BNI 783: weekly Presentation Coaching 122 - Erin Doepke - Functional Medicine - BNI & The Power of One

Summary

BNI & The Power of One: Episode BNI 783 – Weekly Presentation Coaching 122 with Erin Doepke on Functional Medicine

Introduction

In Episode BNI 783 of the BNI & The Power of One podcast, host Tim Roberts delves into the art of effective referral presentations within the BNI community. This episode features a coaching session with Erin Doepke, a Functional Medicine Nurse Practitioner from Ocoee, Florida, who is a member of the Community Impact and Cliff Claremont chapters. The episode emphasizes refining presentation strategies to enhance referral quality and specificity, particularly when introducing new programs or services to the BNI network.

Erin Doepke’s Presentation

At the outset of her 60-second presentation, Erin introduces herself and her new initiative:

"My presentation is a bit different from my norm as I am initiating a new weight loss program. My goal is to get referrals specific for this new program, not just generally to my practice." ([00:00])

Erin emphasizes her role in functional medicine, focusing on health optimization and addressing the root causes of health issues to reduce reliance on pharmaceuticals. She targets referrals for her new biblically based weight loss program, highlighting its unique features:

No Calorie Counting: The program avoids traditional calorie counting methods.
Natural Peptides: Utilizes peptides as a natural alternative to weight loss medications like Ozempic.
Biblical Foundation: Integrates biblical principles into the weight loss strategy.

Erin outlines her ideal referral candidates as family members of her BNI colleagues who express a desire to lose weight, especially around holiday gatherings or as part of New Year’s resolutions.

Host’s Feedback and Coaching

Tim Roberts provides constructive feedback aimed at enhancing the effectiveness of Erin’s presentation. His coaching focuses on three critical areas: Who, How, What.

Who to Refer:
- Specificity: Roberts advises Erin to narrow down her target referral beyond the broad category of “family members.” By specifying roles such as “sister,” “brother,” or “aunt,” Erin can create a more vivid picture for her colleagues.
  
  "I want to meet your sister, I want to meet your brother…I want to meet your aunt." ([02:15])
How to Identify Potential Referrals:
- Trigger Points: Erin should listen for specific triggers during conversations, such as mentions of weight loss or New Year’s resolutions. Roberts suggests Erin prompts her colleagues to engage their contacts in discussions about their health goals.
  
  "What have you been trying? What do you think you're going to be trying to do to accomplish your goal?" ([04:50])
What to Say:
- Clear Communication: Instead of using terms like “functional medicine nurse practitioner,” which may be unfamiliar to some, Roberts recommends Erin simplify her language. She should focus on the benefits and unique aspects of her program without jargon.
  
  "I actually work closely with somebody who has a lot of success helping people with that. They have a different type of weight loss program. It's biblically based and about peptides, not calorie counting." ([06:30])

Roberts also emphasizes the importance of guiding BNI members through the referral conversation, ensuring they feel confident in introducing Erin’s program to potential clients.

Key Takeaways

Specificity Enhances Referrals: Clearly defining the type of referrals sought makes it easier for BNI members to identify and introduce the right candidates.
Effective Triggers: Listening for specific cues in conversations can lead to more meaningful and actionable referrals.
Simplified Messaging: Using straightforward language to describe services ensures that the value proposition is easily understood, reducing confusion and increasing the likelihood of successful referrals.
Structured Conversations: Providing a conversational framework helps BNI members feel equipped to seamlessly integrate referral requests into their interactions.

Roberts concludes by encouraging BNI members to continually refine their presentations, focusing on clarity and specificity to maximize referral potential.

"Am I hitting these three areas? Am I making it as simple as possible? Am I painting the picture of how this referral opportunity is going to happen in reality?" ([10:15])

He invites listeners to submit their presentations for future coaching sessions, fostering a supportive environment for continuous improvement within the BNI community.

Conclusion

Episode BNI 783 serves as a valuable resource for BNI members seeking to enhance their referral presentations. Through Erin Doepke’s example and Tim Roberts’ expert coaching, listeners gain actionable insights into crafting targeted, clear, and effective referral pitches. By focusing on specificity, strategic conversation triggers, and simple yet impactful messaging, BNI members can elevate their networking efforts and drive greater success within their chapters.

Transcript

A (0:38)

Welcome back to bni the Power of One. We are back with our weekly presentation coaching episode where we are reviewing your submitted weekly presentations. If you ever want yours reviewed, Simply go to b9 and I powerof1.com got quite the lineup from all over the world, so super excited to keep these going. Appreciate everybody who continues to do so. And if you're finding value, leave us a review, let us know. I think even the people who submitted would love to hear that. So today we are hearing from Erin Dupke. She is from Ocoee, Florida, right in our Central Florida region. Says thank you for reviewing my weekly presentation. I am a member of Community Impact and Cliff Claremont, Florida. I'm the chapter's Functional Medicine Nurse Practitioner. We have 60 seconds to present. This presentation is a bit different from my norm as I am initiating a new weight loss program. My goal is to get referrals specific for this new program, not just generally to my practice. First of all, that's a really great idea. And generally speaking, what we should all be looking to do, you want to be as specific as possible to the referrals you want to get. So if you got a specific program that's being part of. When we say be specific, I'm trying to fix my mic while talking at the same time. When we say be specific, this is what we're talking about. Okay? You don't want to just be vague and try to get any possible result for you. You want to get exactly what you're looking for. That's why we're all in bni. All right, so you. So Aaron, maybe it's dubkey. I'm going to pull up my timer again. I time it just to give you a point of reference. We'll do this at different speeds, but here we go. Good morning. My name is Aaron Dupke. I am the chapter's functional medicine nurse practitioner, which simply means I work with people on health optimization and root causes of their health issues to get them off pharmaceuticals and generally healthier. Great referral for me this week is your family members who are interested in weight loss in the coming year. You'll know who they are because at your holiday gatherings they will talk about needing to lose weight, needing to get rid of this gut, or maybe even mention that as their New Year's resolution. If you hear your loved ones talking about that, please let them know that you know a great functional medicine nurse practitioner who will be running a biblically based weight loss program in the new year, you can mention that this program will not have any Calorie counting and will use all natural peptides. Think nature's Ozempic. The focus will be on learning how to treat our bodies well for them to work the way God intended. Thank you so much. Again, I am Aaron Dubke with Aaron Inspire Health and Wellness. Looking for your family members who would like to lose weight naturally and biblically. Okay. So I think you've got a good start here. You've got pretty much the basics, but I think they need a little bit of tweaking. So again, the three pieces that we need to be making sure we hit who, how, what? Who are we looking for? How are we finding these people? What do we say to them? Your who? Just be more specific. Okay. Family members is you're, you know, you're not saying anyone, which is really good. Right? We're not just saying anybody who's interested in losing weight. You're getting them, you're narrowing. But I would be more specific again, just to paint the picture. I want to meet your sister, I want to meet your brother. I want to meet your aunt. I want to meet your whomever that was at the holiday party complaining about needing to lose weight or getting rid of this God or mention that to New Year's resolution. So the triggers are good, right? You hear these things. That's the trigger. Narrow your focus because it'll. It'll just help people think of someone. It'll paint a clearer picture. It may, you might say, I want to meet your aunt. And they'll be like, well, my uncle was complaining about it. And that's fine. That. But when we say family members, just a little vague. That's nitpicking. But I think the triggers are fine. You know, they'll talk about needing to lose weight, needing to quote, get rid of this gut or maybe even mention that as their New Year's resolution. I don't love the next line. I don't love the jump to. If you hear your loved ones talking about that, please let them know that you know a great functional medicine nurse practitioner. Okay. The reason I don't love that is because it jumps to the end. Okay. And this is for all of us. We're usually, we usually is very common. We will say what we want for a referral. We'll tell you what to listen for, and then we jump to the end of the conversation where that referral will be set up. Your. Your members will know you know how to ask that question at the end. And I also just don't like saying, you know, a great functional medicine nurse Practitioner, because most people don't know what that is. And that will lead to kind of confusion and questions and everything else. Okay, what you want to put in here is so you hear the family member, you hear your aunt saying they need to lose weight or they need to get rid of this gutter. It's New Year's resolution. Ask them what are they going to be doing this year differently to accomplish their goal or what have they tried recently to accomplish their goal. And in that conversation, tell them that you work closely with somebody that actually has a lot of help, a lot of success helping people run a different type of weight loss program. It's one that doesn't count calories. It's about natural peptides and is biblically based. And ask them, would they be interested in just meeting with you to learn more? Would they be interested in a connection to you to learn more? Okay, we really want to paint the picture of how this conversation is going to go in reality. How's this conversation actually going to happen when they're at that family gathering or they're talking to that family member and the person's a, hi, yeah, I need to really lose weight this year. I need to lose this gut. What have you. And say, oh, well, what have you been trying? Or what do you think you're going to be trying to do that? And no matter what they say, ask, tell them, you know, I actually work closely with somebody who has a lot of success helping people with that. They have a different type of weight loss program. It's, you know, biblically based. And it's about peptides, not about calorie counting. You know, I think they could really help you. Would you be interested in an introduction? And if they say yes, make the introduction. Okay. That's really setting up your referral partner for more success to actually bring you the referral. And when you know that they're bringing you a referral, there's been more conversation in that, that it's actually a valuable referral. Okay. So that's, that's why I would strengthen it a little bit. But you've got the bones, you've got the structure here. It took me a minute and one second, so you're right on time. So I would change a little again. I would just get rid of. If you hear the loved ones talk about it, please let them know, you know, a great functional medicine practitioner who will run a biblically, just strengthen that. Okay, that's long winded. And you can turn that into what I just said. So hopefully that's helpful. Let me know if you have any questions or if it's not. And for everybody else, hopefully, again, the more we do these, the more we hear them, the more we need to be thinking of our own. Am I hitting these three areas? Am I making it as simple as possible? Am I painting the picture of how this referral opportunity is going to happen in reality? And am I giving my members the information and skills they need to be successful in bringing me that referral? All right. And if you want some help, you want to, you want to hear it, you want to get some feedback on it, write it up, submit it@bnippower of1.com have a great day.