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BNI & The Power of One
BNI 790: Weekly Presentation Coaching 125 - Bryan Harrison - Print Marketing
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In this week's Weekly Presentation Coaching episode we hear from Bryan Harrison from CA with his second submission!
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Foreign. Welcome back to BNI in the Power of One podcast. Back with our weekly presentation coaching episodes where we are reviewing submitted weekly presentations. Today I owe an apology. This is like in the Wayback Machine here of being submitted, and I think it got pushed back just because it's a resubmittal but should not have taken this long to get to. So I apologize to Brian Harrison. Brian is out in California, Mountain House, California, which he says is situated about 60 miles east of San Francisco. For all of us, including myself, who would not know where that is. Beautiful area of the country. Though his category is print advertising. He has 60 seconds, he says, Tim, I've been in BNI for nine plus years. I submitted my presentation to you earlier this year, which we reviewed in episode 690. So for all of us, again, we can go back and listen to that and see how these are changing, which I think is an important step in the learning process. You pointed out where I was going wrong, gave an idea for a better approach, suggested I revise it and send it again. Your input, like your podcast generally, has helped me really gain some new insight on how effective weekly presentations can be done. So thank you, Brian. I appreciate that and I hope it's helping everybody else. All right, so I appreciate your critiquing all you can and all you do. I appreciate you for listening. So, Brian, before I pull up this new one, let me pull up my timer just so we can time this. And again, the idea is to ensure that we are training our fellow members how to find us referrals. It's different, it's challenging. You're going to speak differently than you do the rest of your day. And so it just takes a little bit of practice and, and really a whole lot of thought. So, Brian, first of all, thank you for submitting your first one and doing it again. All right, timers up. Here we go. We're going to time it. You and I will do it at different speeds, but it'll give us a point of reference. Good morning. I'm Brian Harrison, chief editor of Mountain House Matters. I want to meet your best friend who owns a business who you suspect would benefit from increasing their visibility in the Mountain House market. As your friend is sharing with you their latest successes or growing pains with their business. Ask them what they do to market or promote themselves in Mountain House. Or just call them up and ask them that. Listen to their answer. Maybe they've tried social media or direct mail or haven't really pursued business here, but like the idea, you can let Them know that you know the guy who runs the local paper. It's all local news. It's widely read and might be a great fit for them. If that's enough info for them or if they are intrigued and want to know more, hook us up. You can set up a joint text thread between the three of us in an introduction or call or message me know that I will take the best care to help your friend optimize their visibility in the community. Mountain House matters. Local media that matters. Okay, so a little short for me. It came in just under 53 seconds, so we got a little bit of time if we have to tweak anything or edit anything. Generally, I like the. I like the direction you're going now. Okay, you're. I don't remember the other one. So let's just go with what's good about this one specific ask. I would pinpoint though a business. Okay. To give an example. So who are you really looking for? Like, what's an example of a business you are trying to get introduced to? All right. That is really being more specific than even just your best friend who owns. That's getting there. But because you service businesses take advantage of the opportunity to describe an end user that you are trying to get connected with or you think you want to get connected with. Okay. So it would be. We really help businesses at X size. And you can. And be specific on your size. As you can define size, maybe as number of employees. You can divide the. You can describe size by general business sales. You could do it by do they have multiple locations or not. Whatever your target market is. And then in that. So you say, hey, I want to meet. You know, I'm really. I really excel with companies who are expanding into the Mountain House market in their second location. So I'm looking to get introduced to, you know, Jack Smith with XYZ company or your best friend who's looking to get into the Mountain House area. This is not, I know, directly tied to what you were saying, but just tie it together with a specific ask. We don't want to miss the opportunity where we don't know who everybody in the chapter knows. And if you can be specific where you can really literally ask for an introduction, do so. Okay. B to C often can't do that. Like I couldn't do that when I was a member when I was selling life insurance to individuals. That's why I would have to say something like your best friend who just had a baby, your sister who just had a baby. Like I couldn't I had to be a little bit more vague. But if I could have been like, I want to meet Jack Smith who just had a baby, I would want to do that and describe that end user. So this is just a little bit of tweaking you can add to it because you got a few seconds. So you can add that example. All right. So who you suspect would benefit from increasing the visibility in the housing market as your friend is sharing with you their latest success or growing pains with their business, ask them what they can do to market or promote themselves in the Mountain House. I think you can leave that there. I mean, you could say, or you could just call them up and ask them that. They probably won't do that. So again, you're trying to paint the picture of the conversation. So I really like that. Listen to their answer. Maybe they've tried social media or direct mail or haven't really pursued the business here. But like the idea. I would add a question in here. I'm really nitpicking right now. I think you did a really good job. So I'm just trying to nitpick an ad. So get out. If you take out the line or just call them up and ask them that and you add a line into. Listen to the answer. Maybe they've tried social media or direct mail or haven't really pursued the business. But like the idea. Ask them, have they thought about the local paper? Right? That's the conversation starter into. You can let them know you know the guy. So ask. Have you thought about the local paper? I work closely with somebody who's had a lot of success helping people generate business through that. Something like that. Again, just making it more natural of a conversation. You're giving the conversation starter in there, right? So if we know just call them up and ask them that question, it's probably not going to happen. Take that line, put it in this paragraph and put it in. Ask them if they considered the local paper. It's locally, it's all local news, it's widely read. Might be a great fit for them. I would cut that and use that time again to the ask them if they thought about the local paper. Let them know you know the guy that runs it and he's having tremendous success helping people like them. Okay. The it's all local news, widely read is we're really kind of. You don't need that. If that's enough info for them or they're intrigued and want to know more, hook us up. All right, that's fine. And you can set Up a joint text story between the three of us. An introduction, call or message me. All right, so this last paragraph here, the. You can set up a joint text thread. Three of us, introduction, call, message me. Know that I'll take the best care of your friend. Not necessary. I think most of your members would know like how to connect you and they best well believe that you're going to take the best care of them anyway. So that could save a little bit of time and maybe you just give an example. Right? So take that paragraph and give an example and just say, hey, you know, all right. I'm looking to meet businesses who are really trying to increase their visibility in a Mountain House market. An example of this company is XYZ company. I see them on social media all the time. I'm looking to introduce to the owner, Jack Smith, or your best friend who owns a business just like that. When your friend is sharing with you their latest successes or growing pains, ask them what they would like what they do to market or promote themselves in Mountain House. Listen to their answer. Maybe they've tried social media, direct mail. Haven't really pursued the business, but they like the idea. Ask them have they ever considered the local paper and let them know that you know the guy who runs it and he's having tremendous success helping companies really increase their visibility and profitability in Mountain House. One recent example is I've helped XYZ company over here. They started advertising and they saw a 40% increase, they saw a 20% increase, they saw whatever. And I'd like to be able to do the same for your friend or Jack Smith. That's kind of how I would tweak it a little bit. Okay. And it's just more training again for all of us. We don't need. We just have precious time. It's 60 seconds is a good amount of time, but it's not a lot of time. And we don't want to spend it on things that are obvious or redundant. Right. We don't need to tell them, like, hey, connect us. No kidding. Like that's the idea. That's what I'm here for. You got to teach me how to do it. And the, you know, I'll take the best care of your friend. You better because otherwise I'm not referring you anyways. Right. So these kind of things we just, we don't need to spend. Even if they're half a second or two seconds or three seconds, you don't need it. You know, some people might, it just might be the way you Want to talk about it? Maybe it's the way you feel comfortable doing it, right? But if you're getting tight on time or you want to squeeze more effective language in there, then cut the words out that are not necessary, and those are not necessary. They're common, extremely common, extremely natural. Completely understand, like, why we all do it. But when you really think about it, not needed. So this is where you can really start tweaking, you know what I mean? And maximize your time. Now, if you're in a larger chapter where you have 45 seconds or maybe even 30 seconds, that becomes even more vital to your success, that you're as efficient and as effective as possible in that amount of time. Cut the words, cut the lines, cut the paragraphs that are not really servicing you in your goal because they're obvious or expected or redundant. Okay, Brian, I think I. Unfortunately, when I opened this up and to record, I didn't go back and listen to the first one. I will. I'm interested to see. My guess is this is a lot better because this is really good. This is well done. I'm. I'm just hoping to give you some feedback to make it a little bit stronger. But you're. I mean, if you were to do this, I think you're getting on the right path. You've got the who, you've got the how, you've got the what. I think we can strengthen each part of it, but you hit all three of those key pieces, and that's the most important thing is are we training them on the three key elements? And for. If you're listening to this for the first time, who are we looking for? How do we identify people like that? What do we say to them? Right. And so I think you hit those. And I'm not sure if you did the first time or not, but I can't imagine I would have told you to redo it if you sent this one the first time. So well done. Good job. And for everybody else, continue to submit them in. We're getting quite a few, which I really like and I appreciate, and we're gonna keep powering through them. I hope you're finding value out of it. If you are, leave a review. That's the best way to let me know. However you're listening. Apple podcasts, Spotify, Google Podcast, whatever it is. I appreciate that feedback and I'll talk to you all soon. Have a good one.