Influencer marketing is one of the most polarizing topics in the short-term rental industry.

Some hosts swear by it. Others say it's a complete waste of time.

In this episode, I'm sharing what influencer marketing has actually looked like for our clients... and the results it's produced when it's done strategically. We're talking about a boutique hotel campaign that generated a 3.7x ROI, and another property that went from zero direct bookings to 45% direct bookings after implementing the right marketing foundations and influencer partnerships.

But those results didn't happen because someone posted a pretty Reel.

They happened because the strategy behind the scenes was built intentionally.

In this episode, I walk through the real process behind sourcing influencers, structuring partnerships, negotiating deliverables, and actually tracking results... from website traffic to email subscribers to bookings. Because influencer marketing is not just about exposure. It's about bringing the right audience into your ecosystem and having the systems in place to convert that attention into real bookings over time.

If you're a short-term rental owner trying to figure out where your marketing efforts should actually go, I'm breaking it all down inside my free 3-day workshop, STR Marketing Simplified. From April 7–9, we're diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business. We'll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals.

Save your seat: theweberco.com/str-marketing-simplified Connect with Steph: @theweberco Learn more about The Weber Co.: theweberco.com

EP 235: The Marketing Strategy That Generated 3.7x ROI and 45% Direct Bookings