Podcast
BrandED
Hosted by DeSantis Breindel · EN
B2B Brand Strategy & Experience Design
We work with leaders, founders and investors taking that next big leap—merging or acquiring, spinning off or going public, entering a new category or redefining the one you’re in. At these game-changing moments, we partner to build brands that drive enduring value—value born of deeper connections with your clients and your prospects, the people in your boardroom and your breakroom—so you can leap further than you ever thought possible.
Research
Brand Strategy
Communications
Design
Culture
Experience
3episodes
Episodes
Newest firstAll episodes
Unlocking the C-Suite: Why Content Is Key
May 20, 201600:08:26Tap to summarizeThey are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get elsewhere: relevant content. In this audio whitepaper, we examine how to leverage content to unlock the C-suite, including: - Why brand strategy needs to drive content strategy - How to find your content niche - The types of content that C-Suite executives pay attention to
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From One of Many to One in a Million: Creating a Differentiated Professional Services Brand
May 2, 201600:16:30Tap to summarizeYou’ve heard these statements from professional services firms before: “We are committed to meeting client needs,” “We have deep industry expertise,” “We have a culture of transparency and trust,” These statements might be true, but they are also completely forgettable. They do nothing to make the firm stand out. Finding a unique brand position in a field as crowded and competitive as professional services isn’t easy. But it’s worth the effort. Going to market with a compelling and highly differentiated brand can help you shift from being one of many to one in a million. In this audio whitepaper, we examine: – The current Professional Services branding landscape – How to start building a differentiated brand – The role that content can play in breaking through the clutter
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Technology Branding: Building Long-Term Value In A System Update World
Feb 1, 201600:39:50Tap to summarizeA brand is a brand is a brand. And then there are technology brands. While other industries face new competitors, technology companies face disruptors – companies that completely alter the competitive landscape and threaten the very survival of legacy players. Technology companies that embrace their brand as an articulation of the promise that they deliver through their people, their products and their services will elevate their value in the market and will better position themselves for long-term success. In this audio whitepaper, we examine several principles that underlie successful technology branding: 1) Understand ROI vs ROE. 2) Keep up with the ever-changing technology buyer. 3) Know your place on the brand spectrum. 4) Brand confidence. 5) Simplify ... but don’t dumb down. http://www.desantisbreindel.com/
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