The best brands don’t just sell products. They give people something to say about themselves. ISlide built an entire company on that idea by taking a simple utility item, the slide sandal, and turning it into a platform for self-expression. Today, ISlide shows up on the feet of professional athletes, high school teams and fans across nearly every major sport. What started as a locker room staple has become a recognizable badge of personal identity. On this episode of Brand Slam, hosts Joe Kayata and Mary Sadlier talk with ISlide founder Justin Kittredge about the insight that sparked the company and the conviction it took to grow it.

Few brands sit at the crossroads of sports culture and personal expression quite like ISlide. The concept is simple. Give fans and athletes a way to represent who they support and what they stand for, right down to what they wear after the game. Justin understood that dynamic long before ISlide existed. As a former Reebok basketball executive, he spent years inside one of the world’s most influential athletic brands, watching how credibility is built with players and fans. That experience helped shape his approach to partnerships, licensing and brand growth from the very beginning.

Justin also recounts one of the company’s defining moments when he appeared on Shark Tank in 2016 alongside former NFL star Antonio Brown. After hearing the offers, he made the decision to walk away from the only deal on the table. For many contestants, the decision might have been simple. Accept the deal and take the momentum. Justin saw it differently. The offer could have compromised his vision for ISlide, and he trusted his belief in the idea and his business judgment enough to walk away and continue building on his own terms.

It’s a moment that is just one chapter in a much larger story. Justin reflects on the experiences that shaped his approach to brand building. He also shares how basketball continues to influence his work today, including the global nonprofit he co-founded with his wife Lindsey, Shooting Touch.

It’s a conversation about insight, conviction and the unexpected places great brand ideas can begin.

Have an idea for a guest? Reach out at brandslam@addventures.com.