BNI & The Power of One: Episode 817 Summary
Title: BNI 817: Weekly Presentation Coaching 134 - Wynn Newingham - Marketing
Host: Tim Roberts
Release Date: May 9, 2025
Introduction to the Episode
In Episode 817 of the BNI & The Power of One podcast, host Tim Roberts delves into the art of enhancing weekly presentations within BNI (Business Network International) groups. This particular episode focuses on providing personalized coaching to member Wynn Newingham from Victory Lane, emphasizing effective marketing strategies to increase referrals and elevate BNI membership performance.
Weekly Presentation Coaching with Wynn Newingham (00:00 - 03:45)
Tim Roberts begins the session by welcoming listeners and introducing the format of the episode: a two-part coaching session aimed at refining weekly presentations for maximum impact. He highlights that this episode will feature Wynn's submitted presentation, with a focus on marketing consultancy.
Wynn Newingham presents his updated weekly presentation:
"Hello everyone. I'm Win Newingham with Tussle Marketing, a marketing consulting firm designed to make hustles, not marketing hassles. This week I've been working with a law firm to improve their social media presence by writing scripts and editing content for reels, YouTube shorts, and TikTok..."
[00:45]
In his presentation, Wynn showcases his expertise in transforming complex legal topics into engaging social media content. He emphasizes the tangible results achieved for his clients, such as increased engagement and visibility through short-form videos on platforms like TikTok and YouTube Shorts.
Key Points:
- Specialization: Focus on law firms, providing tailored marketing solutions.
- Services Offered: Scriptwriting, content editing, and social media strategy.
- Client Success: Enhanced social media presence for legal topics like estate planning and timeshares.
- Referral Request: Targets specific law firms, notably Hill and Hill Law Firm owned by Thomas and Daniel Hill.
Tim Roberts’ Feedback and Coaching (03:46 - 10:30)
Tim Roberts commends Wynn on his clear and specific presentation:
"Generally, I like what you're doing here. You've got a good example of what you're doing right now. It's very specific to law firms, which is perfect. You've got a very specific referral request, and Thomas and Daniel Hill, which is great."
[04:15]
He offers constructive feedback to refine Wynn’s presentation further:
-
Inclusivity in Referral Requests:
- Original: "I'd love to do the same for Hill and Hill, law firm owned by Thomas and Daniel Hill."
- Suggested: "I would like to work with other law firms such as Hill and Hill Law Firm, owned by Thomas and Daniel Hill..."
-
Enhancing the Call to Action:
- Original: "...ask, how's your marketing going?"
- Suggested: "...ask them how their marketing's going. If they hesitate or complain, let them know you have someone who can help take it off their plate."
-
Language Refinement:
- Advises against using terms like "marketing guru," suggesting a more professional tone.
Notable Quote:
"These are just like, nitpicking tweaks. I think you're pretty much right online."
[05:00]
Tim’s Coaching Highlights:
- Specificity: Encourages maintaining a targeted approach while allowing flexibility to work with various law firms.
- Engagement Strategy: Refines the dialogue to make the call to action more natural and less salesy.
- Professional Tone: Recommends language that resonates with legal professionals without appearing gimmicky.
Application of Coaching and Final Remarks (10:31 - End)
After the initial feedback, Tim demonstrates the implementation of his suggestions by rephrasing parts of Wynn’s presentation. This live revision serves as a practical example for listeners on how to apply coaching tips effectively.
Revised Presentation Snippet:
"If you're talking to your friend who's a lawyer, or if you know Thomas and Daniel directly, ask them how their marketing's going. And if they hesitate or complain, let them know you work with someone who can help them take that off their plate."
Closing Insights:
- Continuous Improvement: Emphasizes the importance of iterative practice and seeking feedback to refine presentations.
- Member Support: Highlights BNI’s role in fostering a supportive environment where members can enhance their skills collaboratively.
- Actionable Advice: Provides listeners with tangible strategies to elevate their own weekly presentations and marketing efforts.
Key Takeaways
- Specificity in Targeting: Tailor your presentations to address the unique needs of your desired clientele to enhance relevance and effectiveness.
- Refinement Through Feedback: Utilize constructive criticism to polish your messaging and delivery, ensuring clarity and professionalism.
- Engaging Call to Action: Craft your referral requests to be conversational and solution-oriented, making it easier for listeners to take actionable steps.
- Continuous Learning: Embrace the process of ongoing improvement by regularly reviewing and adjusting your presentations based on feedback.
This episode of BNI & The Power of One serves as a valuable resource for BNI members seeking to elevate their weekly presentations and marketing strategies. Tim Roberts provides insightful coaching that is both practical and directly applicable, empowering members like Wynn Newingham to harness the "Power of One" for greater business success.