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The following podcast is a Dear media production. Welcome to Breaking Beauty the podcast, all about the breakthrough people, products and moments in beauty. We're your hosts, Jill Dunn and Carlene Higgins. Welcome back to Breaking Beauty the podcast about the breakthrough people, products and moments in beauty. I'm Carlene Higgins. I'm here with my bud in beauty, Jill Dunn.
B
Hey, Carlene. And of course, we're two longtime beauty editors turned beauty podcasters. You're probably sick of me saying that by now, but I'm going to say it every week anyway. And we get to talk to so many cool people on our show. Carlene and this guest today, I would say she's not only breaking through breaking Beauty, she's kind of completely repainting it. And we're so excited to welcome Emily Wood, who we caught up with the last time that we were in New York. And she's the London born makeup artist and content creator who's been turning heads with her high impact, expressive makeup looks. How would you describe them, Carlene?
A
Oh my gosh. I think she's like the 2.0 of clean beauty. Like, everybody's asking that question right now, what comes after clean beauty? And I feel like Emily has it because she's really using color, like maximalist color, but it's on a minimalist face. Like her style is to not wear foundation, but to use a lot of color. So it ends up looking really fresh. There's this juxtaposition that feels very editorial. And her way of painting, so to speak, is she's just very free form. Like she, she'll often be walking as she's applying, you know, bright yellow eyeshadow on her eyes. Like, I don't know how she does it. It just feels completely fresh, completely new. And she feels like the breakthroug makeup artist of 2025.
B
Yeah. And you know that you're on to something. And I'll give Emily credit where credit is due when I'm just seeing her style being ripped off by so many creators now and using it in, I won't say specifically, but I just saw an influencer do a campaign with a K beauty brand and she was applying this particular product out in the streets in New York, walking around, ripping the cap of the serum off with her teeth and putting it like very much inspired by the way Emily is doing her videos. Not unlike when Violet started, I think. And she was like in a subway car in a cafe. And it just felt so different and so compelling to watch. Like, you can't scroll past one of Emily's videos.
A
Exactly. It's a little bit organic, but it's also kind of chaotic. But it's also just stunningly beautiful. Emily star is definitely rising. You know, she's worked across editorial shoots. She was recently profiled in V magazine. There was another magazine in the uk, I believe it was L. She's worked on campaigns for brands like Google Pixel and Zalando. And recently this is kind of a fun Canadian tie in. She wrapped two sold out makeup master classes in London with the Canadian beauty brand 1999. And I think that's just so perfect because of course 1999 they're really well known. The for the first product they ever came out with was a really skinny multi use pencil in multiple colors and that's just feels so organic to what of course Emily does. So perfect fit and I'm glad that people it got sold out. Amazing.
B
Yeah. And the UK magazine you were mentioning, Carolina was actually Luk. Yeah. And she was featured as one of the game changing women shaping the industry in beauty right now. So she's definitely going to be a name that a lot more people are talking about going into 2026. So in today's episode we're getting into everything from how Emily uses makeup to process emotion, how she developed her now signature look, fresh skin, sculptural blush and smudged liner in all the right places. And you'll also hear about the viral moment that revealed to many that yes, she is Amy Lou Wood's sister. The resemblance is pretty uncanny for all of you White Lotus fans out there.
A
Yeah.
B
And so we will hear about the, the creative bond that they've shared since childhood. And she's worked with so many cool girls of the moment, like Lola Young, for instance.
A
And you'll also get Emily's exact tips for making bold color wearable for yourself, why she chooses to skip foundation, the liner she uses all over her face. And yes, she tells us about what her first shade would be in if she were to ever do a Collab with Pat McGrath, one of her icons.
B
And ours, Jill and of course Carlene. Emily is showing us a lot more than telling us. So everybody needs to watch this episode on our YouTube channel. And also another thing that she's iconic and famous for is her eyelash curling. And we get a total demo of that. And it is fascinating to watch. No mirror required, let me just tell you.
A
Yeah, it is. It's like her pacifier. You know, she's just doing her eyelashes all the time. It's her thing. So we won't leave you waiting any longer. Introducing Emily Wood.
C
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A
Say less. Welcome to Breaking Beauty Podcast. Emily, I'm so excited to have you.
D
Thank you so much for having me.
A
I really, I really am because I feel like I started following you a couple of years ago and you really caught my eye. I used to work in magazines and higher beauty professionals for shoots and stuff, and I don't know, it just, it feels so fresh what you do. The way your makeup is almost like half hazard. Like before we got on the mic, you were just literally chatting with us guys, like putting on blush, not looking in a mirror at all. Liquid blush. Just like flick, flick, flick on the nose and it's just like so organic and different but vivid as well. It's not like the no makeup, makeup look. It's very creative. So tell us like, where your influence came from. This, like, love of makeup and me.
D
Just laughing all that up. Where did it come from? Okay, I guess my nana. Oh, yeah, my nana and my mum. I mean, like, they're very glamourful, glamorous guys. What, what was I trying to.
A
Glamorous, maybe?
D
No, glamorous, but glamorous. I was like, maybe that's actually quite gorgeous, but very glamorful. No, they're very glamorous. And I think their approach to beauty in general, and me just observing it, grew up in a household with just sister and mum and it was just lots of mascara, lots of layers of mascara, lots of frosted pink lip and lots of blush on the nose. Yeah, that's all me and Amy, I.
A
Guess they were doing that then.
D
Oh, my mum has always, she's always got this little mini blush with her, her tips. It may as well be tippettes. Frosted tippettes. It's like almost white her lipstick and it's constantly on her. Just like my lip liner and my eyelash curlers. And she'll be chatting to you and she'll do the flushy nose. I'm actually, now that I'm speaking about it, I'm like, I'm completely mirroring and copying my mother because, yeah, it's her style and approach that has inspired me a lot. And then my nana, she did a lot of work in beauty.
A
Oh, did she?
D
Yeah, she worked in a hospital giving facials to people who were going through a really difficult time with their menopause.
A
Oh, wow.
D
And she volunteered and did all this gorgeous beauty work with them. So I think that her combining, like, she'll often say to me how much she can see that I'm combining that kind of emotional side of it. It's not just a superficial makeup. It's connection. Yeah, it's so much more than that.
A
I love that.
B
And how would you describe your approach to makeup? Or do you really think about it that much? Is it just.
D
It's definitely intentional.
B
Yeah.
D
I think it's perceived in this really, like, eh. I don't care ye everything. But actually, I'm a massive perfectionist. I will spend a lot of time, you know, doing an outdoor makeup look and editing it and going, it just isn't blended. Right. Or it's not. I've not done it correctly and I then don't post it. So I think, yeah, that's something that I want to be honest about because I think it's. My work is perceived in this very, like, unapologetic way, which I think it definitely. It definitely is in lots of ways. But, you know, I definitely suffer from the perfectionist.
A
It's intentional. It's not by accident. You've thought about it, you've.
D
And I think that's because I'm. This isn't like a. Hey, this is such a flex. I'm very intuitive with makeup in terms of when I'm doing it, I don't feel like I need to look in the mirror. And that is a very natural thing for me. Like, I'm like, oh, it's a feeling. I'm dyslexic. And I think people with dyslexia and people generally with neurodiversities are really good at problem solving because the way we think isn't conventional and the way we approach things isn't in, like, Yeah. A conventional way. So from a really young age, you learn how to go about solving something in your own very unique, individual way. And I think art has always been my outlet and creativity. Painting and Drawing. I've always done it. And the same kind of approach is applied with my makeup. It's not. I just know where to put it. Yeah, so. So, yeah, I just. I just. Yeah, well, you.
B
You self describe your. On your Instagram as a face decorator. Right. So that's really. I feel like, kind of sums it up, your approach.
D
You know, I think it's just. Yeah, it's my escape and it's how I regulate and it's how what I go back to when I'm struggling.
A
And yeah, you were kind of saying. I think it was before we got on the mic and I was like. Because you were just chatting with us, you had only just met us, and you're using your eyelash curler. And again, not looking in a mirror or anything really quickly. You've obviously done it a million times. I was like, is it. Were you born with, like, a suit instead of a soother? You were born with an eyelash curler.
D
I have been curling my eyelashes, guys. So since I was about 12, they would live in my blazer pocket, my school blazer here. And I would be doing it at the back of class, bored out of my brains, not knowing what the was being told in class. And I would just be pulsing my eyelash curlers to a point where I am absolutely. For curling my lashes with mascara on. And a lot of people are against that, but I am fine with it. But I will be really honest. I had a drama when I was about 13 because I didn't know that we were supposed to change the rubber in the eyelash curler. And obviously, the more you pulse, and especially if you're a chronic pulse like me, it will start to, like, dig into the rubber. Basically, you're going to chop your eyelashes off. That happened. So I had. There was a bit of the rubber that had, like, created, like, a slit in it.
B
Yeah.
D
And the left eye had, like, half of these gone, and the right eye had half of the outer because obviously it was the. Where the rubber bit had.
B
Oh, my goodness.
D
And me and my sister were having an awful argument when it was happening. And I was pulsing and they just fell, guys, with sprinkles.
B
Oh, my gosh.
D
And my sister remembers it so clearly because I had a meltdown.
A
Oh, my gosh.
D
I was like, my eyelashes have come out and you're also getting on my nerves and I'm gonna flattle you. It was a whole thing. And she still, to this day will be like, I will never get over that.
A
Yeah.
D
Seeing that vision.
A
Well, you Said it's almost like stimming.
D
Yeah.
A
And I. And I also read that you've related to Frida Kah in a way of, like, you know, dealing with chaos. Tell us about that through makeup.
D
I mean, Frieda, from when I was really young, so I had spinal fusion scoliosis when I was 13, and obviously, Frida had an accident, and she had fusion, like me in her spine, so there's that. And I feel like on so many levels, I connect to her because of her artistry and her using her art as a way to, you know, really heal and deal with her pain, physical and emotional pain. So, yeah, like, Frida, when I was younger, I would read about her, and I'd be like, this is so parallel. This is so parallel. Even though it wasn't makeup back then, I used makeup in a very different way when I was 13, 15, also because of that cause of the scoliosis. Because feeling other cause, feeling different. Makeup was very much not this rebellious, crazy thing for me then. It was to feel accepted and desired and pretty. And with time, I've learned that it's my. I can use it in a way that isn't to do with, you know, looks or feeling pretty, even though that is important. But it's just. It's got different connotations for me now. So I think, yeah, she is, like, my icon.
A
Yeah.
D
And, yeah, I'm just so inspired by her.
B
Yeah. I just went to the Frida Kahlo Museum in Mexico City.
D
Wow.
B
It was amazing. And it was my last best memory in Mexico City because right after that, I got unbelievably unwell. But I saw the Frida house, and it was great. Oh, my God. Yeah.
D
It's incredible. Yeah. Everything about Mexico, I'm like, yeah, food, the culture, just the energy, the color. Right.
B
Everything is so inspiring.
A
I remember the day that you posted and you were doing your sister Amy Lou's makeup. So that's the day that I discovered that you guys are sisters. And I feel like. So it clicked in my head because I was like, oh, yeah. Like, I'm such a White Lotus fan. And I was like, the resemblance is uncanny. Like, I. But. And then I was reading the comments, and everyone said the same thing. They're like, oh, my God.
D
I know. That was such a moment for me. People like, wow, the sisters people went a bit bonkers over it.
A
Oh, for sure.
D
It was a moment. Cause I was incredibly anxious. That's why it was a moment. It was a lot. And I was here in New York when they Were dropping an episode every week, and I was like, is this going to be my life forever? Because people see an overbite and they hear a British accent, and they're like, amy. Oh, my God, must be Amy. Honestly, boyfriend Daniel was like, this is kind of nuts. Are you okay? And I was like, I'm actually fine, I think. But it was like, every corner I turn, especially in Manhattan, the celebrity culture, I don't know what's in the water, but people go berserk. And I think also Chelsea and Amy, she's the best person ever. And Chelsea is just incredible and so endearing, and I think she was on so many people's minds. And then it's kind of like, that's Chelsea.
A
So they were people coming up and taking pictures of you?
D
Yeah, not taking pictures, but coming up and being like, I love you. Please tell me you don't die. I had that once, and I went, not me, baby. Not me, baby. And then. Yeah. When I was leaving New York that trip, I was in glasses, and these three, like, kind of older teenage people came over to me and was like. And I was like, no. And they were. Honestly, they were like, okay, we get it. Meaning, we get it. You're trying to not.
B
Oh, yeah.
D
And I was like, seriously, I'm good. I'm not. And then I was. I had to tell them because they were. They were going bonkers. I was like my sister. And then they were even more like, what the hell? But I guess I really understand the fascination. Like, it's really like, I. I get it on a really objective level. Like, I understand the curiosity, but when I'm not in a good place mentally, it can just feel a bit too.
B
Much, but very overwhelming.
D
It can feel very overwhelming. But then I'm just. I. You know, I've. I've been able to get used to it slowly. Sex education.
B
Yeah.
D
You know, which was way more culty and very. I mean, it did so well. But, like, you know, it wasn't White Lotus.
A
Right.
D
And it's just. Yeah, I've eased into it over time, and now it's very normal. And now it's normal. You know, Amy got a message the other day being like, I just saw you in Madrid, shy face. And she was like, even I get it. And I was like, I think it's because me and Amy sound so similar. Like, I'll hear things and I'll go, that is Amy. And my mum will go, pardon me, who was that? Which one? But like, yeah, I think it's all. It's all berserk because, you know, my dad's a car dealer and our mum's just a girly pop who's just the best woman on earth. And we haven't come from like a super creative family. I say that they're all incredibly creative because they're all neurodiverse and that's made them so creative in how they think. They think they are unique ways about things and the problem. Problem solving approach is rife in that family. You can see them going about things in the most deranged way, but it just makes sense and it gets them to the place and it gets them to the final bit. But it's like. But now I get it as an adult and I'm learning so much about it that, you know, just inherently their essence is creative, even if it isn't like their career.
A
And were you guys doing each other? Were you doing her makeup all the time? Yeah, I was.
D
Her name is Makeup from like younger. I would be like aimed. Can I do your makeup? Aimed? And she'd be like, absolutely. And we'd just be hanging out in my bedroom and I'd be doing her makeup and we'd be having chats and it was just so part of the way we operated.
A
Yeah, yeah.
D
And I think because of living with our mum. I've said this in a few interviews, but when my mum met my stepdad, he was like. And still is. Takes her out for the most gorgeous dinners. It's so romantic. Mum gets dressed up, she puts a frosted pink on loads of layers of mascara and me and Ames would just be lay on her bed watching her get ready and it was just such a part of the. The house and the home, like. Yeah. It's just been that beauty has really been there in a really organic way.
A
Yeah.
D
It's not been like this, you know, that beauty is superficial, Corset is a makeup is. But it's just so much more than that. It's connection.
A
It's girl culture too. It's part of the bonding. It's like when we were getting ready to go out, you know, to the club or whatever we would like. The funnest part, I swear was before we left.
B
Oh.
D
Of every time. The pre drinks, the chats, the like updates, the coziness. You step outside and immediately scared going, jesus, got my cortisol is skyrocketed.
A
Yeah.
D
So much cozier in the house with the girlies having cocktails and like getting glam together. Exactly.
A
The makeup and so do you still do Amy's makeup? For like, whatever.
D
No. So this is. This is. This is funny. Well, it's not funny. It's just something that's. It's a sensitive space. Just because we decided years ago that, like, you know, we're both. We both struggle with our mental health. We are very sensitive, hyper vigilant people. And then in a work environment, it's just way more exacerbated because you're very perceived in a different way. And I have complex ptsd. I don't think anyone mind me sharing it, but she does, too. So we need extra safety to feel even a normal level of safety. And I think them working together and me being very, you know, overprotective of her needing to check in, her being like, just need to get through the day. Let's just. And it's just. It was just too much for us. And then we were like, we need to. Not that it would ever be ruined, but preserve the sisterhood. Yeah. Boundary. The boundary.
B
Right.
D
Just boundaries. It's just boundaries. And it was mature. It was. We just needed to grow up and mature. And it was actually the best thing we ever did.
A
Yeah.
D
I did her Burberry campaign last year. Or was it earlier this year? So fun, so cute. She was like, obviously, you have to do Burberry. I was like, really fun day. Our friend Patrick did hair. Just gorgeous fun. And I think we'll probably always go back to that. And it doesn't have to be. And it makes it extra special because.
B
It'S not all the time.
D
Exactly.
A
I feel like you guys will be in a campaign together for something.
B
If there's a smart beauty brand out there, they should be doing that. Oh, oh, oh, oh, oh, oh.
D
Okay, so nice.
A
Stay tuned to your Instagram. Today's episode is brought to you in part by Quince. I don't know how many of you guys follow me on Substack. It's Carlene, by the way. I have a bi weekly newsletter. It's called the 11th. A couple months ago, I wrote about my quest for the perfect work bag. I was having such a hard time finding a good quality bag that would hold my computer at a decent price. Well, guess what? I found it and everybody needs to know about it. It's the Italian suede shopper tote from Quince. I bought it in the midnight color, which is a navy blue. It also comes in the most beautiful chocolate brown. And you have to hear the price. US$178 only. It's now Canada as well, which is so exciting. And the price is $200. Like how? And it's even made using Italian suede. I have been using it for a couple weeks. I love the quality of it. It's so sturdy. The shoulder straps are actually comfortable. They don't dig in. It's got like four pockets inside. It fits my computer. It even has two pockets on the outside so I can hold my water bottle without it spilling all over my tech. And yes, that's happened before. They have great Mongolian cashmere sweaters starting at 50 dol like this brand. Everybody needs to know about it. It's perfect for gifting as well. We're now in the holiday season so step into the holiday season with layers made to feel good, look polished and last from Quint. Perfect for gifting or keeping for yourself. Go to quince.com breaking beauty for free shipping on your order and 365 day returns. Now available in Canada too. That's Q-U-I-N c e.com breaking beauty to get free shipping and 365 returns. That's awesome. Quint.com breaking beauty and now back to the show.
B
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A
So I feel like you're a master at making color look wearable in unexpected places, unexpected ways. Like, like flushed eyes, blushed foreheads, whatever it is.
B
How do you decide?
D
Foreheads is the funniest thing I have to call a blush if I ever have a range.
B
100%.
A
So how do you decide, like, where to place color on your face? Give us some of your nitty gritty, like your process, some of your favorite products.
D
My everyday is I comb my lashes with mascara on. It's a big and right. I will moisturize SPF and then I will layer loads of mascara. That's my first thing that I'll do.
B
What's your fave?
D
I'll leave it. What's my fave?
B
Yeah. Favor of the mascara.
D
I'm gonna say Kush mascara by milk.
B
Oh, really?
D
It's just got that brush. It's got the density. It feels like it's six months old. So it's got that really kind of like, sticky tackiness to it, which every makeup artist loves when it feels a new mascara is our idea of hell. It's sodden. It just keeps. You can't frigging get a grip of it. L. So Kush has that feel. Just the original one, right? Yeah, the original silver packet. So then it's that. And then I will, like, do something. I'll brush my teeth or I'll just do an errand in the house. And then I will curl with Tweezerman eyelash curlers. You know, clinically insane amount. And I would just keep curling. And then I get my Tweezerman eyelash comb and I unknot my eyelashes. So they've got this super fluttery finish. That's my mascara. And then throughout the day, I'll keep curling my eyelashes because I think that curled lash is just like, the most chic thing.
B
Yeah.
D
Then skin. I don't wear coverage. I will apply a faux kind of sunburn across my nose, cheeks, forehead, and I will blend it in, and I want to look as flushy as possible. Katie Jane Hughes has got the smudge.
B
Yeah, the smudge stick or whatever.
D
The nicest things in the world. They're like powdery matte. They look like a blush, but they apply. It's Just the best. Right? And they don't feel cake on the skin. They feel so airy and lovely. And then I will line my lip and which liner? I will call it a day. No, I will use. I go between a few. Same with the blushes. Same with the mascaras, but the cush is my og. But blusher, Well, I just use Victoria Beckham. That liquid.
A
I'm wearing it right now.
D
Are you. It's gorgeous.
A
I love it.
D
It's so nice. And I love how know I am obsessed with seeing skin. I want to see my paws. I don't mind a spot out. I don't really care. I just. I love and I think. I don't know. It's so ethereal.
B
It's like a watercolor, right?
A
Yeah, it's very, very benevolent.
D
It is. It is. No, it's very. It's kind of less stainy.
A
Yeah. It's like a new 2.0 of that mature version. Like, if. No, it is like, it's more for me, then I probably wouldn't go back to Benett. I haven't tried it on my lips. They put. I don't know that they recommend that.
D
But I haven't tried it.
A
Crazy Benent.
B
Yeah.
A
And what's the lip liner? I think. Were you applying merit?
D
I was applying merit. Capricorn shade. Capricorn.
A
I love that.
B
What about, you know, the textures and. And, like, layering? All of these things that you're. That you're putting on. Are there specific textures that you won't go near on your own face? Because you're just like. You are kind of doing it more on the fly.
D
Yeah, no, I know what you mean. Surprisingly, I avoid super balmy finishes.
B
You're not going for Butter Girl Fall?
D
No, I'm not going for Butter Girl Fall. I like quite a matte finish. I like pigmented. I want it to feel poppy and, like, lifting and in my skin. Whereas, like, I find my, you know, makeup approach when I've got a client, I'm like. I kind of go between all of it, depending on what they want. But. But I just. I do love a matte. I love a powdery, cloudy finish. That is my go to. Same with my eyes. I love my matte lids. But a really highlighted brow bone.
A
Yeah.
D
Or even creating highlight with a lighter color. Very Grace Jones, like, she would contour with a contrasting color rather than it being like, oh, I'm going to put a kind of iridescent highlight on. I'm going to put a white on. I'm going to put a really bright orange under my brow bone. Super matte. And I'm going to layer it long. Like, my main advice would be to just when you're doing an eye, really layer the product. Like, if you're doing a gradient lid, a blue gradient lid. Like, do about five layers within each department. Does that make sense? Put it on, really get it on, and that's how you get that super intense, powdery, pigmented, bold finish.
A
What are your favorite? Some of your favorite, like, brands and products for that get those intense. I feel like, is it like kryolin or something more that you can get at a Sephora?
D
I love my big palettes because I can just carry the whole thing around. So Nudibay do amazing. They have 42 eyeshadows in the palette, so I will just carry that round in my bag depending on the day. They have, like, brights, they have, which is all, like, really fluorescent colors, or they have, like, the rich, bronzy palette, which is more my neutrals, and it's just easy. It's accessible. Super pigmented. Anastasia, Beverly Hill. Do a face and body that. All their palettes are face and body, which I just love, because they know they. They mean, like, this is pigment. This is like anything that's. It's just such a specific feel. And, you know. Yeah. Some brands just nail it when it's like, you pick it up on the brush, and it's just like. Yeah, it's like three layers in one.
A
Yeah.
D
I don't know. I don't know how they make it.
A
Yeah.
D
But it. People do it.
A
I want to ask you about lip liners because. Yeah, first of all, you're wearing a lip liner, but it looks like nothing on the inside. Is that your signature move?
D
Lived in. Looks like I've just had a snogging sesh. Yeah. Love it. It's like.
B
It looks really good diffused. Yeah.
D
I like. I love. I'm not very good with my harsh lines. If I do an eyeliner, I will wing it out, but I don't really. I would never really do a feline flick on myself or love it on other people, but just on my face. Yeah, I love a diffused line. Everything very seamless. Like, it doesn't. You can't really tell where the end is. So the lip, really. That's the same approach that I take. I smudge it in because I want it to look. Look.
A
That's why I like the merit one too, because it's not.
D
They're genius with that lip liner range. I know it's, like, balmy.
A
That's why. Some people don't like it because of that, but I'm like, well, why come out with just a regular lip liner? Like, we already have a gazillion. Go to makeup forever. Like, we're done, you know? But that one, I like that because, as you say, it's like, just more so.
D
Get that on your forehead and cheeks. I know.
A
I was gonna say, where did you get that?
B
Like.
A
Like, this is. I feel like you're famous for that, and I know you're doing 1999 as well. A workshop where they.
D
Yeah.
A
All over pencils.
D
So do you know the 1999 girlies?
B
Yes.
A
Simone and I have shot together many times.
D
Yeah, the best. Yeah, those Perla highlighter stick.
A
Yeah.
D
Changed my life.
A
Really.
D
It is just the best highlighter. It does something to my face, and I just love it on my face. I'm like. Like, today. I actually do have that on today. If you can see some shine.
A
Yeah.
D
It's that in combination with the kjh.
A
Yeah. So it's incredible to watch you with a lip liner do your face where you're. It'll just be like, scribble on one cheek, scribble on the next, and then scribble on the eyes. Like, tell. Give us your tutorial.
D
I'm just. Like, it's pigment, isn't it? Like, it's just. If it's easy to blend on your lip, then it's gonna blend on your cheeks and your forehead. So, like, that's the first one that went viral. I mean, I've been doing it years, if you go back quite a lot in my videos, and I've been scribbling things on my cheeks for donkeys. But the one that did really well was Revolution's lip liner. That is. It's not Merit's type of balm. It's. It's a bit more pigmented, but it just blends. It's very creamy, and I just sketched it all over, and it's a really good brown. Like, a very warm brown. Lids, nodes. I don't know. There's just something about the tone of it that really works for my face.
A
Today's episode is brought to you in part by Canopy. Word on the street is that we're about to get our first snowfall. I'm as shocked as anyone, you guys. I'm really grateful, though, that I got my canopy in the mail recently. My son did steal it, but I'm okay with him using this humidifier because I know it's going to be good for his skin. He has eczema really dry skin. You know, he's not dedicated to a skincare routine. And the fact is that skincare experts and dermatologists have long touted the benefits of increased indoor humidity for healthy, glowing skin. A not so fun fact is that having dry air in your environment can begin wreaking havoc on the skin in as little as 30 minutes. And I feel really good about Canopy specifically because visible mist from traditional humidifiers is kind of unhealthy due to the particles and bacteria being carried by the water into the air. Canopies mist free hydration. It's invisible clean moisture, the best kind for your skin and health. Canopy humidifier has an antimicrobial filter that catches irritating minerals and other nasty stuff from the water before it's evaporated into your environment. And you'll never have to worry about mold. Canopy utilizes a unique technology that keeps the humidifier running until there's no water left left inside the unit. No water left means no mold and the easiest part is that canopy goes right into the dishwasher. Canopy humidifier also has a built in aroma diffuser that uses the simple, healthy process of evaporation to fill your room with scented moisture. So go to Canopy Co to save 25 on your Canopy humidifier. Purchase today with Canopy's filter subscription and look for other canopy products such as the Canopy Bath and shower filter. Even better, use Code Beauty at checkout to save an additional 10 off your canopy purchase. Your skin will thank you.
B
Khana company is one of our show partners this week. I love when brands come up with solutions and they just make life easier. And that's certainly the case with Khana company Because Khana company Is boob tape that actually works. The Khan Accompany Breast Lifting Tape helps you break free from the shackles of your bra and gives you the freedom, yes, freedom to wear literally anything because it lifts your breasts, gives you the perfect cleavage and supports you from all directions. It's basically a DIY customizable bra so you can wear whatever you want. I appreciate that it's sweat and water resistant, it's safe, high quality material, easy application and removal, and it's travel friendly. Plus it comes in diverse colors so people with various skin tones can use Khan Accompanied Boob tape. It really is such a great bra solution for plunging necklines, backless dresses, intricate tops. So if you're thinking ahead of like what you're going to be wearing to holiday parties this year, you definitely want to check out Kanna tape. And good news for Breaking Beauty listeners. If you want to check out Kanna for yourself, we have a special promo code. Visit Kanna Co. Co and use code BREAKING BEAUTY at checkout for 20% off your first purchase. That's K A N A C O M P a n y.co and use code Breaking Beauty for 20% off your first order. We'll link to this offer in our show notes and on our website. Once again, kannacompany Co and use code Breaking beauty at checkout for 20% off your first purchase. Now back to the show.
A
I read a recent article about you. A profile. It was me.
D
Yeah.
A
And you mentioned that wanting to create a multi use liner line with Pat McGrath would be your dream product to create date. I'm curious what the color would be and how did you come to know or know of Pat McGrath.
B
Yeah.
A
Okay, let's obsess over her for a little bit.
D
I remember tagging her in all of my makeups like over 10 years ago because she was. Do you remember that moment where she would, she would always comment on people's things?
B
Yeah. So I have a screen grab when she liked one of my tweets.
D
Yes, exactly.
B
I remember when Twitter was full memory.
A
Yeah, full memory.
B
Yeah.
D
It was like she was just, she's, I mean like British icon, national treasure and makeup artist and her, you know how incredible her products are. Those press glitters are not normal. They are literally j'. Adore. And you know her range, how inclusive it is and just to the most nuanced detail and like the tones, the depth, just everything. The way it just, just lands on the face and the way you can blend it just that gorgeous. Like it, it looks filtered. It looks filtered. So I've always been obsessed with her products. Obviously haven't always been able to afford them. So now it's gorgeous that they're in my kit. And the liner would just be a dream. It would have to be. I'd want it to give you depth and contours, but I'd also want it to give you flushiness. So picking it couldn't be one color. Obviously that wouldn't be accessible, but it would. It would probably be the neutrals that you can add a flush with a contrasting color. Does that make sense? On my skin a rich brown really works to add a flush. Merit are really good with that. The flush balms, they're quite neutral colors and I think you can add your flushiness by just. It doesn't have to be like a super coralie or Berry Color. So I think it would be probably like 15 liners.
A
Look at this. It's already being laid out, manifested and it would just.
D
They'd be creamy, but they'd be long, long lasting. You could easily manipulate them because it's. It's hard to. Brands do nail it, but it's hard to get that long lasting finish when it is so easy. A lot of people when they see my liner trick, they'll be like, but you're showing us that it's so removable. And it's like, no, no, it's blendable. But people perceive it in like. So how long does that last? Right, right. So it would have to have, you know, I want it to be long lasting.
A
Yeah.
B
Staying power, right? Yeah.
A
I love it. Okay, how do you like to take a look from good to magic? What's like a little tweak, an unexpected detail, Something we can.
D
Unexpected. Okay. It would be go and pick up your mascara and really layer it. Get to the root of those lashes and layer every follicle, paint it, then curl when the dry. So that would be immediately you're elevated. It would be to add some form of highlight to the brow bone. Whether that's a pop of matte pigment, ripe color or some sort of iridescent glow. And I think it depends on what look because I'm immediately seeing like, okay, you've been at work all day and you just want a quick judge up.
A
Yes.
D
Right?
A
Yes.
D
Line your lips with the thing, blend it in. Add a frosted, you know, pigment to your cheeks and nose. Focus on your nose. Just lift your nose, your cheeks. But if you're doing like a really bold maximalist look, I think, think take that pigment all the way to the brow bone. Use the lid space. And you know, if you feel like you want to go for like a lower lid, but you actually like. No, I want to be more exciting. Then just take it, use up all that space. That's how to quite easily elevate literally a look.
B
Right.
D
You know what I mean? Yeah, yeah.
B
And in terms of. I know you don't wear foundation.
D
Yeah.
B
Do you have any that you like at all like to use on set or something?
D
So interesting. You asked me that because it's Jones Road. I love that. Concealer pencils. Oh my God.
B
She was just talking about those. Bobby was just on her show.
D
I know, guys. So that's why I'm like, wow. Yeah, they're amazing. Really?
A
They are good. It's funny because when I, when it first came out and I, and I Tried all the products. I was like, that's my favorite product out of all them.
D
Love.
A
Yeah.
D
Because if I'm going to wear coverage, I want it to be matched matte, and I want it to be. I want it to be creamy, to apply, but then when I pat it in, I want it to look matte.
A
Yeah.
D
And they're perfect. And they're pigmented enough, because if I'm gonna conceal, I don't want some flimsy. Like, I want it to be coverage.
B
Yeah.
D
And if I do use coverage, I will do under the eyes.
B
Yeah. That's exactly what she was talking about, was covering dark circles.
A
You're working with 1999 Beauty soon. And I'm curious, because there are a lot of. Even Pat McGrath is doing Louis Vuitton. She has her own. Like, what if you were to be, like, a brand ambassador? Which brand speaks to you the most? Where you would be, like, a fashion brand or any.
D
Where you'd be like, Vivian Westwood. Oh, Vivian Westwood is my queen. She is, like. Yeah. On par with Frida. Like, I just think revolutionary. Like, like incredible, rebellious women who just completely rip up. Ripped up the rule book. And if. Yeah. If Vivienne Westwood wanted to do, like, you know, a beauty line, that would be the.
A
The house of. Okay.
D
It would be heaven.
A
Yeah, we're putting that. We're putting that out there, everyone.
D
Yeah. Let's manifest it.
A
Yeah.
B
Listen to me.
D
I mean, I'm so sad because I would want to do it with Vivian.
A
I know.
D
Rest in peace, baby.
A
Yeah, yeah, yeah.
D
But, you know, it would still be incredible just because of the. The core of the brand.
A
Yeah. There is no limit to, like, creativity, and it's true points of view. And. And, you know, like, I. You say Vivian Westwood makeup, like, I'm there.
D
I get it.
A
I do.
D
I mean, it's hard, isn't it? Because it's all consumerism, addiction.
A
Yeah.
D
And it's like, we're ready with it.
B
Commerce. Hard to divorce them.
A
Right?
D
It is.
B
And it's like, hand in hand.
D
I don't. It's. It's. It's a complex one.
A
Yeah.
D
But, yeah, there is it. Of course it's overly saturated.
B
What's, like, the coolest book, movie, piece of art that you've seen recently that you need to put us on to?
D
Oh, I watched too much on Netflix.
B
Oh, yeah.
D
Did you watch it, guys?
B
No, I never finished to get back into it. Oh, my God, Meg Stalter is hilarious.
D
The best woman ever. Like, her makeup in it. Loved it. Blocky Colors. It just. The way she wore her makeup completely embodied what was going on in her life. Like, it was scribbly, it was imperfect, but that, you know, like, the shapes were rigid and textured, and I think they really nailed that.
B
Yeah.
D
So I would say that. I'd say that really landed in my soul, that series threes. It was my comfort. Meg is like, I've followed her for years. And of course, Lena. Genius. Yeah. And it's like. Yeah. I would say too much.
A
Okay, okay, we're gonna play this or that.
B
Okay. I think I know the answer to this. Cream blush or powder blush?
D
Powder blush. Yep.
A
Because she said she likes matte. Okay. Lip liner or brow pencil?
D
Lip liner.
A
Yeah.
B
Finger blending or brush blending?
D
Finger.
A
Glitter or shimmer?
D
Shimmer.
A
Maximalist or minimalist?
D
Maximalist.
B
Filming at Golden Hour or filming at the blue hour?
D
That one's tough. I'm going to go with Golden Hour.
B
Doing someone else's makeup or having yours done by someone else?
D
Doing someone else's makeup. Absolutely. I was just like, wow, that would be interesting. Having my. I have had it done recently and I loved it. I just didn't. I looked. I. You know, I. I'm like, I notice everything.
A
Yeah.
D
So I was like, that hair follicle on my left eye. Yeah, that eyelash. I don't like it.
A
Yeah, yeah.
D
And then you feel rude. So now I go into spaces and when it is like, you know, a space where a makeup artist would be there. So I'm like, no offense.
A
Yeah.
D
OCD to know. And I don't say OCD in that. Ocd. I mean, like actual ocd.
B
Right.
D
So, yeah, I just do it myself now. I pre warn. I'm like, I am going to do makeup and it will take five minutes instead of an hour, and everyone will benefit from it.
A
Right?
D
Yeah.
A
Who would you trust to do your makeup? Anyone?
D
I would trust my friend Amy Twisted to do my makeup. She's an incredible makeup artist, and I think she would nail it artistically. But also she would be able to take my, you know, difficult request in terms of, like, the nuances that I'd desire. Do you know what I mean?
B
That's a true friend.
D
Exactly. To be able to take it not together, exactly. It would be such a collaboration.
B
Well, thank you for spending so much time with us today. This was amazing, and we really wanted to meet you and chat with you.
D
And guys, thank you so much.
A
Thank you. Thank you. Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog@breaking beautypodcast.com.
B
While you're there, be sure to sign up for our newsletter. Every episode is will be delivered directly to your inbox so you won't miss.
A
A single thing and get social with us. Let us know what you think of the episode. You can follow us on Instagram at Breaking Beauty Podcast and did you know.
B
We also have a private Facebook group? Just search Breaking Beauty Podcast chat room.
A
You can even leave us a voicemail at any time with questions or feedback at 1-844-227-0302.
B
And don't forget to subscribe to us wherever you get your podcast Podcast fix Spotify, Stitcher, Google Podcasts and Apple Podcasts where you can show us some love by writing a review.
A
See you next Wednesday.
D
Please note that this episode may contain.
A
Paid endorsements and advertisements for products and services services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
Breaking Beauty Podcast | Episode Summary
Episode Title: Meet Emily Wood, 2025's Breakout Makeup Artist and Instagram’s Scribbling "Face Decorator"
Hosts: Jill Dunn & Carlene Higgins (Dear Media)
Guest: Emily Wood (London-born makeup artist and Instagram content creator)
Date: November 12, 2025
This episode spotlights Emily Wood, a London-based makeup artist rapidly gaining attention for her bold, expressive, and joyfully chaotic approach to makeup—eschewing foundation for “maximalist color on a minimalist face.” Known on Instagram as a "face decorator," Emily shares the story behind her creative evolution, her emotive use of makeup, viral sisterly revelations, and practical tips for making bold color wearable. The conversation is candid, vibrant, and brimming with both technique and heartfelt discussion about beauty, self-expression, and neurodiversity.
Redefining 'Clean Beauty':
Editorial Credentials & Influence:
Family Roots:
Artistic Healing:
Precision Within Messiness:
Neurodiversity as Creative Fuel:
Sisterly Bond:
Handling Fame & Recognition:
Emily’s Go-To Look (Process and Favorite Products):
Lashes:
Skin:
Lips & Liner:
Texture Preference:
Color Placement:
Favorite Palettes:
Fantasy Collaboration:
Fashion-Beauty Crossover:
"I have been curling my eyelashes, guys, since I was about 12; they would live in my blazer pocket... pulsing my eyelash curlers to a point where I am absolutely for curling my lashes with mascara on." —Emily [11:42]
“My work is perceived in this very unapologetic way... but I definitely suffer from the perfectionist.” —Emily [09:21]
"I use makeup as a way to process emotions. It’s my escape and it’s how I regulate...what I go back to when I’m struggling.” —Emily [11:10]
"If you're doing, like, a really bold maximalist look—take that pigment all the way to the brow bone. Use the lid space... Use up all that space. That's how to quite easily elevate a look."
—Emily [42:25]
"I love seeing skin. I want to see my pores... I just love it, and I think it’s so ethereal."
—Emily [28:46]
"We just needed to grow up and mature. And it was actually the best thing we ever did [setting work boundaries with Amy]."
—Emily [21:47]
Emily Wood’s interview is a lively, insightful exploration of what it means to innovate with color, embrace imperfection, and honor the emotional roots of beauty rituals. Her candid discussion of family, neurodiversity, and personal boundaries provides meaningful context for her striking artistry, making this episode essential listening for anyone interested in the culture and heart behind the latest beauty trends.
For full demos and visual techniques, check out the video episode on Breaking Beauty’s YouTube channel.