Podcast
Brand Fast-Trackers
Hosted by BFT Productions · EN
Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast.
11episodes
Episodes
Newest firstAll episodes
Brand Fast-Trackers #214 — Charisma. New Weapon for Success
Jul 17, 201300:23:21Tap to summarizeCategories: Brand Marketing StrategyCharismatic Leadership Take a moment to think of the most effective and powerful leaders in history. Martin Luther King Jr. Abraham Lincoln. Nelson Mandela. What do all of these renowned leaders have in common? Charisma. In today’s podcast, we had the opportunity to speak with Bud Haney, co-author of Leadership Charisma, a step [...](Read more...)The post Brand Fast-Trackers #214 — Charisma. New Weapon for Success appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #213 — Seize the Narrative
Jul 10, 201300:20:24Tap to summarizeCategories: Brand Marketing StrategySo Long and Farewell I hope everyone had a great holiday last week. Today is bittersweet. This will be my last blog post for Brand Fast-Trackers and Brand Connections. After 3.5 wonderful years I’ve found a new opportunity and will be transferring duties to two trusted and wonderful colleagues: Breanne Hiser & Wendy [...](Read more...)The post Brand Fast-Trackers #213 — Seize the Narrative appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #212 – The Age of the Entrepreneur
Jun 26, 201300:22:04Tap to summarizeCategories: Brand Marketing Strategy, Industry Trends, Marketing Start-ups, Starting a BusinessEmployees, Entrepreneurs & Intrapreneurs One of the key tenets of this podcast is entrepreneurship or how do I go from being an employee to an entrepreneur? We have certainly have had many entrepreneurs on this show, and have also recognized the growing trend of intrapreneurship. Today speaking with today’s guest made perfect sense. Julie Cottineau has [...](Read more...)The post Brand Fast-Trackers #212 – The Age of the Entrepreneur appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #211 – The Stories of Brand Equity
Jun 20, 201300:32:03Tap to summarizeCategories: Brand Marketing StrategySend to Kindle  For today’s episode we return to Shopper marketing series with Chris Brace and discuss brand equity. The first thing that came to my mind when thinking about brand equity were things like Harris Interactive’s Brand Health Tracking and a few examples of the reputations of certain brands plummeting after poorly-handled PR crises. I also [...](Read more...)The post Brand Fast-Trackers #211 – The Stories of Brand Equity appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #210 – Picture Your Business Strategy
Jun 12, 201300:27:45Tap to summarizeCategories: Brand Marketing StrategyPicture Your Business Strategy In mid-April I attended the Ad Age Digital Conference and at some point found myself sitting next to a woman who was drawing the conference. We’ve all seen those fantastic business-doodles that represent the “big idea” or the most salient points of a presentation. But seeing one of these [...](Read more...)The post Brand Fast-Trackers #210 – Picture Your Business Strategy appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI
Jun 5, 201300:22:20Tap to summarizeCategories: Brand Marketing StrategyWhat is the Holy Marketing Grail? ROI, ROI, ROI Okay, brand marketers, ROI is the holy grail, so where have you assigned your best copywriters and content generators to achieve that ROI? If I had to guess, I would say it’s still in your TV/Broadcast advertising. Despite how TV is changing with an [...](Read more...)The post Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #208 – Content Disruption
May 31, 201300:16:57Tap to summarizeCategories: Brand Marketing StrategyThe Perfect Storm We last spoke with Edelman‘s Steve Rubel way back in 2010. Today he’s back on the show and in a fairly new role at Edelman as their Chief Content Officer. Content, content, content. We’re hearing it everywhere, but what does it mean and especially, what does it mean for you as [...](Read more...)The post Brand Fast-Trackers #208 – Content Disruption appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #207 – So Delicious
May 28, 201300:29:52Tap to summarizeCategories: Brand Marketing Strategy, Podcast DiscussionFor those of you that follow me on my other social accounts (Hey, connect why dontcha? Twitter, FB, LinkedIn), you know I am at minimal, very health conscious. I’m gluten free, mostly dairy free (cheese, must have it), and sugar free when I am really on my game. That being said, it was [...](Read more...)The post Brand Fast-Trackers #207 – So Delicious appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #206 – Mitch Joel’s Ctrl+Alt+Delete (Podcast)
May 20, 201300:22:37Tap to summarizeCategories: Brand Marketing StrategyMitch Joel’s Ctrl+Alt+Delete On Friday, I posted my book review of Mitch Joel‘s new book, Ctrl+Alt+Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Today, I’m pleased to share the podcast discussion we had with Mitch about the book. As I discussed in the book review, for me, the greatest part [...](Read more...)The post Brand Fast-Trackers #206 – Mitch Joel’s Ctrl+Alt+Delete (Podcast) appeared first on Brand Fast-Trackers.
Transcribe →Brand Fast-Trackers #205 – Big Data & Beyond
May 15, 201300:18:50Tap to summarizeCategories: Brand Marketing StrategySend to Kindle(A quick note – in delving into Brand Fast-Trackers archives, we actually have about 30 more episodes that were done before I joined the show as producer in 2010. To reflect this, I am slowing updating the show numbering. So today’s episode is actually #205. Please be patient as we get his all [...](Read more...)The post Brand Fast-Trackers #205 – Big Data & Beyond appeared first on Brand Fast-Trackers.
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