Stuart Redsun / WM
May 19, 2022·Tap to summarize
You might not think of a waste management company as a leading Purpose Brand but if that’s true you don’t know about WM, a company dedicated to a more sustainable tomorrow. Today we talk to Stu Redsun, Vice President of Brand & Marketing for WM, who is leading the charge to get their story out.00:18 - Stu Intro03:32 - How did you get to WM?08:06 - How does name change play into where the brand is going?10:34 - “Big P” brand11:52 - Consumer & B2B14:16 - How do you use the brand within each channel of business?14:57 - Importance of brand purpose living within the company?17:31 - What messaging do new employees get at WM?19:18 - Has purpose brand led into other categories?21:09 - Overcoming perceptions23:34 - How much does imaging limit or power the company?24:45 - What are you trying to measure?26:44 - Circular Economy28:22 - Recycling right31:02 - Tone of voice32:20 - Look and feel34:16 - What is WM celebrating in five years35:10 - How can people find out more about WM? https://www.wm.com/https://www.linkedin.com/company/waste-management/https://www.facebook.com/WasteManagement/https://www.instagram.com/wastemanagement/https://twitter.com/WasteManagementhttps://www.youtube.com/user/wastemanagement
