← BNI & The Power of One
BNI & The Power of One
BNI 844: Weekly Presentation Coaching 141 - Tim Knifton - Print Advertising
00:10:47
In this week's Weekly Presentation Coaching episode we meet Tim Knifton a Print Advertising specialist in Las Vegas!
Loading summary
Transcript1 lines
- [00:00]
A
Sam Foreign. Welcome back to BNI Power of One Weekly Presentation Coaching episodes where we review your submitted weekly presentations, try to help make them as effective as possible. You ever want yours done, go to bnipowerofone.com submit it there. Today we are meeting Tim New Nifton BNI Las Vegas Power Partners. Las Vegas, my favorite cities in the world. I love hearing from all the different places these are coming from. It's humbling. Easily. I mean, that's just the case, but like seeing like where I've been, where I haven't been and stuff. All right, enough of that. Tim writes. Tim, I share your hundreds of referrals a year presentation with new members in my chapter and recommend it to everyone looking to grow their business. Thank you, I appreciate that. Here's a B. And I ask I did a few months ago without results. Our chapters have 40 members, so we get 30 seconds each. All right, first of all, 40 members. 30 seconds is too short. You can probably. You should be able to do a minute if you gotta cut, which you shouldn't, 45 seconds. So you're getting a little short on time, but whatever, you need 30 seconds. So we gotta be super efficient, super effective. I am going to time it, Tim, just so you and I know how long it took me. Again, I'm reading it for the first time. You and I will do it at different speeds, but it's a point of reference. All right, here we go. I'm Tim Nifton with RSVP Las Vegas. I have the print advertising category for BNI and number 35 on the placemat. A good referral for me is the home improvement industry, specifically with an H Vac company called Sierra Air Conditioning and Plumbing. I'm looking to be introduced to their marketing manager, Ryan Field. The benefit I can provide Ryan Field with Sierra Air Conditioning and Plumbing is we work with other H Vac and plumbing companies and have produced over seven figure results in less than six months. I'm Tim Nifton with RSVP Vegas. Okay, so it's about 30 seconds. Took me 29. You did a very good job with the WHO. You got a very specific ask, but the other two pieces are missing. So the reason why this isn't going to work for you is unless I know specifically Ryan Field. And I'm comfortable just calling Ryan, being like, hey man, how's your print advertising going for you? You're kind of out of luck. So what we need to do is make sure we're hitting the who, the how and the what. So I'm looking. I would. And this is off the cuff one. I would take out the. I have the print advertising category for being number 35 on the placement. I know that's habitual. It's you're going to do whatever you guys are going to do. Maybe you're a tire chat guarantee your entire chapter does it. I don't know it. To me, it's just seconds. But you know, if. If you're finding it helpful because you want people to take notes, okay. But if you're tight, that's one place we can cut. All right. A good referral for me is the manager of an H Vac company of such and such size, such as Ryan Field, going to try to time this? Even though this is completely off the C, I'm making this up just for fun. We'll see how this goes. This could be an epic fail. Who knows? I'm Tim Nifton with RSVP Las Vegas Print Advertising. A good referral for me is the man, the marketing manager of a H Vac company such as Ryan Field, the marketing manager, Sierra Air Conditioning and Plumbing. If you know a marketing manager and you see that they're not doing a lot of print marketing in the area, that is a good opportunity for me as I've helped other people in their industry significantly grow their business. You can ask them, hey, have you been doing any print marketing? I haven't seen anything. And if they say no, ask them if they're interested in an introduction. Okay. That needs a lot of work. That was like 34 seconds and I stumbled through. But you're getting kind of the idea of where I'm trying to go with it. Right. I'd just be reworking it and tightening it up. I'd come right out of the gate with the. The. With the. Ask the who. You want a marketing manager of an H Vac company so you can cut off the home improvement industry specifically? Nope. I want the marketing manager of an H Vac company like Ryan Fields of Sierra Air Conditioning and Plumbing. I can help them grow their business through print marketing. So what am I. What do I got to teach people to look for, to know if they're in the market for that? If you see their advertisement, it's one weekly presentation. If you see their advertisement, you know them, ask them how's it working for them and if they give any kind of like, meh answer, Tell them you work closely with somebody who's having a lot of success with people in their field and ask if they're open to an introduction. To review it. If they, if you see they don't have any print advertising in the local area, that's a separate weekly presentation. Ask them why they're not doing any print marketing and if they give any hesitation or said they tried it in the past, tell them you were closely with somebody who you think could help them and see if they're open just to an introduction with 30 seconds. You got to be that kind of on point and you shouldn't be at 30 seconds with 40 members. But I'm hoping this makes sense. It's a lot harder when you're doing it on podcast and I don't have anybody's reaction on the other side of this, but you can kind of see where I'm going with it, right? Like I need to hit all three of those things. You only hit one of them. You hit the specific part and you kind of repeated it where versus saying I'm looking. I'm specifically looking for marketing managers of H VAC companies like Ryan Field of Sierra Air Conditioning and Plumbing. One week I'll say, if you don't see any print advertising for your, for these, for this company or for your friend who owns this company or as the marketing manager, whatever, ask them this. If you do see print advertising from them, ask them this. And based on the results, say this. And you just got to be that quick. That quick. Because again, you're just short on time. You, you'll be far more the expert on the kind of like reaction too. But I, I will keep it as simple as possible. I would keep it as simple. So if I tried that again. Tim Nifton with RSVP Las Vegas. I'm looking for marketing managers of H VAC companies like Ryan Field of Sierra Air Conditioning and Plumbing. If you know a marketing manager and you see that print marketing in the local area, call them and ask them how it's working for them. If they give any kind of negative reaction, tell them you work closely with somebody who's helping others see seven figure results and see if they're open to a simple introduction. There you go. I got a. I didn't even time that, but that's how I would go. Something like that. Make it a little bit stronger, a little bit more precise by making sure that I'm really hitting all three things. Because now I'm hitting like, look for the look for the print marketing if you see it column. If you don't, next week I'll be like, look for the print marketing if you don't see it, call them and Ask this two separate weekly presentations, which is fine. You should be targeting this person for a month or so at a time with different triggers and different conversations because it'll, it'll one be consistent. So good. Probably another future podcast we can do on it. But your weekly presentation can't be the same thing every single week because people will tune you out. But you should have enough consistency of focus that you hit different triggers with different people and there's enough time investment to really paint the picture of what you're looking for. So again, when I did insurances, I would be focused on life insurance for like six to eight weeks, but with a different little ask each week. If I was looking, if I were you and I was looking for marketing managers of H Vac companies, I'd be doing that for two, three, four weeks, but with a different trigger or a different question each time. And that gives enough consistency for it to hit somebody. Somebody might be absent one week and then they're there the next week. But you've jumped subjects and you missed that opportunity. Like people who jump around all the time, one usually lack preparation. They lack like a, a focus in a marketing plan, which we have done podcasts on. But I'll do another one too, because it's been a while when you really plan it out, you want to look at. I need to be consistent enough to hit, to invest enough time, but also hit enough triggers to, you know, try to hit as many people in the chapter as I can with who they might know and not miss because of absences and stuff. But I can't just repeat myself every single week because people will tune me up. That takes preparation, takes thought and some strategy there. So you have that opportunity here with kind of two examples I give, and you could probably think of maybe two more. And now you've got a good month. Keep in mind too, you always want to be leading into an industry or a season. You don't want to be doing it when you're in the season. It's probably too late. So look for the seasonality and make sure you're, you know, four to six weeks ahead of it so that by the time you're in that season, your members have been trained through these. So, Tim, thank you so much for submitting it. I hope this was helpful. I hope it's given you some, some valuable feedback to rework it. And for everybody else, when you're thinking about your, your own, and if you'd like us to review yours, go to bnipowerofone.com submit it there. If you're finding value, continue help other members find it. You can subscribe, leave a rating, leave a review, make comments. All of that helps amplify it. For other people who might be looking for BNI podcasts, etc or even networking podcasts. Maybe we help more people find bni. I appreciate you all have a great day. Sam.