Podcast
Boutique Chat
Hosted by The Boutique Hub with Ashley Alderson · EN
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
43episodes
Episodes
Newest firstAll episodes
#812: How to Add $200K+ in Revenue to Your Boutique
Yesterday00:38:56Tap to summarizeCan a simple add-on service completely change the revenue of your boutique? Ashley Alderson sits down with Michelle Peth, CEO of Beettan, to unpack how boutique owners are adding a high-margin, repeat-customer service to their businesses through spray tanning — and why it's becoming one of the smartest ways to increase revenue without adding more racks, inventory, or overhead. You'll learn: Why boutiques are adding spray tanning as a profitable service The mindset shifts that separate struggling stores from thriving ones Why vulnerability and humility matter in entrepreneurship How adding services can increase loyalty, confidence, and average spend Join The Boutique Hub Summer School Michelle Peth & Beettan: Instagram: @beettan_official Website: beettan.com ➡️ $100 off Certification with code HUB Also be sure to check out The Beet Goes On Podcast! ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcribe →Five Minute Friday: Stop Offering Loyalty Programs Like This… It's Costing You Sales
5d ago00:06:00Tap to summarizeWhy do so many loyalty programs fail… even when businesses pour time, money, and effort into them? Sara Burks breaks down the biggest reasons most loyalty programs don't actually create loyal customers — and why discounts, points, and punch cards often attract the wrong buyers instead of building long-term relationships. You'll learn: Why discount-based loyalty programs often fail The biggest mistakes boutiques make with rewards systems How to create a loyalty experience customers actually remember Why your boutique should stop copying everyone else This helps explain what really keeps customers coming back: experience, connection, trust, and making your best customers feel truly valued. Join The Boutique Hub ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcribe →#811: Turning a Side Hustle into a Sustainable Business
1w ago00:43:02Tap to summarizeWhat does it actually take to build a boutique business that lasts — not just for a season, but for decades? Jennifer Kok of Next Wave Business Coaching joins Ashley to share the lessons she learned after building, scaling, and eventually selling her bakery business after 20 years. Jennifer breaks down the systems, mindset shifts, and leadership principles that helped her create a sustainable business instead of just another hustle. You'll learn: The "9 pillars" framework for building a sustainable business Why most entrepreneurs quit before the breakthrough The mindset shifts every entrepreneur must make to scale How to build a business you can eventually sell Join The Boutique Hub Summer School Jennifer Kok & Next Wave Business Coaching: Facebook: @nextwavewithjen Instagram: @NextWavewithJen LinkedIn: @jenniferowenskok Website: nextwavebusinesscoaching.com ➡️ FREE Case Study ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcribe →Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features
2w ago00:10:09Tap to summarizeWhat actually makes a boutique work — beyond just looking beautiful? In this Five Minute Friday, Joell from JR Visual Design breaks down the top design and functional features every boutique owner should be thinking about when creating or updating their retail space. From fitting rooms and lighting to merchandising fixtures and backroom organization, this episode focuses on the details that directly impact customer experience, daily operations, and sales. You'll learn: Why beauty without function hurts sales The biggest boutique layout mistakes owners make How fitting rooms impact buying decisions How to maximize every inch of your retail space Join The Boutique Hub JR Visual Design & Merchandising: Website: jrvisualdesign.com Instagram: @jrvisualdesigns
Transcribe →#810: The Growth Blueprint Behind Record-Breaking Stores
2w ago00:28:41Tap to summarizeWhat if the difference between struggling stores and record-breaking ones isn't luck… but a clear blueprint? Ashley Alderson sits down with Scarlett Murphy, of Boutique Hub Black, to break down what's actually driving growth inside some of the most successful boutiques right now. From dialing in your content strategy to understanding your data and building a real marketing system, this episode unpacks the exact foundation behind stores hitting their biggest years ever. You'll learn: Inside Boutique Hub Black The 3 core pillars behind sustainable growth Why content—not ads—is the true growth driver What top-performing boutiques have in common How to use community-driven marketing If you've ever felt like you're doing all the things but not seeing the results, this is the clarity you've been missing. Join The Boutique Hub Join Boutique Hub Black __________________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcribe →Five Minute Friday: How To Create An Eye-Catching Window Display that Draws Customers In
3w ago00:06:01Tap to summarizeYour storefront might be your most powerful marketing tool… but most boutique owners are completely missing it. Today, we're breaking down how to create a window display that doesn't just look good — it actually drives foot traffic, tells a story, and sells your product 24/7. Joell from JR Visual Design shares exactly how to transform your window into a silent salesperson that works even when your doors are closed. You'll learn: Why your window display is your store's "handshake" The simple way to choose a theme that actually converts How props + decor create a story customers understand instantly How to merchandise your window to increase both in-store AND online traffic Join The Boutique Hub JR Visual Design & Merchandising: Website: jrvisualdesign.com Instagram: @jrvisualdesigns
Transcribe →#809: How to Win with Ads in the New Algorithm Era
3w ago00:39:56Tap to summarizeMarketing has completely changed—and most boutique owners are still using strategies that no longer work. Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what's actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on what successful boutiques are doing differently—and why so many others feel stuck despite working harder than ever. You'll learn: Why there's NO "one-size-fits-all" marketing strategy The biggest mistake boutique owners make with ads Why content volume is now non-negotiable How the algorithm (Andromeda) is changing everything Why your website won't grow without traffic strategy Join The Boutique Hub Join Boutique Hub Black __________________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcribe →Five Minute Friday (Couch Conversations): What is a Boutique?
4w ago00:05:06Tap to summarizeWhat actually makes a boutique… a boutique? In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today's world, and how boutique owners can confidently respond to the doubt and noise around them. From the question of whether brick-and-mortar retail can survive… to what to do when competitors start copying your ideas — this conversation is real, honest, and packed with perspective every boutique owner needs to hear. You'll learn: What truly defines a boutique (it's not just what you sell) How small businesses impact their communities in a powerful wa What to say when people question your business model Why being copied isn't always a bad thing Join The Boutique Hub ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcribe →#808: Shopify Best Practices for Boutique Owners
4w ago00:42:39Tap to summarizeMost boutique owners are pouring money into ads expecting more sales — but if your website isn't built to convert, you're just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest mistakes boutique owners are making right now. You'll learn: The ideal homepage layout that drives conversions What your product pages MUST include The biggest trust-killers on boutique websites How shipping pricing impacts conversion rates The #1 metric you should be tracking before running ads Join The Boutique Hub Learn more about Boutique Hub Black __________________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcribe →Five Minute Friday (Couch Conversations): What No One Talks About in Business
Apr 1700:05:26Tap to summarizeWelcome back to Five Minute Friday – Couch Conversations! Today's conversation dives into something no one talks about enough… the loneliness that can come with building a business. You'll learn: The pressure to always show up and look successful Why it's hard to share your wins (and losses) with others Feeling isolated in your own community The impact of who you surround yourself with Running a boutique isn't just about sales and strategy — it's about navigating the emotional side of entrepreneurship too. If you've ever felt like you're building something big but don't have anyone to share it with… this episode is for you. Join The Boutique Hub ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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