BNI & The Power of One: Episode 830 - Weekly Presentation Coaching 137 with Dr. Berner, Chiropractor

Release Date: June 27, 2025

Introduction

In Episode 830 of the BNI & The Power of One podcast, host Tim Roberts delves into the art of crafting effective weekly presentations within the BNI framework. This episode focuses on Weekly Presentation Coaching, highlighting the importance of concise and impactful pitches to maximize referrals and business growth. The spotlight is on Dr. Berner, a chiropractor from Tampa Bay, Florida, whose presentation is meticulously reviewed to extract valuable insights and strategies for listeners aiming to elevate their BNI participation.

Presentation Overview: Dr. Berner’s 30-Second Pitch

Dr. Berner submitted his weekly presentation titled "Dr. Berner Foundation Chiropractic", aiming to succinctly convey his chiropractic services and success stories within a tight 30-second window. Below is the essence of his presentation:

"I wanted to share a quick success story with you. We recently had a young male patient struggling with dizziness, relying on medication just to get through the day. After just a month of care at our office, without any cracking or twisting, he was completely dizzy-free and off his meds. That's why I would love to meet your brother this week if he's struggling with vertigo. When you hear someone say, 'I always feel like I'm on a boat,' ask them if they've ever tried chiropractic. Let them know you were closely with somebody who does things differently. If they're open to it, ask if our office can give them a call to schedule a complimentary consultation. No pressure, just a conversation to see if we can help. Let me know and I'd be happy to reach out."

(Duration: 43-44 seconds)

Detailed Feedback and Coaching

Tim Roberts provides a comprehensive review of Dr. Berner’s presentation, focusing on time management, content effectiveness, and delivery.

1. Timing and Efficiency

   • Identifying the Issue: Dr. Berner’s presentation exceeded the desired 30-second limit, clocking in at approximately 44 seconds. Tim emphasizes the necessity of adhering to the time constraint to maintain audience engagement and allow for participation from multiple members.

   • Quote:

     "Dr. Berner Foundation Chiropractic, go and share a quick success story with you. We recently had a young male patient struggling with dizziness, relying on medication throughout." (Timestamp: 02:15)

   • Suggestion: Trim the latter part of the presentation to fit within the 30-second mark without sacrificing the core message.

2. Content Refinement

   • Success Story Development: Tim appreciates the inclusion of a specific patient success story, which adds credibility and relatability. He suggests maintaining this element as it effectively showcases the impact of Dr. Berner’s services.

   • Target Audience Clarification: The focus on individuals struggling with vertigo is well-defined. Tim recommends honing this further by emphasizing key symptoms to listen for, ensuring the audience can easily identify potential referrals.

   • Streamlining Calls to Action: While the intention to offer a complimentary consultation is commendable, Tim advises minimizing sales language to keep the presentation conversational and less pressured.

   • Quote:

     "You've got all of the right parts. You've got the who you're specifically looking for. You've got what to look for, listen for." (Timestamp: 04:50)

3. Delivery Techniques

   • Practice and Timing: Tim underscores the importance of rehearsing the presentation aloud to gauge natural speaking pace and ensure timing accuracy. He points out that reading the script silently can lead to underestimating the actual delivery time.

   • Quote:

     "You really want to time yourself doing it exactly like you're going to do it at the meeting. So that means do it out loud, present it out loud, see how long it took you." (Timestamp: 05:10)

4. Content Adjustments

   • Eliminating Redundancies: To achieve the 30-second goal, Tim suggests removing repetitive phrases and focusing on the most impactful statements.

   • Enhanced Engagement: Incorporating questions that prompt the audience to think about their contacts who might benefit from Dr. Berner’s services can increase engagement and referral potential.

   • Final Revised Version:

     "Dr. Berner Foundation Chiropractic here. We recently treated a young man suffering from dizziness who was dependent on medication. After a month with us, he was dizziness-free and off his meds—all without any neck cracking or twisting. If you know someone struggling with vertigo and feels like they're on a boat, ask if they've considered chiropractic care. Let me know, and I’d be happy to reach out for a complimentary consultation. Dr. Berner Foundation Chiropractic." (Adjusted Duration: ~30 seconds)

Key Insights and Strategies

1. Conciseness is Crucial: Adhering to time limits ensures that presentations are sharp and impactful. Eliminating filler words and focusing on the core message enhances clarity.

2. Storytelling Enhances Credibility: Sharing specific success stories makes the presentation more relatable and trustworthy, encouraging listeners to refer clients who might benefit similarly.

3. Clear Call to Action: A straightforward and non-salesy call to action invites potential referrals without making the audience feel pressured, fostering a more genuine connection.

4. Active Listening Cues: Providing the audience with specific phrases to listen for, such as "I always feel like I'm on a boat," equips them with actionable information to identify and refer potential clients effectively.

5. Regular Practice: Consistent rehearsal ensures that presenters remain within the time constraints and deliver their messages confidently and naturally.

Conclusion

Episode 830 of BNI & The Power of One offers valuable lessons in crafting and delivering effective weekly presentations within the BNI community. Through Dr. Berner’s chiropractic presentation and Tim Roberts’ expert coaching, listeners gain practical strategies to refine their pitches, ensuring they are concise, engaging, and impactful. The episode underscores the significance of storytelling, clear targeting, and rehearsed delivery in maximizing referral potential and fostering business growth. For members seeking personalized feedback on their presentations, Tim encourages submissions at bnipowerofone.com, emphasizing the collective goal of enhancing each other's success through the Power of One.

Notable Quotes:

• "The number one skill set we have each or that we utilize each and every week in our BNI meeting." — Tim Roberts (Timestamp: 00:45)

• "You really just want your members to know, what am I listening for? What do I ask? What am I asking?" — Tim Roberts (Timestamp: 05:30)

• "You've got that parts nailed pretty well in that 32nd window. So good job." — Tim Roberts (Timestamp: 06:00)

Final Thoughts

Whether you're a seasoned BNI member or new to the organization, this episode serves as a comprehensive guide to enhancing your weekly presentations. By implementing the feedback and strategies discussed, you can elevate your pitches, foster meaningful connections, and drive your business forward with the Power of One.