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BNI & The Power of One
BNI 804: Weekly Presentation 129 - Claire Sandbrook - Digital Marketing
00:11:24
In this week's Weekly Presentation Coaching episode we meet Claire Sandbrook a Digital Marketing expert from Florida!
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Foreign welcome back BNI Power of One. We are back with our weekly presentation coaching episodes today. Well, let's just start. The purpose of these is to help everybody become more effective in their weekly presentations. I appreciate everybody who continues to submit them in. I hope you continue to find value out of them. Be brave. Submit yours go to bnipower of1.com it is different to hear yours live and hear somebody else say it. You'll. You'll be able to pick up on some of the pieces that you might like or don't like in your own. Then just writing it and reading it yourself. Today we are hearing from Claire Sandberg. Claire is a member of mine in Florida Central County Line Connections, also a team member of ours. So we really appreciate her being extra brave to submit this. She has 45 seconds and I'm just going to pull this up. Claire, I will time it. You and I will do it at different speeds obviously, but this will give us a point of reference. I know you're also the education coordinator for your chapter, so maybe you guys will use this in your chapter, depending I guess on what I say. So here we go. Claire Sandbrook with Sure Group Digital holding the digital marketing seat, we reimagine or build from scratch a business owner's digital marketing to create visibility leading to greater opportunities. Did you know that couples planning destination weddings often search online months before their big day? We're currently helping a wedding officiant at at Orlando wedding efficient.com Expand her reach across Florida, the US and internationally. By optimizing her website with location specific keywords, creating targeted content about Florida ceremonies, and implementing strategic SEO, we've positioned her as the Go to Efficient for couples planning their special day. A perfect referral for us is any business owner who serves clients beyond their local area but isn't getting enough leads from their website. Listen for phrases like we should be attracting more customers from outside Orlando or people don't know we serve the entire state. I'm Claire from Sure Group Digital helping businesses reach customers wherever they are. Okay, so it was long 56 seconds. So a little bit longer. Where do we start? All right. Claire Sandbrook, Sure Group Digital holding the digital marketing seat, we reimagine a build from scratch a business owner's digital marketing to create visibility leading to greater opportunities. That's fine. Did you know that couple? All right, I found the middle part, long. That's where I think you really lost it. And then your referral doesn't match the path you are going down. If you really wanted to go down to. Did you know that couples planning destination weddings are often search often search online months before their big day. And we're currently working with this client and been helping them. You want the referral ask to follow that. That's getting into your specific focus this week. Where you go, you went into this Office, Orlando wedding efficient.com expand to reach across Florida, the US internationally by this part. By optimizing her website with location specific keywords, creating target content for about Florida ceremonies, implementing strategic SEOs. We've positioned her too long. That's just way too long. You can cut that down to literally. We have now positioned her as the go to efficient for couples planning their special day in Florida and cut that down. Then you, you said a perfect referral for us is any business owner. Okay, so we go back to if we ask her, anyone, someone, anybody or anyone, we're going to get nobody and no one. Okay. This is where we get vague. This is not a specific ask because you're asking for any business owner who serves clients beyond their local area is super vague. And at that point we're asking our members to be out there prospecting for us. I'll get to the trigger part, the listen for. I think that's fine. We'll get into how we can tie that in. But you want to have a very specific referral request now and it should be tying into your original LCD which is businesses that work with destination weddings. Okay. So if I would break this down into all the different customers you work with and all the different clients you work with, you've narrowed it down. My guess, and this one is businesses that work with destination weddings. And you shared the quick story about how you are helping Orlando wedding officiants efficient. But they weren't your ask. You're already working with them. So the ask is what other company is like them or works in that area in that industry with that specific target market of companies that work with destination weddings. Is it a photographer company, is it a videographer company, is it a wedding location? That's the specific part you want to get into. And then you'll get into. Okay, what do we look for? What do we listen for with people in this type of industry? I want to meet. So let's just say it's did you know couples plan destinations Destination weddings often search online for months before their big day. We currently have just helped a wedding officiant at Orlando wedding officiants.com Expand her reach across Florida and become the go to officiant for couples planning their special day. Through our, you know, through our services, we're now looking to work with photographers such as Susan A. Smith at XYZ Photography, who focus and specialize in wedding photography. If you know a photographer, your best friend who's a photographer who works with wedding photographers, ask them do they get a lot of destination weddings? Ask them do they go outside of their local area. If the answer is yes to either of those, ask them how often are they getting these leads or these referrals from their websites. And if they say, oh, it's not as often as I'd like, or something like that, tell them you are closely with somebody who is really helping a lot of people in their industry, including Orlando wedding officiants, expand their search and see if you can make an introduction, something along that line that's off the cuff so you can make it way better and more efficient. But that's the flow, right? You, you started with like wedding couple, destination wedding couples, but then you're asked, was any business owner who serves outside their local area. Those don't tie together. Those don't tie. I can see how you thought they might, but that it has to all kind of tie together. The more we get, the more vague we are and the more we jump around meaning from like topic A to topic B to topic C, the more confusion it creates, the harder it becomes and the less effective it will be. Because again, you're one of however many members in your chapter that is going around and talking like you have 45 seconds, right? So the second your 45 seconds is done, somebody else is standing up and now they're speaking. And if I'm all confused about yours, I'm not going to remember any county line connections. Just is a great chapter. Yeah, almost 30 members in the chapter, right. So you're one of 30 people. So it's got to flow. It's got to all time. Remember, if we're training people, the training needs to all be, you know, focus on the same outcome, focus on the same topic. Can't be training them on. Like we don't start the training and say, okay, let's talk about weekly presentations and then halfway through, go. But in your one to ones, you need to be doing this right. It's got to all flow. So I would rework it. I think you got the pieces here, the starter pieces here, but I would just rework it, strengthen a little bit. Find a specific referral ask you're looking for, narrow that focus into how it ties into the original. The second paragraph here. And yeah, rework it, resubmit it, definitely. And we can help critique it. I hope this is helpful. Claire, I know we talked when I was in Florida and you were nervous about submitting. I really appreciate that you did. I don't think what you did is really any different than what a lot of members do. And. And that's because it is very different. That's not to say we all, like, we all don't know what we're doing. None of us know what we're doing in this when we get started in bni. And even if we've been in BNI for a long time, because what we end up doing is just sounding like everybody else. That's the monkey see, monkey do part of bni. This is so different than how we talk the rest of the day. It just is. And that's what makes it so hard to really be super efficient, is because we don't talk like this to our customers, our clients, and in general, networking settings. And so don't be shy, don't be afraid, get the feedback. Don't be worried about, oh, I did it right or wrong or whatever. It's just about improving. And it's just a constant thing, just constantly improving. But we want to make sure that we can say, all right, did I train them on the three things? Who am I specifically looking for? How do I identify people like that? What do I say to them if I do? I think you started, I thought the who was going to be in that wedding side. Then you went to who was anyone. So you didn't really hit that. You did listen what to look for. We should be attracting more customers or we don't. People don't know. We go around, serve the entire state. Those are good triggers. I don't know that they're the right trigger for this weekly presentation, but those are good triggers to be listening for and fit in somewhere. To some people you're serving, I keep those. But we didn't talk about what to say. We didn't get into, like, the conversation. We didn't give them a conversation starter with a question or anything like that. So I don't think we hit who. And because we didn't hit who, the triggers aren't really super effective, and we didn't get into what to say. So it just needs to be strengthened around that. All right, thank you. I really do appreciate it and I appreciate everybody who continues to submit theirs. And if you haven't, do so go to bnipowerone.com if you're finding value out of these, please let me know, leave a review, leave a comment, something like that. Continue to cheer each other on. Support your members who are submitting it. It's not easy. It's a leap of faith. It's definitely a thing to be a little bit brave around, but I appreciate everybody who continues to do so. I hope it's helping and I'll talk to you all soon.