In this episode of Bottled Up, Andrew Allen sits down with Brooke Million O'Donnell, owner of Millimedia, to discuss her journey in advertising, family business legacies, and the ever-changing world of marketing. Brooke shares how her grandmother founded Millimedia, her own unique career path (including time in the Virgin Islands), and her role helping both small and large companies boost their visibility. They talk about the shift from traditional to digital advertising, best practices for building a strong online presence, and how tools like AI are changing the industry. Brooke also offers advice to local businesses on how to get started with marketing. Tune in for great stories, practical tips, and lessons on adapting to new technology while staying true to your roots.

3 Episode Key Takeaways 1. The Importance of Evolving in Marketing and Advertising Brooke Million O'Donnell and Andrew Allen discuss how both of their family businesses have had to adapt to rapid industry changes, especially over the past 15 years. Transitioning from traditional methods (like dropping off tapes for TV ads) to emphasizing digital marketing, content creation, and maintaining an online presence has been crucial for their continued success.

2. Family Legacy and Personal Growth Shape Business Values Both speakers reflect on their roots as third-generation owners in their respective companies. Brooke Million O'Donnell shares how her grandmother's pioneering spirit in media, combined with her father's experience in marketing, inspired her path. Their shared experiences in family businesses highlight the value of commitment, adaptability, and a deep sense of responsibility to employees and the community.

3. Staying Ahead with Innovation and Best Practices Throughout the episode, Brooke Million O'Donnell emphasizes the importance of businesses of all sizes keeping up with digital trends—such as updating websites, using social media, and tracking analytics. She underscores that agencies like Millimedia provide comprehensive services to help local businesses compete and remain visible in a digital-first world, and she encourages even small business owners to prioritize having a strong online presence.

Making Small Business Big News: Marketing Lessons from Brooke Million O'Donnell