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There’s a new generation of wine professionals out there, replacing intimidation with invitation, and gatekeeping with genuine hospitality. Shay Gilchrist is one of those people.

She’s the founder of Wine & Vibes, a wine consulting and experiential brand built on four pillars: food, wine, hosting, and vibes. She holds a WSET Level 2 with Merit certification and works as a wine consultant and author and the creator of Vinology, a trademarked interactive word search collection that blends wine literacy with pairing guides, tasting notes, and flavor language.

She believes wine is a story, a mood, and a moment worth sharing. She brings food, music, and community to every glass, and believes wine is meant to be experienced.

Shay, welcome to The BrandBuilders Podcast.