BNI & The Power of One Podcast: Detailed Summary of Episode 787

Title: BNI 787: Weekly Presentation Coaching 124 - Amanda Andrade - Hypnotherapist
Host: Tim Roberts
Release Date: February 21, 2025

Introduction

In Episode 787 of the BNI & The Power of One podcast, host Tim Roberts returns after a brief hiatus due to illness to deliver another insightful session of Weekly Presentation Coaching. This episode focuses on providing constructive feedback to Amanda Andrade, a hypnotherapist and member of the BNI Northeast Florida Profit Builders chapter. The primary objective is to refine Amanda's 30-second weekly presentation to enhance her communication effectiveness, thereby boosting her referral potential within the BNI network.

Amanda Andrade’s Initial Weekly Presentation

Amanda begins her presentation by introducing herself and her services, aiming to highlight the transformative power of hypnotherapy:

Amanda Andrade [00:45]: "Hi everyone. I'm Amanda Andrade. Hypnotherapy. Have you ever noticed someone in your network who seems stuck in their career or life despite their best efforts? Oftentimes it's not a lack of talent or hard work holding them back, it's their mindset. I specialize in helping people reprogram their subconscious beliefs to break through those invisible barriers and manifest more success and abundance. If you know anyone who's ready to shift their mindset and open new doors, the door to new opportunities, I'd love an introduction."

The presentation runs for 28 seconds, slightly under the allotted time, and seeks to position hypnotherapy not just as a therapeutic service but as a catalyst for personal and professional growth.

Tim Roberts’ Feedback and Coaching

Tim commences his feedback by acknowledging the challenges inherent in Amanda’s profession:

Tim Roberts [01:10]: "Hypnotherapy can be a sensitive topic, yet it's important that it's not seen as taboo instead as an opportunity for professional and personal growth."

He emphasizes the importance of specificity and clarity in Amanda’s presentation, pointing out that her current approach is too vague to effectively guide BNI members in making referrals:

Tim Roberts [03:15]: "From the very beginning when you say, 'do we know someone in your network who seems stuck in their career or life?' That's two different things. Despite their best efforts. And most of your members are not going to really know even what that means. And so they probably haven't really even fully noticed."

Tim advises Amanda to "paint a very specific picture of somebody that you work with," suggesting that specificity will make it easier for members to identify potential referrals:

Tim Roberts [04:50]: "Is it that... somebody who has a victim mentality? Somebody who in your office refuses to chase promotions? Somebody in your office who always talks about how they're not good enough?"

Furthermore, Tim critiques the complexity and jargon in Amanda’s language, recommending a more straightforward and relatable tone:

Tim Roberts [08:30]: "Too big of words, right? It's just... That's too big and too much. That doesn't... That's almost in the commercial-like feel of things of explaining, you know, all your bells. It's more like I specialize in helping people break through that."

He also highlights the importance of conversation starters tailored to different relationships, moving away from phrases that might shut down discussions about needing support:

Tim Roberts [12:05]: "I would be more around the listen, I work closely with somebody who I think could really help you figure that out. Would you be open to an introduction?"

Key Takeaways and Strategies for Improvement

1. Increase Specificity:

   • Identify Target Clients: Clearly define the type of individuals who would benefit from hypnotherapy. For example, reference a specific scenario such as a colleague struggling with self-doubt.
   • Use Concrete Examples: Incorporate relatable situations that members can easily recognize within their networks.

2. Simplify Language:

   • Avoid Jargon: Use straightforward language to ensure the message is accessible to all members.
   • Be Relatable: Frame hypnotherapy in terms that resonate on a personal level, avoiding overly technical explanations.

3. Effective Conversation Starters:

   • Ask Open-Ended Questions: Encourage engagement by prompting members to think about specific behaviors or challenges.
   • Tailor to Relationships: Customize the approach based on the relationship with the potential referral (e.g., colleague, friend, family member).

4. Focus on One Area:

   • Limit Scope: Given the 30-second constraint, concentrate on one key aspect of Amanda’s service to avoid overwhelming listeners with information.

5. Leverage One-to-Ones:

   • Deepen Understanding: Use one-to-one meetings to delve deeper into Amanda’s services, providing members with a comprehensive understanding that goes beyond the weekly presentation.

Conclusion

Tim Roberts concludes the session by encouraging Amanda and other BNI members to continuously refine their presentations through practice and feedback. He underscores the value of persistence and adaptability in honing their communication skills:

Tim Roberts [24:10]: "The best way to learn is kind of hear it, I think, and get that feedback and keep tweaking and keep tweaking it. All we can do is continuously get better and that's what we're striving for."

He invites members to submit their presentations for future coaching sessions, fostering a collaborative environment aimed at collective improvement and success.

Final Thoughts

This episode serves as a valuable resource for BNI members seeking to enhance their presentation skills. Through detailed coaching and actionable feedback, Tim Roberts effectively guides Amanda Andrade in refining her weekly presentation, illustrating the profound impact of the Power of One philosophy in driving individual and collective success within the BNI framework.