Podcast
Brand Masters
Hosted by AANA x B&T · EN
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
11episodes
Episodes
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The Iconic's Jo Robinson: 'I'm A Brand Builder At Heart'
1w ago00:46:11Tap to summarizeIn the latest episode of AANA x B&T Brand Masters podcast, The Iconic's CMO Jo Robinson explains why she flipped the script on the fast retailer's previously performance-heavy approach to marketing. Now, she walks the line in fabulous style, maximising the most of Black Friday, Cyber Monday and other retailing periods while creating the brand love that really gets consumers looking.
Transcribe →Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through
2w ago00:22:41Tap to summarizeIn this latest episode of the AANA x B&T's Brand Masters, Kraft Heinz's Michael Magee talks about the value of brand power to cut through in an uber-competitive market and showing up in unexpected ways.
Transcribe →Google's Suzana Ristevski Reveals How To Market The Ubiquitous
May 100:31:43Tap to summarizeHow do you continue to grow when you are perhaps the best-known brand in the world? Especially so when you have to fight off rivals across an ever-increasing array of sectors and verticals? Google's Suzana Ristevski explains all that, and more, on the latest episode of AANA x B&T Brand Masters.
Transcribe →‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez on Imaginary Line Between B2C and B2C Marketing
Apr 2300:42:59Tap to summarizeHow many times have you heard someone say “But that’s B2C, it won’t work in B2B”? That divide is thinner than you might think and Salesforce’s SVP and CMO for Australia and New Zealand is proof. In the latest episode of AANA X B&T’s Brand Masters he shows that there’s plenty for marketers of all shapes and sizes to learn from the way it operates and builds die-hard brand advocacy through its sprawling events, incisive activations and more.
Transcribe →Brand Masters: How Laura Halbert's Reinvigorated Allianz Took Flight With Distinctiveness & Soul
Sep 3000:33:16Tap to summarizeIn this episode of Brand Masters, presented by the AANA and B&T, we sit down with Laura Halbert, Chief Customer and Marketing Officer at Allianz Australia. With over 25 years in financial services, Laura has led marketing and brand transformations across CBA, ANZ, ING and Zurich. At Allianz, she’s spearheaded the launch of the bold new brand platform Care You Can Count On and the emotive campaign The Flight of the Finch. Laura shares how she uncovered Allianz’s true brand soul of care, the insights that shaped the campaign, and what it takes to stand out in a crowded, often “low-interest” category like insurance. She also talks leadership lessons, building genuine agency partnerships, and why marketers should never forget their training. In this episode you’ll learn: Why distinctiveness matters more than awareness in insurance marketing How Allianz built a brand platform grounded in care and customer truth The process of turning an eagle into a distinctive brand cod Laura’s perspective on leadership, transparency, and energising teams. The role of emotion in creating resonance and trust This episode is the last from series one. Stayed tuned for series two.
Transcribe →Brand Masters: Mars Pet Nutrition's Anthony Dean On Saving Dogs With AI
Sep 200:09:14Tap to summarizeIn this episode, we’re joined by Anthony Dean, Marketing Director at Mars Pet Nutrition ANZ and the creative force behind Pedigree’s Cannes Lion-winning Adoptable campaign. Anthony shares the story of how his team and agency partners asked a bold question: Can AI help solve dog homelessness? You’ll hear: How Pedigree’s brand purpose drove innovation that found homes for hundreds of shelter dogs The behind-the-scenes journey of creating AI-powered dog adoption ads in under six months Why “purpose powers innovation” became the golden thread of the campaign The real-world impact — shelters experiencing six times their normal foot traffic Anthony’s advice for marketers exploring AI: start with the business problem, not the tech This episode was recorded live at AANA’s RESET for Growth Conference. A powerful reminder that when brands stay true to their purpose, technology becomes a tool for real-world impact.
Transcribe →Brand Masters: Futurist Catherine Ball Warns Of Being Oversold On AI
Aug 1400:10:03Tap to summarizeFuturist Dr Catherine Ball joins the Brand Masters podcast live from AANA’s Reset for Growth, bringing her unique perspective on the future of innovation and brand leadership.
Transcribe →Brand Masters: The Marketing Academy CEO Sherilyn Shackell Unpicks The Personal
Aug 700:20:18Tap to summarizeIn this episode of Brand Masters, recorded at AANA’s annual RESET for Growth conference, we sit down with Sherilyn Shackell, the powerhouse behind The Marketing Academy. From launching what began as a passion project on the “back of a fag packet” to building one of the most respected leadership programs in the industry, Sherilyn shares how her mission evolved from headhunting CMOs to building them. We unpack the difference between good and great leadership (hint: it’s about how many other leaders you grow), the importance of self-awareness, and why emotional intelligence defines the most impactful marketing leaders of tomorrow. Plus, Sherilyn reveals the inner mechanics of The Marketing Academy’s life-changing programs.
Transcribe →Brand Masters: Bluey Creator Joe Brumm On Changing The World From Queensland
Aug 100:19:49Tap to summarizeJoe Brumm is the creator of the hit children's TV show Bluey. In his quintessentially Australian style, Brumm tells AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden about the show's runaway success and is building an enduring brand.
Transcribe →GYG's Steven Marks: Marketing Is Revenue
Jul 1600:10:39Tap to summarizeWhat happens when you treat marketing as the heartbeat of your business? In our latest Brand Masters podcast, Steven Marks, Founder and Co-CEO of Guzman y Gomez, shares how GYG scaled from a single store to a global QSR powerhouse — and why brand, culture and clean food are at the core of everything they do. “Marketing is revenue. And if you don’t see that, you’re in trouble.” — Steven Marks Recorded live at AANA’s RESET for Growth in May, this episode is a must-listen for any marketer looking to scale with purpose, energy and impact.
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