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BNI & The Power of One
BNI 841: Weekly Presentation Coaching 140 - Salvatore Di Martino - Photographer
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In this week's Weekly Presentation Coaching episode we meet Salvatore Di Martino a Photographer from Dublin!
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Sam, welcome back to BNI and the Power of One. We are back with our weekly presentation coaching episodes. This is where we review submitted weekly presentations, try to give feedback to make them as effective as possible. If you would like your zone, go to bnipower of1.com, submit it there, let me know how long you have and where you are from. Today we are meeting Salvatore De Martino. He is from Dublin. Dublin, awesome. Part of the world I would like to get to at some point does not say how long, but opening it up and looking at the length, probably 60 seconds. So Salvatore, I will time it just to give us a point of reference on that. And here we go. Good morning everyone. I'm looking for a woman in Dublin aged 40 to 50 who owns her own company. She knows she needs new photos for her website or LinkedIn, but she hates being photographed. Just imagine this, you're having coffee with her and you ask her if she's using social media for her business. She says, I know I really should update my website photos, but I hate being in front of the camera. Why does she feel this way? She's been avoiding it because she hates how she looks in photos. Every time she had a picture taken before, she felt stiff, awkward and hated the final result. At this point you can ask, have you ever had a professional portrait session? If she says no, you can introduce me by saying, I work closely with a portrait photographer, Salvatore, who works with women just like you, women who are uncomfortable in front of the camera. The whole experience includes makeup, outfit changes and guidance. So you'll feel confident and love your photos. If she's interested, say, would you like me to introduce you to him? I think you'd enjoy the experience if so. So if you meet one of your clients, a 40 to 50 year old woman in Dublin who avoids photos but needs a professional image, please introduce her to me. I'll take care of the rest. Thanks again. Have a great day. All right, so that went a minute and four seconds. First time reading, stumbling through a little bit, probably pretty close to on time. I gotta tell you, saboteur, I thought I was being set up right out of the gate. I read, I was like, oh, maybe this is going in a different direction. But I do like a couple things and I would strengthen maybe a couple things. I, I, I really love your, your specificity. You're, you're very specific on what you're looking for, which is a great start and I think you paint a good picture of exactly who you're targeting. I think the trigger could be A little bit stronger. I don't know that. I mean, what you're asking people to do could work. So I'm really nitpicking here. I think you have a lot of the pieces here, the who, the how and the what. You definitely have the who. You have kind of the how do we get into the conversation and what to say. But I might just reading it over as I'm thinking I might give a trigger that I would pick up on that would tell me somebody is who you're targeting. So, you know, it'd be like I'm looking for a professional woman in Dublin, age 40 to 50, owns her own company. When you look at her website or LinkedIn, you notice there are no photos of her or the ones seem outdated. I don't know that I would just know somebody hates being photographed out of the gate. So I would probably give a physical trigger that would highlight that somebody might not like in their photos taken because they haven't ever done them or the last picture they have, you know, because they're a friend of yours or whatever. Now that picture's like 15 years old. So then I would go into. You're having coffee with your best friend who's this business owner. And in that conversation, ask or state. You know, I was looking at your, your website. I don't see a lot of pictures of you on there. And then when she tells you, yeah, I know I need to update it, but I really hate being photographed. Get into it. I would take out. Because you need a little bit more time. I would take out the. She's avoiding it because she hates how she looks in photos. Every time she had her picture taken before she felt stiff, awkward, hated the final result. I kind of remove that paragraph and use more of the, you know, add in the. When you see their website and you notice the pictures aren't updated, you notice these things. Ask this question in the. In the conversation and if you're running a little bit on time, I would cut the. I work closely with a portrait photographer, Salvatore, who works with women just like you down. That could be a little long for what you need, right? So it's just I work closely with a portrait photographer, Salvatore, who works with women just like you, has a lot of success and making them feel really comfortable and does great work. Something very short like that. I don't think I, if I was your fellow member, need to talk about makeup, outfit changes, guidance, all that kind of stuff in this conversation I might know that about you from doing one to ones and I can Add. You know, again, keep in mind this is why one to ones are so important. You're constantly training your members and when you do one to Ones, you're training them in more detail because you're having deeper conversations, longer conversations you can get more information in. You don't have to do your weekly presentations and try to cover everything if you're doing sufficient and effective one to ones. Because I'll know these things from my conversation with you. Right. So you could become even more efficient in the who. How? What? Because there's more background information based on the time I've been investing with you. And so sometimes we try to just like get too much information in the weekly presentation, forgetting that they might already know these or they should know these. And if they don't know these, that means I gotta spend more time elsewhere because I just don't have the time to be super effective in the weekly presentation if I'm adding too much for them to really remember. Right. It's really just about paint a picture, get them to think of the person, get them to understand how they might highlight or identify people like that person. Because when you say like, you know, I'm looking for a professional, your best friend who's A professional woman, 40 to 50, owns her own company, everybody's going to probably think of somebody pretty quickly. The trigger part is to solidify the person they're thinking might be a good target and to get them to recognize other opportunities. So that's why, like when you're looking at their LinkedIn profile or you're looking at the website and you don't see any pictures of them or the picture you see, you know, is 20 years old, that solidifies the person I'm thinking about. Yep, that's. That's a good target. Or no, actually I saw their picture and it's pretty updated. Maybe they're not the right target for you for this one. But now I'm also trained on how to identify other people who would be that good target. So I would strengthen that part of it and I think you would trim some of the fat in here that isn't really going to help you become or help your members become even more effective with that. Just reading through to see if there's anything else. Yeah, so I think you've got a really, you've got really good structure here. You've got. This is better than a lot, but, but it can be, it can be a little bit stronger, a little bit more effective. But I really enjoy it. And, and I wish you the Best of luck with it. I hope you're finding value out of it. I hope this helps you, Salvatore and everybody else when you're thinking of your own. But the best way to know is write it up. Go to bnipower of1.com submit it there. We will definitely get to it. You can hear it, you'll think about it differently. Is a skill set we use each and every week, so it's it's vitally important to our success. As always, if you're finding value, leave us a review. Apple Podcast, Spotify. However you're finding it, I appreciate it and I'll talk to you all soon. Sa.