If you're an author or an aspiring author - developing an engaged community around your work has become a necessary asset whether you're self-publishing or pitching major publishers.

My former podcast production agency client, Laura Cathcart Robbins, peels back the curtain on how we leveraged podcasting not just as a creative outlet, but as an intentional launching pad for her writing career and public platform.

After Laura received the hard truth from an agent that "no one knows who you are" and that memoir is the hardest genre to publish without visibility, Laura Cathcart Robbins embraced podcasting as part of her author journey. With myself (Christina Barsi) as her executive producer and strategist, we created "The Only One in the Room" podcast to build credibility, create an engaged audience, develop her personal brand platform as an author and support her memoir-writing-style weekly in how we crafted the podcast's format and feel.

The Only One In The Room became a top 1% podcast globally with millions of downloads and Laura Cathcart Robbins not only got a book deal with her favorite publisher - she became a best-seller with her memoir "Stash".

If you’re curious about how launching a show can become the springboard for bringing your book-writing dreams to life - this one's for you.

In this episode, you’ll learn:

How podcasting can be a strategic platform for building your author platform
How podcasting develops the engaged audience needed for a successful book launch
Why developing your author voice can deepen with the practice of podcasting

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