BNI 835: Weekly Presentation Coaching – Nate LaBrusciano on Video Production

Release Date: July 11, 2025
Host: Tim Roberts
Guest: Nate LaBrusciano, Shooting Break Productions, Lansdale, Pennsylvania

Introduction

In episode 835 of the BNI podcast, "BNI & The Power of One," host Tim Roberts provides in-depth coaching on a submitted weekly presentation from Nate LaBrusciano, the video producer at Shooting Break Productions. The episode is dedicated to enhancing the effectiveness of members' presentations to boost success and increase referrals within the BNI network.

Nate’s Original 30-Second Presentation

Nate begins by presenting his crafted 30-second pitch aimed at generating referrals for his video production services:

“Good morning, everyone. I'm Nate Labruciano of Shooting Break Productions, the video producer of the chapter and help free up time for tired business owners that want to grow their social presence. I would love to meet your best friend who owns a service-based or lifestyle business who you hear grown on about not having enough time to make content for social media. Let me know. Let them know that you have lunch every week with someone who has used video to increase a local Gym's impressions by 230%. Then ask if they've ever considered hiring someone to create social content for them.”
(00:39 – 03:19)

Nate expresses enthusiasm and seeks constructive feedback to refine his pitch, highlighting his first-year experience with BNI and appreciation for the platform's support.

Tim’s Comprehensive Feedback

Tim Roberts commences his feedback by acknowledging Nate's effort and providing a step-by-step critique to enhance the presentation's impact.

1. Clarity and Specificity in Target Audience

   Tim emphasizes the importance of narrowing down the target audience to ensure the message resonates effectively:

   “When you say service-based or lifestyle business, those are two very different things. You want to narrow your focus and you want to give an example.”
   (03:19 – 04:10)

   Recommendation: Instead of a broad category, specify the type of business Nate aims to target. For instance:

   “I like to work with lifestyle businesses such as gyms. I’m looking for an introduction to XYZ Gym.”
   (04:10 – 04:30)

2. Effective Trigger Identification

   Tim points out that relying on vague triggers may not yield the desired responses. He suggests creating opening questions to identify potential needs:

   “You might say, hey, I want to meet your best friend who owns a gym. And the next time you're with them, ask them, hey, what do you do for social media? If they complain that they don't have enough time...”
   (05:00 – 06:30)

   Recommendation: Introduce specific questions to stimulate the conversation, making it easier to identify the prospect's pain points.

3. Conciseness and Directness in Messaging

   Tim advises tightening the pitch to maintain focus and avoid unnecessary details:

   “You have to tighten that up a little bit. And that's how I would go about it.”
   (06:30 – 07:00)

   Recommendation: Streamline the message to focus on key points:

   “Are you open to an introduction to see if they can help you?”
   (07:00 – 07:30)

4. Balancing Specifics with Flexibility

   While specificity is crucial, Tim notes the importance of allowing flexibility within the pitch to accommodate different scenarios:

   “If we're vague. They don't know how to identify it. If we're giving triggers that are just ineffective…”
   (07:30 – 08:00)

   Recommendation: Maintain a balance between being specific and adaptable to various conversations and prospect responses.

Key Insights and Takeaways

• Precision in Targeting: Clearly define the ideal client to enhance referral quality and conversion rates.

• Proactive Trigger Setting: Instead of waiting for prospects to mention pain points, proactively introduce questions that uncover their needs.

• Simplicity and Directness: A concise and direct message ensures the audience grasps the value proposition quickly within the limited time frame.

• Continuous Refinement: Regularly revisiting and refining the pitch based on feedback and real-world interactions can significantly improve its effectiveness.

Conclusion

Tim Roberts commends Nate on his first-year achievements with BNI, acknowledging that persistence and continuous improvement are key to long-term success:

“It's the longer you stay at, the better you're getting at it, the deeper those relationships, the more and more results you will produce from it.”
(07:30 – 08:00)

The episode underscores the importance of honing one’s presentation skills to effectively communicate value and foster meaningful business relationships within the BNI community.

Notable Quotes:

• Tim Roberts on Specificity:
  “Whenever we're doing the who, the more vague we are, the less results we'll get.” (04:10)

• Tim Roberts on Trigger Usage:
  “You don't have to always wait for a trigger to happen.” (05:00)

• Encouragement for Persistence:
  “Your first year will be your worst year. It doesn't mean it has to be bad.” (07:00)

This comprehensive coaching session provides valuable insights for BNI members aiming to refine their presentations, enhance their referral strategies, and ultimately elevate their business presence through effective communication.