Lisa Eldridge’s Makeup Routine, Unlocked! Pinpoint Concealing, The Patchwork Method and A Sneak Peek at Her Latest Brow Launch

Summary

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Breaking Beauty Podcast: Lisa Eldridge’s Makeup Routine, Unlocked!

Episode Date: September 10, 2025

Hosts: Jill Dunn & Carlene Higgins
Guest: Lisa Eldridge

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Overview

In this highly anticipated episode, beauty icons Jill and Carlene are joined by legendary British makeup artist, YouTube pioneer, author, Lancome creative director, and brand founder Lisa Eldridge. The conversation goes deep on Lisa’s makeup philosophy, unique complexion techniques (including her viral patchwork and pinpoint concealing methods), insights into product creation and sustainability, the evolution of beauty media, vintage makeup collecting, and an exclusive sneak peek at her latest brow launch. Lisa shares priceless pro tips, personal stories—including her experience receiving an MBE, and her unwavering passion for education and innovation in the beauty space.

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Key Discussion Points & Insights

1. Origins and Inspirations ([08:59])

• Lisa’s Introduction to Beauty:
  • Moved from New Zealand to England at age six.
  • Discovered a box of her mother's 1960s makeup—described as "the best paint box I've ever seen" ([09:07]).
  • Used to draw faces with makeup instead of applying it to herself, fascinated by textures, objects, and history.

“It felt like history and memories and everything about it just really appealed to me. And that started, I guess, the love affair with makeup, with the textures, with the objects themselves, and also with just this idea of the possibilities with makeup.” – Lisa Eldridge ([10:48])

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2. YouTube and Changing Beauty Media ([11:34])

• Early Adopter: Started on YouTube 15 years ago, when the platform itself was just getting established.
• Punk Spirit:
  • Recognized the unfiltered, disruptive energy of early YouTube creators like Lauren Luke, even while the beauty establishment dismissed them.

“This is punk. You don’t realize how punk this is… This is the future, guys.” – Lisa Eldridge ([12:15])

• Industry Backlash:

  • Brands and colleagues doubted the relevance of YouTube for luxury beauty.
  • Lisa hid her channel for years from the fashion world.

• Educational Philosophy:

  • Used her own face instead of a model, believing it's essential to convey technique, hand placement, and relatability.

“When you do it yourself, you're able to say, see that when I do this... that was the thing to me, that was, this is changing everything now.” – Lisa Eldridge ([15:17])

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3. The Art of Pinpoint Concealing ([16:16])

• Signature Technique: Lisa explains her pinpoint concealing method—notably her video on covering acne, which empowered viewers to break up with heavy foundations and only conceal what’s needed.
• Pinpoint Concealer Pencil: Designed for targeting small imperfections, inspired by both her artistry and consumer feedback.

“The whole philosophy is really about just honing in on the areas that you see as being problematic because everyone has a different bugbear about their makeup anyway.” – Lisa Eldridge ([17:18])

• Not for Lines: Best for brightening around lips, marionette lines, and spot concealing, not for filling deep lines.

“…if you use a slightly lighter color, and it's almost like photo... you're kind of scribbling in and bringing the light to that area. And… it's very minimal what you're doing. But it's effective. Yeah, it's so effective.” – Lisa Eldridge ([19:34])

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4. Iconic Products & Product Development ([27:20])

• Legacy at Brands:
  • Consulted on products for Boots, Chanel, Shiseido, and remains Lancome’s Global Makeup Creative Director.
  • Developed major hits like Lancome’s “Monsieur Big” and “Lashi$” mascaras.

“Officially, yeah, I guess probably some of the mascaras that I've done for Lancome because they became so huge...” – Lisa Eldridge ([27:20])

• Early Days at Shiseido:
  • Launched a SKUs for the Asian market; learned how history, culture, and science intersect in makeup.

“Our perceptions of color, firstly, I find so fascinating historically. And then, yeah, being able to go to the Shiseido labs and learn from them from the beginning and to ask so many questions because I'm that annoying person. And they used to say, Lisa, you're really challenging us.” – Lisa Eldridge ([28:48])

• Modern Cosmetic Science: Emphasized the 1990s as a turning point—silicone-in-water formulas and in-house development revolutionized product quality.

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5. Modern Complexion: The Patchwork Method ([39:27])

• Patchwork Technique: Apply a thin base, add targeted coverage only where needed, blend edges for seamlessness (“patchworking”).
  • Ideal for natural dimension and hiding imperfections without heaviness.
  • Inspired by her personal journey with severe acne.

“I had coverage here to the point where people say, your skin's amazing, you've got no makeup on. Thinking if only you knew how much makeup... So I just got so amazing at pinpoint concealing and patchworking it.” – Lisa Eldridge ([40:42])

• Layering Tints & Foundations:
  • Mix textures (skin tint plus foundation), blend strategically, and fine-tune with pinpoint concealer.

“So a thin layer of the tint all over, then I will go in with the foundation… anywhere else... just to lift the cheekbones a little bit. So... the feeling is that I haven't got a full face... but I've got very good skin.” – Lisa Eldridge ([42:06])

• Pro Application Tip: Never make hard-edged dots with concealer, always blend the edges and use magnification to perfect the result.

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6. Demystifying Skincare & Makeup Synergy ([30:23])

• Formulation Trumps Quantity:
  • Avoid “tons and tons” of skincare under makeup.
  • Thin layers of compatible formulas (no heavy, oily moisturizers that can break up foundation).

“I don't think that's the time to put 17 layers of skincare on, personally, because I like thin layers of everything.” – Lisa Eldridge ([31:07])

• Base Recs:
  • Oily/“face eats makeup”: Bioderma Pore Refiner.
  • Drier skin: Embryolisse or VENN All-in-One Concentrate.

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7. Truth About Oxidation ([33:12])

• What It Really Is: Immediate pigment change when water-based formulas hit air; long-term color changes more common in older or poorly formulated products.
• Application Advice: Swatch thin, even layers, allow to fully dry.

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8. Heritage Products & Sustainability ([37:27])

• Kit Staples:

  • Shiseido and Japanese makeup brushes, Shu Uemura eyelash curler, Chanel powder, Laura Mercier Secret Camouflage.

• The Talc Question:

  • Not necessary for modern formulas—Lisa’s products are talc-free by design.

• Sustainable Innovation:

  • Refillable lipsticks—first all-aluminum, totally plastic/magnet-free, 5+ years to develop.

“I just challenged myself with doing it, really. And it took five years. And it really was a horrible journey, I have to say. It wasn't fun.” – Lisa Eldridge ([47:33])

“…a third of my sales of this lipstick is the refill.” ([49:02])

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9. Lips: The Lifted Look ([44:03])

• The Technique:
  • “Cut off” corners of the lower lip with (lighter) concealer before applying lipstick, avoiding downward drag and giving a visual “lift.”
  • Popularized via her own viral tutorial.

“I do not change my expression at all… That really demonstrates the power of makeup… You can still overdraw and go full and all of that. I'm all into that. I love an overdrawn lip, but it's just about where you apply that lipstick at those outer corners, top and bottom.” – Lisa Eldridge ([44:03])

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10. Collecting Vintage Makeup & Beauty as History ([52:36])

• 7,000-piece Collection:
  • Private museum, frequently lends items to major museums.
  • Early collector (“before it became a thing”), proud to inspire others.

“I never let anything go. That's the problem. …every day I'm seeing something else. I think, oh, that's my new favorite.” – Lisa Eldridge ([52:58])

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11. The Business: Celebrity Stories & MBE ([56:07])

• Receiving her MBE:
  • Almost missed the letter! Ceremony with Prince William (not King Charles, as often reported).

“…if that actress had not been ill, …I would not have got it because I wouldn't have opened the letter.” – Lisa Eldridge ([57:27])

• Imposter Moments & Preparation:
  • Keira Knightley gave her advice on royal protocol (“walk backwards”).
  • Chatted with Prince William about the significance of makeup as art and culture.

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12. New Launches – Brow Pencils Sneak Peek ([51:14])

• Next Category:
  • Micro-fine, rounded tip eyebrow pencils in five natural shades.
  • Thoughtful color direction (no “chestnut” shades), refillable system, artist-driven formula.

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13. The Future – Expanding to NYC ([59:05])

• US Pop-Up Plans:
  • Lisa scouting Manhattan locations; 55% of customers are North American.
  • Exceptional customer service highlighted for remote shade matching until a physical space opens.

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Notable Quotes

• “You don’t realize how punk this is… This is the future, guys.” – Lisa Eldridge ([12:15])
• “When you do it yourself, you're able to say, see that when I do this… that was the thing to me, that was, this is changing everything now.” – Lisa Eldridge ([15:17])
• “The whole philosophy is really about just honing in on the areas that you see as being problematic...” – Lisa Eldridge ([17:18])
• “I want to see inside pores. Not just pores. I want to see inside them.” – Lisa Eldridge ([43:41])
• “So I'm here basically looking for a store. …I think 55% of my customers are American, North America.” – Lisa Eldridge ([59:05])

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Timestamps for Important Segments

• Origins in Beauty, Vintage Inspiration: [08:59] – [10:48]
• Punk Spirit of YouTube & Media Disruption: [11:34] – [14:22]
• Educational Shift: Using Own Face as Canvas: [14:29] – [16:04]
• Pinpoint Concealing – Method and Product: [16:16] – [19:54]
• Lisa’s Career Legacy (Product Formulation): [27:20] – [28:48]
• Patchwork Complexion Technique: [39:27] – [43:47]
• Lifted Lip Application Method: [44:00] – [45:42]
• Refillable Lipsticks & Sustainability Journey: [46:00] – [49:37]
• Vintage Makeup Collection & Industry Impact: [52:36] – [55:30]
• The MBE Honor Story: [56:07] – [58:48]
• Exclusive: New Brow Product Launch: [51:14] – [52:35]
• NYC Pop-Up News: [59:05] – [59:56]

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Tone and Language

The conversation is enthusiastic, inquisitive, and approachable. Lisa is articulate, candid, and passionate, while Jill and Carlene balance expert-level engagement with relatable excitement.

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Summary Takeaway

This episode distills Lisa Eldridge’s decades of beauty mastery—from technical application techniques to her visionary approach to makeup history, sustainability, and product development. Her story is a testament to creative resilience, thoughtful innovation, and true artistry in the ever-evolving world of beauty.

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Transcript

[Jill Dunn]

The following podcast is a dear media production. Welcome to Breaking Beauty the podcast, all about the breakthrough people, products and moments in beauty. We're your hosts, Jill Dunn and Carlene Higgins.

Welcome back to Breaking Beauty podcast, everyone. I'm your co host Jill Dunn and.

[Carlene Higgins]

I'm here alongside with my friend and my co host, Carlene Higgins. How are you, Carlene?

[Jill Dunn]

I'm great.

[Lisa Eldridge]

Hey, Jill.

[Jill Dunn]

Hey pod fam. And if you're new here, welcome. We're two longtime magazine beauty editors turned beauty podcasters who've been producing this very show for eight years now. And this week we're joined by a dream guest of ours, the one and only makeup artist, Lisa Eldridge.

Y drum roll. I should have put a drum roll in there, honestly. And we were fortunate enough to catch up with Lisa when she was in New York recently.

[Carlene Higgins]

She was actually in town sk scouting her Manhattan pop up location.

[Jill Dunn]

Word has it that it is going to be in spring 2026. So we were able to catch her for a couple of hours and just glean every last bit of information from.

[Carlene Higgins]

This incredible makeup artist. Yes.

[Jill Dunn]

And for those of you who may not be familiar, Lisa Eldridge is a British makeup artist sensation. Her career spans three decades and she's done countless editorials for Vogue, owl many others. And she's currently the creative director of makeup for Lancome. She also held that role with Shiseido, so she knows product development. Lisa has worked closely with celebs like Kate Winslet, Dua Lipa, and fun fact, Lisa was tapped to do the makeup for the recent Road Beauty campaign featuring Claudia Schiffer.

Yeah, even with everything she has going on, she's still on set, you know what I mean? Plus, she's a bona fide beauty historian. For her career, she's been collecting and studying vintage makeup and really an expert on the history of makeup throughout different eras. And she's examined the beauty standards and makeup techniques of each PE period. It is like a dream for makeup nerds or beauty nerds like me. She has this incredible series on the BBC called Makeup A Glamorous History. And she was literally putting like mouse hair from that from the 1800s on. Like she was recreating the way they.

[Carlene Higgins]

Would have done, like.

[Lisa Eldridge]

Yeah.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yes.

[Jill Dunn]

So giving you brow hair with mouse hair. They were like little two days for your eyebrows. Like, I was fascinated and horrified and it was just amazing.

Yes. And educated. I mean, she just truly is next level. She's a pro makeup artist. She's a pioneer of expert based YouTube beauty channels. I mean, I remember she's for me. She's One of the OGs that I started following where it was just like, this woman is a born professional to do this. You know, she's super passionate about that education piece piece and she just shares so many tips and tricks. She has more than 500 videos, over 2 million followers on YouTube today. Honestly, feel like we have a makeup artist celebrity on the mic. And, you know, one thing that's very impressive about Lisa is that back in 2017, she turned on her YouTube advertisements with 100% of the proceeds going to the charity Plan International as part of the Girls Fund. So it's like she's the full picture. She's a good human and a next level artist.

[Lisa Eldridge]

Absolutely.

[Jill Dunn]

And now Lisa is a brand founder. In 2018, she, you know, took that passion for education and built it right into her own line of makeup and skincare products. And for you, Carlene, I know you've talked about the seamless skin to wearing it right now being a new favorite. And I am obsessed with her rouge experience. Refillable lipsticks. You know, it's the first aluminum lipstick with where the refill tube is 100% recyclable at the end of its life. Set a couldn't be done. She's done it. And you know, in today's episode, we are just hanging off of her every word. We get so many incredible tips from Lisa, like her patchwork technique for doing foundation pinpoint concealing 101 intel on how to get the lifted lips look so you don't look like you're frowning wearing a bright red lipstick. And we find out which makeup products she personally thinks stand the test of time.

Yes, we're in that perfect space where Lisa's got her own line, but she'll talk about other brands too. Yes, she doesn't have her full line yet. Lisa's not afraid to share some of those stories that she's had with celebrities as well, like how Keira Knightley helped to prepare her for her royal meeting when Lisa Eldridge received the MB honor from King Charles earlier this year. Plus, stay tuned to hear the details on Lisa's latest launch. Her brow pencils and what makes them different from the rest.

Those just dropped. And fittingly, you can subscribe and watch this episode on our YouTube channel, which is at Breaking Beauty podcast. And we've actually published an extended cut of our interview with Lisa on YouTube. So if you want to hear even more from Lisa, please do subscribe.

And every single thing that Lisa mentions will link to over on our website. @breaking beauty podcast.com welcome to the show. Lisa Eldridge.

Pausing to shout out Tia Health. They are one of our show partners this week. So when I heard about TIA I just thought this concept, it makes a lot of sense. And TIA is the modern healthcare company for women. TIA is available to our friends in the U. S. And TIA has clinics in Los Angeles, San Francisco, New York City, Scottsdale, Arizona. And TIA is available virtually all across Arizona, California, New York, New Jersey, Massachusetts and Connecticut. And TIA takes a whole body approach to women's health, offering comprehensive, high quality care that brings everything you need under one roof. It's really like a one stop shop. So think primary care, gynecology, sexual health, mental health, all in one place. And TIA providers are trained specifically in women's health and are here to listen to your needs, crafting a personalized plan to give you the long term solutions you deserve. And I have a friend based in LA who uses TIA and, and so far she's so happy with the service that they provide and I really appreciate that. Tia, they're not about quick fixes. They're providing support for your overall health and well being. And get this, you can get an appointment in days and not months. And the best part, there's no membership fee required and TIA takes most PPO insurance plans, so you can use your insurance to pay for your care. So if you're ready to experience a truly supportive and holistic approach to your health, you can book an appointment and today at our exclusive URL, which is bit ly/a s k t I a dash beauty. That's bit ly/ask tia dash beauty. We'll link to this URL in our show notes and on our website. Now back to the show.

[Aaron Daniella]

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[Abe (Aaron's husband)]

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[Aaron Daniella]

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[Abe (Aaron's husband)]

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Join us every week on Come Together wherever you listen to podcasts.

[Interviewer/Co-host (possibly Carlene or Jill)]

Welcome to Breaking Beauty podcast.

[Jill Dunn]

Lisa, we're so happy you're here.

[Lisa Eldridge]

I'm so happy to be here. So lovely to meet you both.

[Interviewer/Co-host (possibly Carlene or Jill)]

You've been on our vision board for years, so we're, we're beyond excited. And so you started as like an original YouTuber. You're somewhat of a beauty historian and in addition to an incredible makeup artist. But where did all of this get started, this obsession with color and painting and even beauty history?

[Lisa Eldridge]

It started when I was really young. So when I was about six, we moved from New Zealand to England.

[Interviewer/Co-host (possibly Carlene or Jill)]

Okay.

[Lisa Eldridge]

And we stayed with my grandmother in the beginning and in my mum's bedroom, so it would have been her sort of teenage, early 20s bedroom. There was a box in there that I can remember it so well. And it was, you know, those sort of cardboard little drawers. I guess it was like an old fashioned jewelry sort of thing. It was just full of her old makeup. So it was really interesting. Kind of Mary Quant stuff and all the Coty lip glosses and all the stuff that she'd worn and the 60s is really famous for being. The makeup trend was very childlike. Everything was crayons or gloopy glosses or, you know, it was that kind of rebellion against the 50s and girls not wanting to be anything like their mothers. So there was no gold in there. It was all plastic, it was all shiny. And I was really obsessed with sort of painting and drawing anyway, so I was like, wow, this is the best paint box I've ever seen. And I just used to use that all the time. I never put it on my own face. I never did makeup with it, but I used to use it to kind of draw faces and add color and. And it was so much more interesting, I guess. Face charts. Yeah. But I didn't know they were face charts. Yeah. And I used it for all of that. And I used to go back to it all. I absolutely loved it. And I loved, I think, the connection as well with, like, it smelled different. You know, it was my mom's kind of. It felt like history and memories and everything about it just really appealed to me. And that started, I guess, the love affair with makeup, with the textures, with the objects themselves, and also with just this idea of the possibilities with makeup.

[Carlene Higgins]

Yeah, I love that. And you've been a career makeup artist for three decades, is that right?

[Lisa Eldridge]

Correct.

[Carlene Higgins]

Amazing. And You've just celebrated 15 years on YouTube as well as a content creator. And for what it's worth, everyone YouTube is, I think, 20 years old. So safe to say you are an early adopter. And something that struck me that you've said when I was like, kind of researching for this chat is the first time you saw a video on YouTube, you said, this is punk. And I don't think a lot of your contemporaries would have said that because a lot of people at the time were very. And us coming from the magazine world too. Even when blog started, people were like, ew, blogs. Like, who are these people? They're not editors. They're not sort of like part of the club, as it were. So what seemed punk to you about YouTube?

[Lisa Eldridge]

So I remember I was in a studio on a really high fashion shoot, and the hairdresser, I think it was, and the editor were kind of laughing in the corner and they went, oh, my God, have you seen these girls on YouTube? So this would have been probably three years even before I launch or maybe a couple of years before I did my video. And I was like, no, what is it? So they do makeup and they were kind of laughing at them and, yeah, taking the piss out of them, really. So I went over and I'm watching. It was Lauren Luke. So she's got a dog snoring in the sar. You know, there. It's his bedroom. It's very real. And she's just talking through products, what she thinks of them. And I was instantly blown away. And I was like, wow, this is the future, guys. And they were like, are you crazy? Yeah, I was like, no, no, no, this is the future. You don't realize how punk this is. Yeah, this is, you know, to the beauty industry in terms of. This is the height of retouching. So I was doing loads and loads of campaigns, makeup campaigns, you know, and I was using two sets of fake lashes because that's what the clients wanted. And I'd say to them, like, you know, there are these girls on YouTube that are going to review this and you should like, maybe. Oh, no, no, that's nothing to do with us. We're a luxury brand. YouTube doesn't. Is not going to ever affect us at all. That's what all the brands were saying. So I constantly try and say to them, look, you know, you shouldn't really over retouch and why are we putting three sets of fake eyelashes on when it's going to be reviewed? So I just thought, I want to do this. Yeah, I Want to do my own version of this. And I literally thought it was the first video I did. I'd been out the night before. I was quite hungover. And I said, I'm going to shoot my first video today. And my husband was like, are you sure? You look really, really rough. And I'm like, yes, because I, as a makeup artist know I can make myself look good for today. We were going out somewhere and I'd love to pass that on. So I need to look rough. This is the perfect day to do it. And I did it. And I didn't tell anyone in the fashion industry because I just kept it really quiet. And it literally took two years for any. And I had a lot of followers by then. And again, I went on a really high fashion shoot and I think it was the stylist assistant went, oh my God, I love your videos on YouTube. And everyone swung around. It was like a slow motion.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And they went, you're on YouTube. And I said, don't worry, guys, it's not for you, it's for real people.

[Carlene Higgins]

Sam McKnight or whoever was there.

[Interviewer/Co-host (possibly Carlene or Jill)]

Exactly.

[Lisa Eldridge]

But yeah, it was. I just don't know. I just saw it so clearly as being the biggest sea change in the beauty industry. And it, to me, it felt akin to like after the first World War. Yeah, much of a sea change.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And in fact, it ended up being bigger than that. So, yeah, I was like, I'm lucky to be alive because this is like a massive, massive change in our industry.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah, yeah. I, I always love the fact that you use your own face to show what it is that you're doing. Because, yeah, especially in that era, you think of like the Linda Cantelos, Even like Pat McGrath, you know, it was very much. And I remember in the magazine days when we were doing tutorials on YouTube, there was a model. There was always a model.

[Lisa Eldridge]

Yeah.

[Interviewer/Co-host (possibly Carlene or Jill)]

And so the idea of a professional of your standing using your own face, that was very, very new. And I always appreciate to this day those are the people who I follow on social media because it just feels like it doesn't apply to me when it's a 16 year old girl who's getting her makeup done. So, yeah, what, you know, you could have opted for that. What made you think, no, it has to be me?

[Lisa Eldridge]

The thing that I felt really strongly about is that whenever people watch someone do a model or when you read in a magazine, like how to do your makeup, you're not seeing how to hold the mirror. Where is your elbow? What angle is Your hand, which way are you looking? Because obviously the model, you're coming in from a side and it's not. Doesn't relate to how you do your own makeup. So when you do it yourself, you're able to say, see that when I do this, or when I. And that is. So that was the thing to me, that was, this is changing everything now.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Because you could write, you know, shade a socket line in a magazine. What does that mean? You've got to be doing it on your own face to show where is the mirror, what's the angle of your chin? What are you looking at? How are you holding that brush? So it was for that reason, really, it's brilliant.

[Carlene Higgins]

And your channel has over 2 million subscribers and 253 plus million views, and you've published nearly 600 videos. So is there any one of them that you're particularly proud of?

[Lisa Eldridge]

I think all of the ones that were really about sort of understanding your own face. Lots of the complexion ones, you know, that were really introducing this idea of pinpoint concealing. You know, that one I did quite early on about covering acne, which came from. Because I'd had the worst acne. So I'm like, I know how to do this. Yeah, that one I got so many people saying, you changed my total philosophy on makeup because I was putting on loads and loads of foundation to try and cover my acne. And actually, you know, I just listening to how you spoke about it really changed what. Where I felt about myself. I'm so much more confident.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

My makeup looks so much better. So that one probably is one of my favorites.

[Interviewer/Co-host (possibly Carlene or Jill)]

Now, you. You have a pinpoint concealer pencil. And I think out of context, a lot of people might not realize how to use it or what it's for. So tell us about the connection between that product and that video, that technique that listeners might be able to. To take away a tip from.

[Lisa Eldridge]

Yeah, absolutely. I mean, the whole philosophy is really about just honing in on the areas that you see as being problematic because everyone has a different bugbear about their makeup anyway.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And I remember way back from when I was creative director of Shiseido and going to Japan a lot and working a lot with. With women. And I. They'd sort of come in and they'd have really heavy makeup on and I'd think, oh, dear, what's. Maybe they've got issues and they take their makeup off and then I'd say, oh, you've got beautiful skin. And they'd say, oh, no, I have this terrible pigmentation. And I'd be like, what? This bit here? And I'd say, do you know that's like, 5% of your face? And the rest 95 is perfect. So that kind of made me realize that it was something that everyone hones in on, like, the worst thing that they. They don't like about their face, they don't like about their skin. So really, with the pinpoint, it's something that makeup artists love doing as well. You know, you're about to go on set, and it's just one little thing that you want to cover. So you're not thinking about your foundation as giving you a blanket cover. Of course, it's evening out your skin tone. You are using concealer where you want, maybe some correction of color or whatever, but then there's just using a small amount of concealer on those main little floors as you see them, you know, red capillaries or. And this kind of frees up the rest of your skin to look really natural and beautiful. And the thing is, when you meet someone, and I say this to people all the time, they're not looking at your skin or the details. They're looking in your eyes. They're looking at your energy, and you know how excited and passionate you are about something. And, you know, if you. You don't need to kind of be that critical. You really don't, because nobody is noticing that tiny little thing here.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

Do you use the pinpoint concealer ever to fill in lines, or is that a. No.

[Lisa Eldridge]

No, not really. Fill in lines. I don't really think that's a great idea, but I definitely would use it where there's areas like around the mouth, you know, very often on the lip line, when you've got a little bit of pigmentation or freckles or something underneath, it kind of drags your lip down. I use it for that. I use it to lift the corners of the eyes around the sort of sides, the nose. Definitely use it to lift.

[Interviewer/Co-host (possibly Carlene or Jill)]

Here, marionette.

[Lisa Eldridge]

The marionette lines, if you use a slightly lighter color, and it's almost like photo, but it is like photoshopping. You're kind of scribbling in and bringing the light to that area. And if I use my pencils, I've got two really. Well, you can kind of like, give yourself, like, a face, a little face, but it's very minimal what you're doing. But it's effective. Yeah, it's so effective.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

Yeah.

[Carlene Higgins]

If anyone's listening and they haven't tried Lisa's pinpoints Concealer. The difference is it's in a really slender pencil, almost like an eye pencil.

[Lisa Eldridge]

Yeah.

[Carlene Higgins]

But it's, it's meant to do that pinpoint concealing.

[Jill Dunn]

Today's episode is brought to you in part by Cakes Body. So if you're like me, maybe this summer you noticed that some of your outfits you just couldn't wear because you didn't have the right bra. I'm talking about halter tops, anything with an open back. I found that so annoying. But I recently found sticky cakes.

[Carlene Higgins]

Okay.

[Jill Dunn]

They're comfortable, seamless adhesive nipple covers that can be worn with every outfit. I was so excited to order them because everything I read, they're super seamless and they come in large sizes. And there's a shape range to ensure that you're getting that seamless coverage on no matter what size your boob is or what shape. So there's Cakes Itty Bitty to Cakes plus and even Cakes triangles. Those work for like teardrop shaped girls or if you're wearing a low cut top and there's always an infinity edge for seamless coverage, even under the thinnest tops. I love that if you are wearing something that's sheer, that's going to take care of that. And it is meant to be gentle on your skin because it's adhesive free. It's actually made from 100 silicone. So that kind of works with the natural heat of your body to stick. And they have this nip hook area to protect the sensitive nipple area so you get that secure coverage without hurting yourself when you go to take them off. They've actually been dermatologist tested and approved and safe for sensitive skin like mine. I cannot wait to try these for my dressier going out outfits. And another thing to note is that Cakes Body is on a mission to provide boob solutions for all women that make them feel flattered and free while supporting women's health causes. The company has donated over a million dollars to women's health causes and recently went viral for announcing the Cake Care credit, fully funded child care for all of their employees. We love that. To check out the product for yourself, go to cakes beauty.com you can even use code beauty for 20 off your first order this fall. That's cakes body.com we're going to link to it in our show notes and on our website for 20 off using.

The code Beauty Timeline is supporting our show this week. If there's one conversation I keep having with my girlfriends over and over again, it's that everybody just sort of feels a little bit run down after a very busy summer and kind of overwhelmed with all of the things on their to do list for this fall. In short, everybody just wants more energy to get through the day. And that's why I'm excited to share the timeline Longevity mitopure gummies. Because according to timeline, these aren't just any gummies. They're the first ever longevity gummies powered by Mitopure. And they're the only clinically proven urolithin A gummy for strength, endurance and healthy aging. So how they work is urolithin A. It activates a cellular process that sort of transforms cellular damage into energy. And they're really great for longevity according to timeline. And the secret is that urolithin A and these gummies deliver six times more urolithin A than a glass of pomegranate juice. So the goal is that on a consistent timeline gummies routine, you'll have more sustained energy. They're sugar free, they're naturally sweetened, and they're totally clean, vegan, gluten free and non gmo. So if you've been thinking about trying timeline, this is your sign. They're offering our audience a 20% discount on all first time purchases. Go to timeline.com/breaking. That's timeline.com/breaking for a 20% discount on all first time purchases. We'll link to this offer in our show notes and on our website. Now back to the show.

[Carlene Higgins]

Are there any videos that you thought maybe you thought about control alt deleting them? Because you're like, doesn't really speak to me anymore.

[Lisa Eldridge]

There was only one video that I put up in a. How to describe this? Okay, so years ago, I'd started my YouTube channel, but I'd also written a documentary series, a history documentary series. Because I had this phenomenal vintage collection. Even, you know, 20 years, 30 years ago. And I'd gone to see a producer and he was this guy that was, I don't know, you know the type. He was just like an old guy with like chinos on. And he was like a history job. He was like really high up in the. I think he was in the BBC. I forget where I went now. And he said to me, oh, you know, a history document about makeup. He said, what mascara? And I was like, well, it's. There's more to it than that. And I was trying to like really sell this thing in. I left so deflated. He was so horrible to me. Like, get a life, you know. Yeah, there's no. When Never in a million years is anyone going to be interested in the history of makeup. So move on.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

So to go to that meeting, I had made a really short kind of teaser to show him. So I. I'd kind of taken some free studios where I could. One of them was. I'd got an hour at a studio, and I want to do a Marilyn Monroe makeup to discuss her relationship with her makeup artist and how that's key. So I had this thing, and we got a model at the very last minute. Cause they said, you can shoot now. So I was like, quickly, let's get a model. I had to use what I had there. I kind of tagged it onto the end of a shoot. So I shot this video, which was only ever meant to be the teaser.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Anyway, I was so annoyed with this guy when I left. I thought, I'm gonna put it, part of that teaser onto my YouTube channel. And then I bet you it's going to get views. I'm going to go back in a month and say, there, look at that. Take that, Take that. Yeah. So I thought, it's fine. I thought, it's not completely. It was so rushed. The video, it's good, but it wasn't like maybe you know what I wanted. So I kind of put it up. It got a million views in the first month. In a first, like, couple of weeks, actually.

[Carlene Higgins]

Wow.

[Lisa Eldridge]

Anyway, by then, I'd kind of simmered down by the whole thing, and I thought, he doesn't deserve me. And I'm not going back. And I'm gonna do. One day, I'll do a documentary. I'll be on my own terms. And in the meantime, I'll write a book and it'll be a bestseller. And he can come crawling back to me once. That's a bestseller. But then I ended up, people love that video. So I left it up. But of course, I see flaws with it, because I know we shot it in an hour. I know we were on the edge of our seats, that we got a model that had never heard of Marilyn Monroe. And it was all kind of like, ah, quickly, let's shoot this teaser. So, yes.

[Carlene Higgins]

And of course, the book you're talking.

[Lisa Eldridge]

About is Face Paint.

[Carlene Higgins]

Face Paint.

[Jill Dunn]

Oh, my gosh.

[Carlene Higgins]

Yes. And it is a bestseller, everyone. If you haven't seen it, you need to see it.

[Lisa Eldridge]

Yes.

[Carlene Higgins]

The COVID alone is amazing.

[Interviewer/Co-host (possibly Carlene or Jill)]

Now, before you started your own line, you consulted for some really major cosmetics brands like Boots, Chanel, Shiseido. You're currently the global makeup creative director for Lancome of all of the products that you've helped to create, tell us which one you think has had the most long lasting impact and why, if you can.

[Lisa Eldridge]

Gosh, there's so many other products that I've worked on that I never am allowed to say as well. Yeah. So it's quite fun when I go into a department store and a bit like, oh, I did that. I did that one. That's mine. So officially, yeah, I guess probably some of the mascaras that I've done for Lancome because they became so huge. Like, I did Mr. Big and I did Lashi$.

[Carlene Higgins]

That's a great.

[Lisa Eldridge]

People always say to me, I love those mascaras, they're so nice. And, you know, they're. They're really beautiful mascaras. So to be able to step into.

[Carlene Higgins]

A house like Lancome, which was infamous for its mascaras, and to be able to create something new and different, like, that's just so cool.

[Lisa Eldridge]

Yeah. You know, I love product. Create product. It's so. Yeah, it's one of the most creative things.

[Jill Dunn]

And did.

[Carlene Higgins]

Did you always have that passion for product creation or were you able to just like step in the lab and just discover and figure it out as you went?

[Lisa Eldridge]

So my first creative director role was at Shiseido.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And at the time, I did a brand for them from scratch. So it was a brand just for the Asian market. So firstly, it was just fascinating because the history of the area to be able to really get under the bonnet and understand culturally what the Korean market would want, as opposed to the Japanese market, as opposed to the Chinese market, as opposed to all of the different. And to really understand that firstly was super interesting. Plus, you know, history of color is so different.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

You know, I might say, oh, it's a shocking pink. It's a really fun color. It. That would be perceived totally differently in. In other countries, they'd say, oh, no, that's a very traditional color. Or that's a very. So our perceptions of color, firstly, I find so fascinating historically. And then, yeah, being able to go to the Shiseido labs and learn from them from the beginning and to ask so many questions because I'm that annoying person. And they used to say, lisa, you're really challenging us. And I'm like, yes, but why can't we do that? And what's the difference with this? And I think at the time I didn't understand that really makeup cosmetic science had been through such a huge upheaval in the 90s, which is when, I mean, everything Just moved on. And it started in Japan. So the water and silicon and the silicone in water emulsions that became modern day makeup was started off in lipstick and then rolled out to face products. So to be there at that time or just at the end of that period and be working with, with them, and they didn't use on my particular brand that I did for them, we didn't use any third party lab. So everything we did was in house.

[Interviewer/Co-host (possibly Carlene or Jill)]

Wow.

[Lisa Eldridge]

And I worked on the packaging, the copywriting, all the formulas, everything. And it was a real steep learning curve. But I learned so much.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

So, so much about it.

[Carlene Higgins]

That training ground and playground, I'm sure.

[Jill Dunn]

All rolled into one, you know.

[Lisa Eldridge]

Absolutely.

[Interviewer/Co-host (possibly Carlene or Jill)]

We've heard you talk about in the past getting your skincare and your makeup synced up. What's the secret to doing that?

[Lisa Eldridge]

I think that formulation is key because, you know, obviously some things can pill really bad underneath your foundation. So sometimes it's trial and error, really, because you may not be able to kind of know immediately. But if, if, you know, if you find that you're putting on some kind of a primer or a moisturizer which just doesn't work under your makeup, it, you know, makes it oxidize or makes a foundation not last as long, then you're probably using something that's too oily because you are breaking down probably the silicon in your foundation or whatever's in there. But I think that formulation is key. Absolutely. And also, I'm not somebody that puts on tons and tons and tons of skin care before makeup.

[Interviewer/Co-host (possibly Carlene or Jill)]

Okay.

[Lisa Eldridge]

I don't think that's the time to put 17 layers of skincare on, personally, because I like thin layers of everything. I think it lasts longer. It looks better, obviously, at nighttime. Put crazy or on days when you're not, you know. But I. When I'm kind of doing somebody's makeup, I'm not going to put sort of a serum, a thing and three creams and an eye cream and a. Yeah. Because I don't want the makeup to be affected and I need it to be in synergy with the skin. So I need to put on a nice base that works with their skin type. But that is going to really feel like it melds with the makeup, which melts with the skin, and everything is in synergy together.

[Carlene Higgins]

I am one of these people that I've heard you talk about on your channel where my face eats makeup.

[Lisa Eldridge]

Oh, yeah, yeah. I know that.

[Carlene Higgins]

Where you're like, oh, I just put it on. It's gone Again, it's deep. That's me. So what's your favorite moisturizing base? For someone like me, I would use.

[Lisa Eldridge]

Something like, I mean, one that I really like and it's not expensive, is the Bioderma Pore Refiner. I like using that on people who eat makeup because it's, it just kind of holds everything. Just a really thin layer of that over any areas that I know are going to get oily, particularly on a T zone.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And that's one that I've just used for years.

[Carlene Higgins]

And you're patting it in or do you apply with a brush?

[Lisa Eldridge]

No, I do a really thin layer either with fingers or a brush. Yeah, a really thinnest again, so it's kind of like, like, you know, because if you start kind of buffing it or rubbing it in, you might get some breakage of the formula, which I just want everything to be very, you.

[Carlene Higgins]

Know, everything's flat and if you're drier or if you're someone who doesn't eat, they feel like their face looks dry, you know.

[Lisa Eldridge]

Yeah, yeah. So, I mean, I'm quite old school. Again, I'll use Embryce. I'll use. Oh, yeah, traditional. There's a Ven cream that I really like, V E, double N, which is all in one concentrate. I love, love, love that under makeup.

[Carlene Higgins]

Ooh, never tried that.

[Lisa Eldridge]

Because it's slightly like a moisturizer and a primer in one. So it's quite good.

[Interviewer/Co-host (possibly Carlene or Jill)]

Now you mentioned oxidizing and this is a word we see a lot on, I notice, on product reviews. Oh, this oxidized on my skin.

[Jill Dunn]

For the listener who might not know.

[Interviewer/Co-host (possibly Carlene or Jill)]

What that means, tell us and how to avoid that. Is that a product problem or is that a person skin issue or application?

[Lisa Eldridge]

Okay, so it's, it is basically is that, you know, when you go to like the park and there's a pond and you see at the edge there's like rusty stuff coming off in the water. That is true oxidation in terms of. That can happen with water based foundations because you've got pigments that are essentially iron oxides in there. They come into contact with the water and they're the ones that do this. They oxidize within the first hour because it's an immediate thing. Then there's the kind of oxidation which is something that happens much later, which is when either you've got very oily skin and again, it's not properly coated pigments or it's. They're not coated with the right ingredients because the oil Is, is getting to the oxides and that would be. You see less of that now.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Where it's a, you know, two, three hours later, you're getting more and more orange. So there is still this thing, this immediate thing. But I think people also confuse wet and dry with oxidation. So if you paint your wall with paint, you know what it looks like, you're like, I love that color. An hour later it's dry and you're like, oh, it's a different color whether you like it or not. But it's wet and dry is nothing to do with oxidation. It is a wet color reflects light and a dry color dries down and doesn't. So I would say when I see on social media people putting really thick layers of stuff, it's not the color. It's not the color to see the color. A thin layer dried down, that's the color it's going to be on the skin. So when you see swatches online that are very, very thick, like three pumps of foundation, all you're watching is a drying process and it looks like it's oxidizing. It's not. It's drying, but it won't be able to dry because it's too thick. So you need to put a thin layer on and that's how you're going to see. So really try it on your face, I guess, and blend it out a bit. That's what you're going to get. That's the color. And hopefully pigments are well preserved and well coated so that once it dries down, it will not change at all.

[Jill Dunn]

This episode is brought to you in part by Neutral. A couple of years ago, I started experiencing perimenopause and one of the first things I noticed was hair thinning in the front. That's when I jumped on the neutral bandwagon. It had been recommended to us so many times on our show and I definitely noticed improved hair growth after six months of using it. So if you're dealing with hair issues like thinning or shedding, but feel totally stuck on what to try next, I get it. There are so many products out there and it's hard to know which ones are actually going to do anything. That's exactly why I give Nutrafol a closer look. Is not just hype. It's physician formulated, it's clinically tested and it's even recommended by dermatologists. In fact, Neutrophil is the number one dermatologist recommended hair growth supplement brand trusted by over one and a half million people. You can feel great about what you're putting into your body. Since Neutrophil hair growth supplements are backed by peer reviewed skin studies and NSF Content Certified, that's the gold standard in third party certification for supplements. If you want to try it for yourself, see thicker, stronger, faster growing hair with less shedding in just three to six months with neutral for a limited time, Neutr Fall is offering our listeners $10 off your first month subscription and free shipping. When you go to neutr fall.com and enter the promo code breaking. Find out why Neutrafol is the best selling hair growth supplement [e-mail] spelled n u t r a f o l.com promo code breaking. That's neutrophil.com promo code breaking. We're going to link to that in our show notes and on our website. And now back to the show.

[Carlene Higgins]

What's still in your kit? What's still persistent sting over these years, what have you had in your kit for like the better part of three.

[Lisa Eldridge]

Decades when I worked at Shiseido, so I used to be in Japan all the time in like the early 2000s, of course. I used to buy makeup brushes every time I went and they're all perfect still, you know, I still have. And funny because this morning I said, oh my God, I need to get a new eyelash curler. But it's still the Shimura one.

[Interviewer/Co-host (possibly Carlene or Jill)]

Oh, yeah.

[Lisa Eldridge]

But that one, I do need to get a new one. I think that's given up now. So, yeah, I still love Japanese brushes. I still love Japanese eyelash curlers. They're like such a fail safe for me.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And then I still have the original Chanel powder, which you know, is still great. The loose powder. I still use that still. Like the Laura Mercier secret camouflage. Yeah, yeah. So that one. So there are certain things that I think you just.

[Carlene Higgins]

The test of time. Where do you stand on talc in powders versus no talc?

[Lisa Eldridge]

I did my eyeshadow with no talc and I think they are great. So I don't think you need help to formulate. It's cheap, it's cheerful, it works. So if you're fine with it. Yeah, it's, it's in terms of the makeup effect, you know, if you like that effect and you want talc, then I think it's fine.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Personally, I don't have it in my own brand.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Because I don't think you need to now. It just takes a bit longer to formulate like everything. Things are always Improving cosmetic science is the new rock and roll. So it is, you know, it's pioneering every day. I love that the trajectory from the beginning of time is like this, this is what was in makeup. Like then you've got the 90s. So you've got from beginning like 125, 000 years ago. And then it goes like that in the 90s, like that in the 2000s. And now it's like that tiny little.

[Carlene Higgins]

Oh, thank God we're alive for this.

[Interviewer/Co-host (possibly Carlene or Jill)]

Let's talk about your patchwork complexion technique. People need to know about this.

[Lisa Eldridge]

Yeah, they do this for me, just works on everyone. So I will do a thin layer of either tinted moisturizer, my skin tint or foundation, depending on what the event is, what the person is, what the skin's like, what the effect is we're going for. And then I'll just go back in and add more coverage where I need to add it. And I think that it's. It sounds duh in you know what you're telling us something. But we. But honestly, it's amazing how it was never seemed to be done like people put another layer of foundation or. I just think I just love faces when there's dimension there. And you can never tell when there's a lot of coverage in one area, not another, if it's well blended. But it's really from my own. As I was starting in the fashion industry in the 90s, I had the worst acne all over my jawline, all under here and my forehead. So I had bangs cut which didn't suit me. And I used to wear high necked things, which wasn't really a thing.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

But makeup wise, you know, I'd go to like an amazing shoot with like, I don't know, David Sims and Guido. I couldn't turn up in a thick face of makeup because you just look so like you didn't know what was going on.

[Interviewer/Co-host (possibly Carlene or Jill)]

Right.

[Lisa Eldridge]

So I just got so amazing at pinpoint concealing and patchworking it. I would be, I'd have coverage here to the point where people say, your skin's amazing, you've got no makeup on. Thinking if only you knew how much makeup it was. Almost. Yes. It was quite deceiving because I was wearing makeup that, you know, was secret in a way. But I felt really good, I felt really confident. And people seemed to think we're always complimenting me on my perfect skin. So I thought, gosh, this. And it got to the point where agents. I remember doing a singer, a really famous singer and she had really bad acne, and I did her makeup, and she was like, oh, my God. Like, I've never seen anything like this. And then her manager and then some publicists. The next thing I was the sort of go to.

[Interviewer/Co-host (possibly Carlene or Jill)]

Right.

[Lisa Eldridge]

For celebrities and musicians with acne, because they'd be like, get Lisa to do your makeup. Your skin will look perfect, but you won't look like you've got loads of makeup on. So that's the goal.

[Carlene Higgins]

Can I ask you about the patchwork technique? Because I'm familiar with it, but wearing a skin tint and the foundation.

[Lisa Eldridge]

Yeah, that's my favorite thing to do.

[Carlene Higgins]

Tell me more about that, because I don't think I would have, like, oh, the tint is like a different texture or oftentimes in my foundation. So how do you get those to cooperate?

[Lisa Eldridge]

So, I mean, they go together well, mine particularly. But you, you. I put like, a thin layer of tint all over, so that will do the. What I call the evening out.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

So that is the thing about doing something like a pinpoint concealer or a patchwork is that you can't use it in isolation strongly. Because if you think of, you know, the edge of that thicker product, it needs to go into something else. So it's kind of like, of course, you can do a pinpoint to go to the gym, whatever. If you're going to do an immaculate full face, a thin layer of the tint all over, then I will go in with the foundation.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And I, on myself, I'll go round here. Most people, it's right around the nose, round right there, sort of here, you know, all around the center of the face or. And anywhere else. I'll go underneath my cheekbones. I do that as well, just to lift the cheekbones a little bit. So. But again, the feeling is that I haven't got a full face of.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

So I'm still looking like I don't have any makeup on yet, but I've got very good skin.

[Interviewer/Co-host (possibly Carlene or Jill)]

Right.

[Lisa Eldridge]

And then I'll hone it even further with concealer. Pinpoint concealer. And I say whenever you do pinpoint concealing, don't do a solid edge. So with my pencils, don't draw a solid circle.

[Interviewer/Co-host (possibly Carlene or Jill)]

Okay.

[Lisa Eldridge]

Because you're going to see the different texture.

[Jill Dunn]

It's like, so what do you do then?

[Lisa Eldridge]

So I do a little scribble, and with the first layer, I blend with my fingers so that it's maybe blended away from the actual spot, but that gives you a little bit more coverage and you've got Those thin edges going into the surrounding areas. And then I'll go back in and just be on the center and. And tap, tap.

[Interviewer/Co-host (possibly Carlene or Jill)]

Right.

[Lisa Eldridge]

So that you literally can't see it. And I wear really strong glasses when I do make. Because I like to see inside pores. Not just pores. I want to see inside them.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And I. If I check that, that looks really good. And once you get the hang of it, it's. It's so easy to use.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah, got it. Well, let's talk about lips, because I know that one of your own bestsellers is. Is a lipstick, and you have a kind of famous lifted lipstick application method.

[Lisa Eldridge]

Yeah.

[Interviewer/Co-host (possibly Carlene or Jill)]

So what is that?

[Lisa Eldridge]

So, because I'd launched, obviously, my lipsticks, my first ones were red lips. And a lot of my community were like, oh, I'd love to try a red lipstick, but my lips go down. And I'm like, listen, my lips go down, but I'm not drawing them down. So it was really because of that. And then when I started launching more shades and some of them were dark and everyone. I'd love to try that. But again, I've got this resting face thing. So I thought, I have to make a video because this. They don't need to do this. This does not need to be happening. And I really love that video because the before and after, I do not change my expression at all. And people are like, oh, you're smiling. I'm like, no, cover the lips and look at the eyes and the face, the same expression. And that really demonstrates the power of makeup, in my opinion, that video, because it's something quite easy to do. You know, it is about just almost cutting off the corners of the lower lip where it does start to drag down. And I say to put guidelines there. So maybe put like a load of concealer too much that you're going to blend later. Just to put that shape and cut those corners off and go in on the inside on the lower lip, you can still overdraw and go full and all of that. I'm all into that. I love an overdrawn lip, but it's just about where you apply that lipstick at those outer corners, top and bottom.

[Interviewer/Co-host (possibly Carlene or Jill)]

Okay.

[Lisa Eldridge]

Because again, you don't want this shape on the top because that drags down as well. So you think about up and that video. Yeah, I've had so many compliments on it.

[Interviewer/Co-host (possibly Carlene or Jill)]

So you. Is that where you'd use something like the Laura Mercier camouflage or something?

[Lisa Eldridge]

Yeah, I'd use the pimple and concealer, because I just draw the Line and I use a slightly lighter one.

[Interviewer/Co-host (possibly Carlene or Jill)]

Okay.

[Lisa Eldridge]

And then I just blend it in afterwards.

[Interviewer/Co-host (possibly Carlene or Jill)]

Okay.

[Lisa Eldridge]

But when people send me pictures, as they do very often, and say, I've just done your pim, you know, I've just done this. And when they send me, like, look, I've just tried this, and now my. My lips look a really good shape. I'm like, your lips are a really good shape. You weren't just weren't doing them any favors. You weren't helping yourself.

[Carlene Higgins]

Okay, we need to talk about this, which is I'm holding Lisa's Refillable Lipstick, first of its kind. There's zero plastic in here. I have the ribbon color, I believe.

[Lisa Eldridge]

Yeah.

[Carlene Higgins]

Talk to me about this because this is. This is just stunning.

[Lisa Eldridge]

Thank you. So this was a bit of a fantasy of mine. I think it's because I was looking at all my vintage lipsticks, you know, and sometimes I put all my favorites out, and I just was thinking, one day these look more modern, more futuristic, they're more sustainable, and they're more amazing and cooler than anything that I'm seeing. Because that whole kind of sustainability thing started like five, six years ago where I'd be sent for brands, refills. And then it'd be like, now it's. You've got the refill and it's so much better for the environment and you can recycle it. And then I noticed that all the refills inside were mixed. They're either plastic with metal, which you can never recycle, or they had little plastic cup just inside. So again, it renders it. Even though it looked like it was metal, I'm like, oh, a little bit of plastic on the inside. And then very often it was magnets. So magnets in the base and magnets in the refill, which again, non recyclable. So I thought, maybe you just can't do it. Maybe that's the problem that it's so expensive now to do it. So I just challenged myself with doing it, really. And it took five years. And it really was a horrible journey, I have to say. It wasn't fun.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Because for the actual design of the case, it was based on three of my favorite vintage lipsticks. But then when it came to the inside, we realized that we'd have to kind of make this separate so that the inside is a separate piece and it's completely. This is the bit that's completely aluminium.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

So we tried so many versions of this, and it would never work. And they'd say to me, the engineers would say, you sure you wouldn't like just to add a little magnet in there? Or if we put, we can take, you know, if we don't make this one solid piece and that the cup could be a separate thing and this could be a little plastic cup.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

So I said no. And then I was supposed to launch it holiday 24, and at the last minute we found an issue with this, so I had to cancel it. And it was a year late and I thought, oh, wow, someone might do it in the meantime. Because I, by then I was like, oh, my God, I'll be the first to do it, you know, since a hundred years ago. But now I was still the first to do it. And I had so many from the industry, so many CEOs of very, very big conglomerates message me saying, so impressed that you actually did that. Because, you know, if we were all trying at the moment to do it, really, I was so happy with it. And I think as well, a lot of people in the industry would say to me, oh, you know, yeah, you can do it, but, you know, you'll never sell any refills. Yeah, yeah, it's lovely.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

You won't sell any refills. Same when I did my eyeshadow palettes.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

I'm like, oh, they're going to be microplastic and talc free and refillable. Oh, well, you might sell a couple of refills. I sell loads of refills. It's a third of my sales of this lipstick is the refill. I mean, the case is expensive to buy the original, but then it's a normal price to. As in it's still a luxury price, but it's not, you know, 200 pounds for lipstick and then $60 every time you want to buy a refill. And I want. That was, that was something I was really passionate about. I don't want it to be cost a fortune. I want it to be affordable, you know, not something that's just such a crazy price.

[Interviewer/Co-host (possibly Carlene or Jill)]

I find that sometimes with refills, that is, there's not enough of an incentive with money savings. I think that's maybe where some brands.

[Jill Dunn]

It'S like, you know, saving $10 on a cream.

[Interviewer/Co-host (possibly Carlene or Jill)]

$10. And it's like, it feels like, well, I may as well just spend the extra $10 and get the big, you know, the beautiful packaging kind of thing.

[Lisa Eldridge]

Yeah, exactly.

[Interviewer/Co-host (possibly Carlene or Jill)]

You know, people need that little incentive. As you were holding your, your red lipstick there, I noticed that your earring is a red lipstick.

[Lisa Eldridge]

Yeah, it's a fully functional red lipstick.

[Carlene Higgins]

I'm obsessed with all your gemstones on your site.

[Jill Dunn]

And everything goes up and down.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

You make these?

[Lisa Eldridge]

Yeah. Not me personally. Yeah. A master jeweler takes them six hours per charm.

[Interviewer/Co-host (possibly Carlene or Jill)]

Oh, my God.

[Lisa Eldridge]

You can use it on a necklace or. Yeah. Okay.

[Interviewer/Co-host (possibly Carlene or Jill)]

We'll get pictures every day.

[Lisa Eldridge]

I make three different shades. They all. Yeah.

[Carlene Higgins]

I've. I've gone. So let me. This is off top of it. I've gone so deep on the gemstones on that part of your site.

[Lisa Eldridge]

Oh, yeah.

[Carlene Higgins]

I'm obsessed with all of them that you wear.

[Lisa Eldridge]

I love them. It's like an eyeshadow palette, though, putting together colors. Yeah. And I always love gemstones. That's what I used to use some of the makeup for. I used to draw on paper.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

With my mom's makeup. Little circles of color. And then using the doll's bottle, you know, milk bottle, water in, and put a dot over the top, and it would make a perfect gemstone. And I would do all these drawings with, like thousands of colors of gems using makeup.

[Interviewer/Co-host (possibly Carlene or Jill)]

It's so cool.

[Lisa Eldridge]

So makeup and gems are almost. Yeah. Very much part of the same world for me.

[Carlene Higgins]

I want to get a little sneak peek of maybe something you have. Coming up a new category for you.

[Lisa Eldridge]

I do have a new category in September. Okay. These are not the real things. These are what we call Frankenstein's because we kind of push them together. But I do. I have five eyebrow pencils coming, so I mean, sometimes I do crazy things that take five years that are world first. This is just. These are beautiful. But I wouldn't say, like, it's never been seen before an eyebrow pencil like this. But they're really good colors, I have to say, because I've never understood the chestnut eyebrows situation or chestnut pencil. So they're just really good colors that I know work on eyebrows.

[Interviewer/Co-host (possibly Carlene or Jill)]

Okay.

[Lisa Eldridge]

It's really micro. Fine. It is a different tip than other ones that you've seen as. As in it's micro, but it's sort of rounded as well. I don't know if you can see. These are actually used quite a lot yesterday. Sorry. So it might kind of worn down a little bit. They're refillable again. So you can refill. You can have different shades.

[Carlene Higgins]

These are refillable.

[Lisa Eldridge]

Yeah, these are refillable. And then you've got your little brush there. So it was such. You know, especially my makeup artists that work with me, like, when are you going to do an eyebrow pencil? Because we need to be able to finish eyebrows yeah. So, yeah, I've been working on these for quite a long time to make sure that I launch with five really good shades because that's always a problem as a makeup artist.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Really, really great shades. Absolutely.

[Interviewer/Co-host (possibly Carlene or Jill)]

Absolutely. Before we let you go, we chatted a little bit earlier off mic about your series, It's Makeup A Glamorous History. Six part series on the BBC, all about the history of makeup. How do you archive your collection and do you have a hard time letting things go? Like, what's the most treasured for you?

[Lisa Eldridge]

I never let anything go. That's the problem. What's the most treasured? So many pieces. I've got 7,000 pieces. I do have a museum, private museum. Lots of museums approach me to lend stuff as well. It's all amazing.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

It's hard to say what's your favorite because every day I'm seeing something else. I think, oh, that's my new favorite.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

I got into collecting such a long time ago that it was very inexpensive then.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And when my book came out in 2015 and I started doing my YouTube videos as well a few years before that, I noticed that prices started going up. And then a lot of the time I meet people and they're like, oh, I collect makeup now because of you. And I'm like, it's amazing. It's great. Luckily, I got everything, pretty much everything I wanted before it became a thing.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Because I remember being like embarrassed to make a video about it because I thought everyone used to knew about collecting vintage compacts because they're beautiful objects or perfumes. But I thought people are going to think I'm really weird if I say I've got eyeshadows, mascaras, lipsticks, all of this stuff. I remember doing my first video and I just had like a few pieces and it was called Vintage Makeup. I love it. And it was 2012, I think 2011. And I thought, oh, my God, they're going to be like, you're so weird, such a weirdo. But yeah, people were like, oh, that's interesting. I never knew you could collect vintage makeup. Yeah.

[Interviewer/Co-host (possibly Carlene or Jill)]

Has a brand ever approached you to buy something back?

[Lisa Eldridge]

Not yet, but I'm sure they will. Yeah. I don't know, maybe that they know I wouldn't sell it actually.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Yeah.

[Interviewer/Co-host (possibly Carlene or Jill)]

It's one of my favorite things when we get invited on a press trip to a brand's headquarters. Like we've been. We went to Chanel just outside of Paris.

[Jill Dunn]

Very, very fortunate.

[Interviewer/Co-host (possibly Carlene or Jill)]

And one of our first press trips together was Nivea And I love seeing their archives.

Yeah.

Which they always have the very old packaging. So that's why I ask, because I imagine for some brands, whether it's Cody or whatnot, that you probably have some really important, you know, pieces.

[Lisa Eldridge]

Yeah.

[Interviewer/Co-host (possibly Carlene or Jill)]

I mean, their history.

[Lisa Eldridge]

Brands didn't clock onto it for such a long time. I remember when I first started working for Shiseido and asking to see the archives, and there wasn't really one, really. When I started working for Boots, they said, I think there's a room downstairs with a few bits. And I'm like, you guys need to. Yeah, this is gold. You know, you have to. Because it tells the story. But also, if you're coming in as a creative director into a brand, you want to see the history.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Know the history to be able to move forward. The first thing I did at Longcom, they did have good archives. You know, I looked at everything. Advertising, looked at all of the products.

[Carlene Higgins]

They're like.

[Jill Dunn]

We have a whole room of roses.

[Carlene Higgins]

They're all dry from, like, 1920 till now.

[Lisa Eldridge]

Yeah, exactly.

[Interviewer/Co-host (possibly Carlene or Jill)]

Fashion. Fashion, design.

[Carlene Higgins]

Yeah.

[Jill Dunn]

It's endless inspiration.

Right.

[Interviewer/Co-host (possibly Carlene or Jill)]

You just mine it over and over.

[Lisa Eldridge]

Absolutely. And you want to tell the story in the future and modernize things, but you need to be everything, you know, to be. You need that full knowledge to be able to do that.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Carlene Higgins]

Incredible.

[Jill Dunn]

I need to ask you about your.

[Carlene Higgins]

MBE, which was bestowed upon you.

[Lisa Eldridge]

Yes.

[Carlene Higgins]

By King Charles.

[Lisa Eldridge]

No, it wasn't. It was.

[Carlene Higgins]

Prince William gave it to you.

[Lisa Eldridge]

Yes. Okay.

[Carlene Higgins]

But is it. Is it. It's from the king, officially.

[Lisa Eldridge]

Oh, yes, it is. Yeah.

[Jill Dunn]

Got it.

[Lisa Eldridge]

So you're on the list.

[Jill Dunn]

I list everything.

[Lisa Eldridge]

So, yeah, it was funny because I never open my mail. I'm very bad at that. So if I let mail pile up unless it looks like, handwritten, but if it's boring, I'm like, tomorrow or next week. And I was supposed to come to New York for the Gotham Film Awards with an actress here and the day before. So this was the second. So this was the 1st of December. I got a call. I was on another job with another actress late the night before, and I got a call from her publicist saying, oh, Emma, it's not gonna be. She's actually unwell. She's not gonna be able to go to the awards tomorrow. So don't get on the plane, basically. So I was like, great, thanks for letting me know. So I was kind of at a loose end. I thought, right, like Saturday at home, I'm gonna open my mail. So I open my mail, I get to the bottom of this big pile. And there's this very official thing which I opened, and it said, if you choose to accept, you must accept by the 2nd of December. And it'd been there for, like, a month, six weeks.

[Interviewer/Co-host (possibly Carlene or Jill)]

Oh, dear.

[Lisa Eldridge]

So I almost didn't get it.

[Interviewer/Co-host (possibly Carlene or Jill)]

Oh, my God.

[Lisa Eldridge]

If that actress had not been ill, and I will tell her when I see her, I would not have got it because I wouldn't have opened the letter. Oh, wow. Or I would have opened it probably three weeks later, and then I would have been. I wouldn't have got it. So. But it was amazing. It was. The day itself was just so extraordinary, so official, so formal. I was just terrified of falling backwards because about two weeks before, Keira Knightley said to me, you know, you've got to walk backwards. And I said, what? I said, I bought these really high heels and I'm terrified, like, stilettos. So I just had this whole thing that I was gonna fall over in my mind because you're on carpet.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

Anyway, they're so lovely there, and they look after you so well, and they're with you. And he was so wonderful. I. I did chew his ear off about makeup.

[Carlene Higgins]

Really.

[Lisa Eldridge]

I talked to him because he was like, so makeup. And I was like, not just makeup, blah, blah, blah, blah, blah. Yeah. And he was lovely. So I chatted to him for ages, and then I had to walk backwards and I didn't fall over. I was very happy. Oh, my God.

[Carlene Higgins]

Well, massive congratulations to you. So it's so well deserved. And I just think. I think it's a beautiful thing that fashion and beauty is recognized in that way because it is a big deal. It's such a big part of our lives. And for it to be recognized at that, on that stage, I think is incredibly important.

[Lisa Eldridge]

Well, thank you.

[Carlene Higgins]

Yes, absolutely.

[Interviewer/Co-host (possibly Carlene or Jill)]

And a lot of your North American fans have been kind of buying blindly online.

[Lisa Eldridge]

I know. Thank you for that.

[Interviewer/Co-host (possibly Carlene or Jill)]

Right, So I think they'll be really excited to hear that you might have a little pop up happening. What can you tell us?

[Lisa Eldridge]

I am looking. I'm here basically looking for a store. So I. Hopefully I'll find something. Because like you say, I think 55% of my customers are American, North America. So I do appreciate that they're buying Complexion products online. I mean, I have got amazing customer service that my team, since day one, they are the best, best in the world. And I'll stick my neck out and say that they're all trained by me and we really look after people, like. And there's no, it's real people that you're talking to that care.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

And want to do the best. So at least we have that.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Lisa Eldridge]

But of course, so many people are like, when are you gonna have a physical place?

[Interviewer/Co-host (possibly Carlene or Jill)]

I think there will be lineups around the block.

[Carlene Higgins]

I know a doubt about it.

[Interviewer/Co-host (possibly Carlene or Jill)]

I know it's planned for New York. So guys, keep, keep your, keep your eyes and ears on Lisa's first one for New York.

[Lisa Eldridge]

Yeah.

[Interviewer/Co-host (possibly Carlene or Jill)]

Yeah.

[Carlene Higgins]

Well, thank you so much, Lisa, for joining us. It's an honor, truly to have a pleasure to be sharing the microphone with you and chatting and it's, it's really wonderful. And everybody check out this episode on YouTube because we can't have Lisa Eldridge on the show and not post this on YouTube.

[Jill Dunn]

And also our Tick Tock where we're.

[Carlene Higgins]

Gonna do a little reaction video of, of Lisa reacting to some of her past looks. So thank you so much.

[Lisa Eldridge]

Thank you so much for having me. Great.

[Interviewer/Co-host (possibly Carlene or Jill)]

It's been wonderful.

[Lisa Eldridge]

Thank you.

[Jill Dunn]

Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog@breaking beautypodcast.com.

While you're there, be sure to sign up for our newsletter. Every episode will be delivered directly to.

[Carlene Higgins]

Your inbox so you won't miss a.

[Jill Dunn]

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And don't forget to subscribe to us wherever you get your podcast fix. Spotify, Stitcher, Google Podcasts and Apple Podcasts where you can show us some love.

[Carlene Higgins]

By writing a review.

[Jill Dunn]

See you next Wednesday.

[Lisa Eldridge]

Please note that this episode may contain.

[Jill Dunn]

Paid endorsements and advertisements for products and services. Individuals on the show may have a.

[Lisa Eldridge]

Direct or indirect financial interest in products.

[Jill Dunn]

Or services referred to in this episode.