
Hosted by Paula T. Edgar · EN
This is the Branding Room Only podcast with Paula T. Edgar where we share career stories, strategies, and lessons learned on how industry leaders and influencers have built their personal brands.

The clothes you wear aren’t just about style—they’re an extension of your personal brand. My guest, Naana Badu, firmly believes this, and I couldn’t agree more! Naana is an image consultant, speaker, and style coach with a unique ability to help women express their authentic selves through fashion. As the founder of Badu Basics, she works with high-achieving women of color to transform their wardrobes into powerful reflections of their personal brands.Naana’s approach focuses on helping her clients align their style with their personal brand in a way that feels intentional and authentic. She shares practical advice on how you can evaluate your own wardrobe and brand to make sure they’re working in harmony, offering tips you can implement right away to make impactful changes.In this episode of Branding Room Only, Naana dives deep into why it’s crucial to align your style with your brand and how doing so can influence the way you’re perceived, both personally and professionally. She walks us through the framework she uses with clients to ensure their style reflects their brand’s message, and shares her own journey of building an authentic personal brand.1:19 - What personal branding means to Naana, herself in three words, the quote resonating for her right now, and her hype music4:28 - The dual situation Naana faced growing up and learning to embrace the uniqueness of difference8:30 - Naana’s career transitions and how she has always seen style as a difference-maker15:32 - How Naana collaborates with others to help them find their authentic personal style in different areas of their lives21:25 - Working with men and the framework Naana uses to help clients transition their wardrobe24:54 - How Naana builds trust with her clients and her belief in women hyping each other up30:36 - How Naana has built her personal styling and image consultancy brand37:19 - How the pandemic shifted people’s view and sense of their personal style40:33 - Naana explains the ABCDs of image and how she teaches image consulting to FIT students45:39 - Naana’s advice for what you can do to build your brand right now48:50 - What Naana does for fun and her uncompromisable brand aspect and magicMentioned In How Your Personal Style Aligns With Your Brand with Naana BaduBadu Basics | LinkedIn | Instagram | Facebook | YouTubePicture Perfect: Paula’s Rules for Capturing Your Personal Brand with the Right PhotosFashion Institute of Technology (FIT)Toastmasters InternationalSponsor for this episodePGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.To learn more about PI'm offering exclusive personal branding strategy sessions tailored for mid to senior level professionals who are serious about taking their careers to the next level. Whether you're aiming for that board seat, looking to make a career pivot, or simply ready to amplify your influence, these sessions are designed to get you there.Book your session today at paulaedgar.com/brandingstrategy.

In early 2020, the world witnessed the rapid spread of a pandemic that brought many industries to a standstill, but the healthcare system remained overwhelmed, exposing deep-seated issues within it. One of the stark realities brought to the forefront was the persistent health inequities that disproportionately affect Black people. As the healthcare system buckled under the weight of COVID-19, it also unveiled the long-standing racial disparities in medical care.Amid this crisis, Dr. Uché Blackstock emerged as a leading voice, one of the first to raise awareness about racial health inequities during the pandemic. Through her consulting firm, Advancing Health Equity, and her bestselling memoir Legacy: A Black Physician Reckons with Racism in Medicine, Dr. Blackstock confronts systemic racism in healthcare and advocates for meaningful change.In this episode of Branding Room Only, Paula Edgar and Dr. Blackstock dive into her inspiring journey from Brooklyn to Harvard and beyond, highlighting her battle against racism in healthcare and her passion for public health and equity. Dr. Blackstock shares personal stories, detailing how her upbringing in Brooklyn and her mother’s legacy shaped her path, as well as her approach to healthcare equity. They also discuss the profound impact of racial bias in healthcare on Black communities and the need to support Black-led community-based organizations to advance health equity.1:46 - Dr. Blackstock’s personal brand and three-word description, favorite quote, and the hype song she plays right before she gives a speech6:19 - How Dr. Blackstock’s personal brand and educational journey was shaped by her surroundings and her mother15:17 - Dr. Blackstock’s career journey and the effect of expectation on Black women’s health22:01 - What inspired her to create her consulting firm and sound the alarm about racial health inequity27:57 - The most challenging barriers Dr. Blackstock has encountered as she tries implementing change in the healthcare system32:12 - The catalyst that inspired Dr. Blackstock to write Legacy and why people (especially students) should read it40:00 - What you can do to support racial health equity and culturally responsive healthcare in marginalized communities42:26 - The dearest role in Dr. Blackstock’s life, the uncompromisable aspect of her brand, and the ability she was born with that helps her with public speakingMentioned In How Health Inequity Impacts Black Communities with Dr. Uché BlackstockAdvancing Health Equity | LinkedIn | InstagramLegacy: A Black Physician Reckons with Racism in Medicine by Uché Blackstock, MDWeathering: The Extraordinary Stress of Ordinary Life in an Unjust Society by Arline T. GeronimusHarlem Chi Community AcupunctureMy Brother’s Keeper (MBK) | My Sister’s Keeper (MSK)Sponsor for this episodeTo learn more about Paula and her services, go to Are you ready to make 2025 your year of growth and achievement? Join Paula Edgar, for a transformative, free session for my annual intention and goal-setting webinar. Join me, January 4th, 2–4 p.m. ET, and start your year strongSign up now at www.paulaedgar.com/resources