In this episode of Brand Lincoln, we sit down with Paul Larsen, owner of Crepe Cafe, to talk crepes, community, and what it really takes to build a food business in Lincoln, Nebraska.

Paul shares his journey from military service to entrepreneurship, how Crepe Cafe became Nebraska’s only crepe-focused food truck, and the hard lessons learned while transitioning into a brick-and-mortar location. The conversation breaks down what makes crepes different from pancakes, why National Crepe Day matters more than you’d think, and how offering both sweet and savory options helped Crepe Cafe stand out in a crowded food scene.

They also dive into the reality of the “lean years,” the importance of local support, collaborating with breweries and other businesses, and why perseverance and consistency matter more than hype. Paul wraps by sharing what’s next for Crepe Cafe, including menu expansion, gluten-free and protein-focused options, and creating a space built for both food and community.

This episode is for food lovers, aspiring restaurant owners, and anyone curious about the real, unfiltered path from idea to execution in a local business.