Podcast
Branding Room Only with Paula T. Edgar
Hosted by Paula T. Edgar · EN
This is the Branding Room Only podcast with Paula T. Edgar where we share career stories, strategies, and lessons learned on how industry leaders and influencers have built their personal brands.
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Building a Legacy: Insights on Leadership and Diversity in the Law with Robert Grey Jr.
2d ago00:55:10Tap to summarizeThe fight to advance diversity, equity, and inclusion has deep historical roots, marked by significant milestones and challenges, from the Civil Rights era to present-day initiatives, including the recent Supreme Court decision on affirmative action. Robert J. Grey Jr., President of the Leadership Council on Legal Diversity (LCLD) and former President of the American Bar Association, has witnessed several pivotal moments in this ongoing battle. His experiences growing up during these transformative times have profoundly influenced his career and dedication to both leadership and advancing diversity in the legal profession.In this episode of the Branding Room Only podcast, Robert delves into his impactful career and the current state of diversity in law and society. He discusses the vital work of LCLD, the importance of mentorship, and the lessons learned from career successes and setbacks. Robert shares his insights on what it takes to continue moving forward and build a legacy that inspires.1:36 - Aspects of a successful personal brand, how Robert defines his brand, and his favorite quote and hype song9:20 - How his upbringing and schooling impacted Robert’s brand and career17:43 - What Robert learned about himself in not winning the 2008 Richmond mayoral race21:07 - What the Leadership Council on Legal Diversity is and why it’s important26:32 - Robert’s insights into the state of diversity in the country and the legal profession32:34 - A broader concept of mentorship and how it can be critical to your brand37:03 - How Robert made jury improvement and preservation his focus as American Bar Association president43:07 - The legacy Robert hopes to leave behind and what he does for fun49:39 - The inflection point confronting us right now and why persistence is so criticalMentioned In Building a Legacy: Insights on Leadership and Diversity in the Law with Robert Grey Jr.Leadership Council on Legal Diversity (LCLD) | X/TwitterAmerican Bar AssociationLegal Services CorporationCurated Resources from PaulaSign up for Paula’s Upcoming WebinarsLearn More About Paula's Personal Branding Strategy Session OfferSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: Help others find the podcast. Subscribe and leave a quick review.Want more branding insights? Join Paula’s newsletter for expert tips and exclusive content! Subscribe HereConferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and PGE Consulting Group LLC on LinkedIn.
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The Social Billionaire: Networking, Personal Brand, and the Wealth Hiding in Plain Sight with J. Kelly Hoey
1w ago00:56:22Tap to summarizeJ. Kelly Hoey was the very first guest on Branding Room Only, and more than 100 episodes later, she's back. This time she's bringing a new book, a rabbit hole's worth of research, and a framework that challenges what most women have been told about how to build the relationships and the personal brand that move their careers forward.Kelly is a lawyer turned entrepreneur, networking expert, and bestselling author whose career has spanned big law, venture capital, and leading global communities. In her new book, The Social Billionaire, she draws on years of research showing that the women who flourish professionally do not mimic men. They follow a different playbook, one built on a specific network structure, a particular kind of focus, and the grit to keep showing up for it. In this episode of Branding Room Only, Paula T. Edgar and Kelly get into why so many women are doing all the right things and still not getting results, the network structure that high-achieving women use to get ahead, why your personal brand determines who is willing to vouch for you behind closed doors, and why the wealth you have been searching for might already be sitting right outside your office door.1:35 – Kelly’s shifted perspective on networking and personal brand since her last show appearance, and why she wrote her newest book2:43 – Why following networking advice tailored for men might actually be hindering your professional growth8:33 – Kelly’s three-part framework and how it works as a filter for every goal, opportunity, and decision you face18:08 – How a curated tribe of like-minded peers (when done right) changes everything else downstream for high-achieving women24:18 – How strategic and reactive networks differ, and why trust is the currency that makes the whole thing work when you need it most27:22 – Why some women feel resistance in making connections with women specifically (and people, in general) when it comes to networking28:57 – Networking habits that might be hurting your brand and the current communication struggle some people have with others39:12 – Why the wealth you need may already be hiding in plain sight42:43 – How writing The Social Billionaire has changed the way Kelly shows up in, and the first move to make if you need to rethink your network45:34 – The one relationship you’re probably ignoring that needs your attention right now, and the importance of seeing where you’re directing your energy51:03 – The one shift Kelly wants you to make after reading her book, even if you do nothing else54:57 – One thing about relationship-building that Kelly will never compromise onMentioned In The Social Billionaire: Networking, Personal Brand, and the Wealth Hiding in Plain Sight with J. Kelly HoeyJ. Kelly Hoey Learn More About Personal Branding Strategy Session OfferMy Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodePGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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How Motherhood Sharpened My Personal Brand
2w ago00:09:25Tap to summarizeThere’s a narrative among some that when you become a mother, your ambition should get quieter, your goals should get smaller, and you move to the background of your own life. That was not my experience.Motherhood didn’t replace my purpose. It expanded it. Becoming a mother in the middle of law school meant navigating two major transformations at once. What came out of that season was a sharper, more intentional, and more focused version of who I am and what I’m building.Motherhood made me more accountable to my own potential, not less.In this episode of Branding Room Only, Paula T. Edgar gets personal about what that actually looked like: becoming a mother during law school, navigating her son’s childhood cancer diagnosis, and the moment she decided she was no longer willing to stay in spaces that did not support her.1:24 – The impact of balancing high-level education with early parenthood2:12 – The difference in Paula’s brand before and after becoming a mother3:45 – A surprising piece of advice about prioritization as a parent4:35 – How motherhood expanded my purpose instead of replacing it5:24 – How her son’s diagnosis forced an overhaul of Paula’s boundaries6:58 – The root question Paula asks to ensure her actions align with the legacy she wants to leave7:37 – Motherhood as a catalyst for increased accountability toward your own potentialMentioned In How Motherhood Sharpened My Personal BrandThe Life & Legacy of Joan Donna Griffith: A Conversation with Peter Griffith (Part 1 and Part 2)Lessons from My Mother, Hopes for My Daughter: On Mothering and What We Carry Forward7 Powerful Branding Lessons I’ve Learned From My SonPersonal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops.Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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Stop Waiting for Confidence: Build the Systems That Sustain Your Personal Brand
3w ago00:11:15Tap to summarizeConfidence that shows up after a win or in a familiar room is real. But when something shifts, a new role, a new team, a new challenge, that confidence can feel a lot less stable.The professionals who sustain confidence over time are not waiting on motivation. They have built systems around it. Self-awareness, reinforcement, visibility, and environment. And they have connected those systems to something that travels with them everywhere. Their personal brand.In this episode of Branding Room Only, Paula Edgar closes out the Confidence Factor series by walking through these four systems and explaining why your personal brand is the structure that holds your confidence in place. When your brand is clear and intentional, you are not starting from zero in every new environment. You are carrying your value, your positioning, and your proof with you.1:48 – Self-awareness as a confidence stabilizer2:18 – The system that pushes back against imposter syndrome with hard evidence3:52 – Visibility and your environment as confidence strengtheners5:02 – Paula’s real-time confidence booster for high-stakes moments7:50 – The link between personal branding and confidence8:34 – Why confidence isn’t always about certainty9:47 – Seven reflection questions to help you build lasting confidenceMentioned In Stop Waiting for Confidence: Build the Systems That Sustain Your BrandHow Sharing Your Wins Strengthens Your Personal BrandHow to Assemble and Leverage Your Personal Board of DirectorsWhen Comfort Becomes Complacency: Protecting Your Personal Brand Before You Need ItThe Four Confidence Leaks That Are Undermining Your Personal BrandBorrowed Confidence: Why the Right People Accelerate Your Personal BrandVisibility Builds Confidence: Why Your Personal Brand Can't Afford to HidePersonal Branding Strategy SessionsFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops.My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodePGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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Visibility Builds Confidence: Why Your Personal Brand Can't Afford to Hide
Apr 2100:11:35Tap to summarizeDoing excellent work is not enough. You can put your head down, deliver quality, and still be overlooked. That approach may feel comfortable, but it is not a strategy for growth. Capability alone does not create momentum. Visibility does.And what often gets framed as humility, caution, or professionalism is sometimes just hiding. That choice has consequences. It weakens your confidence, limits your access, and shrinks your opportunities over time.Being visible means being findable, understandable, and referable. These are three distinct things, and most professionals are falling short on at least one of them without realizing how much it is costing their confidence and their brand.In this episode of Branding Room Only, Paula Edgar continues the Confidence Factor series with a clear message. Confidence is not the issue. Visibility is. She breaks down why the gap between your internal capability and how the world perceives you is a visibility problem, how to close it without feeling like you are bragging, and what it actually looks like to show up with intention.00:57 – The quiet cost of staying excellent but unseen3:37 – How visibility is about being findable, understandable, and referable5:53 – How you can be visible without being performative7:51 – Visibility as a skill you can learn to use and maximize8:35 – How discomfort with visibility can quietly signal growth9:50 – Four questions to ask yourself about your visibilityMentioned In Visibility Builds Confidence: Why Your Personal Brand Can't Afford to HideWhen Comfort Becomes Complacency: Protecting Your Personal Brand Before You Need ItThe Four Confidence Leaks That Are Undermining Your Personal BrandBorrowed Confidence: Why the Right People Accelerate Your Personal BrandLinkedIn Strategies & Leadership Tips to Master Personal Branding with Richard BlissPersonal Branding Strategy SessionsFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops.My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodePGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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Borrowed Confidence: Why the Right People Accelerate Your Personal Brand
Apr 1400:10:07Tap to summarizeWe often treat confidence like a purely internal project, something we must manufacture from scratch, alone. But while confidence is deeply personal, it's also profoundly relational. It's shaped by the rooms you enter, the voices you prioritize, and the way others reflect your value back to you long before you've claimed it yourself.This is what Paula calls borrowed confidence. Whether it's a mentor naming a capability you haven't yet articulated or a colleague introducing you in a way that makes you sit up straighter, these moments aren't just nice gestures. They're how confidence actually grows.In this episode of Branding Room Only, Paula T. Edgar continues the Confidence Factor Series by making the case that confidence is not a solo project. She breaks down why proximity is a personal branding strategy, how to build a personal board of directors that actively supports your growth, and what to do about the proximity issues that may be keeping your brand smaller than it should be.1:29 – How a high-level introduction can help you connect dots about your own value that you might be missing2:29 – Why it is sometimes necessary to lean on someone else’s belief in your capabilities while you’re still building your own3:31 – Why high skill levels often feel like uncertainty when you’re operating in a narrow or stagnant environment5:24 – How confidence grows in reciprocal relationships between you and members of your personal board of directors7:48 – The psychological impact of surrounding yourself with people who "play small" versus those who normalize growth8:20 – Why personal branding clarity is the essential manual that tells your network exactly how to advocate for you8:48 – Your question and assignment for this weekMentioned In Borrowed Confidence: Why the Right People Accelerate Your Personal BrandWhen Comfort Becomes Complacency: Protecting Your Personal Brand Before You Need ItThe Four Confidence Leaks That Are Undermining Your Personal BrandHow to Assemble and Leverage Your Personal Board of DirectorsPersonal Branding Strategy SessionsCall to ActionFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops.Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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Your Personal Brand Will Outlive You So What Happens Next with Carl Forbes Jr.
Apr 700:55:47Tap to summarizeIf you care about your personal brand, you should care about what happens after you’re gone.In this episode of Branding Room Only, I sit down with Carl Forbes Jr., founder of CFJ Law and a leader in estate planning, to talk about something too many professionals avoid. If your personal brand is about how people experience you and what you leave behind, then estate planning is not optional. It is part of the strategy.We get into the real implications of not having a plan, the mistakes even lawyers make, and why legacy is more than money. It is about control, clarity, and making sure your values, your family, and everything you built are protected long after you are no longer in the room. If this episode made you think differently about your brand and your legacy, share it with someone who needs to hear it.And if you have not handled your estate planning yet, this is your sign.1:22 – How Carl defines personal brand and sees himself, his favorite quote, and the Rick Ross song he played when traveling to work4:24 – Life lessons learned from a Brooklyn upbringing 5:17 – How competitive debate, fraternity life, and student leadership laid the groundwork for Carl’s practice centered on family, community, and legacy13:07 – How a family death inspired Carl to focus on wills, trusts, estate planning, and real estate law in his practice over being a generalist17:48 – How Carl defines legacy and its connection to personal branding19:31 – Why estate planning is about protecting your brand, your family, and ensuring that your story continues22:13 – The reality of what really happens when you don’t plan and let the law decide who inherits your assets26:03 – What estate planning on the cheap will cost you and why not planning at all is the wrong mindset to have34:53 – Real estate investment and ownership as a tool for building generational wealth and overcoming historical disadvantages 39:39 – How Carl’s experience as a former Metropolitan Black Bar Association president has shaped his brand and impacted his legacy45:21 – How Carl wants his legacy to be remembered, personally and professionally49:05 – What Carl does for fun, the aspect of his brand that Paula sees as uncompromisable, and what he brings to a room full of peopleMentioned In Your Personal Brand Will Outlive You So What Happens Next with Carl Forbes Jr.CFJ Law PLLC Metropolitan Black Bar AssociationSign up for Paula’s Upcoming WebinarsPersonal Branding Strategy SessionCall to ActionFollow & Review: Help others find the podcast. Subscribe and leave a quick review.My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodePGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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The Four Confidence Leaks That Are Undermining Your Personal Brand
Mar 3100:11:30Tap to summarizeYou can be talented, prepared, and experienced and still feel uncertain. That does not mean you need more credentials or more time.Sometimes the issue is not building confidence. It is that your confidence is leaking.Most people try to fix confidence without first diagnosing where it is breaking down. When you apply the wrong solution to the wrong issue, you stay stuck.In this episode of Branding Room Only, Paula T. Edgar breaks down the four confidence leaks: comparison, invisibility, perfectionism, and environment. Each one impacts how you show up, how you are perceived, and how your personal brand is experienced.She explains why comparison distorts your perspective, why invisibility weakens your feedback loop, why perfectionism delays the exposure that builds confidence, and why your environment may be the real issue, not you.This episode will help you make targeted, strategic shifts.Because confidence is not the absence of nerves. It is the presence of trust.1:18 – Why measuring yourself against someone else’s curated presence creates a distorted reality3:10 – The psychological toll of a "culture of invisibility" and how it forces professionals to internalize silence4:24 – How perfectionism acts as a mask for professionalism while effectively starving you of necessary evidence6:41 – How shifts in your environment can trigger a dip in confidence that has nothing to do with your actual capability7:54 – A strategic guide to choosing the right "plug" for your specific leak8:58 – How reframing physical nervousness as readiness can shift your experience in high-stakes moments10:12 – One intentional question you can ask each week to stand by your brand with more certaintyMentioned In The Four Confidence Leaks That Are Undermining Your Personal BrandWhen Comfort Becomes Complacency: Protecting Your Personal Brand Before You Need ItPersonal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops.Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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Use AI Like You Mean It: Personal Brand, AI Fluency, and Leading with Dignity with Gabrielle Kohlmeier
Mar 2400:56:59Tap to summarizeKnowing AI exists is one thing. Knowing how to use it in a way that sounds like you, supports how you lead, and strengthens your personal brand is something else entirely. That gap is where a lot of professionals are stuck.Gabrielle Kohlmeier has spent years helping people move through that gap with more clarity and confidence. As a lawyer, tech leader, and transformation executive who led global legal AI adoption at one of the world’s largest telecommunications companies, she brings a practical, strategic, and dignity-centered perspective to the conversation. Her approach is rooted in grit, growth mindset, and a belief that change should be led with intention.In this episode of Branding Room Only, Paula T. Edgar and Gabrielle Kohlmeier explore why AI fluency matters for personal branding, how to use AI as a thought partner without flattening your voice, and how the ABA Commission on Women in the Profession’s 21-Day Grit and Growth Mindset AI Challenge helps professionals build confidence, fluency, and momentum.1:23 – Gabrielle’s complicated relationship with personal branding3:49 – Three short self-descriptive phrases for Gabrielle, two favorite quotes, and her eclectic mix of hype music7:18 – How Gabrielle’s unique childhood turned into a powerful lens for reading the room, understanding multiple perspectives, and leading with humility and curiosity9:34 – Gabrielle’s entry into law and discovery of growth mindset12:18 – What grit and growth mindset mean and why Gabrielle is so passionate about these concepts17:05 – How Gabrielle’s 21-Day Grit and Growth Mindset AI Challenge helps build your AI fluency and moves you from fear into informed experimentation28:08 – How Gabrielle uses AI tools to process things out and why you might feel hesitant about adopting AI34:24 – Why women and underrepresented professionals need to engage in AI for governance, branding, and positioning purposes39:58 – Favorite AI tool, how Gabrielle uses it in her work and personal life, and why AI isn’t perfect 43:18 – One of Paula’s favorite use cases for AI and why it produces more valuable outputs46:00 – How to start using AI in a way that enhances your voice rather than replaces it49:24 – Why Gabrielle will never compromise on dignity in terms of her brand as technology advances50:56 – How Gabrielle uses AI when traveling and exploring for fun52:59 – The no-seats-left, standing-room-only experience Gabrielle brings to the roomMentioned In Use AI Like You Mean It: Personal Brand, Fluency, and Leading with Dignity with Gabrielle Kohlmeier21 Days of AI: A Grit and Growth Mindset Challenge The Grit and Growth Mindset Project on ABAGabrielle Kohlmeier on LinkedInSponsor for this episodePGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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7 Ways You're Leaving Your Personal Brand Up to Luck
Mar 1700:09:33Tap to summarizeAre you leaving your personal brand up to luck? Some professionals do, and they'll insist that the great opportunity or recommendation that appeared at the right moment proves it. But while luck certainly plays a role in life and careers, there's a clear distinction between welcoming luck and relying on it as a strategy.In this episode of Branding Room Only, Paula T. Edgar walks through seven areas where people often leave their personal brand up to luck and why that is a mistake. From how you prepare your references to how you show up at conferences, shape your narrative, and advocate for opportunities, each decision becomes part of a deliberate strategy.Luck may open a door, but intention is what helps you walk through it. Paula breaks down where professionals are leaving too much to chance and what it looks like to build your brand with clarity, consistency, and intentional action instead.1:38 – Why preparation matters long before someone calls your references2:41 – The differentiator between those who benefit the most from conferences and those who don’t3:40 – Strategic visibility as a reputation boost to draw attention to your work4:31 – One thing you must take control of to ensure people understand your value5:21 – How real advocates for your brand are rarely the result of random encounters6:09 – Why waiting to be invited or recognized isn’t a reliable brand strategy6:51 – How growth itself can be strategic for your personal brand7:50 - Final thoughts to wrap up the showMentioned In 7 Ways You're Leaving Your Personal Brand Up to LuckPersonal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform! Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops.Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
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