BNI 835: Weekly Presentation Coaching 138 - Nate LaBrusciano - Video Production - BNI & The Power of One

Summary4 min read

BNI 835: Weekly Presentation Coaching – Nate LaBrusciano on Video Production

Release Date: July 11, 2025
Host: Tim Roberts
Guest: Nate LaBrusciano, Shooting Break Productions, Lansdale, Pennsylvania

Introduction

In episode 835 of the BNI podcast, "BNI & The Power of One," host Tim Roberts provides in-depth coaching on a submitted weekly presentation from Nate LaBrusciano, the video producer at Shooting Break Productions. The episode is dedicated to enhancing the effectiveness of members' presentations to boost success and increase referrals within the BNI network.

Nate’s Original 30-Second Presentation

Nate begins by presenting his crafted 30-second pitch aimed at generating referrals for his video production services:

“Good morning, everyone. I'm Nate Labruciano of Shooting Break Productions, the video producer of the chapter and help free up time for tired business owners that want to grow their social presence. I would love to meet your best friend who owns a service-based or lifestyle business who you hear grown on about not having enough time to make content for social media. Let me know. Let them know that you have lunch every week with someone who has used video to increase a local Gym's impressions by 230%. Then ask if they've ever considered hiring someone to create social content for them.”
(00:39 – 03:19)

Nate expresses enthusiasm and seeks constructive feedback to refine his pitch, highlighting his first-year experience with BNI and appreciation for the platform's support.

Tim’s Comprehensive Feedback

Tim Roberts commences his feedback by acknowledging Nate's effort and providing a step-by-step critique to enhance the presentation's impact.

Clarity and Specificity in Target Audience

Tim emphasizes the importance of narrowing down the target audience to ensure the message resonates effectively:

“When you say service-based or lifestyle business, those are two very different things. You want to narrow your focus and you want to give an example.”
(03:19 – 04:10)

Recommendation: Instead of a broad category, specify the type of business Nate aims to target. For instance:

“I like to work with lifestyle businesses such as gyms. I’m looking for an introduction to XYZ Gym.”
(04:10 – 04:30)
Effective Trigger Identification

Tim points out that relying on vague triggers may not yield the desired responses. He suggests creating opening questions to identify potential needs:

“You might say, hey, I want to meet your best friend who owns a gym. And the next time you're with them, ask them, hey, what do you do for social media? If they complain that they don't have enough time...”
(05:00 – 06:30)

Recommendation: Introduce specific questions to stimulate the conversation, making it easier to identify the prospect's pain points.
Conciseness and Directness in Messaging

Tim advises tightening the pitch to maintain focus and avoid unnecessary details:

“You have to tighten that up a little bit. And that's how I would go about it.”
(06:30 – 07:00)

Recommendation: Streamline the message to focus on key points:

“Are you open to an introduction to see if they can help you?”
(07:00 – 07:30)
Balancing Specifics with Flexibility

While specificity is crucial, Tim notes the importance of allowing flexibility within the pitch to accommodate different scenarios:

“If we're vague. They don't know how to identify it. If we're giving triggers that are just ineffective…”
(07:30 – 08:00)

Recommendation: Maintain a balance between being specific and adaptable to various conversations and prospect responses.

Key Insights and Takeaways

Precision in Targeting: Clearly define the ideal client to enhance referral quality and conversion rates.
Proactive Trigger Setting: Instead of waiting for prospects to mention pain points, proactively introduce questions that uncover their needs.
Simplicity and Directness: A concise and direct message ensures the audience grasps the value proposition quickly within the limited time frame.
Continuous Refinement: Regularly revisiting and refining the pitch based on feedback and real-world interactions can significantly improve its effectiveness.

Conclusion

Tim Roberts commends Nate on his first-year achievements with BNI, acknowledging that persistence and continuous improvement are key to long-term success:

“It's the longer you stay at, the better you're getting at it, the deeper those relationships, the more and more results you will produce from it.”
(07:30 – 08:00)

The episode underscores the importance of honing one’s presentation skills to effectively communicate value and foster meaningful business relationships within the BNI community.

Notable Quotes:

Tim Roberts on Specificity:
“Whenever we're doing the who, the more vague we are, the less results we'll get.” (04:10)
Tim Roberts on Trigger Usage:
“You don't have to always wait for a trigger to happen.” (05:00)
Encouragement for Persistence:
“Your first year will be your worst year. It doesn't mean it has to be bad.” (07:00)

This comprehensive coaching session provides valuable insights for BNI members aiming to refine their presentations, enhance their referral strategies, and ultimately elevate their business presence through effective communication.

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Transcript4 lines

[00:00]
A
Sam Foreign.
[00:40]
B
Welcome back to BNI and the Power of One. Back with our weekly presentation coaching episodes where we review your submitted weekly presentations. You can send yours@bni powerofone.com the entire purpose is to try to help make these as effective as possible. When you do, let me know where you're from, how long you have, etc. So today we are hearing from Nate Labruciano. He's from Lansdale, Pennsylvania. 30 seconds. Let's open it up here. Open up this weekly presentation. All right, Says hi, Tim. I'm just finishing out my first year at bni. I've listened to quite a few episodes of yours and they have all always proven helpful. I'm looking forward to any and all feedback on this. Thanks. All right, so 30 seconds. So I'm going to pull up my timer. Nate, we do this just so you get a point of reference. You and I will definitely do it at different speeds, but it'll at least get us close. So here we go. Good morning, everyone. I'm Nate labruciano of Shooting Break Productions, the video producer of the chapter and help free up time for tired business owners that want to grow their social presence. I would love to meet your best friend who owns a service based or lifestyle business business who you hear grown on about not having enough time to make content for social media. Let me know. Let them know that you have lunch every week with someone who has used video to increase a local Gym's impressions by 230%. Then ask if they've ever considered hiring someone to create social content for them. Okay. Which was exactly 30 seconds. I'm gonna 30.19. So very close. All right, so you got a good start here. But I would tweak this a little bit, try to make it a little bit stronger. Okay. Number one is when you say service based or lifestyle business, those are could be two very different things. You want to narrow your focus and you want to give an example. So is it a gym? Because you're using a gym as your value add, like your example of what you can do. Is it a different type of be very, very specific in the type of business you want and you change it up each and every week and that's great. But what is a lifestyle business? What is a service based business in that there are a ton of each one. So pick one and give an example of one that you're trying to get into. Okay. So I like to work with lifestyle businesses such as gyms. Such as. I'm looking for an introduction to XYZ Gym. Okay. That's part one. Whenever we're doing the who, the more vague we are, the less results we'll get. You really need to paint the picture. That's where you hear all through B and I about being specific. You don't want to just say a name or just one company name. You want to describe them so that people can understand, like, the overall target. But you got to be specific to get them to think about somebody. That's number one. Okay. Number two, who you hear grown on about not having enough time to make content for social media. That's a. That's the trigger part. So you're hitting the what to listen for? I just don't know. And you would probably know better than me. So you might say, tim, you're way off your mark. And what I said is right, but I don't know that that's what you're going to hear. I don't know how many times I can't think of a time in all my years that I've had a conversation with somebody where that was just thrown out there for something for me to be listening for. Now, what you can do is give them an opening conversation to try to prove, to try to produce that response. Right? So you don't have to always wait for a trigger to happen. You can say, hey, look for. You look for this, or ask this to see if the trigger, if there's an opportunity that is comfortable. So maybe you're saying, hey, I want to meet your best friend who owns a gym that you've noticed has no social media presence, or that you've noticed isn't updating it very often, or you've noticed doesn't have any video on their social media. Okay, that could be the trigger. Or you could say, hey, I want to meet your best friend who owns a gym. And the next time you're with them, ask them, hey, what do you do for social media? And if they complain that they don't have enough time or it's a pain in the butt or whatever, then now we're in. Okay. I don't know that you just hear people groan on about not having time to make content for social media without some kind of trigger to get into a con that will happen in a conversation. But it's not like I'm just going through my day listening for somebody to complain about that. So I'd strengthen that piece a little bit. Let them know you have lunch every week with somebody who's used video to increase the local gyms Again, because you only have 30 seconds, I would spend more time in what we just talked about being more specific. Hey, I want to meet your best friend who owns a gym. When you're meeting, when you're talking with them next time, ask them, you know, what do they do for social media? If they complain about not having enough time or you know that they're really not invested in it, let them know you work closely with somebody that really helps companies with that and ask if they'd be open for an introduction. That's all you need to get to right the one to ones and everything else. You might be able to get into more time and kind of results and those kind of things. Not a lot of your members are going to go around pumping your stats. It's not that, that's not a valuable thing to know because if I get into the well, why would I use this person? I might be able to have that. But when you only have 30 seconds, you got to be really laser focused on the who, how, how, what. So and I don't like the letting know you have lunch every week with somebody that's too long. It's more of a, hey, I know somebody that really helps companies with this. Are you open to an introduction to see if they can help you? You got to tighten that up a little bit. And that's how I would, I would go about it. So just again, who is your, your best friend who owns a. I'm just using gym as an example. Owns a gym. You have choice of triggers. Look on when you're looking on their social media, if you notice no video if you're looking on their social media and they're not updating it regularly or you can say the next time you're working out with them, ask them how do they keep up with their social media or what is their social media plans. And if they complain that they don't have time in any of those cases, tell them you work closely with somebody who's helped a lot of people like them, really increase their, their impressions and ask if they'd be open for an introduction. You can strengthen it up from that. That's all off the cuff. But I, that's the direction I would go with this. I think you've got all the pieces. They just need to be a little bit stronger, a little bit more specific, a little bit more to the point as again we're, we're focusing on training people how to really identify these opportunities for us and, and really bring them to us. So if we're Vague. They don't know how to identify it. If we're giving triggers that are just ineffective because they're not going to hear it, then the whole thing becomes ineffective. And if our what to say language is too fluffy and kind of salesy, and not that this is salesy, but we're using, we're not really direct and like, hey, just, just ask them if they're open for an introduction, make it as simple and easy as possible. Well, then the less likely they're going to do it. So we got to really nail all three of those. So, Nate, I think it's a good start. Congratulations on your first year. As I've talked across BNI many times, your first year will be your worst year. It doesn't mean it has to be bad. But the longer you stay at, the better you're getting at it, the deeper those relationships, the more and more results you will produce from it. And I hope this is helping you along that journey and with everybody else, if you're finding value, let us know. Leave us a review. Have a great day.
[08:20]
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We rise with the sun Ready for the day with hard work and passion we pave the way Every little task it builds and it grows in this world of business it's the heart that shows dedication Shines in everything we do Together we climb it's me and it's you we all work hard to make our dreams alive with strength of spirit we leave the average behind the power of giving lifts us high and wide that's why we are proud to be a part of bni from early mornings to late at night we hustle and we strive Keep our vision bright through every challenge we stand tall and strong Together as a family we can't go wrong the bonds we're building they take us far in the game of business we're shining like a star we all work hard to make our dreams come true with strength of spirit we all pull through the power of giving lifts us high and wide that's why we are proud to stand side by side Being I is the place where connections thrive Uniting our hopes Keeping dreams alive Together we network, inspire and share with every referral we show that we care we all work hard to make our dreams align with strength of spirit we're truly on the grind the power of giving lifts us high and wide that's why we are proud to stand side by side so here we are Lifting each other high with dedication and pride we're ready to fly Together we'll grow through every stormy night in this journey of ours. We're shining bright.
[11:25]
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Sam.