Last Thursday I was sitting with a friend, glass of cava in hand, sun on my face, half convinced I was on holiday—which I wasn't, I live here, this is just Thursday in Moraira.

She was telling me about her new business, property management, right here on the coast—already built one business before, sold it, retired, and now she's back.

And somewhere in that conversation I started thinking about something that has nothing to do with property management.

Every service business has a season, even the ones that pretend they don't.

In this episode: why the quiet period feels like a surprise every single time even though you've been through it before, what most businesses do in the busy months that creates the problem later, the decision that determines whether your busy season actually builds something, and the one conversation from a board meeting that changed how I think about all of it.

This one is not about tips for managing a slow period—it's about why you keep arriving at the same one unprepared.

📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint

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