She helps scale high-ticket funnels to eight figures a year.

And has worked with billion-dollar brands like Wayflyer, Linktree, and Kogan.

Today’s guest is Alisha Conlin-Hurd, founder of Persuasion Experience — a performance marketing agency specialising in paid traffic funnels for high-ticket offers.

In this episode, we unpack:

🔥 The funnel structures that actually convert in 2026

🔥 How to diagnose exactly where a funnel is leaking revenue

🔥 The confirmation system she uses to drive 90%+ show rates on booked calls.

🔥 How Alisha approaches market research before spending a single dollar on ads.

🔥 And how she tests creative at scale using her “5 Types of Ads” framework.

If you want to scale high-ticket funnels with paid traffic — without relying on hacks, hope, or hype — this episode is for you.

Chapters:

00:00 - Scaling high-ticket funnels to eight figures

01:50 - How Alisha got into online marketing and lead gen

05:41 - Learning the fundamentals of lead generation

07:45 - Launching Persuasion Experience

10:15 - The biggest mistake agencies make with client selection

12:45 - Why Alisha focuses only on inbound paid acquisition

14:48 - Lead offers vs sales offers explained

17:54 - Structuring offers that actually convert

21:54 - Why discounts often destroy authority

24:00 - Diagnosing where funnels leak revenue

26:32 - The confirmation system behind 90%+ show rates

28:52 - Why agencies lose sales before the call even starts

30:37 - Why market research determines funnel success

33:55 - Funnel structures that actually work (VSL, webinar, book-a-call)

35:32 - Why most marketers write terrible VSLs

37:08 - Simplicity vs over-engineered funnels

43:25 - Paid traffic channels that work best

45:15 - When to diversify beyond Meta ads

46:49 - Why organic content still matters for lead gen

51:59 - The 5 types of ads framework

54:41 - Creative diversity in the Meta ads era

57:05 - Using AI tools to generate new ad angles

59:01 - How Alisha approaches funnel split testing

01:01:40 - Scaling funnels and diversifying strategies

01:06:28 - Lead nurturing strategies that increase conversions

01:10:01 - Why Alisha avoids integrating sales services

01:11:57 - Funnel economics and upsell strategies

01:13:45 - The future vision for Persuasion Experience

01:16:17 - The team behind Persuasion's success