He went from college dropout to scaling Google Ads for eight- and nine-figure eCommerce brands.

Today’s guest is Shri Kanase, a Google & YouTube Ads specialist and agency owner trusted by some of the biggest eCom brands in the world

In this episode, you’ll learn:

🔥 Why Google Ads isn’t binary — and what really determines scale vs. wasted spend

🔥 How search volume, product feeds, and Merchant Center health drive performance

🔥 Why landing pages, reviews, and UX now matter more than bidding itself

🔥 The step-by-step research process he runs before spending a single dollar

🔥 How top brands structure Shopping, Search, and YouTube inside the Google ecosystem

If you want to understand how Google Ads really work in 2026 — and how serious eCom brands scale profitably without guessing — this episode is for you.

Chapters:

00:00 – How To Scale Your eCom Brand With Google Ads

01:57 – Starting a Google Ads agency

03:22 – Building eCommerce brands before launching an agency

04:19 – Why Shri chose Google Ads over Meta and TikTok

05:47 – Is Google Ads binary? Why “it works or it doesn’t” is wrong

07:25 – How to tell if Google Ads is a good fit for your brand

09:47 – Keyword research that determines scalability

12:06 – Why Google Ads success is no longer bid-driven

17:02 – Exploring the Google Ads platform options

18:59 – How the Google ecosystem actually works

23:53 – Onboarding process for new brands

25:21 – The TPS framework: Testing, Profitability, Scaling

27:22 – Why split testing matters on Google Ads

29:40 – The advantage of testing at scale with Google

31:59 – Why Google amplifies traffic from other platforms

33:54 – Branded search myths and attribution confusion

35:26 – SEO vs Google Ads: how they work together

36:39 – ROAS expectations and why foundations decide outcomes

38:34 – The biggest mistakes brands and agencies make on Google

40:18 – When to use advertorials and listicles

42:21 – Why ClickFunnels can hurt Google Ads performance

43:26 – Google vs Bing Ads: when Bing makes sense

45:12 – International expansion strategies with Google Ads

46:31 – How YouTube content built Shri’s agency pipeline

49:52 – Engaging with the right audience on YouTube

51:34 – Shifting from technical to strategic content

52:39 – How to stand out in a saturated content space

54:24 – What Shri would do if he started content today

56:18 – Final advice for new content creators