Podcast
Branding Democrats
Hosted by Ken Weber · EN
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Ken Weber, is author of Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
26episodes
Episodes
Newest firstAll episodes
Trump Puts the Con in Conservative
2w ago00:42:52Tap to summarizeThis week on Branding Democrats, we break down how while there are escalating tensions in the Middle East, Donald Trump has turned his attention to building a White House ballroom, a project most Americans oppose.So what’s really going on?We unpack how this isn’t just a bizarre side story, but a window into Trump’s core strategy: branding through spectacle, chaos, and control of the narrative. With corruption and cost of living emerging as key issues heading into election season, we encourage Democrats focus their energy on how corruption is affecting the daily lives of Americans. How are Trump's insider trading schemes hurting YOU? How do we message on dark money and corruption so it becomes a major election issue? As always, for more of Ken, check out @BrandingDems on TikTok and Instagram.Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →From TikTok to Congress: The Future of Democratic Campaigning with Elizabeth Dempsey Beggs
4w ago00:48:13Tap to summarizeThis week on Branding Democrats, we sit down with congressional candidate and viral creator Elizabeth Dempsey Beggs to talk about what it takes to break through in today’s political landscape.From a standout TikTok campaign moment to her background as a veteran, mom, and former Republican, Elizabeth shares how authenticity—not polished consultant messaging—is what resonates with voters right now. The conversation dives into the challenges Democrats face today: ineffective messaging, overreliance on big donor money, and the disconnect between national narratives and local realities.We unpack why Democrats need a clearer, more compelling vision (not just anti-Trump messaging), how to reframe economic issues in a way that connects with working-class voters, and why grassroots organizing still matters more than million-dollar ad buys.Elizabeth also offers a candid look at running in a competitive district, the role of social media in modern campaigns, and the tough realities behind decisions like redistricting in Virginia.If Democrats want to win, this episode makes one thing clear: it’s not about sounding authentic; it’s about actually being authentic.Check out more from Elizabeth: https://www.elizabethforvirginia.com/TikTok: @elizabethforvirginiaEmail gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →Trump Is Failing — So Why Aren’t Democrats Winning? with Daryl Weber
Apr 700:45:57Tap to summarizeTrump is raising prices, starting wars, and saying the U.S. can’t afford childcare or healthcare.So why aren’t Democrats winning?This week, Gabby and Ken sit down with Daryl Weber to unpack the disconnect between reality and perception, and why even when Republicans fail, Democrats still struggle to gain trust.Daryl breaks down how Democrats can rebuild their brand, with simple, consistent messaging, repeated until it cuts through.Because even as Trump’s failures pile up, voters still aren’t turning to Democrats, and this episode gets into why.Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →They Know They Can’t Win — So They’re Changing the Rules
Mar 3100:45:38Tap to summarizeThis week on Branding Democrats, we break down the real strategy behind Trump’s push for the SAVE Act, and why it has nothing to do with election security.When you can’t win voters, you try to control who gets to vote.We get into what the SAVE Act would actually do, why the voter fraud narrative continues to stick despite zero evidence, and how this fits into a broader “win at any cost” approach to American elections.Then we zoom out. If Republicans are building a brand around control, what should Democrats stand for? From affordability to corruption to messaging failures, we talk about what it will actually take to win — not just elections, but the narrative.Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →He Worked for Republicans. Now He’s Calling Them Out. @TruthTony
Mar 1700:49:50Tap to summarizeThis week on Branding Democrats, we are joined by Truth Tony, a former Republican operative turned Democrat with a perspective you won’t hear everywhere.Tony opens up about his journey from working for conservative Republicans and lobbying for the Realtors to eventually working for Katie Porter — and why Trump’s rise pushed him out of the GOP for good.Together, we unpack Trump’s latest chaos, including the growing crisis with Iran, the corruption and profiteering surrounding his inner circle, and why Democrats still struggle to clearly define who they are fighting for. The conversation digs into messaging, class politics, Democratic leadership, the party’s branding failures, and what kind of candidate can actually meet this moment.Check out more of Tony's content: @TruthTonyEmail gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →Trump doesn't fix problems; he just rotates scapegoats with @Jeanine Pirreaux
Mar 1000:52:44Tap to summarizeThis week on Branding Democrats, We are joined by returning guest Felicia, the creator behind the viral Jeanine Pirro (@Jeanine Pirreaux) parody account on TikTok, for a conversation that is equal parts rage, satire, and political therapy.We break down Trump’s move toward war with Iran, the suspicious timing around renewed Epstein file scrutiny, and why the chaos feels less like strategy and more like distraction stacked on top of incompetence. We also dig into what this moment reveals about the longevity of the MAGA movement (spoiler: it's not looking good for them.)To hear more from Felicia: @Jeanine PirreauxEmail gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →Trump, the Tariff Tyrant with @ShaunasBoard
Mar 300:47:43Tap to summarizeGabby and Ken are back with an action-packed episode because in Trumpworld, a “quiet week” isn’t a thing. Returning guest Shauna (@ShaunasBoard) joins from the jump to unpack the chaos behind Trump’s tariff agenda: what it means for small businesses, supply chains, prices, and the total mess created when policy is made like a tantrum—and then “fixed” with new labels and legal workarounds.The conversation digs into the deeper story Democrats need to hammer home heading into 2026: this isn’t just dysfunction; it’s profiteering. From tariff whiplash to insider windfalls, the episode breaks down how Trump, his circle, and their enablers keep finding ways to cash in while families are left paying more at the store, worrying about housing, and watching basic accountability structures fail.The episode closes with a dose of (realistic) hope: cracks in the coalition, backlash that’s starting to show, and why the midterms are a chance to put brakes on the damage and rebuild trust.Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →Caroline Leavitt Said WHAT? with @Letsdiscusssomething
Feb 2400:47:30Tap to summarizeThis week, we’re joined again by repeat guest Chris — better known as @LetsDiscussSomething — the creator who watches Fox News and Trumpworld so you don’t have to.We dig into the Trump team’s growing desperation ahead of the midterms: the push for the SAVE Act and voter ID schemes, the nonstop “election fraud” narrative they’re resurrecting to justify future suppression, and the chaos of governing by executive order when Congress can’t pass anything.Plus: why JD Vance has negative charisma (and why that might be good news), and the one bright spot — Democrats have a bench, a message, and a real opening if they’re willing to fight like it.Follow Chris at “@Let’s Discuss Something” on TikTok and Instagram for daily breakdowns, and check his Linktree for YouTube, Patreon, and Substack.Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →Are there no good Republicans? with @Politiktoker
Feb 1700:41:42Tap to summarizeThis week on Branding Democrats, Gabby and Ken are joined by Kyle (@Politiktoker) — a nurse and TikTok creator who reposts the clips he thinks more Americans need to see.Kyle takes us from casting his first vote in 2016 as a “Bernie Bro” to watching the country land right back in Trump chaos, and he doesn’t hold back on why he thinks we got here: Democrats under-selling real wins, over-relying on consultant-approved messaging, and letting Republicans define reality with fake victories and billionaire-backed propaganda.We dig into the week’s madness — from Epstein and Pam Bondi’s explosive hearing, to ICE violence, to dark money as the root of corruption — and what it’ll take to keep people from forgetting what they’re watching in real time. We also get into the manosphere pipeline pulling young men right, why “tax the rich” is still the most common-sense message in politics, and why Democrats don’t need a “strong Republican Party” — they need a stronger spine.We end with something hopeful: what a people-powered win like Zohran Mamdani’s can teach Democrats about building real energy, real trust, and real power.Check out more from Kyle: @PolitiktokerEmail gabby@brandingdemocrats.com if you’d like to be a guest on our show.
Transcribe →Epstein and the Billionaire Protection Plan
Feb 900:44:59Tap to summarizeIn this week’s episode of Branding Democrats, Gabby and Ken take on the stories everyone is angry about.We start with the Epstein files and the growing outrage over how Trump’s DOJ is handling them: missed redactions that expose victims, total protection for powerful men, and a Justice Department that increasingly looks like a personal law firm for the president. If Republicans claim to be the party of “law and order,” why is accountability nowhere to be found?From there, we zoom out to the bigger picture: the erosion of trust in institutions, the normalization of corruption, and the alarming push to nationalize elections — a proposal that should be setting off every alarm bell in a democracy.This isn’t just about one scandal. It’s about power, accountability, and whether Democrats are willing to define who they are before authoritarianism defines the country for them.Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
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