“I Could Do $1 Million in An Hour.” Makeup Artist, QVC Queen and Founder Laura Geller on Going Viral (Again) at 67

Summary

Breaking Beauty Podcast: Laura Geller on Going Viral (Again) at 67

Episode Air Date: January 14, 2026
Hosts: Jill Dunn and Carlene Higgins
Guest: Laura Geller – makeup artist, QVC queen, and founder of Laura Geller Beauty

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Episode Overview

In this lively and insightful episode, beauty icons Jill and Carlene welcome legendary makeup artist and entrepreneur Laura Geller. Now 67 and a viral sensation for her accessible, age-inclusive makeup, Laura shares behind-the-scenes stories from her Broadway days, the evolution of her brand, and why embracing mature beauty is reshaping the industry. She offers pro tips, a look at makeup myths and trends, and frank behind-the-scenes commentary on age, virality, and innovation. A must-listen for anyone interested in makeup for all ages, the business of beauty, and the power of going viral—at any stage of life.

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Key Discussion Points & Insights

1. Laura’s Career Evolution — From Broadway to Beauty Mogul

[03:37]

• Transition from Theatre to Entrepreneurship: Laura shares memorable moments from her early career, including working with legendary stars like Audrey Hepburn (with a humorous story about sneaked photographs and quirky actress clients).
  • “She punched me. She literally punched me…She was a nice human but eccentric.” - Laura Geller [05:30]
• Learning Makeup Fundamentals: Laura discusses foundational skills learned in stage and film that translated to her product line, including the “evolution of contour and highlight.”
  • “The first thing I learned when I studied theater and film makeup was the evolution of contour and highlight. In fact, it was my first collection that I launched on QVC in 1997.” - Laura Geller [07:14]

2. The Power (and Pressure) of Going Viral in Your 60s

[13:16], [13:41]

• Resurgence on Social Media: Laura’s classic Baked Balance and Brighten Foundation and Gilded Honey Illuminator have become viral favorites, especially among makeup lovers over 40.
  • “It’s the best feeling in the world…and I wish when I launched it, I realized the magnitude of what it was.” - Laura Geller [13:41]
• Gen X and TikTok: The demographic shift (Gen X as “gen. Excellent”) means classic products are finally getting recognition.

3. Representation of Mature Beauty

[15:42]

• Breaking Retail Barriers: Laura talks about the significance of relaunching in major retailers like Sephora and Ulta, championing visibility for women over 40 and 50 in traditionally youth-focused spaces.
  • “It says that everybody was slow to get to this. And I also didn’t lean into that when I knew that that was my consumer.” - Laura Geller [15:59]
• Changing Model Representation: Laura recounts the backlash and initial sales dip after featuring an older model on QVC, but she stuck to her values.
  • “I put an older model in the chair. And I’ll never forget that the sales went down…and people were saying it’s not aspirational…but I never stopped doing it.” - Laura Geller [16:33-17:59]

4. Product Innovation & Pro Tips

On Primers and Powders — [09:41], [24:32]:

• Spackle Primer: Laura invented one of the first under-makeup primers, inspired by her work in TV/film makeup.
  • “The whole idea of our primer…the base hasn’t changed. It creates this second skin effect, mimics the look of better skin on contact.” - Laura Geller [24:59]
• Baked Foundations for Mature Skin: Laura debunks the fear of powders, explaining her Italian-baked process that retains moisture and prevents cakiness.
  • “It starts its life as a mousse…baked on terracotta…it goes on with the ease of a powder…you don’t get the dry powdered finish.” - Laura Geller [20:01-21:08]

Tips for Application — [21:29]:

• Match makeup to skin’s needs (season, hydration, age).
• Use application tools wisely: “It’s so much in the application and what you use beforehand.” - Laura [22:09]

5. Skincare Staples for Prepping Mature Skin

[22:21]:

• Laura’s routine: Glycolic pads (from Dr. Adrienne Daness, Dr. Dennis Gross, Peter Thomas Roth), Philosophy exfoliating wash, and Beekman 1802’s goat milk moisturizer with exosomes.

6. Myth-Busting: Makeup for Mature Faces

Concealer & Coverage — [30:02]:

• “Do you have dark circles? You got to put concealer on. It may start to settle into your lines. But what do you care less about?” - Laura Geller
• Texture matters: opt for correctors before concealer for darkness, use putty-like sticks or pots for hyperpigmentation.

Eyeliner — [35:17]:

• Not out for mature women; technique matters more than the product.

  • “If you have a hooded lid…it’s incredibly important to do eyeliner because it brings out the shape of your eye.” - Laura Geller [35:17]

• Application tips: Dab liner for better coverage over textured skin, use cream crayons as a base.

• Brow Advice & Face Definition: Emphasizes the need to reshade brows (first thing to update if you’re stuck in a makeup rut) and to re-add definition as features soften with age.

  • “Frame your eye. Frame your lip and frame your cheekbones.” - Laura Geller [40:04]

7. Embracing Aging & Reinvention

• Laura’s excitement about new celebrity collaborations and event appearances in 2026.
  • “We have some unbelievable celebrity collaborations…so that’s the thing I’m most excited about. And I think for me personally, I’m going to be doing more events in different cities…meeting the people who love our brands.” - Laura Geller [43:21]

8. QVC Legacy & Viral Sales Milestones

• The thrill and exhaustion of selling out on live TV.
  • “There was a time where I could do a million dollars in one hour…A million two in one hour.” - Laura Geller [44:33]
• The mega-hit Party in a Palette (sold 70,000 in a month).

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Notable Quotes & Memorable Moments

• On Trends Repeating Itself:
  “So many old ideas on TikTok that have been rephrased... underpainting is not new. Contouring is not new. It's all the same stuff.” – Jill [03:05]

• On Going Viral at 67:
  “It’s the best feeling in the world...I wish I realized the magnitude of what it was.” – Laura [13:41]

• On Embracing Your Customer:
  “Once you learn who you are, you should be leaning into it.” – Laura [17:59]

• On Concealer Choices:
  “You got to put concealer on. So it’s an exchange. You’ll get your dark circle covered, but it may start to settle into your lines. But what do you care less about, right?” – Laura [30:02]

• On Makeup for Older Women:
  “Frame your eye. Frame your lip and frame your cheekbones.” – Laura [40:04]

• On QVC Best Day:
  “There was a time where I could do a million dollars in one hour. In one hour.” – Laura [44:33]

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Timestamps for Key Segments

• [03:37] — Laura’s Broadway beginnings and celebrity stories
• [07:14] — Stage makeup fundamentals: contour, highlight, underpainting
• [13:41] — Viral resurgence of Laura’s hero products
• [15:42] — Changing face of beauty retail and mature customer representation
• [20:01] — Why baked powders are great for mature skin
• [24:32] — The creation and evolution of Spackle primer
• [30:02] — Concealer tips for mature skin
• [35:17] — Eyeliner dos and don’ts for older eyes
• [40:04] — Restoring definition with brows, liner, and blush
• [44:33] — QVC high points: “a million dollars an hour”

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Episode Tone & Closing Thoughts

The episode is warm, witty, and full of mutual respect—Laura’s candor, humor, and wisdom shine as she demystifies both beauty techniques and industry challenges. Jill and Carlene’s insider questions keep the conversation practical and relevant, especially for women navigating changing skin, trends, and self-image.

Bottom Line:
Age is not an obstacle—it's an advantage. Laura Geller's story (and legend status) proves that the beauty world is finally celebrating women at every stage, with products (and messages) that are here to stay.

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For detailed product breakdowns and exclusive offers, visit the episode page on breakingbeautypodcast.com and follow @breakingbeautypodcast on Instagram.

Transcript

[A]

The following podcast is a Dear media production. Welcome to Breaking Beauty the Podcast, all about the breakthrough people, products and moments in beauty.

[B]

We're your hosts, Jill Dunn and Carlene Higgins. Welcome back to Breaking Beauty Podcast, everyone. We're your co hosts, Jill and Carlene, here with you every single Wednesday like we always are for nine years in a row now. Okay, so. So we're always serving up the breakthrough people, products and moments in beauty. That's why we're so excited today to welcome a true icon to our microphone. It's an honor to have makeup artist, entrepreneur, and founder of her namesake brand, Laura Geller.

[A]

Now, for those of you at home who may not have heard the name Laura Geller, you have to check out your Tick tock for you page because Laura's brand has seen 140 increase in revenue year over year as of 2024. Because classic products seem to be going viral now.

[B]

That's right. I mean, Bethany Frankel, I'm just gonna say it. And a lot of it is in part to people searching for makeup over 40. And I don't have to tell you, Carlene, like, Gen X, Gen X is everything.

[A]

Gen X is gen. Excellent these days. Laura Geller's famous marbled baked balance and brighten foundation is now the number one bestseller in foundation makeup on Amazon. The foundation has over 27,000 five star ratings, with reviewers specifically praising that it doesn't cake at all and won't settle into wrinkles or on mature skin. And I can tell you that I'm on a lot of Facebook forums for makeup over 40 as part of my research, and I can't tell you how often Laura Geller's name comes up.

[B]

Yeah, and a lot of you might be familiar with Laura's famous sple primer too, wearing it today, and it's incredible. And Laura had her first appearance on qvc back in 1997, and her eponymous line recently relaunched on alto.com and launched on sephora.com so Amazon as well, like we mentioned. So there's this whole 2.0 happening, and I feel like we've caught her at a great time.

[A]

Yes, Laura's mission is to make beauty uncomplicated, inclusive, and fun. And she's here in the studio to give us all of the practical pro artist tips we need to update our routines and make our makeup feel cool again. And don't forget to watch this episode on YouTube, like and subscribe. Welcome to Breaking Beauty Podcast, Laura Geller.

[C]

Well, thank you for that beautiful introduction. And now that you've said it all. There's nothing else to talk about. I mean, is there anything else to talk about? No, I tell you the truth. I'm an old school makeup artist. Meaning I have a feeling that the questions that you may ask me and ideas about tips and tricks may be the same today as they were from when I started. I'm just saying.

[A]

Well, that's okay. And I'll tell you why. Because Jill and I have said this many times, there's so many old ideas on TikTok that have been rephrased in a way. And trust us, nine years in doing this, all the makeup artists are sitting there going, this is not new. Underpainting is not new. Contouring is not new. It's all the same stuff. And they act like they invented it.

[C]

Yeah.

[A]

And so. So I think that a lot of the tips and tricks we're going to get from you today will be just as valid and just applicable to everyone in 2026.

[B]

Exactly. So, Laura, you went from a theatrical makeup artist working on Broadway to a major beauty CEO with your career. Can you share with us the most memorable moment that you've captured?

[A]

Juicy story here, Laura.

[B]

We, like people, love an anecdote here at Breaking Beauty. So.

[C]

Oh, oh, I've got.

[B]

Is there somebody that's dead that you can talk about now?

[C]

Well, I did work on Audrey Hepburn. Oh, I did work on Audrey Hepburn, but it was, you know, hands off. I mean, they were very clear about that. She doesn't want pictures. But I. Someone did sneak a picture of me doing her makeup. I. You know, it's funny, when you talk about sneaky, the first thing that comes to mind is that the very first Broadway show that I was sent out to work on because Broadway doesn't really have a budget for makeup people. But if there's a lead actress that wants it or they need to have someone come in and show her what she needs to do for every, you know, every appearance, they'll bring someone in. So I went in to do a very. I am. She's still alive, so I can't say her name, but she's. She was on a sitcom with Fran Drescher called the Nanny. I'm just saying. And she's older. Older than Fran. And I remember them saying to me, you know, go in and just let her know because she's going to ask you who you've worked on. Okay. And just make it up. And I'm like, oh, geez. And sure enough, I went in. She goes, who are you? I went, laura Geller makeup artist. And she's like, well, who have you worked on? And I just went, bette Midler, Barbra Streisand. I was like, what? What does she want to hear? I was like throwing names at the wall and hoping it'll stick. Yeah. And she said, all right.

[B]

And so thankfully, maybe no Google at that time for her to. To check. Yeah, Fact check.

[A]

You.

[C]

I gotta tell you, thank God there was no Google. And they sent me to a spa here in Manhattan where she gets her skincare from. It doesn't exist anymore. To learn how to use her skincare routine. Because they wanted to make sure that I used everything that they gave her. And she was very insistent. And I think I was making her up one day and maybe I picked up the wrong thing. I can't remember what happened. And she punched me. She literally punched me. She went. And I went. And she said, what did you just use? And I said, oh, my gosh. I can't remember what it was that I did or didn't do. Nothing that was out of the ordinary. But I remember thinking, okay, I don't know that I wanna work in theater again. And she was a nice human, but eccentric. And she's still eccentric today when I see her on social media. Cause she does it sometimes, but. So that's my most memorable theater experience.

[A]

Yes.

[C]

I mean, have I a lot of crazy run ins? Yes, I have. After the amount of years I'm in this business, I have many stories.

[B]

Sometimes.

[C]

Yeah, I've seen it all. And sometimes I forget them and then something will come to my mind. I have to start writing them down.

[A]

Yeah.

[B]

I was just about to ask you, do you have a manuscript going underneath your bed?

[A]

A memoir.

[B]

A memoir of all of these things.

[C]

I may need to do that.

[A]

Yeah.

[B]

And then do an audiobook as well.

[A]

Yeah, I may need to do that.

[C]

I know.

[B]

It's in the cards.

[C]

It's in the cards. Yeah.

[B]

And definitely, what's maybe a stage makeup trick that you learned or still apply to this day with someone like an Audrey Hepburn, because that is just so iconic that you worked with her.

[C]

I was working on a show that worked with Living Legends in Burbank. And so I got to do the most incredible faces of their time. They were older at the time, but for stage, that was film, so it wasn't something that I did makeup wise. That was unique. But in theater, you have to make the skin look almost white and then contour like crazy. That was probably the first thing I learned when I studied theater and film makeup. Was the evolution of contour and highlight. In fact, it was my first collection that I launched on QVC in 1997, was a contour and highlight kit. Before it was like, a thing to do. So, I mean, for stage, there's that and putting a red dot in the center of the forehead, which I was like, wait, what? And it just. It sort of brings the camera to the face, you know, to the stage. If you're sitting in an audience. Those were a few theater chairs.

[B]

Interesting.

[A]

And so that would be an underpainting thing.

[C]

Yes, it is an underpainting thing. You put foundation over it. But there's a dot here, and I think it's for the cameras to follow the. The talent around in the room. And also, I'm not sure I did it, but I don't know what it was exactly.

[A]

Maybe the camera picked it up or something.

[B]

Interesting.

[C]

Oh, and the red dots were here too, by the way.

[B]

The corners of the eyes.

[C]

Yeah, the corners of the inside of the eyes.

[A]

Wow.

[C]

Interesting. Is the other thing. But actually, it was doing TV and film that had me launch and create one of the first ever under makeup primers. Spackle. Because the thing that you learn about people on tv, film, and theater is never to put moisture underneath their skin and to work on a matte skin because they're on to hot lights and it has to last for so long. And that was nearly impossible when I worked on talent. They wanted something hydrating on their face. That's what made me sort of launch the idea of an under makeup primer.

[A]

Yeah, I used it this morning. I mean, I'm sure it's been reformulated over the years, probably.

[C]

Yes, it has. With newer ingredients. We took parabens out. Right. Different things like that.

[A]

But it's. It's very fresh and modern, I would say. Yeah, I like that about it. That I think some primers are too slippy. Like, they're going to feel too much moisture. Yeah. Whereas this one is more water based.

[C]

And it sets to a matte finish and in seconds so that you can go and do your makeup very quickly. Yeah, I always say, like, put it on, then go to do your eye makeup. If you're doing eye makeup, by the time you're done with your eyes, this will be set and you can use liquid powder, baked. It doesn't matter what formula you use.

[B]

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[C]

Hey, I'm Josh Peck. And I'm Ben Soffer. And we're the good guys. On our show every week we talk about buzzy pop culture stories, maybe answer.

[A]

A couple of your voicemails and go.

[C]

Into a moment of the week that.

[B]

Makes you say, what, are you nuts?

[C]

And I swear it's so much better than this promo. Anyway, there's A lot of guys out there, but we're the good ones.

[A]

Stream good guys every Monday, wherever you get your podcasts, Apple, Spotify, anywhere.

[C]

Neil it. Don't listen.

[B]

The Baked Balance and Brighten Foundation. Say that three times fast, everybody. It's alliterative, which I like, and the Gilded Honey Illuminator, which I've not tried. Those are viral sensations. So what does it feel like to have your products, you know, that you created, you know, a while ago, suddenly be going viral and creating this excitement for a whole new audience?

[C]

It's the best feeling in the world. And it's also a time where I'm, like, frustrated because I wish when I launched it, I realized the magnitude of what it was and that it might be that I was innovating something that the world hadn't seen and that it would stick around. Who knew, you know? And I wish I would have done things like trademark it or, like, own the formula, because I didn't know then.

[A]

Sure.

[C]

And so I was, like, creating it. I didn't know it would have that stickiness factor to it, that it really held out. It will be 22 years in 2026. That balance and Brighten foundation is still out there. And then coming back now. Gilded Honey. I'll never forget when I launched Gilded Honey. It was a decade ago, and social media wasn't really a thing that much. And we did something called beautycon at the Javits Center. We had a booth there, and I remember these content creators coming up to me. Who knew? I didn't know. I mean, I'm also older than they were coming up to me and going like this. And I was like, what?

[B]

Bowing down.

[A]

Bowing down.

[C]

You're the Gilded Honey girl. And I was like. And you know who that was. He came up to me, and when he walked away, everybody was like, it's Patrick Starr.

[B]

Yeah.

[C]

I'm like, I don't know. Now I know.

[A]

Yeah.

[C]

I mean, he has the best line. One size is amazing.

[B]

Oh, my God. Talk about locking in your makeup.

[C]

I love that setting spray.

[B]

It's so good. I also like his melter when you just. He has this makeup dissolver in a can, similar delivery, and you just spray it all over and things melt off. Yeah.

[A]

Now, I was doing research before our interview, and there's a Reddit headline from a month ago that reads, laura Geller making a comeback in Sephora was not on my 2025 bingo card. That made me giggle.

[C]

Yeah.

[A]

And you also relaunched on Ulta.com last year. So what is a brand that's focused on the mature consumer. Back in these major retailers that are often seen as the playground of Gen Z, what does that say about where we're at?

[C]

It says that everybody was slow to get to this. And I also didn't lean into that when I knew that that was my consumer.

[A]

Right.

[C]

You know, I'm on QVC now 28 years and QVC used to give you the inside secrets about your demographics. We had strategy meeting and we quarterly strategy meetings and they would tell you how old the age of your customer was, where they lived, their household income. And I took it for granted. But I always had heard that my Customer was over 50. Over 40.

[B]

Yep.

[C]

Predominantly over 50. And I remember being on QVC and not using older models myself. Guilty. And then said, I gotta make that shift. I want to use an older model because I gotta be true to who my customer is. And not that anybody was complaining that I wasn't using them, but I put an older model in the chair. And I'll never forget that the sales, when she came on air went down.

[A]

Really?

[C]

Yeah. And people questioned why I was doing it. And I even questioned, I was like, oh, geez. Because people were saying it's not aspirational. And she, you know, I'm not, this is not. I want to look like the 20 year old you have on there. And I was one of the first to do that and I never stopped doing it because I thought there's no way I'm not going to represent who she is at home. And fast forward in the last three years, three to four years the brand has been out, we have been making such inroads to speak to her, but not just through product, but featuring her. Her, like putting her on our website. And you know, they're called Geller Gals and we have Geller guys too. So I feel like, you know, once you learn who you are, you should be leaning into it. Yeah, you really should.

[B]

And that's. That is a life lesson. Right. Like once you embrace that, then it's like these other retailers are taking notice. Right, back to your question.

[C]

Sorry. No, no, I can go off. It was Ulta and Sephora that came to me to bring me back in and both said, our customers are looking for you.

[B]

That's right.

[C]

We need you back. And I was so flattered. But when you asked, it took them a minute to realize that she's out there and she is aspirational and she has every right to shop in these stores as well.

[A]

Exactly. I mean, they're paying for the gen Z's products, they may as well have something for them in the same store.

[B]

Absolutely.

[A]

Now, the 2.0 of mature makeup seems to really get behind the idea of more moisture, more glow. You know, you think about Jones Roda and that tinted balm that's gone just viral everywhere. And conventional wisdom kind of says that you don't want to put too much powder on mature skin, for the wrinkles can settle into fine lines, and you want to get that glow. So where does your signature Italian baked powders fit into this concept? And is there anyone who you might steer in a different direction?

[C]

Yeah, I mean, I always say, and this is what I said when I started, some things don't change. You have to meet your needs of your skin, where you're at at that time of your life or season. And so while I may say to somebody, balance and brightness, perfect for you during the summer, it may be not good for them during the winter or vice versa. So therefore, we make other formulations so that we can meet the needs of people where they're at. I'll give you a perfect example. As I'm now 67, my skin has been so dry, and I do everything right, but I still. But probably because I use, you know, exfoliants and things like that, my skin's always peeling, which I don't mind.

[B]

Keep coming off, but.

[C]

But if I put things that look like a powder on my face, you're gonna know it. And so I'll start off with something that's very highly moisturizing and then maybe set it a little less with the powder, but in the baked formulation, what makes it so unique, which is this process? Literally, I found it almost two decades ago in my lifetime. And I've seen makeup being made. I couldn't believe how this was made. So I think the beauty of it is that it starts its life as a mousse. It's a cream, and it's baked on terracotta, and the terracotta sustains the hydration. It's like I always say, your plants at home, you don't have them in metal pots. You have them in more terracotta pots. Because when you pour water in, the terracotta holds the moisture and it keeps seeping through. And that's the beauty of the bake formula, is that it's on these terracotta tiles and baked that way. So it goes on with the ease of a powder. It's quick, like a. Like you like about a powder. It's a quick application, but you don't get the look. Right. Of that dry powdered finish, you just don't get it.

[A]

But I'm going to ask you, would you have a tip for. For Jill, who maybe hasn't used powder foundations for, you know, 15, let's say 20 years.

[C]

Yeah.

[A]

You know, she's now 20 years older. So how. What would be the difference in making sure, again, it. That you're getting this, like, seamless look even though we have texture now?

[C]

Well, you know, it's trial and error. And while I can't guarantee.

[B]

Yeah, yeah.

[C]

I mean, I'm a makeup artist first and foremost, 100%, you can use balance and brighten, and it would look amazing on you. Like, I can tell when I look at somebody exactly what they need. So I would say to you that if you use something like balance and brighten and you feel that it's settling into your lines, are you using first and under makeup primer that's going to give you the right slip? Maybe. If it's settling here, don't do it here. Or put it on here instead of with.

[A]

Under the eyes. She's pointing to.

[C]

Yeah, sorry. Under the eyes. Put it on here with a loose brush.

[B]

Right.

[C]

You know, as opposed to a puff. It's so much is in the application.

[B]

I agree.

[C]

And what you use beforehand.

[B]

Tell me the Laura Geller moisturizer. What's. What do you stock up on in your bathroom for you personally?

[C]

Oh, me personally? Oh, it's funny that you said that, because we are working on something.

[A]

Scoop alert.

[C]

Scoop alert. I will tell you, there are two things I stick with forever, and it's making a huge difference on my skin because I don't have great skin. And the gal who does my makeup for television always says to me, your skin has changed dramatically. What have you done? And I now know what it is. I didn't think. I thought she was just being nice. I use those pads, those glycolic pads that you use after you're done cleansing. And I use it for one reason, but I didn't realize I was getting the benefit of it. I wash my face. I use Philosophy's exfoliating wash. I love it because I like feeling the exfoliation. And I wear. I wear considerable amounts of makeup, you know, so I want to feel it come off. But when I take that glycolic pad and almost every brand has one now and I go like this, I cannot believe the amount of makeup that's still coming off and out of my pores.

[A]

Yeah.

[C]

So I use it mostly for that reason, because I won't stop until it gets clean, but it's exfoliating my skin without hurting my skin. So it's. Dr. Adrienne Daness is a dermatologist. It's her glycolic pads. I also like Dr. Dennis Gross and Peter Roth. Peter Thomas Roth's pads. They all three have great ones. Yeah. And then for moisturizer, obsessed with Beekman 1802.

[B]

Really?

[C]

Their goat milk moisturizers. Their milk moisturizers are incredible with exosomes. Yeah.

[A]

Nice. Those are the two things.

[B]

I like it. Okay. Thank you for sharing.

[A]

I want to talk about your primer spackle, because that's one of your most iconic products, and I. I used it this morning. What did people think about this extra step when you launched it? And how would you compare it now with the latest primers? It's like glazed donut, grippy skin. Put it in context.

[C]

I think people still, to this day, I think there's a lot of people who are like, don't give me something else I have to use. And I can't blame them. But I always say, if you're going to do your makeup, Whether you spend five minutes or 50 minutes, what takes seconds to do will help your makeup endure longer. Because the whole idea of our primer, the way it was originally made, which that base hasn't changed.

[B]

Yeah.

[C]

The only thing that really has changed is we've added some skincare ingredients that are really hydrating for the skin surface. The way we created primer is so that it doesn't break down makeup. Because I think, you know, my learnings from when I went to theater and filmed makeup school is that if you want your makeup to last, you have to do it on a matte skin. If you put moisturizers or serums or. Now they have so many names for moisturizers.

[B]

Yes.

[C]

I think it's so confusing for her. When she shops, it's gonna break down your makeup. But it wasn't practical. So I came up with something that really doesn't penetrate. It hovers. Yeah. And it creates the second skin effect, and it mimics the look of a better skin on contact. It's the best way I could describe it. So I have converted a lot of people to believing in under makeup primer.

[B]

I mean, let's talk about the word spackle, because I think that could have a negative connotation back in the day. Is it a bit tongue in cheek? Is that why you called it spackle?

[A]

Yes.

[C]

Yeah, yeah, yeah. I think. What's Nora Ephron the comedy writer. Oh. Obsessed with her love. She used to use the term I need some spackle. That was her thing. And I was working on a very famous news anchor who's still out there in the 90s. And she was the one who said to me one day when I opened my makeup kit to do her, she's like, I hope you have more than makeup in your makeup kit. I need some spackle today. And I left there and I had that aha moment because I was doing her makeup and it was very dry looking, but with the good lights. You didn't know it was dry looking, but I had to make sure it was matte. But I went out and I said, spackle. That's the name. That's the name. And it did have a negative connotation, not to the masses, but to a.

[B]

Number of people, Right? Yeah.

[C]

And that said I would never put anything on my face that sounds like spackle, right?

[A]

Yeah.

[C]

But then it is tongue in cheek.

[A]

Yes.

[C]

And so if you have a little sense of humor.

[B]

Yeah, no, I love that about it. And that's, that's. It was probably a joke to them back in the day. They were like, you know, foundation isn't going to cut it today. I need the spackle on my face. Yeah.

[A]

Today's episode is brought to you, tuned part by timeline. So the new year is here and I'm a cliche. I'm that girl back at the gym taking up space. I've overhauled my supplements routine. I am here to get fit and strong. And many of you might know that I turned 50 last year. So I'm really taking this whole longevity thing seriously. And it's all about daily habits. I'm not here for the quick fix. I want to make lifestyle changes that I can actually commit to and have that consistency because that's when things really start to click. So when it comes to my supplements, I don't love taking a handful of pills. So I've really enjoyed taking the Mito Pure gummies by timeline. They're the first ever longevity gummies that support your cellular energy so you feel strong, clear and vibrant all year long. It's very easy for me to take right around 3 o' clock when I probably would be looking for candy otherwise. And the Mitopure gummies are the only clinically proven urolithin, a gummy that helps renew your cell's powerhouses so you can show up as your best self every decade. So they're good for you. And I just love that it doesn't have to feel complicated. It's just one simple daily habit. And it really helps with the routine that I have going on at the gym as well because it's giving you cellular energy. It helps your body turn stress into usable energy and it's clinically shown to support muscle strength and function. Also, it targets healthy aging. A key hallmark of healthy aging is mitochondrial decline. This is what happens in cells. So it helps you stay active, capable and vibrant as you age. In fact, it's the number one doctor recommended Urolithin, a supplement and it's vegan, gluten free, non gmo, sugar free and allergen free. It's part of the clean label project and NSF certified. So I've been really enjoying them. And if you want to try it for yourself, we have a great deal with Timeline. Don't let another year go by feeling less than your best. Grab 30 off your first month of Mitopure Gummies at time.combeauty30 that's timeline.combeauty30 while this offer lasts. Now, we need to get into some of your tips, of course. So concealer settling into fine lines under the eye area I think is one of the biggest questions that women over 40 or over 50, even younger have this, this, have this challenge. What's your fundamental rule about concealer texture and placement application?

[C]

Again, everybody's different. So here's what I say. Do you have dark circles? Do you hate them? Does it trouble you? You got to put concealer on. So it's an exchange. You'll get your dark circle covered, but it may start to settle into your lines. But what do you care less about, right? I mean, I have never seen anybody that has a trick or a tip that I haven't heard of or tried. But also consistencies of concealer, they come in wands, they come in pots, they come in tubes. It depends how much you have to cover. So you know, I believe like if you've got really dark black circles, you should use a corrector first, which is like a salmon color, a peachy color to cancel out the blue. And then put either concealer or foundation powder that matches your skin like balance and brighten.

[A]

Yeah. But it's now I will say the tarte colored clay CC under eye corrector has gone viral. Say that fast on TikTok and it comes in four shades and they're all that kind of peachy reddish. And I tried it, I didn't find that it covered, you know, the black marker that the girly pops were putting underneath it on TikTok back, you know, that sort of gimmicky approach. But I will say I used it this morning. It is a great, like, very sheer consistency where it's, like, it's less likely to settle because it's. That it.

[C]

It's not so thick.

[A]

Yeah. It just has a nice sheerness about it where it's color. I think with a concealer, you wouldn't be able to get away with it because it's just doing nothing. But because it's color correcting, it's like. Like it actually. Like. So anyways, it worked for you. It.

[C]

It work.

[A]

It worked. It didn't cover the black marker. But I will say the consist. They're on to something with the consistency.

[C]

And I think. I think that is personal. What works on you?

[A]

Totally. I don't have terribly dark.

[C]

No, you don't. I can see so. Or wrinkles under your eye. So I. It may not. It may work for me too, but it. Right. In other words, I think the thing, you know, when we see reviews and people say it didn't work for me, I take that seriously because I want it to work. Anything I have work for everybody. But then I also want to know, what did she do before she put her makeup on? What does her skin look like? And I might have recommended something else or a different formula. It's trial and error. And that's the beauty of beauty, is that we get to keep trying to. Till we find our holy grail.

[A]

Yeah.

[C]

Yeah.

[A]

It's a. It's an adventure.

[B]

That's true. And I think the other thing about concealer. As somebody. I think I've heard this tip before about mature skin not putting it all the way up to the lash line. Right.

[C]

You don't need to because it'll.

[B]

It will crease then.

[C]

Yeah.

[B]

Don't put it all the way. Right.

[C]

Or on your smile lines. That's not where your dark circles are.

[B]

Yeah.

[C]

So when you blend it, don't blend it out up here.

[B]

Exactly.

[C]

Yeah. And so don't. Yes, you're absolutely right.

[B]

Yeah.

[C]

It doesn't go under the. Right under the lash. And it shouldn't go out here.

[B]

Yeah.

[A]

And what's your secret to camouflaging age spots? Or in other words, like hyperpigmentation spots?

[C]

Yeah. The salmon correctors and the thicker ones. We actually have one that I love in a pot because you need something that clings.

[A]

Right.

[B]

Yeah.

[C]

The concealer.

[B]

It's almost like a putty.

[C]

Putty.

[A]

Yeah, yeah, yeah.

[C]

Almost like a putty consistency. And what I tell people to do is first use their foundation, because see how much coverage you get out of your foundation. Then come in with the putty and then feather out the edges from as I'm talking about it, because I have this terrible brown spot here. And then set it with a little bit of a translucent powder. I play around. It could be a finishing powder. It could be my balance and brighten many different things. But it does come off sometimes, you know?

[A]

Yeah.

[C]

Unless you're touching up all day long. I just want everybody level set, everybody. You know, it's trial and error, and so a brown spot's gonna come through. But do your best to find the thing that works. I think the correctors are the answer for the hyperpigmentation.

[A]

And in terms of a thicker consistency, I do like a stick for that too.

[C]

Yeah, that stick or a pot. Yeah, we used to have a stick. I'm trying to find. It was made in France, and when spackle was so hot when I first launched it. Cause it was like, Spackle. What's that? I came out with a stick concealer called caulk.

[B]

Even better. With the New York accent. Even better.

[C]

And people still looking for it because it was so easy to use. It was a crayon, and it had optical blurring in it, and it was made in France, so it was like silk. But we can't find that. We've gone to every lab to try to find something similar, and we can't find it.

[A]

Yeah. Well, good luck Googling that to people. Yeah. Is eyeliner in or out for mature women? Because I think this is. This is. And maybe this is a cliche, maybe this is a myth. But you often hear that women get stuck in this rut with the eyeliner all around their eyes. And I'm curious what you think about that.

[C]

I'll talk about it from a makeup artist point of view. I think if you are. We talk about mature, but mature to me, is not 40 or 50 anymore. I think if you have a hooded lid and you don't see your lid as much anymore, I think it's incredibly important to do eyeliner because it brings out the shape of your eye. I think it's how you apply it. I do.

[A]

Yeah.

[C]

I think you need a very thin line at the top and a very tight line there. And I. So I recommend it. You know, some of the tips I recommend are, like, the reason why you're not. Your liner may not look as good as it could is are you using a magnifying mirror, or are you fighting it? Because you don't like to look in the magnifying mirror because a lot of people like, oh, it's too scary. And I'm like, so what? If you look at it now, you're gonna look great outside.

[A]

What's starting to happen with me, and I think this is common, is because I love it now that I've had my blepharoplasty, I love a black liquid liner, but it skips because I have texture on my eyelids now. And so I think it's like, no matter how hard I try to get it straight, it just skips straight.

[C]

Or is it that the formula is that you're. You. Is it a crayon, a pencil?

[A]

No, it's a liquid liner.

[C]

Oh, liquid liner and skipping. Yeah.

[A]

You know, Am I crazy?

[C]

No, I know what you're saying.

[A]

You know what I'm saying?

[C]

I understand it 100%.

[A]

Like, I'll.

[C]

I'll do short strokes. Don't do that.

[B]

Don't do that.

[A]

Okay, fine.

[C]

Yeah. Then I do this.

[A]

Well, I've tried it both ways. And then I'll just look, and there's like, one little spot. And then sometimes I'm like. I try to dot it. I'm like, get in there.

[C]

Get in.

[A]

And it's just like, will not go in. It's an indentation. Yeah.

[C]

It's texture, the line. Yeah.

[A]

It's a wrinkle.

[C]

Yeah. No. 100%. So here's how you have to do it. Yeah. And maybe you're doing this.

[A]

I don't know.

[C]

I don't know.

[A]

Tell me.

[C]

You're not supposed to try to take it in one swoop. You have to dab it and then get the end and keep dabbing it all the way across.

[A]

Connect the dots.

[C]

Yeah. You have to dab it slowly when you do it, and you should be. But if you have a textural issue, like, at the base of your line, it may not be grabbing there, which is why you're seeing a space. So what you have to do, and it may be that you have to use a cream crayon first. A thin one.

[A]

Oh, interesting. Okay.

[C]

And then take your liquid on top, because a cream crayon is going to grab debit quicker than a liquid will. But I love a cream crayon. And then sometimes I'll take it. I didn't do it today. I'll take a liquid, and I press it on top, and it double ensures that my liner's not moving right. Yeah, try. Try using. We make one. But it's. Here's the problem with the one we make. Excuse me. It's award winning and people love it, but it's.

[A]

But you don't like it?

[C]

No, no. You know, I'm being honest. I live for it. But it's a thicker crayon. What I love about it is it doesn't move or come off, like, until you're ready to take it off. But when you want that tight line, you can't use it right from the delivery. So I take a brush and I use it on the tip just to get the formula, and then I use an eyeliner brush. So it's a little bit of extra work if you want that tight line. But you're going to want this formula because this formula doesn't move.

[A]

Yeah, well, that was going to be my next question. Is the transfer. Because we all have the hooded eyelids at some point in our life, and that's a. So. So what do you do to avoid that?

[C]

Yeah. So again, trial and error for everybody. But, I mean, I would tell people, please don't use eye cream on your eyelids before you do your eye makeup or a lot of cream around your eyes, because it's gonna. The oils from the creams are gonna dissolve the makeup every time you blink. And we blink a million times a day. So that's the first step. Tip. But then the second tip would be that you've got to find. When they say waterproof, is it really waterproof? Is it working? Kajal eyeliner, the pencil that we make. I don't even know what's in this formula. Don't even ask me. All I can tell you is I have never met an eyeliner that endures like, this eyeliner.

[A]

Okay.

[C]

And I think that's why people like it, is you put it on and it just stays on. Okay.

[A]

We're going to link to it every once in a while.

[B]

At the end of the day, as you're aging, you're. You're losing definition in your face. So putting back the lip line, putting back the eyeline, however you choose to do it, getting your brows on there, that's just gonna make a huge difference in how you are facing the world. It doesn't need to be, like, perfect, but it does kind of go back to film and tv, like what people are noticing about you, Right?

[C]

Yeah.

[B]

And it's actually not that hard. It's just like you're adding the definition back.

[C]

Your point is so well taken. The first thing you learn, TV and film makeup, is frame your eye. Frame your lip and frame your cheekbones.

[B]

Yeah.

[C]

And those are the Three areas that you have to look at and how do you frame it? It's eyeliner and lip liner and contour. But contour. I don't tell people to contour anymore. I just say apply your blush properly. Yeah, yeah, yeah.

[B]

It's such a good point.

[A]

I mean, honestly, I think a lot of women experience they're losing their vision and that becomes difficult. Like, I know my mom doesn't wear any eye makeup, but she's blind as a bat. She's walking around like, like, you know, she's putting, she's putting yogurt in her mashed potatoes. I'm like, mom, mom, get your glasses on. So you know, that happens too. And I was speaking to my friend's mom and she wanted to get permanent eyeliner, like tattoos. Cuz she's like, I can't. She's like, I can't see anymore.

[C]

If you go to a reputable place. And I think that's a super idea. Yeah.

[A]

We need to get this in our directory because she had asked me where to go, who to go to, because it's so, I mean, you need, I've.

[C]

Seen it gone wrong though.

[A]

You need to be so confident. So all the girlies out there listening, watching, whatever it is we need to share. No gatekeeping. Where would you recommend for tattoo eyeliner?

[C]

Legit. Mm. I think it's a great idea for somebody who can't see to do their makeup. Yeah.

[A]

Now what would be your advice to a woman who's wearing her makeup, makeup the same way as she did in 1995. What's the first one product she can swap out and what's a technique that she can just say goodbye to?

[C]

I think eyebrows is the first thing I see. Eyebrows that are just not filled in properly, not shaped properly. And I'm always like, oh, I just wish I could pluck her brows and put them in shape, you know? And then probably the other thing is, like you said, card too much eyeliner around the eye. Like I look at someone and I'm like, oh my God. That's all I'm looking at is just the liner, not her eyes. It's stark and it's pudding. Yeah.

[A]

So what's your advice on that? So let's help the ladies out here. You got stark eyeliner?

[C]

Yeah, I think, I mean, I like blue and I like green, but I like it as an accent with like a brown or a black. Like, like I, I love black on the top. Or dark, dark, dark brown. Black or dark, dark, dark gray. Add the blue on top. You don't have to wear it like all alone.

[B]

Just buy a brown one.

[A]

Yeah, honestly, that's what I was going to say.

[C]

Or.

[B]

Or like just a slightly, like a bronzy.

[C]

I love that.

[B]

Try a shade change. Maybe try the shade change. A little easier to deal with than. Totally. Because some people, if you've been doing your makeup like that, the truth is you're going to feel naked if you don't have it on. It's kind of like your armor going out into the world. So just a like cinnamony color.

[C]

And I love the cinnamon bronze colors.

[A]

Yeah.

[B]

I feel like a lot of women that really nail it in Hollywood. Someone like a Julianne Moore, I can tell, like that's she's always going for those like softer hues, which I. Which I think is really pretty.

[A]

Yeah.

[C]

Yeah.

[A]

We have one final question for you. What's next in 2026? What's got you excited?

[C]

Okay. Well, I know because I filmed it it yesterday. We have some unbelievable celebrity collaborations that we're doing with celebrities that will blow your mind that are collabing with us and we're designing products for them. And so that's the thing I'm most excited about. And I think for me personally, I'm going to be doing more events in different cities. We already do a number of cities. And I get to meet, you know, the people who love our brands and, you know, speak to them. And so I'm more excited about doing, getting out there and you know, on qvc, I am not meeting them behind the camera. So it's so nice when I get to meet people in person.

[B]

That's so nice.

[C]

Yeah. So that's what I'm excited about.

[B]

That's great.

[C]

Yeah. Lots of fun things coming.

[B]

And I need to ask you one more thing about qvc, because I'm obsessed. Well, yeah, no, I love it. I. Cause I love when. What was your best day on QVC in terms of like, like sell. Like, I love when people have stats like you sold 25aminute or something like that.

[C]

Oh, you are obsessed.

[B]

Yeah. Tell me.

[C]

I mean, I have to say times have changed a little bit.

[B]

Yes.

[C]

You know, so there was a time where I could do a million dollars in one hour. In one hour.

[A]

Wow.

[C]

A million two in one hour. Wow. You know, the landscape's changed a little bit and there's also more competition with big box stores and things like that. But I think really, I've had so many years of, like, great sellouts that I've been shocked. I mean, we have A product that every holiday we come on with called Party in a Pallet. For the last five years, we've done this book of pallets that we sell for $30, and it's. It's unbelievable. And we have QVC keeps ordering more each year because we keep selling out of them.

[B]

Great name.

[C]

So this year we went on and we sold 70,000 of that one. SKU. Yeah. In like a month.

[A]

Yeah.

[C]

You know, a number of.

[B]

Staggering.

[C]

Yeah.

[B]

That is incredible. Good. Congratulations. Honestly.

[C]

Well, thank you.

[B]

That's incredible.

[C]

Still reigns supreme in my book.

[B]

Of course. Of course.

[C]

You can't reach more than 100 million households anywhere, so. Yeah, it's. We were at BravoCon.

[B]

Oh, love.

[C]

We had a booth there, and the head of the person who handles the booth said, oh, my God, you did so good. You are a number one selling booth. And then she told me the stat of what we sold, and I was like, what? That's all. I'm like. I came to Las Vegas. I am tired. I had to stand here all day. And that's not flattering. I mean, I do that in one minute, you know, so.

[B]

So different landscape now.

[C]

Spoiled.

[B]

Yeah.

[A]

Wow.

[B]

It's honestly very hard work being on air. I have done showstoppers. I talking for an hour about anything, at length, over 24 hours. It's hard work.

[C]

It is hard work.

[B]

It's amazing that you're able to connect with an audience and for as long as you have done. It's just like, so cool.

[C]

Thank you.

[B]

Yeah, it's fantastic.

[C]

Thank you.

[A]

Thank you so much for your time today. This has been so fun. Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our [e-mail] While.

[B]

You'Re there, be sure to sign up for our newsletter. Every episode will be delivered directly to your inbox, so you won't miss a single thing.

[A]

And get social with us. Let us know what you think of the episode. You can follow us on Instagram at Breaking Beauty Podcast.

[B]

And did you know we also have a private Facebook group? Just search Breaking Beauty podcast chat room.

[A]

You can even leave us a voicemail at any time with questions or feedback at 1-844-227-0302.

[B]

And don't forget to subscribe to us wherever you get your podcast fix. Spotify, Stitcher, Google Podcasts, and Apple Podcasts, where you can show us some love by writing a review.

[A]

See you. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.