In this episode of Brand Lincoln, we sit down with Jaris Hennerberg, founder of Screed Solutions, to talk concrete—literally and figuratively. From starting in his garage to becoming a go-to expert in flatwork and floor prep, Jaris shares the ups, downs, and dirty truths of running a hands-on service business in Lincoln, Nebraska.

We cover how he turned screeding into a scalable business, the importance of reputation in the construction world, and what it takes to lead a team when you're pouring foundations—sometimes literally—for other people's dream projects. Jaris also opens up about the discipline it takes to stay consistent, why saying “no” is sometimes the best growth strategy, and how he keeps perspective through personal challenges.

Whether you’re in the trades or just appreciate people who know how to build from the ground up, this one’s for you.

Takeaways:

Jaris built Screed Solutions from scratch and earned his reputation through consistency.
Success in the trades comes from showing up, following through, and staying teachable.
Hiring and leading a crew requires more than just skill—it takes character.
Strategic boundaries (like saying “no”) are key to sustainable business growth.
Even in the most physical industries, mindset and communication matter.

Sound Bites:

“If you’re not consistent, nothing else matters.”
“I can teach concrete—but I can’t teach work ethic.”
“Some of the best business decisions are the ones where you walk away.”
“I didn’t build this to burn out—I built it to last.”

Tags
Screed Solutions, Jaris Hennerberg, Lincoln Nebraska, concrete business, construction entrepreneur, floor prep, flatwork, business growth, trades industry, leadership, blue-collar business, Nebraska business, branding, small business stories, entrepreneurship, Brand Lincoln podcast, Perch Merch

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