long. I and then when I looked at it, I said this might be long. You've got the start to some stuff here, but this is very commercial like okay, this is really sounds more like what you would say in a video potentially to explain your services, the benefit of video and everything else. You really sold video more than you train people how to find people who might need that. All right, we weren't specific in who we were looking for. We didn't teach them really any triggers to figure out that somebody might be in the market for that. You're really relying on your members to know how to do that. And they, and they simply don't. And we didn't get into anything about like what do we say to them if we even trip over or find somebody who might be a good fit. So I would cut a lot of this just out because again, it's really about selling video and your, you know, your, your process behind making the videos, it's very commercially and let's start with, okay, we're looking for service based businesses. Okay, now you need to have an example of one that you want to work with. What is a good service based business that you see that is lacking this resource, lacking this opportunity right now based on your research and you're seeing their social media, they're not doing video, they're doing, you know, whatever, very mundane posts, if any posts at all. So figure that out. And you need to figure that out. Right? So instead of just hoping our members can figure it out, come up with one that you think you'd really work with. So we're really looking to where. And service space is vague, too narrow that focus. Is it plumbers, is it electricians, is it general contractors, is it whatever that service base is, pick one industry, one, really narrow it down and you can kind of repeat this over time, you know, infrequently even by just making it sound different, by changing that. So one week it's plumbers, one week it's electricians, one week it's this, one week it's that. But even though it's all going towards your video work, who cares? You don't care about that, Right? So you're going to be more efficient and more effective in getting the actual results than being vague and trying to cover everything at once. And this is true for all of us. The more vague we are to try to paint a broader scope, the more ineffective we become. So let's just say you say it's going to be plumbers. I'm going to pick plumbers. I'm going to pick plumbers that are smaller. So, you know, they, whatever. However you're going to define small, don't say small business plumbers, but you know, whether that's a couple of employees, no employees, solar, plumber, whatever, and come up with an example. So I want to meet plumbers who have smaller crews, such as XYZ Plumbing here in Daytona Beach. And so that's the specific ask. Now, how do we note it? How do we identify people who are like XYZ Plumbing that might be in need of your service? You can say when you see the plumber, you know, and their social media pages, not active at all, that's one trigger you could use. You see their social media page is just pictures of their truck. That's one trigger you can use. You're be the expert of what the trigger is. But it's usually going to be something they see when you're relying on their social media boosts. Or you could do it. You could do an auditorial trigger, too. It could be when you're out, you know, with your friend who's a plumber, and they're complaining about lack of leads, they're complaining about business being slow, they're complaining about those things. Now we've got the trigger. So it's either I see something or I hear something. What do I say? How do I get into a conversation with them? You know, if they're complaining about their lack of business, ask them, how is your social media working for you? And when they say it's not, ask them, hey, have you ever considered doing videos? You know, a person I work closely with has talked about how they're helping people. Companies like yours see a 45% boost in engagement through video. Have you ever thought of that? And when they say, oh, I don't have the time, I don't have the resources, tell them you know somebody who does and ask if you can make a connection. And we're training people how to bring us the referral. They don't need to know, you know, the 45% boost of engagement is good because it's a, it's a talking point. It stands out. They don't need to know the whole details of how you do it and all that kind of stuff that gets into the commercial around the service. If they want to learn more about that, they're going to ask you in your one to ones you can talk more about that because you have more time. But in 60 seconds, our focus is how do I train people for, to identify who I'm looking for, how do I train them to see the opportunity and how do I teach them to bring that opportunity to me? Gotta train on that. So I would tie all that in. That's how I would approach it. You could if you want and maybe even should. You know, you can tie it into a story. You can say, hey, let me tell you a story of a client we're working with now. He's a plumber. It's just him and his son. They're struggling with getting leads. We, we were helping them with video because what we found is video boosts engagement by up to 45%. So I'm looking to work with more plumbers like this and, or specifically if you know somebody at xyz, the owner at XYZ Plumbing, or any of your friends who are plumbers, what you're going to notice is blah, blah, blah, blah. When you see that, say this, ask this, right? And again, for all of us, when we get into the what to say part, really it's about conversation starters, okay? It's not the. What did you put in your line? You said so if you know somebody who's ready to grow their social media presence in 2025, whether they're looking to attract new clients, build a following, turn leads into likes into leads, let them know there's a marketing guru who can help. The second they say that, they're going to lose that conversation, Right? So it's when you hear them complaining or you see their social media lacks this, ask them this question to get into the conversation. And if they're telling you this, tell them you work closely with somebody who has had a lot of success with people like them and see if they'll be willing for an introduction. Simplify it. Okay? So this one is extremely common. I would bet my house that if I go to a BNI meeting this week, I'm going to hear 80 to 90% of the weekly presentations sound exactly like this. Not obviously like the targeting stuff, but the format and the approach and everything else. It is completely common. And so it's not terrible. I'm not saying it's, but I think this is ineffective compared for what we're trying to ultimately do. One of the biggest challenges in BNI globally is it is a monkey see, monkey do organization. So we end up just following what we see. Okay? So new members who are coming in, they see how people are doing their weekly presentation. Okay? This is kind of the format, the flow that I should be doing it. And so they all kind of follow the same thing. Effective or ineffective, they follow the same thing. So this is again, the importance of seeking training. Don't just do what you're seeing because you don't know if that's the most effective way of doing it. Okay? Don't rely on your fellow members who are doing it just to copy them. You want to follow the ones who might be getting really, really, really great results. You might wanna, but I would seek training. It's the benefit and beauty of being in this organization is there is no lack of training opportunity. I know in other podcasts I talked about, some have extras that those, you know that some don't. But listen, there's still a plethora of opportunity. Take the training, take your member success program trainings. Again, even if you have advanced training, take those. Do these podcasts, do these things. I know I'm preaching to the choir right now because you guys are obviously listening, but encourage your fellow members to do the same thing. Okay? One of the, one of the key things is you want your fellow members to become more effective because if they become more effective, they're going to become more effective for you too. They're going to get more results, which means they're going to stay. And when you increase retention in your chapter, you're going to increase your results. The longer you stay together, the more effective you're going to be with one another. So when. Thank you so much for submitting this. I'd love to see you redo it and submit it again if you want. Thank you so much for listening. I'm humbled by anybody who does and I appreciate that. I hope this is helpful. If you get any questions, reach out. And for everybody else again, submit yours, go to bnipower of1.com this it there. If you've got a question, a topic of any kind, go there. And if you're finding value, continue to leave us a review. We appreciate everybody who does that. It's a big year, new year, and we're excited for everything ahead, so we'll talk to you soon.