What this episode is about

I'm doing something a little different today. I started a Substack a while ago and I've not been completely consistent with it (more on that in the episode). One thing I've been doing with some of my Substack articles is recording the voiceover, so I figured why not share it here on the podcast too.

This is the audio from a recent article called "I've been a bit crap. And that's the whole point." and it's about the messy middle of getting good at anything new.

If you've started a podcast, a newsletter, a Substack, a YouTube channel, a sales process, or any new skill in your business and quit because it felt awkward, this episode is for you.

What you'll learn

Why I started Substack even though writing isn't my flow (and the workaround I'm using to stay consistent)
What Anna Mackenzie taught me about the long game on Substack (7 hours per article, 16K subscribers, and where most of her clients now come from)
The Fitts and Posner three-stage model of learning (1967 research that still holds today) and why stage one is supposed to feel like trash
The driving metaphor that makes all of this click
The Dunning-Kruger effect and why your confidence crashes right when you start to actually get good
Why most people quit at the exact moment they're about to break through
The challenge for you this week: pick one thing you've been avoiding because you're not good at it yet, and do it badly on purpose

If you're a female founder and service-based business owner who's ready to turn your invisible expertise into bold, profitable brand through identity-led positioning, content and sales strategy then let's connect!
https://www.suzchadwick.com/amplify