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Welcome back to another episode of Brands and Barbed Wire. This week we once again record live from the Beef Improvement Federation Convention with some exciting news about expanded consumer demand for quality beef. I’m joined by Brett Spader, Executive Vice President with the American International Charolais Association www.charolaisusa.com, Katie Martin, Director of Communications with the Red Angus Association of American www.redangus.org, Neil Mellers with Ranch 2 Retail www.ranch2retail.com, Jared Wareham with Horizon Venture Management www.horizonventuremanagement.com and Thomas (T.C.) Turner, the Red Beard Butcher at www.redbeardbutcher.com

Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com