Hosted by DeSantis Breindel · EN

They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get elsewhere: relevant content. In this audio whitepaper, we examine how to leverage content to unlock the C-suite, including: - Why brand strategy needs to drive content strategy - How to find your content niche - The types of content that C-Suite executives pay attention to

You’ve heard these statements from professional services firms before: “We are committed to meeting client needs,” “We have deep industry expertise,” “We have a culture of transparency and trust,” These statements might be true, but they are also completely forgettable. They do nothing to make the firm stand out. Finding a unique brand position in a field as crowded and competitive as professional services isn’t easy. But it’s worth the effort. Going to market with a compelling and highly differentiated brand can help you shift from being one of many to one in a million. In this audio whitepaper, we examine: – The current Professional Services branding landscape – How to start building a differentiated brand – The role that content can play in breaking through the clutter

A brand is a brand is a brand. And then there are technology brands. While other industries face new competitors, technology companies face disruptors – companies that completely alter the competitive landscape and threaten the very survival of legacy players. Technology companies that embrace their brand as an articulation of the promise that they deliver through their people, their products and their services will elevate their value in the market and will better position themselves for long-term success. In this audio whitepaper, we examine several principles that underlie successful technology branding: 1) Understand ROI vs ROE. 2) Keep up with the ever-changing technology buyer. 3) Know your place on the brand spectrum. 4) Brand confidence. 5) Simplify ... but don’t dumb down. http://www.desantisbreindel.com/