Bookmarked by Reese’s Book Club: Cindy Pham on Escapist Book Trends and Her Debut Novel
Date: May 5, 2026
Host: Danielle Robay
Guest: Cindy Pham ("readwithcindy" on socials, BookTube creator and author of The Secret World of Briar Rose)
EPISODE OVERVIEW
This lively episode explores the ever-evolving world of BookTube—and how online reading communities and digital criticism are impacting Gen Z storytelling, book trends, and the newly minted debut author, Cindy Pham. Host Danielle Robay invites Cindy to reflect on her journey from viral book reviewer to novelist, discuss the nuances of contemporary book trends like romantasy, and dig deep into her personal creative and mental health journey that shaped her new novel.
KEY DISCUSSION POINTS & INSIGHTS
1. From Reader to Reviewer to Writer
- Cindy describes her evolution: BookTube taught her to articulate opinions, deepening her analysis and feeding her growth as a writer.
- “I don’t think that being an avid reader or reviewer makes you necessarily a better writer, but I think it makes you a more purposeful writer.” (06:35)
- She prefers stories with flawed characters, time-play, flowery prose, and reflective, even slow or melancholic writing.
2. Embracing Flowery Prose & Ruminative Writing
- Cindy’s preference for lush, intricate language bucks Gen Z expectations. Influence: This Is How You Lose the Time War by Amal El-Mohtar and Max Gladstone.
- “It was the kind of prose that would make me reread the chapter after I just finished… I love indulging in that kind of thing.” (08:01)
3. The BookTube vs BookTok Generational Shift
- BookTube’s “long-form” tradition gave space for “in-depth discussions and analyses” that can handle silly and serious debates (09:59).
- Cindy’s signature: rant videos that dissect books with both humor and critical insight ("hour-long dissection of a book… are you reading what I’m reading? This is crazy!” 12:16).
4. Honest Critique Without Cruelty
- Cindy on review ethos: never cruel, always candid about her own reader experience. Authors haven’t objected; “reviews are for other readers, not the author” (13:30).
- Her infamous “Acotar” (A Court of Thorns and Roses) videos were a turning point (14:36).
5. Platform, Privilege, and Community
- Cindy uplifts smaller creators, regularly curating BookTubers with <1000 subs (15:44) and debut authors with less marketing clout.
- “I want to pay it forward… to show people there’s more people out there… support one another instead of letting insecurities get in the way.” (15:54–17:03)
6. Book Micro-Trends, Romantasy, and "Tromantasy"
- The romantasy boom (romantic fantasy) is everywhere, but Cindy coins her own: “tromantasy”—trauma-centric fantasy.
- “It’s not a romance-focused fantasy at all. There’s barely any romance because the characters are too busy being traumatized… the fantasy elements reflect their interiority.” (22:56)
- Discussion of “femgore” (weird girl horror) and trad wife influencer novels as new emerging trends (24:11–24:43).
7. The Author-Reviewer Tightrope
- Now that she’s an author, Cindy is more empathetic but keeps her honest reviewing style—though she avoids rating books and roasting small or indie authors ("won’t rate on Goodreads anymore" (26:04–26:59)).
- She plans to make a rant video about her own debut (“Crash Out Corinne” for her angsty, melodramatic main character) (28:21).
8. The Secret World of Briar Rose: Personal Storytelling
- The novel draws from her own depression and uses Sleeping Beauty as allegory (“the desire to sleep forever… passivity… such a prominent feature of depression” (31:11)).
- The manuscript began in her teens, shelved for years, and was reimagined after growing up—now with a queer perspective and deeper mental health insights (29:20–33:38).
- “I became less heteronormative because I was very straight when I wrote that first draft. And now I am very queer. The story really transformed a lot, but the heart…remains the same, with it being about mental health and grief and depression and forgiveness.”
9. Radical Transparency in Publishing
- Cindy documents the realities of publishing on YouTube, including query letters, rejections, and book design processes (41:44).
- Her entire publishing team (agent, editor, designer, cover artist) is Asian or from the Asian diaspora—a rare, affirming experience (43:19).
10. Trends, Cravings, and Diversity Fatigue
- Romantasy/cozy fantasy are booming—escapism amid global bleakness—but there's craving for more genre diversity.
- “People want diversity not just in race or sexual orientation, but genre diversity. We want a variety of art to be out there, and we want the choice to be able to have that variety of art.” (45:59)
NOTABLE QUOTES & MEMORABLE MOMENTS
- On Book Reviewing:
- “The nice thing about starting my BookTube channel… it really does force you to articulate why you liked or didn’t like a book…” (05:54)
- “I want to just base it on this is what I’m interested in… and people who want to tune in can tune in if they want to.” (11:49)
- On Community:
- “I want to pay it forward… So even if you don’t like my content… there’s so many other great creators out there.” (15:54)
- On Her Novel:
- “My book is pretty much the most personal story to me… directly inspired by my experience with depression and suicidal ideation.” (31:11)
- “If I didn’t get back into it, it would haunt me forever in my mind. I needed to get it out of my system.” (31:53)
- On Generational Change:
- “BookTube was the OG… for real long-form… I love that we can discuss things that are both serious and silly at such length.” (09:59)
- On Self-Reflection:
- “Sometimes, like, throughout the book, [the characters are] running away from something… what I have taken from my own mental health journey and my own therapy sessions.” (37:18)
TIMESTAMPS FOR IMPORTANT SEGMENTS
- [04:41] Cindy’s origins on BookTube & what she’s reading now
- [08:01] On lush, flowery prose and writing influences
- [09:59] BookTube history vs BookTok & preference for long-form
- [12:16] Description of Cindy Pham-style review videos (rants!)
- [13:30] Reviews as for readers, not authors; handling backlash
- [14:36] Milestone videos & BookTube nostalgia (Acotar series)
- [15:44] Lifting up smaller creators and the value of community
- [22:56] “Tromantasy,” genre trends, and fantasy as emotional landscape
- [24:11] Micro-trends: femgore, trad wife novels, and what they represent
- [26:04] How being an author changed Cindy’s approach to reviewing
- [28:21] Preview of the inevitable self-rant video on her own book
- [29:20] Returning to an old novel and letting personal growth inform edits
- [31:11] The Sleeping Beauty allegory as a mental health lens
- [43:19] All-Asian women publishing team—community impact
- [45:59] Readers’ craving for more than romantasy and escapism in trends
BOOK RECOMMENDATIONS & SHOUTOUTS
Cindy mentions or recommends:
- What My Bones Know by Stephanie Foo (her “top book,” championed in a March Madness–style game, [48:19])
- Just Between Us (upcoming graphic novel, queer women ice skating rivals)
- Strange Familiars (romantasy/dark academia; magical veterinary students)
She also highlights author Rachel Fan (essays on being an Asian woman in a whitewashed town), and mentions the need for more AAPI, queer, and genre-diverse voices in publishing ([44:28]).
CONCLUSION
This episode is a feast for anyone fascinated by the intersections of internet book culture, genre trends, and the lived realities and evolving identities of next-gen writers. Cindy Pham’s candor about literary taste, mental health, and creative transparency is both refreshing and inspiring.
Key Takeaway:
The literary landscape is broadening—led by voices like Cindy’s, who balance critique with compassion and embrace complexity both on and off the page.
Selected Highlighted Quote:
"I want to publish because I feel like I have a story to tell or a story that I'm interested in. And so I'm comfortable, you know, taking my time with doing that, even if it's several years, like it was with this one."
– Cindy Pham (32:27)