Podcast
Brandstanding
Hosted by Brian Halley · EN
The Brandstanding Podcast is your go-to guide for building a powerful, standout brand. Hosted by branding expert Brian Halley, each episode offers practical tips, inspiring stories, and strategic advice to help you create a thriving business. Whether you’re a startup founder or an established entrepreneur, tune in to learn how brand strategy can elevate your business, connect with your audience, and leave a lasting impact.
16episodes
Episodes
Newest firstAll episodes
Episode 6 - Brand Promise
Dec 18, 202400:40:22Tap to summarizeIn Episode 6 of Brandstanding, hosts Brian and Emily Halley dive into the significance of a brand promise—a company's commitment to delivering on customer expectations every time, fostering trust and loyalty. The episode explores what makes a strong brand promise, its role in differentiating your business, and its connection to brand purpose and positioning. Listeners will gain practical tools to define their own brand promise, including a simple workshop exercise and tips for embedding it into company culture to ensure consistency. With real-world examples like Disney, FedEx, and Walmart, the hosts illustrate how great brands build emotional connections and deliver on their promises. Whether you're a small business owner or a marketing professional, this episode will help you create a brand promise that resonates and drives lasting customer relationships.
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Episode 5 - Brand Positioning part 2
Dec 11, 202400:32:00Tap to summarizeIn this episode, we continue exploring the critical topic of brand positioning—helping you stand out in a competitive market. You'll learn how to conduct a SWOT analysis to identify your brand’s strengths, weaknesses, opportunities, and threats, and discover strategies to differentiate your business. We’ll wrap up with a simple formula for crafting a clear and effective positioning statement to guide your marketing efforts. Positioning Statement Formula: "For [target audience], [brand] is the [frame of reference/category] that [unique value or benefit], because [reason to believe]." Send your comments and questions to: brian@info.brandstandingpodcast.com
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Episode 4 - Brand Positioning part 1
Dec 4, 202400:42:23Tap to summarizeIn Episode 4 of our podcast, we dive into the critical concept of Brand Positioning, exploring how businesses can carve out a unique space in a crowded market. We discuss why positioning matters, how it helps customers remember your brand, and strategies to stand out. Key topics include identifying your target audience through demographics and psychographics, conducting a competitive audit to analyze your market rivals, and practical steps to position your brand effectively. With actionable takeaways like building a brand persona and performing a mini-audit, this episode equips you to align your brand with the right audience and sharpen your competitive edge.
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Episode 3 - Discover Your Brand Purpose
Nov 27, 202400:36:50Tap to summarizeIn this episode, we explore the first pillar of the Messaging Phase: Brand Purpose. Learn why defining your "why" is critical for standing out in a crowded market, building authentic customer relationships, and driving growth. We’ll share actionable steps, real-world examples, and insights from Simon Sinek’s Start with Why to help you craft a purpose that resonates. Whether you're starting from scratch or refining your existing purpose, this episode will guide you in creating a strong foundation for your brand strategy. Don’t miss it!
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Episode 2 - The 3 Phases of Branding
Nov 20, 202400:22:35Tap to summarizeIn this episode of Brandstanding, hosts Brian and Emily Halley dive into a common myth about branding: the misconception that a logo is all you need to complete your brand. Together, they unpack the true essence of branding as more than just visuals—it's the total experience customers have with a company. They trace the evolution of branding from its origins in livestock marking to its modern role as a promise that conveys values, emotions, and identity. Brian and Emily explore the critical steps of building a successful brand, breaking it down into three phases: Message Phase - Developing the strategy, including your purpose, market positioning, promise, and personality. Identity Phase - Translating that strategy into visuals like the logo and colors. Expression Phase - Bringing it all to life through touchpoints like websites, social media, and marketing materials. The episode is packed with real-world insights, including a Jelly Belly case study and practical advice for avoiding costly missteps in branding. With their engaging and relatable style, Brian and Emily make branding approachable and essential for every business owner. Stay tuned for the next episode, where they’ll dive deeper into the messaging phase to help you uncover the heart of your brand.
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Episode 1 - Bubble Gum & Jelly Beans
Nov 15, 202400:30:28Tap to summarizeIn this inaugural episode of the Brandstanding podcast, hosts Brian and Emily Halley introduce themselves, share personal anecdotes, and discuss the core principles of branding. They explore the importance of brand consistency, credibility, and how to establish a competitive edge in a saturated market. Join them as they embark on a journey to help you supercharge your business through effective brand strategy.
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