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From Pepsi undoing a decade of design history to Olipop parking a SpongeBob Airstream where digital ads can't reach, we're learning from the week's wildest marketing news.

Did you know that BMW paid for an entire highway lane to give their drivers a free ride—and then forced Mercedes and Audi owners to advertise for them to get the same perk?

Ben Kaplan (CEO, TopAgency.com) breaks down why the era of "perfect" campaigns is over—and why the next big marketing wins won’t come from data-driven insights alone.

Featuring:

Apple’s $230 "sock" & the luxury of zero utility
BMW’s petty (and brilliant) Russian toll lane war
Pepsi’s "Ugly Sweater" logo pivot
Adidas vs. Nike: Why gut instinct can sometimes beat big data
The Campbell’s Soup hot mic disaster
Olipop’s SpongeBob Airstream & physical retargeting
Why "No AI" is the new premium flex