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Sam. Welcome back. BNI in the Power of One podcast. Thank you for joining again today. Getting a lot of questions submitted around leadership team positions and the agenda, which is kind of logical makes sense. We're entering in that time of year of leadership transition. I know in our regions we are deep into that. This is now August, so our first trainings are in just another 10 days or so. So we're deep into it. I know a lot of regions are deep into it or if they're not, they're about to be to pretty I wouldn't say. I'd say it's almost standard. Most leadership teams now are changing October 1st, so we'll do a lot of probably episodes around that over the between now and then. I have a lot of thoughts every year around leadership training, leadership team, taking leadership team positions, if you're taking a leadership team position, all that kind of stuff. So if you have questions on it, if it's a topic you want to talk about, go to BNI Power of One. Leave it there because I do think that will be somewhat of our direction. And even if you're not taking a leadership team role this next term, I find it probably valuable for you to have a deeper understanding of what those goes into all that and whether you should consider getting involved this year, next year, or in the future. So today's comes from Danny in Atlanta says I'd love to hear a podcast address best practices and strategies to the visitor orientation that's supposed to happen at the end of the BNI meeting. I'm in a unique position that I don't have a lot of competition in B and I so I get to visit a lot of chapters and over the years I've done as I've done that I've popped into their visitor orientations most of the time and I've seen it done a number of different ways and it's never consistent from chapter to chapter. In my chapter, for example, the membership committee runs the orientation and it's very heavy on the commitment and the cost and a little bit on how to submit an application. I've been in other chapters where two, maybe three volunteers are committed to that portion of the meeting because they have a specific skill set for recruitment. And I've also been in chapters where the visitor host team rotates through a little song and dance and hands an application or a flyer out and then encourages guests to go network freely post meeting. I feel like this is one of the most undervalued, overlooked opportunities in every single chapter when it comes to growth. Looking forward to hearing your thoughts. So first of all, thank you for submitting it. I would agree with that last part that it is an extremely valuable part of the meeting that in a lot of cases is undervalued and kind of done haphazardly and does have a direct effect on whether you're getting people to decide to apply to join the chapter or not, which ultimately affects growth. And let's not kid ourselves. Again, we're inviting visitors with the idea in the hope that most of them, or a majority of them will decide they want to become part of our network. Because again, this is the lever that creates the greatest change in your chapter as a whole and potentially you as an individual. Results. It is much faster, much easier to increase your opportunities than it is to increase your skill set. Let's say even growth in general is the one that's overlooked and devalued, which is kind of crazy, but it's usually We've done a ton of podcasts on this and I don't want to go on a complete tangent, but it's often being manipulated by those who don't want to put in the work or maybe already getting results and they hold others back. And you'll hear stupid things like, oh, you just want to grow because B and I wants us to grow. And of course BNI wants you to grow. It is a membership based organization, but the most value out of that growth happens at the chapter level. And so let's talk about what, first of all, what makes somebody even decide to join your chapter? And that is the experience they have at the meeting. Okay? It's not any one thing. It's not going to just be how much money the chapter is making. It's not going to be how many referrals the chapter is passing necessarily. It's not going to be how friendly the members are necessarily. It's all of those things, right? It's the experience the visitor has when they visit the meeting that will tell them I want to be a part of this or I don't. I can show you chapters who might not be producing the same tangible results, meaning number of referrals and thank you for closed business who tend to close better visitors than chapters making more than them because again, that chapter is more welcoming, they run a better meeting. It's more professional. It's all these things than the one that might be making more money on paper. I can show you ones that run a great meeting for most of it, but then drop the ball in certain parts or are producing no results. And that will hurt it again. It's the culmination of every little thing that creates this overall experience. So from how I'm invited, where is the meeting at? Your meeting location plays a huge role in the experience too, you know, not even visit orientation at the end, visitor welcomes at the beginning. Are we even ready for visitors to show up to how the meeting's run by the president? What's the energy? What's the attitude like? What's the general energy of the fellow members? Are they excited to be there? Are they just clearly going, oh, we're here again, going through the motions? Are the members prepared for the meeting? Is the president fumbling through the agenda or not to, you know, are there tangible results actually happening? Are we showing the value of being a part of our team and talking about what we're producing and. And that doesn't mean you have to be producing millions and millions of dollars, but you want to showcase what you are producing. And whatever it is you are producing is more than the networking groups they're a part of, if they're a part of any. Most likely they're not a part of any. So it's more than anything they're seeing. So be proud of that. Are you proud of that? Are we proud of what we're doing with each other? Are we hammering each other? This is why, again, feedback and as a group on what we need to improve on and all that slippery slope of what do you do in the meeting and what do you do outside of the meeting? What do you do, you know, in communications following, if you do everything in the meeting, that means you could be airing your dirty laundry during the meeting, which is probably not going to get people to join your group. I've been to chapter meetings even while I'm in there, and their chapters talking about, we're really struggling and we're really small and we can't get in. And the visitor is sitting there going like, well, I'm not getting involved in this if all the members think it's a failure, et cetera, et cetera. So that's seven and a half minutes leading up to visa orientation. Visa orientation is about getting the people, giving the people the opportunity and encouraging them to apply. Okay, Ideally, the chapter has already shown the value, so I wouldn't be going heavy on commitment and costs and all that out of the gate. I would want to see do they have any questions and is there any concerns that they would have at all about applying and show them how to apply then if they decide to apply. The interview process of the membership committee is where you're going to cover more of what it means to be a member. But if you get them to, if they see value and they take the steps to apply, then the hey, this is what we're committed to is a softer, more accepted conversation. If you do it during visiting orientation, basically being like, don't bother applying unless you're willing to do that. Which I guess is factually true. Like we do want them to show up and do all those things. It just comes across completely different and you could lose very, very good members because you're hammering them over the head with commitment before they've actually even made a mental decision that they want to do it at all. It's much more effective if they say, yeah, I want to be a part of this group. They apply, you sit down and the membership committee runs an effective interview which is two sided, basically about, hey, we're really excited you applied, we're excited to have you here, let's talk about you, let's talk about your business, let's talk about what it means to be a member of this chapter. And then that way they can, you know, you can say, hey, this isn't going to work. Or they could say, hey, you know what, like on second thought, I don't think that this is going to really, I can't make that kind of commitment. I've heard some people say, well wouldn't you rather know that before and not waste the time of the interview? And you could look at it that way. But I'm going to tell you, you're going to have way more, you're going to actually lose way more potential good members who you wouldn't lose in the interview if you do it too early. Same thing with the cost. I think the cost becomes a non factor when the chapter showing results. Here's the reality. In BNI Global, the average return is around 75,000, $76,000 a year. That's the global number I know in our regions and this might sound weird and you'd be like, oh, you're below average. We're like 65,000 now. There are different regions around the world that track. Thank you for closing business differently. There's all kinds of things I'm very proud of. 65,000, that's 65x return on the investment of a one year membership in our region. Some regions are higher than that, some regions are lower than that. Our goal is to try to get it to 100x. That's what we're working towards, but 65x, I'm telling you right now, if there was a place you could go and they said, hey, listen, you give me a thousand dollars, I'm gonna give you 65x return, you'd be giving them a thousand dollars every single day. And dues are different everywhere, okay? Because there's different factors into dues, location, everything else. No matter what they are, though, the ROI is so much higher. And once you can showcase, hey, this is what we're averaging in our chapter. This is the type of business we're doing in our chapter. This type of referrals we're doing in our chapter. When they go and hit the apply button and you know, with the new, again, I speak from my own experience and BNI in the US and all that, that part comes up in the application and you will again get more people being like, oh yeah, it's worth it because I've already heard the roi. I've seen the roi. In the meeting, I, I talked about the ROI and vis orientation. Not a big deal, but you know, if it is for some, I've done a ton of different stances on that as well. But I don't think you should be going, hey, this is what it takes. You gotta do all this and this is what's gonna cost you right outta the gate. I think visual orientation is about. You just saw a lot of things happen in this meeting. I hope you saw a ton of value in what we're doing with each other. We're super proud of it and we're very excited for you to be here and we would love the opportunity to see if this is the right fit, if you're the right fit to join our chapter and be part of our success team. Do you have any questions on anything you saw today that maybe wasn't clear, didn't make sense or what have you that can answer? There might be one, probably not, but no, it's all good. Okay, great. Here's the QR code that goes to our application. This is what starts the process of locking out your competitors. It is a first one in, first one looked at. This application goes directly to our membership committee. When you apply, they will reach out, they'll set up an interview with you to again learn more about you have you learn more about our chapter and what it takes to be a B and I member. Any questions, any hesitations that anybody has about joining our team and then that's it. That's my visual orientation is just, do you have any questions? Did you see the Value. We hope you did. We want you to apply. I don't say, hey, click here, you're in. Right? This is. This first start, first step. I'm sorry. Of locking out your competitors. And this is what the process will be like after. And give them the opportunity to apply with the QR code. And now the QR codes are great now because it literally brings them directly to the app. Before the online app, they had to go to their email and then they had to click a link and then they had to do all this. They had to. They don't have to do that anymore. Before was you have to apply and then you gotta go to this site to pay. They don't have to do that anymore. It's all built into the system. So I think it's. It needs to be professional, it needs to be confident and friendly and more of a. You just saw a ton of stuff. We know you did. We've all been there, right? Every one of us listening. Who's in bni? Was a visitor once. Do you. Is there anything that we covered or went through that wasn't very clear on what it was we were doing or why we do that? That I can answer? Great. Here's how you begin the process of locking out your competitor, which we hope you do because we'd love to see you potentially be part of our success team. Click this QR code, start that process. That's it. Okay. It's not a time to just be like, hey, I hope it was great. We hope you decide to join, but you can go network with everybody else and good luck, because that's not helpful at all. It's not, hey, we're glad you're here. But if you visit the first time, you can visit again. Come on back. Like, which again. Is that true? Can they visit? Sure. A visitor can visit twice, but the second you go, hey, you don't have to do anything right now. Come back and visit. That means they're going to do that. And then you're reliant on them remembering to come back next week. Put it in their calendar to come back next week. Remember, they're not in the habit of showing up every week like you are. Don't lose that opportunity. Ask if somebody goes, yeah, you know, this is really great, but you know, I might need one more visit then. Yes, I tell you what, come back next week. You're allowed to visit twice. After that you're gonna have to decide, but come back, see it again or, ah, well, I gotta check with a boss or a spouse. Or somebody else. Hey, listen, do you see value in this? Do you think this is something you want? Yes, but I gotta check with them. Great. Here's what I recommend. Fill out the application, start that process right now. We can always void it out. If you go back and check with the boss and they say no way, you just let us know, we'll void it out. But if you, if they say yes, you would, I would think you would already want that process started so your head and don't risk your competitor also showing up and then you being a choice, you have a heads up right now or leg up right now. Take advantage of it. That's just kind of the confidence part of it. Right? It's again, it goes back to if you've listened to the podcast around inviting and stuff, you have the thing they, they need, you have the success team already. We just want to give them an opportunity to potentially join that. We don't want to bang them over the head and talk them out of it before we, before they've even made the decision. And we, you know, this visual orientation isn't meant to be, you know, a half hour or anything else. It's meant to be supportive, friendly, confident, but ask for them to apply to your chapter. Somebody invited them there or they found BNI somehow because they, you know, they either wanted them to join the chapter, want them to learn about joining the chapter, or they heard about BNI and they had some interest in it. Give them the opportunity, don't hide it, don't take it away, don't, you know, scare them away. Give them the opportunity again. I'm telling you, people will buy way more into the commitment after they already made the mental decision to apply than they will if you beat them over before they apply. People will definitely not be as hesitant to any kind of pricing when they know the ROI and they've already decided they want to be a part of it. So you can get through all the objections people fear a lot easier when you do this really well. So hopefully, Danny, this is helpful. As always, love to hear from any of you. Leave a comment on Apple Podcasts, Spotify, however you're finding it and again, if you got any question at all, submit it. But I do think for the next few weeks we're going to be really deep, digging deeper into some of these meeting moments, leadership moments, those kind of things is the way I see that happening. So if you've got anything specifically in that, now's the time, Definitely go to bnipower of1.com and leave it there. Hope you have a great day, Sam.
Podcast: BNI & The Power of One
Host: Tim Roberts
Episode: BNI 916: How Should the Visitor Orientation Run?
Date: August 3, 2026
In this episode, Tim Roberts addresses a common but often overlooked aspect of BNI meetings: the visitor orientation. He answers a listener’s question about best practices for running an effective visitor orientation, sharing insights on how this crucial but underappreciated meeting segment directly impacts chapter growth, member recruitment, and overall BNI success. Tim discusses approaches seen across chapters, clarifies what the visitor orientation is—and isn’t—for, and offers a step-by-step guide to running an impactful, professional process.
For further tips and to submit questions, visit: bnipowerof1.com