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In this episode of BRANDED+, Ben Kaplan speaks with Ed Jennings, CEO of Quickbase, about how no-code technology is transforming industries like construction and manufacturing—and why focusing down, not broadening out, is the real key to scaling.

With experience leading tech companies through private equity-backed growth and market transformations, Ed shares:

How no-code platforms empower non-developers to create software solutions.
The biggest blockers to scaling a SaaS business—and how to overcome them.
Why getting hyper-focused on a vertical is often more valuable than trying to serve everyone.
How Quickbase is evolving to meet the needs of enterprise clients while staying agile.
The future of enterprise SaaS, and why simplification and consolidation are the next big trends.

Ed breaks down hard-earned lessons on leadership, market strategy, and execution, offering practical insights for CEOs, founders, and business leaders.

Subscribe to BRANDED+ for more industry-leading conversations.