323. The brands that win long term are rarely the brands chasing short-term trends.

They are the brands that understand:

• changing shopper behavior

• emerging category shifts

• evolving health priorities

• and how to position products before the market fully catches up

In this episode, I sit down with Suzie Yorke to discuss:

• functional foods

• healthier chocolate

• category evolution

• founder-led innovation

• brand positioning

• scaling mission-based brands

• emerging health trends

• and what smaller brands can learn from large CPG experience

Suzie shares her journey from:

• Procter & Gamble

• Heinz

• Weight Watchers

• and other major CPG leadership roles…

…to launching mission-driven brands focused on solving real consumer needs.

We also discuss:

• why positioning matters more than most founders realize

• how category trends evolve

• why healthier chocolate is becoming a major opportunity

• what founders still misunderstand about the first 3 Ps

• how mission-based brands build stronger loyalty

• and why founder conviction matters during uncertainty

One of the biggest takeaways:

The brands that deeply understand where the shopper is going gain an enormous advantage before competitors fully react.

Download the free 15-Minute CPG Runway Leak Finder™ at RetailSolved.com/findleaks

⏰ Timecodes

04:43 Why Love Good Fats

06:30 New trend shifts To watch

08:23 The move to fractional opportunities

09:59 The lead up to the The Little Cacao Co

12:37 Cacao beans are full or health flavanols

15:54 About the healthier chocolate that comes from the land

17:58 My superpower - building a brand. I got the 3P's

20:05 The line of great tasting vitamins

20:47 Developing the proof of concept

21:04 The added benefit of better absorption

21:24 The magic behind our sleep

21:52 Our functional chocolate with protein

26:17 Major changes in the cacao landscape

30:44 My mission to help entrepreneurial brands - how I help

36:10 How to leverage AI in your CPG business

42:20 Were to find The Little Cacao Co