Podcast
Brand Stories
Hosted by Alexandra Zendrian · EN
How are brands getting their messages to resonate with prospects and clients? Learn more from the people shaping that strategy.
11episodes
Episodes
Newest firstAll episodes
Julius Buchanan: Focus on Quality Thought Leadership
1w ago00:18:54Tap to summarizeWealth Solution Report's Editor-in-Chief Julius Buchanan shares how his publication has evolved in the last five years and why it's focused on thought leadership.
Transcribe →Jarrod Upton: Culture Builds or Undoes Brands
3w ago00:23:58Tap to summarizeJarrod Upton explains how a firm's culture can help it extend its brand promise or show it's just words.
Transcribe →Matt Anderson: Priceless Marketing Strategy
Apr 2700:32:41Tap to summarizeLifeWorks' Matt Anderson shares what he's learned about how to psychologically reach people and have marketing that appeals to ideal clients.
Transcribe →Ian Karnell: Making Organic Growth Measurable & Dependable
Apr 700:27:27Tap to summarizeOrganic growth has seemed like something to aim for but ultimately a shot in the dark. No longer thanks to VastAdvisor. Its Founder Ian Karnell explains how he's making this black box visible.
Transcribe →Diana Britton: The Value of In-Depth Reporting
Feb 1600:18:06Tap to summarizeWealth Management's Executive Editor Diana Britton shares how the publication has evolved during her tenure and how she expects it to grow.
Transcribe →MattGPT: Financial Advisors Who Ignore AI Are Dinosaurs Waiting for the Comet
Feb 200:26:37Tap to summarizeZocks' Chief Evangelist Matt Halloran shares how far the financial advice industry has come in adopting AI and where it needs to go.
Transcribe →Mary Carlson: Speaking to Change the World
Jan 2600:31:21Tap to summarizeFinancial Behavior Keynote Group's Founder Mary Carlson, PhD, shares the keys to becoming a successful, paid speaker.
Transcribe →Roger Devine: Helping Volunteers
Jan 2000:19:37Tap to summarizeSchoolauction.net's Roger Devine shares how his group helps volunteers achieve their financial goals.
Transcribe →Angela Giombetti: Building an InSPIRational Brand
Jan 1300:24:57Tap to summarizeWealthspire Chief Marketing Officer Angela Giombetti shares how the Wealthspire name was selected and how the firm is creating its brand identity.
Transcribe →Gordy Abel: Creating The Dream Brand
Jan 600:25:09Tap to summarizeChief Marketing Officer of Dynasty Financial Gordy Abel shares how he helps advisors creating brands with great purpose while also growing and strengthening Dynasty's brand.
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