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Foreign. Welcome back to BNI and the Power of One podcast. Thank you for joining me again. We are back with a weekly presentation coaching episode where we are reviewing your submitted weekly presentations. You can submit them@bnipowerofone.com Today we are hearing from Limor Raviv. He is out of Orlando, Florida. So submitted earlier than some. But because you are in one of my regions, you get moved right to the top. If you don't like it, it just is how it is. So Lemore has 45 seconds, says 45 second presentation for my chapter, as well as a sub. Okay, so as well as a sub. I'm not sure if that means when you're subbing or what you give when somebody's subbing for you, but either way it shouldn't really change it. Just a quick side note, when you have a sub for you, come to your chapter and you better be preparing them with a weekly presentation to read. You want to take the exact same approach, the exact same. Okay, it's still following training, it's still following the who, how, what? You know, the added benefit is if they were a client, they can maybe add a little bit of, you know, testimonial in it, one line. But you need to prepare them and you need to prepare them to still accomplish the same goal as if you were there. Okay, so let's pull out our timer. The more I will time it, let you know how long I went. You and I will do it at different speeds, but that's fine, just gives us a point of view. Good morning. Lee Moore with Brainstorm AI Consulting. Three years ago, if you had a question, you searched the Internet. Today you ask AI and get an answer instantly. Three years ago, creating a presentation took hours. Today, AI can create a vision, first version in minutes. Three years ago, you analyzed spreadsheets manually. Today, AI highlights trends and insights for you. AI is quietly shifting how we work, how we learn, and how we run our businesses. Now imagine three years from now, the question isn't if AI will be a part of your business. The question is who will help you use it effectively? That's where I help business owners turn AI into saved, lower cost and more leads. Lemore brainstorm consulting tech. Okay, so I went 41 seconds and I went. It probably could have been quicker because I stumbled through a few parts of it. Some of it's just wording and whatever. So this is very salesy. And what I mean by salesy is that you are really targeting the people you're talking to. This is written completely in the Intent, the perceived attempt to get your fellow members, whoever's hearing this, to want to talk to you. Okay, so one word that we want to try to avoid to use at all times is you. As in have you ever. Did you know, have you looked at or in your case, you know, you ask AI and get an answer. You ask. It took you time to create a presentation. Three years ago you had to analyze your spreadsheets. The question isn't if AI will be part of your, your business, it's how are you using it effectively? So you've put the entire target on the people in the room. And which means two problems. Number one, when people are targeted, they naturally will start thinking about why they don't need your services, even if they're the best candidate in the world for it. So you're not going to get the direct referrals or direct sales in an effective manner doing it that way. In fact, the more you take the target off of them, the more likely they are to self qualify themselves. So we're not going to get the result we want. And if, if the, if the target truly was the people in the room and two is we're not training them on how to identify the referrals that they're walking by right now. So it becomes highly ineffective. So you need to start, you need to start with a direct target. Okay, business owner is way too vague. There's way too many levels of business owner. Is it a solopreneur who needs to use AI because they're the only one working and they don't have a team and they don't have any of these things and AI can really help them go to the next level without the burden of hiring, blah, blah, blah, blah. Is it the business owner with an entire sales team and that they need to learn how to use AI to increase their lead generation and their opportunities and that's that. Is it a, a business owner who has an entire admin staff but could use AI to save costs? And you know, you talk about saving time costs, more leads. All of those are individual opportunities for you to be training people on how to identify referrals. And so you gotta start thinking each week, all right, where's my target? Is it the save time aspect? Is it the lower cost aspect? Is it the more leads aspect? Is it the presentation preparation aspect? You know, in save time, what does that mean? There's probably 10 different ways you could go in lower cost. What does that mean? There's probably 10 different ways you can go. Really spend time breaking it Down. This is for all of us. It's called breaking your business down into its lowest common denominator, meaning as simple as possible, where it can't be broken down any further. Just like what a lowest common denominator is in math. If you go way vague under the guise of like, I don't want to miss anything, you miss everything. So start with. Of the three things that you say, I can help business owners turn AI into save time, lower cost, more leads. Start with, okay, this one I'm going to talk about save time. All right, well, in save time, how are you going to save them time again? Is it they're going to save time on their admin staff, you're going to save time on their sales team. You're going to save time for them because they're a solopreneur. You're going to. How are you going to save the time and break that down into how AI can help and then pick a specific target. Right. Is it the business owner? Is it the office manager? And give a specific example. I'm looking to meet business owners with sales teams of 20 or more people, such as Bill Anderson at XYZ Company. Okay, now we're getting specific in our target. Now it's the, you know, that's the who part. Now it's the how. How do I know Bill Anderson might need your services to help him with his AI to save time for his sal sales team? You know, when you're. Next time you're talking to Bill Anderson, ask this type of question. Have you started utilizing AI yet? What do you think of all these AI tools? Do you guys utilize any AI tools right now you can give a, you know, think of probably a million conversation questions that you can give your team. Ask them, have they even integrated? If they say, then this is now the leading in. If they say no. If they say, well, I don't really understand it. If they say, who has time for that? If they say, you know, a million different responses to that. Ask them, you know, or tell them. I go usually tell them. Tell them you work closely with somebody who's having a lot of success helping business owners like them integrate AI and would they be interested in an introduction to just learn more? Something like that. Okay, and now in that 45 seconds, still a lot of time. If you do that effectively, you are effectively training your team on who to look for. You're effectively training them on what to be listening for or how to get into conversations proactively. You're effectively teaching them how to bring you up, but they're also going to start thinking about like, well I haven't really used AI yet or you know, I'm chatgpt in this thing but I don't know if that's the best thing or hey man, maybe that's where I can save some time for myself. And they will come to you, but now they are coming to you. They're buying from you. You didn't sell them or you didn't prospect them or you didn't try to push them or whatever. Where do you want to use? So again, for all of us, the better we sell through people, the more tier one referrals we will get because our members will self qualify themselves. So Lee Moore I would start over, I would take that approach. Okay, you went very vague in terms of like I save time, cost leads, like all the things you do. So we need more direction, we need to be more specific. Again, being specific is not just being specific in the end user, which you need to be, it's being specific in your whole direction of the weekly presentation. So get more specific there. Think of an end user, really describe that end user. Think about how your members can get into the conversation, all the who, how, what parts of it. Because this one is going to completely rely on somebody in the chapter hearing that moment and not turning their brain off of why they don't need it, but coming to you. And that is not why we're in bni. Right? That's a very shallow pool. You could probably get similar results just typing this up and putting it on Facebook. That's not what we're there for. We're there to get to the thousands of contacts the people in the room, you know, cumulatively have together. We're there to get consistent referrals from. It's not about the people in the room buying from us. That's usually and hopefully an end result because of the relationship we built with them. But that's not the target. The target is who do they know? And you have to teach them how to think about those people, how to see those people, how to get into the conversation with those people and how to bring that referral to you. And this will not accomplish that for you. And again, whether it's for you or for a sub same kind of process. So hopefully this was helpful. And I think you got a, you probably have a mile long list of potential weekly presentations you can do and it's obviously in a fast growing field. So you get a ton of opportunity and if you rework it and you send it. We'll definitely review it again, but I do hope it helps and adds some value. And for everybody else, if you want yours review, go to bnipower of1.com leave it there. If you're finding these to be valuable for you and thinking of your own, share it with another member. This is the most important skill set we use at the B and I meeting every week, and it's one that's kind of not really prepared all the time or trained on all the time on how to do effectively. So if you share this, maybe it'll help them as well. Have a great day. Sam.
Host: Tim Roberts
Date: March 20, 2026
In this coaching episode, host Tim Roberts reviews a weekly BNI presentation submitted by Li-Mor Raviv of Brainstorm AI Consulting (Orlando, Florida). The episode focuses intently on how to structure a successful BNI weekly (45-second) presentation. Tim offers in-depth feedback designed to help BNI members craft presentations that generate more referrals by shifting the focus from selling directly to fellow members to effectively “training” them to find and refer the right connections from their networks.
"Three years ago, if you had a question, you searched the Internet. Today you ask AI and get an answer instantly. ... AI is quietly shifting how we work, how we learn, and how we run our businesses. Now imagine three years from now, the question isn't if AI will be a part of your business. The question is who will help you use it effectively? That's where I help business owners turn AI into saved, lower cost and more leads."
— Li-Mor Raviv, read by Tim Roberts [01:41]
"This is very salesy...You're really targeting the people you're talking to. This is written completely in the intent, the perceived attempt to get your fellow members, whoever's hearing this, to want to talk to you."
— Tim Roberts [02:55]
"One word that we want to try to avoid to use at all times is ‘you’... You've put the entire target on the people in the room."
— Tim Roberts [03:10]
[05:10] Challenges the broad “business owner” target as “way too vague.”
Suggests breaking down the target market further:
Points out that each value proposition (saving time, reducing cost, increasing leads) could become its own focused presentation.
"If you go way vague under the guise of like, I don't want to miss anything, you miss everything."
— Tim Roberts [07:17]
"The better we sell through people, the more tier one referrals we will get because our members will self-qualify themselves."
— Tim Roberts [10:45]
“When people are targeted, they naturally will start thinking about why they don't need your services, even if they're the best candidate in the world for it.”
— Tim Roberts [03:23]
“If you go way vague under the guise of like, I don't want to miss anything, you miss everything.”
— Tim Roberts [07:17]
“The target is who do they know? And you have to teach them how to think about those people, how to see those people, how to get into the conversation with those people and how to bring that referral to you.”
— Tim Roberts [12:45]
Tim’s tone throughout is direct, practical, and encouraging. He emphasizes the importance of BNI best practices and gives frank but constructive criticism, always returning to actionable steps and the broader purpose of BNI networking.
A highly practical and actionable episode for anyone looking to increase the effectiveness of their BNI networking. Tim Roberts breaks down exactly why broad, salesy presentations are less effective, and gives a step-by-step blueprint for creating focused, referable 45-second presentations that maximize referrals—not by selling directly to members, but by equipping them to sell your service to others in their networks.