Transcript
A (0:01)
The following podcast is a Dear media production. Welcome to Breaking Beauty the podcast, all about the breakthrough people, products and moments in beauty. We're your hosts, Jill Dunn and Carlene Higgins. Welcome back to Breaking Beauty the podcast about the breakthrough people, products and moments in beauty. I'm Carlene Higgins. I'm here with my bud in beauty, Jill Dunn.
B (0:31)
Hey, Carlene. And of course, we're two longtime beauty editors turned beauty podcasters. You're probably sick of me saying that by now, but I'm going to say it every week anyway. And we get to talk to so many cool people on our show. Carlene and this guest today, I would say she's not only breaking through breaking Beauty, she's kind of completely repainting it. And we're so excited to welcome Emily Wood, who we caught up with the last time that we were in New York. And she's the London born makeup artist and content creator who's been turning heads with her high impact, expressive makeup looks. How would you describe them, Carlene?
A (1:08)
Oh my gosh. I think she's like the 2.0 of clean beauty. Like, everybody's asking that question right now, what comes after clean beauty? And I feel like Emily has it because she's really using color, like maximalist color, but it's on a minimalist face. Like her style is to not wear foundation, but to use a lot of color. So it ends up looking really fresh. There's this juxtaposition that feels very editorial. And her way of painting, so to speak, is she's just very free form. Like she, she'll often be walking as she's applying, you know, bright yellow eyeshadow on her eyes. Like, I don't know how she does it. It just feels completely fresh, completely new. And she feels like the breakthroug makeup artist of 2025.
B (1:57)
Yeah. And you know that you're on to something. And I'll give Emily credit where credit is due when I'm just seeing her style being ripped off by so many creators now and using it in, I won't say specifically, but I just saw an influencer do a campaign with a K beauty brand and she was applying this particular product out in the streets in New York, walking around, ripping the cap of the serum off with her teeth and putting it like very much inspired by the way Emily is doing her videos. Not unlike when Violet started, I think. And she was like in a subway car in a cafe. And it just felt so different and so compelling to watch. Like, you can't scroll past one of Emily's videos.
A (2:43)
Exactly. It's a little bit organic, but it's also kind of chaotic. But it's also just stunningly beautiful. Emily star is definitely rising. You know, she's worked across editorial shoots. She was recently profiled in V magazine. There was another magazine in the uk, I believe it was L. She's worked on campaigns for brands like Google Pixel and Zalando. And recently this is kind of a fun Canadian tie in. She wrapped two sold out makeup master classes in London with the Canadian beauty brand 1999. And I think that's just so perfect because of course 1999 they're really well known. The for the first product they ever came out with was a really skinny multi use pencil in multiple colors and that's just feels so organic to what of course Emily does. So perfect fit and I'm glad that people it got sold out. Amazing.
