The Color That Doesn't Exist: Why Your Brain Invented Magenta

Magenta doesn't appear anywhere in the rainbow, has no wavelength on the electromagnetic spectrum, and by every rule of physics, shouldn't exist — and yet you can see it perfectly clearly right now. That's because your brain, faced with a sensory contradiction it couldn't solve, simply made something up. Today we're cracking open the strange neuroscience of color perception, why 'seeing' is mostly a hallucination your mind runs on autopilot, and what that reveals about every other thing you think you're experiencing accurately.