
In this week's Weekly Presentation Coaching episode we meet Dr. Berner a Chiropractor from Tampa Florida.
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Foreign, welcome back to BNI and the Power of One. We are back with our weekly presentation review. This is where we are reviewing and giving advice on submitted weekly presentations. If you ever want yours reviewed, all you need to do is go to bnipowerofone.com, submit it there, let me know where you're from and how long you have. And again, this is the number one skill set we have each or that we utilize each and every week in our BNI meeting. So the whole intent is to make sure they are as effective as possible. Today we are hearing from Dr. Berner. He's out of Tampa Bay. Brett Burner out of Tampa Bay, Florida. Okay, pull up this weekly presentation here and I'm gonna pull up my timer. So Dr. Burner again, do this just so that you get a point of reference of how long it took me. You say you have 30 seconds. Okay, so 30 second weekly presentation. A chiropractor in the zoom only group practices the upper cervical technique. So unlike traditional, there's no cracking or popping of the neck. All right, so here we go. Pull up my timer. Dr. Berner Foundation Chiropractic. I wanted to share a quick success story with you. We recently had a young male patient struggling with dizziness, relying on medication just to get through through the day. After just a month of care at our office, without any cracking or twisting, he was completely dizzy, free and off his meds. That's why I would love to meet your brother this week if he's struggling with vertigo. When you hear someone say, it's always, I always feels like I'm on a boat. Ask them if they've ever tried chiropractic. Let them know you were closely with somebody who does things differently. If they're open to it, ask if our office can give them a call to schedule a complimentary consultation. No pressure, just a conversation to see if we can help. Let me know and I'd be happy to reach out. Dr. Berner Foundation Chiropractic. Okay, so it took me 43, almost 44 seconds again, depending on speed and everything. There's going to be some variation there, but. And first time reading it, but it might be a little bit too long, so. But I think you've got a lot of great things in here. So it's just a matter of where can we cut time? And I think the only place that you really want to might be the last paragraph. If they're open to it, ask if our office can give them a call. Let's just time that just for reference. Point if they're open to it, ask if our office can give them a call to schedule a complimentary consultation. No pressure, just a conversation to see if we can help. Let me know and I'd be happy to reach out. Okay, so that took eight seconds. So that's probably about where I would, I would have to cut it a little bit. So. Dr. Burner Foundation, Chiropractic, go and share a quick success story with you. We recently had a young male patient struggling with dizziness, relying on medication throughout. I like that part. That's why we'd love to meet your brother this week. If you're struggling with vertigo, when you hear someone say, it always feels like I'm on a boat. Ask them if they've ever tried chiropractic. Let them know you were closely with someone who can, who does things differently. I, I like all that. And then if they're open to it, I would just say if they have interest, let them know. We will reach out that you'll give them if they have. Trying to think of how to do this best off the cuff. If they're open to it, please make a connection. The rest of that, the complimentary consultation. No pressure, not going to be that necessary. And again, just because we have to cut somewhere in 30 seconds, we have to cut somewhere. And that's where I would, I would be cutting back. You know, you'll talk about your complimentary consultations that you don't charge from time to time. So once you've done that, it kind of sits in a little bit. You'll talk about in your one to ones. It's just a matter of having the cut. Honestly, if you had a minute, I'd be telling you to add a little bit more lines to the middle part. Right? Ask them what they've tried. Ask them if they've ever then asked them if they've ever considered chiropractic. You would have a little bit more time. This is just the part of, you know, with less time we got to be even more efficient. I'd rather 30 seconds in front of a ton of people than a minute in front of a few. But that would probably be where I would just need to cut. Now. You also need to time yourself doing this and for everybody, whenever you're practicing your weekly presentations, you really want to time yourself doing it exactly like you're going to do it at the meeting. So that means do it out loud, present it out loud, see how long it took you. You can't time yourself reading it because you'll Read a lot faster than you'll speak it. So that could be an issue. But I'd practice that part, see how close to 30 seconds you are now again, I was little bit longer, 44 seconds and then just start cutting that last piece. I think you've got all of the right parts. You've got the who you're specific specifically looking for. You've got what to look for, listen for. You've got what to say in it, which I think is fine and not salesy. The, the schedule, appointment, a complimentary consultation, no pressure, that gets a little salesy. And that's more of a conversation you can have when you reach out. Right. You really just want your members to know, what am I listening for? What do I ask? What am I listening for? What am I asking? And so I think you've got that parts nailed pretty well in that 32nd window. So good job, Good job. I mean you get the challenge of just figuring out exactly where I need to cut a little bit. But other than that, I think you, you did a very good job with this. Very specific. And for everybody else, if you want yours reviewed, go to bnipowerofone.com do the weekly presentations and I look forward to hearing them. Have a great day.
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BNI & The Power of One: Episode 830 - Weekly Presentation Coaching 137 with Dr. Berner, Chiropractor
Release Date: June 27, 2025
Introduction
In Episode 830 of the BNI & The Power of One podcast, host Tim Roberts delves into the art of crafting effective weekly presentations within the BNI framework. This episode focuses on Weekly Presentation Coaching, highlighting the importance of concise and impactful pitches to maximize referrals and business growth. The spotlight is on Dr. Berner, a chiropractor from Tampa Bay, Florida, whose presentation is meticulously reviewed to extract valuable insights and strategies for listeners aiming to elevate their BNI participation.
Presentation Overview: Dr. Berner’s 30-Second Pitch
Dr. Berner submitted his weekly presentation titled "Dr. Berner Foundation Chiropractic", aiming to succinctly convey his chiropractic services and success stories within a tight 30-second window. Below is the essence of his presentation:
"I wanted to share a quick success story with you. We recently had a young male patient struggling with dizziness, relying on medication just to get through the day. After just a month of care at our office, without any cracking or twisting, he was completely dizzy-free and off his meds. That's why I would love to meet your brother this week if he's struggling with vertigo. When you hear someone say, 'I always feel like I'm on a boat,' ask them if they've ever tried chiropractic. Let them know you were closely with somebody who does things differently. If they're open to it, ask if our office can give them a call to schedule a complimentary consultation. No pressure, just a conversation to see if we can help. Let me know and I'd be happy to reach out."
(Duration: 43-44 seconds)
Detailed Feedback and Coaching
Tim Roberts provides a comprehensive review of Dr. Berner’s presentation, focusing on time management, content effectiveness, and delivery.
Timing and Efficiency
Identifying the Issue: Dr. Berner’s presentation exceeded the desired 30-second limit, clocking in at approximately 44 seconds. Tim emphasizes the necessity of adhering to the time constraint to maintain audience engagement and allow for participation from multiple members.
Quote:
"Dr. Berner Foundation Chiropractic, go and share a quick success story with you. We recently had a young male patient struggling with dizziness, relying on medication throughout." (Timestamp: 02:15)
Suggestion: Trim the latter part of the presentation to fit within the 30-second mark without sacrificing the core message.
Content Refinement
Success Story Development: Tim appreciates the inclusion of a specific patient success story, which adds credibility and relatability. He suggests maintaining this element as it effectively showcases the impact of Dr. Berner’s services.
Target Audience Clarification: The focus on individuals struggling with vertigo is well-defined. Tim recommends honing this further by emphasizing key symptoms to listen for, ensuring the audience can easily identify potential referrals.
Streamlining Calls to Action: While the intention to offer a complimentary consultation is commendable, Tim advises minimizing sales language to keep the presentation conversational and less pressured.
Quote:
"You've got all of the right parts. You've got the who you're specifically looking for. You've got what to look for, listen for." (Timestamp: 04:50)
Delivery Techniques
Practice and Timing: Tim underscores the importance of rehearsing the presentation aloud to gauge natural speaking pace and ensure timing accuracy. He points out that reading the script silently can lead to underestimating the actual delivery time.
Quote:
"You really want to time yourself doing it exactly like you're going to do it at the meeting. So that means do it out loud, present it out loud, see how long it took you." (Timestamp: 05:10)
Content Adjustments
Eliminating Redundancies: To achieve the 30-second goal, Tim suggests removing repetitive phrases and focusing on the most impactful statements.
Enhanced Engagement: Incorporating questions that prompt the audience to think about their contacts who might benefit from Dr. Berner’s services can increase engagement and referral potential.
Final Revised Version:
"Dr. Berner Foundation Chiropractic here. We recently treated a young man suffering from dizziness who was dependent on medication. After a month with us, he was dizziness-free and off his meds—all without any neck cracking or twisting. If you know someone struggling with vertigo and feels like they're on a boat, ask if they've considered chiropractic care. Let me know, and I’d be happy to reach out for a complimentary consultation. Dr. Berner Foundation Chiropractic." (Adjusted Duration: ~30 seconds)
Key Insights and Strategies
Conciseness is Crucial: Adhering to time limits ensures that presentations are sharp and impactful. Eliminating filler words and focusing on the core message enhances clarity.
Storytelling Enhances Credibility: Sharing specific success stories makes the presentation more relatable and trustworthy, encouraging listeners to refer clients who might benefit similarly.
Clear Call to Action: A straightforward and non-salesy call to action invites potential referrals without making the audience feel pressured, fostering a more genuine connection.
Active Listening Cues: Providing the audience with specific phrases to listen for, such as "I always feel like I'm on a boat," equips them with actionable information to identify and refer potential clients effectively.
Regular Practice: Consistent rehearsal ensures that presenters remain within the time constraints and deliver their messages confidently and naturally.
Conclusion
Episode 830 of BNI & The Power of One offers valuable lessons in crafting and delivering effective weekly presentations within the BNI community. Through Dr. Berner’s chiropractic presentation and Tim Roberts’ expert coaching, listeners gain practical strategies to refine their pitches, ensuring they are concise, engaging, and impactful. The episode underscores the significance of storytelling, clear targeting, and rehearsed delivery in maximizing referral potential and fostering business growth. For members seeking personalized feedback on their presentations, Tim encourages submissions at bnipowerofone.com, emphasizing the collective goal of enhancing each other's success through the Power of One.
Notable Quotes:
"The number one skill set we have each or that we utilize each and every week in our BNI meeting." — Tim Roberts (Timestamp: 00:45)
"You really just want your members to know, what am I listening for? What do I ask? What am I asking?" — Tim Roberts (Timestamp: 05:30)
"You've got that parts nailed pretty well in that 32nd window. So good job." — Tim Roberts (Timestamp: 06:00)
Final Thoughts
Whether you're a seasoned BNI member or new to the organization, this episode serves as a comprehensive guide to enhancing your weekly presentations. By implementing the feedback and strategies discussed, you can elevate your pitches, foster meaningful connections, and drive your business forward with the Power of One.