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In the second episode of our Extraordinary Eggs series, we will dive into a sustainable and innovative solution for egg production and consumption in LMIC; the Egg Hub model. How was this model identified and how does it even work? We will get first-hand insights from the implementors and results of the Egg Hub model in Malawi.

Part 1 focuses on the topic of egg production and the challenges faced in getting eggs to communities that need them the most, in LMICs. We discuss the traditional egg farming practices in rural Malawi, the hurdles faced by local farmers, and the innovative Egg Hub model as a sustainable solution. Part 1 also touches on cultural beliefs and food taboos that inhibit egg consumption in LMIC, and strategies to promote egg consumption among pregnant women, lactating mothers, and children under five. We conclude with a discussion on the outcomes and impacts of the Egg Hub model in Malawi.

00:00 Introduction and Overview
01:14 Introducing the Experts
03:53 Recap of the Previous Episode
04:36 Challenges in Egg Production in LMIC
07:11 Scouting for Solutions: The Egg Hub Model
14:31 Question of the Day: Cultural Beliefs and Food Taboos in Malawi
18:22 Developing a Comprehensive Social Marketing Campaign
19:45 Success Story: The Story of Grace
21:25 Conclusion