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► AI is rewriting all the established rules of SEO! Sam sits down with Vasco Monteiro to cover; LLM rank tracking - is it HPYE?. Plus they describe how the real successes come from deep, niche content, competitor comparisons, and backlinks+ being present on the platforms that LLMs scrape their data from.

We talk through:

👉 AI is a disruptor for SEO: LLMs are changing search behaviours fast.

👉 LLM rank tracking is overrated: Tools are popping up, but reliable data just isn’t there yet.

👉 Content still wins: Niche, context-rich pages rank still in Google & AI search.

👉 Backlinks & brand callouts: Still powerful andLLMs love Reddit, YouTube, and Twitter.

👉 Think holistically: SEO + LinkedIn + podcasts + ads = multiple touch points that build trust (& pipeline!).

👉 Vasco Monteiro on LinkedIn

📕 Grab the 90 days to revenue guide from our SEO playbook

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