Podcast
Brand Builders Lab with Suz Chadwick
Hosted by Suz Chadwick · EN
If you want to be bolder to stand out in the crowd, then this podcast is for you!!
Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie!
If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba
38episodes
Episodes
Newest firstAll episodes
391. Simplify, Amplify, Automate
Feb 11, 202500:25:38Tap to summarizeSimplify, Amplify, Automate - That's the 2025 Vibe! That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything! We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing exactly who she is and what makes her tick, so that when we talk, she feels seen and heard. I've been streamlining like a madwoman – think less about juggling multiple offers and more about giving clear paths: either you're in the Academy or the Accelerator. It's less hustle, more clarity for everyone involved. And hey, if you're one of those amazing souls needing a hand with this, you know BBA is your go-to! Key Takeaways: Simplify everything! Whether it's your offerings, your client avatar, or the messaging – keep it tight. Make it undeniably clear who you serve and how. We're talking about going back to our brand strategy and getting even deeper with it. It's not just about doing more, it's about making what you already have reach further. Use ads, more podcast appearances, and of course, lots of content! We're working smarter, not harder, with the help of an awesome content manager. If you're dreaming of scaling up, automation is your best friend. We're refining our funnels, getting cozy with tools like Thrive Cart, and integrating ManyChat to handle those massive peaks in leads smoothly. Building a business isn't just strategies and systems – it's also about working on the personal growth front. We keep those limiting beliefs in check because thriving businesses start from within. So here we are, simplifying, amplifying, automating our way through 2025, which means more time doing what we love with clients who are just the right fit. NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business. FREE Masterclasses From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig LINKS: Website: www.suzchadwick.com Instagram: www.instagram.com/suzchadwick TikTok: www.tiktok.com/suzchadwick
Transcribe →390. How to manage clients better & create great customer experiences in your business
Feb 5, 202500:12:47Tap to summarizeLet’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right? I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our clients using a great CRM system. But wait, there's more! Takeaways: Nail the first impression with a stellar CRM Keep every conversation, every project update, right where you can see it. Plus, it’s a breeze to loop other team members in, ensuring everyone’s on the same page. Here’s a golden nugget – when you initially outline all possible services to your client at the start of your project, you plant seeds for future opportunities. They might come back a year later, ready to snag those extra services they initially passed on, thanks to your delightful portal that keeps everything in reach. Wrap up projects beautifully with automated surveys. Midway and post-project check-ins not only keep things on track but also garner those much-coveted testimonials. Personalisation is huge this year. Think surprise and delight – ways you can sprinkle joy in your client’s experience. Because remember, darling, your brand is as much about the feeling you evoke as it is about the service you deliver. So, my fabulous listeners, how are you currently managing your client journey? Could adding or refining your CRM make things slicker and more joyful? NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business. FREE Masterclasses From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig LINKS: Website: www.suzchadwick.com Instagram: www.instagram.com/suzchadwick TikTok: www.tiktok.com/suzchadwick
Transcribe →389. My online business strategy for 2025
Jan 27, 202500:15:36Tap to summarizeThis year I'm doubling down on things that make sense and on platform that help more client connect with me and also help me get found not only now, but in the future. So today we're talking about: Top of funnel YouTube & podcast Pinterest Paid Ads strategy Middle (nurture) Email & list building as an ongoing core strategy Socials Bottom of funnel Live Courses - BBA & Amplify - Bold Speakers Collective Funnels - perfecting & testing simple funnels BVC Now some people might find this a lot but when you have great systems and team in place then it's more about managing the process. NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business. FREE Masterclasses From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig LINKS: Website: www.suzchadwick.com Instagram: www.instagram.com/suzchadwick TikTok: www.tiktok.com/suzchadwick
Transcribe →388 - Becoming obsessed with your own mastery
Jan 16, 202500:11:14Tap to summarizeThis week we're kicking 2025 off with a question. What will you master this year, this month, this quarter? What will you become so great at that it taking your business from where you are to where you really want it to be? NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business. FREE Masterclasses 5 powerful strategies to grow your business, brand & revenue From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig LINKS: Website: www.suzchadwick.com Instagram: www.instagram.com/suzchadwick TikTok: www.tiktok.com/suzchadwick
Transcribe →387. How to become your most powerful self in 2025
Dec 18, 202400:50:49Tap to summarizeWe've got a special one today. In this special episode, I'm sharing the recording of a live workshop I recently ran for my Heartbeat community focused on stepping into your most powerful self in 2025. We covered key areas for transformation and growth: Including: Getting crystal clear on your vision for 2025 The importance of focused skill building Overcoming fear and limiting beliefs Building high-performing relationships Taking control of your mindset Resources Mentioned: Join the Heartbeat Community: suzchadwick.com/community
Transcribe →316. Which Strategic Action to Results Level are you at?
Dec 11, 2023Tap to summarizeToday we're having an honest conversation about business. Some people might disagree but this is something that I've found to be true for me being in the business, brand and sales world for over 25 years. The harder you work, the more success you can have. So often we get into business and we see other people doing it and it seems easy. You start a business and you show up online and then you get customers. Then you get into business and you realise that it's not that easy. I was thinking about this recently when I was reflecting on a few clients that I've worked with this year and it's neither good nor bad, it's just an observation and I'm going to say it's an observation on my own business as well. It's what I'm calling the Levels of Strategic Action to Results Measure or SAR Measure. But before I share the SAR Measures or levels that I see after working with and coaching people for over 20 years, there is a story that I hear Alex Harmosi share. He said that when he was starting his business, he had a mentor and the mentor told him to put flyers out to get the name of his gym out there. So Alex went and printed 300 flyers and distributed them and nothing really happened. He called his mentor and say - this doesn't work, and his mentor said what did you do. He told him - I've put out 300 flyers. His mentor said you test with 5000 then you put out 5000 a day after that or 150,000 flyers a month. Alex said- I realised that I may have been doing the right thing all along, I was just doing too little of it. We do things for too short, too little and not enough time and wonder why something isn't working and that's where the Strategic Action Levels come in. So let's break it down and this is going to be dependent on your business, what you do, the uniqueness of it, but I still think that these are 90% of the time true. Level 0 - The hobby or doing it just for fun - Your business is a bicycle This could be a hobby A side hustle that's just for fun You're making a bit of money and happy with that. Level 1 - The Slow Burn - You're driving a 2nd hand everyman brand car You have some sales coming in but you're still trying to work out your sales process You might be in your business full-time, but you're just ticking along and just getting started You're going from $0 - $50/$80k. It's paying the bills and you might be paying yourself a bit but it feels tight. You're trying to manage your mind because you didn't realise it was going to be this hard and that you were going to have to learn so many new things You potentially can't afford support right now, but you would love to have some help. You're learning how to manage your money in the best way but still trying to work it out. Level 2 - The Flow - You're driving a luxury brand but it's an older model The mid-range action taker - you're consistent and it's going well but not everything is the way you want - still things to fix and set up You might be hitting $100-$250k You're full-time in your business, you're busy doing some of the key things. You've got solid foundations and clients coming to you but You know that you could be making things better, and more efficient but you haven't focused on fixing those problems or it's on the to-do list. Level 3 - The Pro - You're driving a luxury brand car current model You're at the $300-$900k level You're in flow and you know exactly what needs to happen and when. Your business is doing what you want it to do, you have great systems You have a team and strategies in place and you're sharing content regularly that is getting you the clients that you want. You have funnels in place that are working for you You understand and have a full view of your metrics so that you can make informed decisions You have a brand, marketing, and sales strategy and you're working with those with a clear growth plan Now it's about scaling in a bigger way and handing things over to others who do it better while you build and grow your brand. Level 4 - The Power Player - You have a driver or a private jet (Alex Harmozi/Amy Porterfield level) You are the talent and you have a team that runs your business for you with you leading the charge. Let me know if this resonates with you and which level you're at and what level you want to get to. Make sure you share this and tag me on Instagram when you do @suzchadwick ******************** READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) AMPLIFY MASTERMIND - Click here to apply (scale) 1:1 BUSINESS & MINDSET COACHING - click here to find out more **** FREE RESOURCES: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration **** LINKS: Website: www.suzchadwick.com Instagram: www.instagram.com/suzchadwick TikTok: www.tiktok.com/suzchadwick
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174. The benefits of Revenue Stacking
Sep 2, 2021Tap to summarizeAs I've built my business over the last 7 years, I've done something by accident that I now realise you can do on purpose, and that is Revenue Stacking. In this episode, I share with you what revenue stacking is, how it can support you to build a profitable personal brand, how it can help you generate more revenue in less time and with less effort, and why you need to think about how you can use it in your business. www.suzchadwick.com/pod174 Interested in finding out more about working with me? Brand builders Academy - www.suzchadwick.com/bba Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify
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94. Starting an Ethical Fashion Label with Bec & Sal from Colour Coded
Feb 14, 2020Tap to summarizeSometimes the best brands start with people who have no idea how to create the business but work it all out along the way. Today I'm joined by Bec & Sal - founders of Ethical Fashion Label Colour Coded.
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